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2015
№1
media group in Ukraine
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WE PRODUCE OUR OWN CONTENT
55% of all TV content produced in Ukraine
The group produces more than 150 high rated TV shows a year
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TOP UKRAINIAN TV STARS
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The nation knows and loves the TV stars of
More than
0 Covers in 2014 8 1
INTERNATIONAL ACCLAIM
TV format rights owners admit that one of the best world adaptations of their shows are made by
8 out of 10 biggest international TV formats
GENERAL INTERST BROADCASTERS
STB Impossible is Nothing
stb.ua novy.tv ictv.ua
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Spectacular and big.
Leader in adaptation of the most successful world’s TV formats.
The absolute leader in valuable audiences ‘women 18-54’.
stb.ua
Novy Kanal Let’s live together!
Joyful and original.
The channel of new faces, brave ideas, creativity.
The most attractive broadcaster for young audience 14-35.
novy.tv
ICTV With an attitude
Heroic, fearless, high hearted.
Adrenaline films, iconic serials and specialized projects produced by the station.
The leader in the high-demanded audience ‘males 25-45’.
ictv.ua
M1
Stylish, cool, leading edge.
Music, fashion, cinema, lifestyle. A lot of branded content.
The most appealing station for the youth 14-24.
m1.tv
M2 Only music
Good mood all day.
Unique collection of local music: music hits from the past and newest releases..
The most popular among music broadcasters.
QTV Big animation Positive and driving.
Top of the world animation: Simpsons, Futurama, Family Guy, etc. And also exclusive TV show for gamers.
The most attractive station for boys from kids to men.
THEMATIC BROADCASTERS
qtv.ua
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27,85
share of viewership
42 раза
3 out of 6 reach generating TV stations (STB, Novy & ICTV) belong to
STABLE MARKET LEADER
Is our breakaway from the closest competitor
19,57%
16,41%
11,26%
%
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QUALITY AUDIENCE
М 14-19 F14-19 М 50-59
10 20
М 20-29 М 30-39 F30-39 F40-49 F50-59 F20-29 М 60+ М 40-49 F60+
55% Is our breakaway from the closest competitor by people with upper middle income
% 0 30 40 50 60 70 80 90 100
2,5 6,2
The Rest of the Market
4,1 6,2
1,3
7,9 2,7 11,4
1,1
7,6
8,0 5,9
11,4
7,6
11,2
9,8
6,4
8,7
7,0
12,4
11,9
12,5
13,8
22,4
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The leader in TV GRPs in Ukraine.
SLM 36,2%
IMG 23,8%
MGU 12,1%
Group 1+1 17,7%
Other 11,1%
1+1 Media
Media Group Ukraine
Inter Media Group
StarLightMedia
80 85 advertisers out of TOP-100 work with us
%
ADVERTISING SALES HOUSE
+380 44 495 77 88 [email protected]
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starlightsales.com.ua 11, Pankivska str., 01033, 7th floor, Kyiv, Ukraine
TV SPONSORSHIP SALES HOUSE
Full service: strategy, creative work, production, placement, analyses
+380 44 495 77 88 [email protected]
3 0 0 projects a year
2012, 2013
10 years at the market of TV sponsorship
starlightbc.com 11, Pankivska str., 01033, 7th floor, Kyiv, Ukraine
DIGITAL SALES HOUSE
12 million of users
20 sites of TV channels 200 partner sites
(the biggest media holdings and video networks) 30 YouTube channels
100 groups in social media
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1 Shevtsova, 03113, Kyiv, Ukraine
+380 44 583 01 96, [email protected]
slds.com.ua facebook.com/StarLightDigitalSales
1 Shevtsova, 03113, Kyiv, Ukraine +380 44 583 01 96 [email protected]
THE BIGGEST LEGAL VIDEO NETWORK IN UKRAINE 64
of the Uanet in 2015
%
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slds.com.ua facebook.com/StarLightDigitalSales
1 Shevtsova, 03113, Kyiv, Ukraine +380 44 583 01 96 [email protected]
DIGITAL DEPARTMENT
More than 3 times increase of the facty.ictv.ua unique users
+380 44 583 01 96, ext. 2135, [email protected]
1 Shevtsova, 03113, Kyiv, Ukraine
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2,5 growth of video views on SLM sites in 2014
More than
times
1,5 growth of unique users on SLM sites in 2014
More than
times
stb.ua is the most visited site among sites aimed to women
COMMERCIAL PRODUCTION
Commercials prodution, brand integration into TV In the portfolio are Nutella, Raffaello, Lenovo, Dove,
Lipton, Rexona, Pampers, AVON, Nescafe. Click to watch showreel
+380 44 501 98 98 (1238), +380 50 443 71 22 [email protected]
facebook.com/StarLightCP 1 Shevtsova, 03113, Kyiv, Ukraine
FILM AND TV PRODUCTION
‘Emergency Room’ series (adaptation of the American ER). Sketch comedy
‘When we are at home’
2014 the year of start: our first series were aired
+380 44 581 67 46, [email protected]
slf.kiev.ua facebook.com/StarLightFilmsKiev 1 Shevtsova, 03113, Kyiv, Ukraine
HUMOR GENRES
2014 was a year of the first sketch comedy ‘When
we are at home’
vaverka.com.ua 1 Shevtsova, 03113, Kyiv, Ukraine
+380 44 501 98 98, ex. 2100 [email protected]
RENT EQUIOMENT FOR SHOOTING
10’000 units of modern equipment including remote broadcast television studio for 18 cameras, more than
80 HD-cameras and time-freeze set
600 positions in catalogue
+380 44 581 67 41, [email protected]
facebook.com/StarlightRental slr.kiev.ua
1 Shevtsova, 03113, Kyiv, Ukraine
SCENERY SET DESIGN, PRODUCTION, SET
The biggest full service Ukrainian company for scenery set for TV shows, concerts, exhibitions and other
events. Click to watch showreel
BIG projects in 2013-2014
+380 44 581 67 40, ex. 2084 [email protected]
facebook.com/StarLightScenery slsc.com.ua
1 Shevtsova, 03113, Kyiv, Ukraine
More than
100
AND OTHER
The group invests its TV advertising inventory to perspective brands or high-growth entrepreneurial companies.
Off-air project of the STB channel – independent system of quality and safety control for food products by EU standards.
Antipiracy movement. In 2014 StarLight Digital found 220’000 illegal copies of the group’s video, 83% out of them are removed. 35 sites stopped placing pirate copies of SLM video, 30 out of them became partners of our video network.
2015
№1
the leader of Ukrainian TV
+380 44 354 35 45, [email protected] starlightmedia.ua facebook.com/StarLightMedia 25 Turgenevska, 6th floor 01054, Kyiv, Ukraine