MEDIA GUIDE2018

SAM Publications is the leading publisher for both Aviation and Military Modelling Magazines and Books. With our magazine dominating 37% off the

market share we are the publisher of choice for many companies looking to advertise within the modelling sector.

Model AircraftThe Best for Historical, Reference and Modelling

Model Aircraft is the sister title to SAMI, and offers a unique blend of contemporary and historical reference features combined with some of the very best modelling articles. Focusing on military aircraft of the past, the magazine features a wide selection of material covering as wide a sphere of interest as possible, with top quality model builds and photography, with features from some of the best known aviation writers and modellers. Each issue is designed to edify and inspire both the modeller and enthusiast alike, in a style that has become synonymous with SAM Publications.

Scale Aviation Modeller InternationalThe Market Leading Model Magazine

Scale Aviation Modeller International provides a unique and innovative experience for all types of modeller, from the complete beginner to the most experienced. Each month we offer a wide range of news, reviews, and full build features from around the world, written by our international team of contributors including many with a worldwide reputation in their field. It is this combination of expert writing and content that has made our title the most popular choice with modellers not only in the UK but also around the world.

To make our magazine brand even more accessible we have now launched SAMI, and indeed all of our titles onto tablet and smart phone screens in co-operation with PocketMags, one of the most popular digital format retailers. So by embracing both paper and digital formats we now give a wide choice of ways for our readers to engage with the world’s number one Aviation Modelling Magazine. This is further enhanced by an online presence via the SAM Publications website, our Facebook pages and YouTube Channel, to create a more interactive and enjoyable product for our readers to enjoy.

Scale Military Modeller MagazineThe Worlds No.1 Military Modelling Magazine

Scale Military Modeller Magazine is the magazine for the Armour Modeller and enthusiast alike, and in its 100 pages you will find news, reviews and a feature packed format, with top quality photography and high-end production values making SMMI the ‘Worlds No.1 Military Modelling Magazine’. Each issue has a unique and exclusive ‘Scale Military Manual’, which has a complete set of scale plans, and a full step-by-step model-build, all backed up with a walk around and a photo gallery. You will also find some exclusive builds features from the likes of Ammo of Mig, Andrea Miniatures, Mr Black and many others. And When it comes to reference material SMMI has some of the very best, with amongst others, noted historian Anthony Tucker-Jones, who brings a monthly ‘War-Zone’ column, where conflicts from World War I through Vietnam to the Gulf Wars and beyond are discussed, with images of the men and machines involved. No other military modelling magazine delivers the quality and breadth content that you will find in SMMI!

Advertising Sales

Mark Willey+44 (0) 1234 224992

mark@sampublications.com

YOU NEED THIS MAGAZINE!

Revell’s new 1/32 Scale P-51D

A RUSSIAN HEAVYZvezdas 1/72 scale PE-8

PRETTY UGLYRyan Pt-22 by Fisher Model and Pattern in 1/32 Scale

A CIVILIAN LODESTARA Simple conversion in 1/48 scale

FIRST LOOKS • Wingnut Wings

Stahltaube• Zvezda Yak-130

Mitten• Airfix P-51D

Mustang

A REALLY WILDCATAirfix 1/72 F4F Wildcat PAGES!

A VIGOROUS DRAGONTrumpeter’s 1/48 J-10A

MUSTANGWORLD EXCLUSIVE!

DEC

EMBE

R 2

017

Vol 2

3 Is

sue

12

£4

.75

Prin

ted

in U

K

EXCLUSIVE - MIG MASTERCLASS

BIG SILVER ‘JUG’

P-47D RAZORBACK

STUKA OVER SPAIN

JUNKERS JU-87B-1

DELTA DAGGER

VIETNAM WAR F-102

Model

Aircraft E

xtra

Grumman Wildcat

North AmericanRAF Mustang IIIcombat edge

F-16I SUFA

DECEMBER 2017Vol 16 Iss 12 £4.75Printed in UK

NIGHTFIGHTING schwalbe

Me262 B-1/U-1

Sea VenomFAW.53

exclusive

ho

w

t o g u

i de

s4

Vol 47 Iss 561 £4.75Printed in UK

DECEMBER 2017

UK Percentage of Copy Sales by Title

Scale Military Modeller International

12%

Scale Aviation Modeller International

18%

Scale Auto Enthusiast

1%

Fine Scale Modeller

7%

Military Modelling

9%Military

Modelcraft

9%Scale Aircraft Modelling

13%

Model Military International

7%

Tamiya Model Magazine

8%

Model Airplane International

9%

Model Aircraft

7%

FULL PAGE210 x 297 mm

BLEEDAlllow 4mm

TEXT190 x 274mm

HALF PAGE190 x 135 mm

HALF PAGE vert93 x 274 mm

QUARTER PAGE93 x 135 mm

QUARTER STRIP190 x 65.5 mm

EIGHTH PAGE93 x 65.5 mm

AB

C

B

C

Shop and Web Guide Advert

2018 Advertising Rates Scale Aviation Model Scale Military Modeller Int. Aircraft Modeller Int.

DPS £400.00 £400.00 £400.00Whole Page £250.00 £250.00 £250.00Half Page £130.00 £130.00 £130.00Quarter Page £95.00 £95.00 £95.00Eighth Page £65.00 £65.00 £65.00Outside Back Cover £350.00 £350.00 £350.00Inside Front Cover £300.00 £300.00 £300.00Inside Back Cover £300.00 £300.00 £300.00

Discounts1 month for 2 titles 10%1 month for 3 titles 15%3 months for 1 title 10%3 Months for 2 titles 15%3 Months for 3 titles 20%6 Months for 1 title 15%6 Months for 2 titles 20%6 Months for 3 titles 25%12 Months for 1 titles 20%12 Months for 2 titles 25%12 Months for 3 titles 30%

Shop and Web Guide 3 Issues 6 Issues 12 IssuesA - 1 Box Advert £50.00 £50.00 £50.00B - 2 Box Advert £85.00 £85.00 £85.00C - 3 Box Advert £115.00 £115.00 £115.00

A - 1 Box Advert 60 x 30 mmB - 2 Box Advert 60 x 65 mm 124 x 30 mmC - 3 Box Advert 60 x 100 mm 190 x 30 mm

Production Schedule 2018Issue Month Title On Sale Editorial Advert Weeks Deadline Deadline On Sale

January 2018 ALL 21st Dec 2017 1st Dec 2017 6th Dec 2017 5

February 2018 ALL 25th Jan 2018 5th Jan 2018 10th Jan 2018 4

March 2018 ALL 22nd Feb 2018 2nd Feb 2018 7th Feb 2018 4

April 2018 ALL 22nd Mar 2018 2nd Mar 2018 7th Mar 2018 5

May 2018 ALL 26th Apr 2018 6th Apr 2018 11th Apr 2018 4

June 2018 ALL 24th May 2018 4th May 2018 9th May 2018 4

July 2018 ALL 21st Jun 2018 1st Jun 2018 6th Jun 2018 4

August 2018 ALL 19th Jul 2018 29th Jun 2018 4th Jul 2018 5

September 2018 ALL 23rd Aug 2018 3rd Aug 2018 8th Aug 2018 5

October 2018 ALL 27th Sep 2018 7th Sep 2018 12th Sep 2018 4

November 2018 ALL 25th Oct 2018 5th Oct 2018 10th Oct 2018 4

December 2018 ALL 22nd Nov 2018 2nd Nov 2018 7th Nov 2018 4

January 2019 ALL 20th Dec 2018 5th Dec 2018 5th Dec 2018 5

Distribution• All 3 Magazines are sold thoughout the UK through WH

Smiths High Street and Travel, Tesco Extra Stores, Martin McColls, Independent Newsagents and Hobby Shops.

• SAM Publications has a large and ever increasing World Wide Subscriber base across all 3 titles.

• Within North America we are available in all outlets of Barnes and Noble, and through Kalmbach. All 3 titles are available in all major Newsagents and Hobby Shops throughout North American, Europe and the Rest of the World.

Scale Aviation Modeller International

Export Distribution 18,874UK Subscriptions 3,725Hobby Shops 3,305Overseas Subscriptions 3,664UK Distribution 16,009TOTAL 45,577

Scale Military Modeller International

Export Distribution 15,166UK Subscriptions 3,225Hobby Shops 3,390Overseas Subscriptions 3,250UK Distribution 17,324TOTAL 42,355

Model Aircraft

Export Distribution 12,437UK Subscriptions 3,130Hobby Shops 3,180Overseas Subscriptions 2,930UK Distribution 12,743TOTAL 34,420

Total Market Decline

-3%

Scale Aircraft Modelling

-4%

Tamiya Model Magazine

-6%

Military Illustrated Modeller

-8%

Military Modelling

-9%

AFV Modeller

-10%Model Airplane

International

-13%

Fine Scale Modeller

-19%

Model Military International

-11%

Military Modelcraft

+4%

Scale Military Modeller

+11%Model Aircraft

+4%Scale Aviation

Modeller

+3%

Percentage Sales (Increase or Decrease by Title)

YOU NEED THIS MAGAZINE!

Revell’s new 1/32 Scale P-51D

A RUSSIAN HEAVYZvezdas 1/72 scale PE-8

PRETTY UGLYRyan Pt-22 by Fisher Model and Pattern in 1/32 Scale

A CIVILIAN LODESTARA Simple conversion in 1/48 scale

FIRST LOOKS • Wingnut Wings

Stahltaube• Zvezda Yak-130

Mitten• Airfix P-51D

Mustang

A REALLY WILDCATAirfix 1/72 F4F Wildcat PAGES!

A VIGOROUS DRAGONTrumpeter’s 1/48 J-10A

MUSTANGWORLD EXCLUSIVE!

DEC

EMBE

R 2

017

Vol 2

3 Is

sue

12

£4

.75

Prin

ted

in U

K

EXCLUSIVE - MIG MASTERCLASS

BIG SILVER ‘JUG’

P-47D RAZORBACK

STUKA OVER SPAIN

JUNKERS JU-87B-1

DELTA DAGGER

VIETNAM WAR F-102

Model

Aircraft E

xtra

Grumman Wildcat

North AmericanRAF Mustang IIIcombat edge

F-16I SUFA

DECEMBER 2017Vol 16 Iss 12 £4.75Printed in UK

NIGHTFIGHTING schwalbe

Me262 B-1/U-1

Sea VenomFAW.53

exclusive

ho

w

t o g u

i de

s4

Vol 47 Iss 561 £4.75Printed in UK

DECEMBER 2017

InsertsBy arrangement from £25 per ‘000Digital Editions from £10 per ‘OOO

Digital Data• PDF (all fonts must be embedded)• Complete EPS (all fonts converted to outline)• Picture files accepted; TIFF, EPS, or JPEG.• All images should be CMYK, 300 dpi (minimum)• Digital data should be supplied on CD/DVD,

email, or by FTP transfer (details on request)

“SAM International gives my products excellent coverage...”

“Dollar versus returns, SAM International has been our best experience...”

“Anyone hoping to reach the serious modeller today needs to find themselves on the pages of SAM International titles”

“So far the advertorial has always been brilliant and we have noted an increase in new customers and we are pretty sure that it’s all from the advertising in your magazine” – Celine, El Greco Miniatures.

Web Site AdvertisingSlider Box – £50.00 Per month.See It, Buy it, Build It – £25.00 Per month, includes a hyperlink.

MechanicalsExcepted file types, Tiff, EPS, Jpeg, PDF. All at a minimum 300 DPI and CYMK.

DPSFull Colour Dimensions: Editorial Type Area 400mm x 277mm. Trim 420mm x 297mmFull Page advertisements, allow 4mm bleeds all round.

Slider Box

Distribution

UK

36%

N. America / Canada

32%

Europe

27%

Rest of the World

5%