YOU’RE IN VERYGOOD HANDS

THANK GOODNESS IT’S

M E D I A G U I D E

Sunshine Coast Daily’s print edition on a Friday delivers a curated fix of the most important news from around the Coast.

Our stories will continue to be published 24/7 online, now giving our readers an even better experience thanks to our migration to The Courier-Mail website.

But thanks to your continued support of the journalism our team produces right here on the Sunshine Coast, we have extended our news offering even further.

THE WEEKLY PRINT EDITION IS AVAILABLE ACROSS THE SUNSHINE COAST EACH FRIDAY.It will allow us to do what the Daily has always been known for - delivering the best, real, uncompromised and

local news of the week, once again, in a tactile manner.

We will continue to give the people in the community a voice and campaign on their behalf.

And we will continue to inform because we have a deep understanding that a more informed community makes better decisions.

But we also won’t be afraid to do things differently.

At the end of the day, our community and our readers’ needs are changing rapidly and so should we.

The Daily’s weekly print edition means residents have an additional choice to source their news. And that’s a good thing for the Sunshine Coast.

Nadja Fleet Editor

FRIDAY!

2 NEWS MEDIA GUIDE

The voice of the

SunshineCoast Coast beach

drowing

Retirement homes axed

A swimmer has drowned at a popular Sunshine Coast beach in what has been described as a “traumatising” incident.

Surf Life Saving Queensland confirmed the swimmer was pulled from the water around 10.30am, north of the patrolled area.

Lifeguards and paramedics at-tempted to resuscitate the man but were unsuccessful.CONTINUED PAGE 4

Plans for a 179-space retirement and aged care facility on the Sunshine Coast are likely to be scrapped to make way for a resi-dential development.

Sundale has applied to Sun-shine Coast Council to change approved plans for its Hen-ebery Road site in Burnside af-ter deeming there was no needfor the approved retirement and aged care facility in the area.CONTINUED PAGE 4

CRACKDOWN ON HOLIDAY HOMES Celebrations at Noosa holiday homes are in the firing line under council plans to crack down on the short stay accommodation industry

Noosa Council is calling for public feedback on its proposed draft local law to manage privately-owned holi-day homes and units.

It proposes new rules for property owners including that they apply for

annual registration, keep a record of complaints and have a manager who lives within 20 minutes of the home or unit.

Industry members labelled the pro-posal as “draconian” and said it risked leading to homeowners pulling out of the short stay letting pool entirely -

leaving tourists with fewer accommo-dation options.

But residents living near some holi-day rentals have urged council to takeaction to avoid destroying the laid-back lifestyle they have long enjoyed. The local law would apply to proper-ties let to one or more people.

CONTINUED PAGE 4TEGAN ANNETT

AUGUST 27-29, 2021

WATCH LIVE TODAY

LIVEfrom 3pm

Coast football gears up for big year

Pub sells $3m over reserve24 page real estate liftout inside

7 DAY TV GUIDE inside

Best entertainment online

Sunshine Coast DailyNOOSA SURFING DOGS FESTIVAL ONLINE GALLERY

SCHOOL LEAVERS IN AG JOBS DRIVE PAGE 5

INTERACTIVE PUZZLES SCAN TO PLAY

NO ONE DOES NEWS LIKE WE DO @SUNSHINECOASTDAILYNEWS.COM.AU$2.50

Young man found dead

Retirement estate axed

A swimmer has drowned at apopular Sunshine Coast beachin what has been described as a“traumatising” incident.

The best efforts of life-guards and paramedics failedto save the man who waspulled from the water at Pere-gian Beach on Sunday morn-ing. Police confirmed theswimmer was pulled from thewater around 10.30am.CONTINUED PAGE 4 COUNCIL BUCKS

PARTY HOMESHens and bucks parties and other cel-ebrations will be off limits at Noosaholiday homes under plans to crackdown on the short stay accommoda-tion industry.

Noosa Council is calling for publicfeedback on its proposed draft locallaw to manage privately-owned holi-day homes and units.

It proposes new rules for propertyowners including that they apply forannual registration, keep a record of

complaints and have a manager wholives within 20 minutes of the homeor unit.

Industry members labelled theproposal as “draconian” and said itrisked leading to homeowners pullingout of the short stay letting pool en-

tirely - leaving tourists with fewer ac-commodation options.

Residents living near some holidayrentals have urged council to take ac-tion to avoid destroying the laid-backlifestyle they have long enjoyed.CONTINUED PAGE 4

TEGAN ANNETT

Celebrations at holiday rentals are in the firing line as the Noosacouncil cracks down on the short stay accommodation industry

Plans for a 179-space retire-ment and aged care facility onthe Sunshine Coast are likelyto be scrapped to make way fora residential development.

Sundale has applied to Sun-shine Coast Council to changeapproved plans for its Hene-bery Road site in Burnsideafter deeming there was noneed for the facility.CONTINUED PAGE 6

Coast beach drowing

Retirement homes axed

A swimmer has drowned at a popular Sunshine Coast beach in what has been described as a “traumatising” incident.

Surf Life Saving Queensland confirmed the swimmer was pulled from the water around 10.30am, north of the patrolled area.

Lifeguards and paramedics at-tempted to resuscitate the man but were unsuccessful.CONTINUED PAGE 4

Plans for a 179-space retirement and aged care facility on the Sunshine Coast are likely to be scrapped to make way for a resi-dential development.

Sundale has applied to Sun-shine Coast Council to change approved plans for its Hen-ebery Road site in Burnside af-ter deeming there was no needfor the approved retirement and aged care facility in the area.CONTINUED PAGE 4

CRACKDOWN ON HOLIDAY HOMES Celebrations at Noosa holiday homes are in the firing line under council plans to crack down on the short stay accommodation industry

Noosa Council is calling for public feedback on its proposed draft local law to manage privately-owned holi-day homes and units.

It proposes new rules for property owners including that they apply for

annual registration, keep a record of complaints and have a manager who lives within 20 minutes of the home or unit.

Industry members labelled the pro-posal as “draconian” and said it risked leading to homeowners pulling out of the short stay letting pool entirely -

leaving tourists with fewer accommo-dation options.

But residents living near some holi-day rentals have urged council to takeaction to avoid destroying the laid-back lifestyle they have long enjoyed. The local law would apply to proper-ties let to one or more people.

CONTINUED PAGE 4TEGAN ANNETT

AUGUST 27-29, 2021

WATCH LIVE TODAY

LIVEfrom 3pm

Coast football gears up for big year

Pub sells $3m over reserve24 page real estate liftout inside

7 DAY TV GUIDE inside

Best entertainment online

Sunshine Coast DailyNOOSA SURFING DOGS FESTIVAL ONLINE GALLERY

SCHOOL LEAVERS IN AG JOBS DRIVE PAGE 5

INTERACTIVE PUZZLES SCAN TO PLAY

NO ONE DOES NEWS LIKE WE DO @SUNSHINECOASTDAILYNEWS.COM.AU$2.50

Young man found dead

Retirement estate axed

A swimmer has drowned at apopular Sunshine Coast beachin what has been described as a“traumatising” incident.

The best efforts of life-guards and paramedics failedto save the man who waspulled from the water at Pere-gian Beach on Sunday morn-ing. Police confirmed theswimmer was pulled from thewater around 10.30am.CONTINUED PAGE 4

COUNCIL BUCKS PARTY HOMESHens and bucks parties and other cel-ebrations will be off limits at Noosaholiday homes under plans to crackdown on the short stay accommoda-tion industry.

Noosa Council is calling for publicfeedback on its proposed draft locallaw to manage privately-owned holi-day homes and units.

It proposes new rules for propertyowners including that they apply forannual registration, keep a record of

complaints and have a manager wholives within 20 minutes of the homeor unit.

Industry members labelled theproposal as “draconian” and said itrisked leading to homeowners pullingout of the short stay letting pool en-

tirely - leaving tourists with fewer ac-commodation options.

Residents living near some holidayrentals have urged council to take ac-tion to avoid destroying the laid-backlifestyle they have long enjoyed.CONTINUED PAGE 4

TEGAN ANNETT

Celebrations at holiday rentals are in the firing line as the Noosacouncil cracks down on the short stay accommodation industry

Plans for a 179-space retire-ment and aged care facility onthe Sunshine Coast are likelyto be scrapped to make way fora residential development.

Sundale has applied to Sun-shine Coast Council to changeapproved plans for its Hene-bery Road site in Burnsideafter deeming there was noneed for the facility.CONTINUED PAGE 6

The award-winning Sunshine Coast Daily directly mirrors the booming coastal region that it services. Its editorial content reflects the dynamic growth and affluence of this coastal Queensland region by delivering essential information and news on the issues that matter to the local community.

This vibrant and successful masthead caters specifically to the news needs of the residents and visitors to one of Australia’s most popular areas.

D E S K TO P

M O B I L E D I G I TA L E D I T I O N

P R I N T

For more information or to advertise with us contact 1300 321 321 or advertise@news.com.au

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Your perfect partner to engage with 3.6 million regional Australians every month For more info visit media.news.com.au/newsregionalmedia/nrm/

Source: emmaTM conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020

MEDIA GUIDE NEWS 3

Our audiences love keeping things local - from shopping to trades and services - and they turn to us when it comes to finding out about products, services, prices and promotions.Regional news media is consistently the most trusted source of information and advertising in Australia .̂ Why does that matter? Because the more we trust an ad, the more likely we are to buy the product / service being advertised. As a result, 4 out of 5 regional residents have taken action as a direct result of advertising that they have seen in their local news media*.

OurSunshineCoast Audience

Let us help your business by connecting you with 9 in 10 locals - including:

69,000 Parents

213,000 Main Grocery Buyers

229,000 Sports Fans

257,000 Drivers

192,000 Homeowners

34,000 Property Intenders

156,000 Local Workers

19,000 Jobseekers

46,000 Business Decision Makers

Source: Roy Morgan Research 12 months to March 2021; Sunshine Coast; NCA total monthly audience ^AdTrust Wave 3 research IPSOS November 2018: Online questionnaire : n= 2503 Australians aged 18+ Nationally representative *Rise of Local Survey February 2015

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Our destination for the new Australian Dream.

Discover the best TV shows & movies - across all

platforms and devices.

Proudly bringing you the best of local sport.

NEWS234k

71% of Sunshine

Coast locals

FOOD88k

31% of Sunshine

Coast locals

WOMEN148k

51% of Sunshine

Coast locals

PRESTIGE234k

71% Of Sunshine

Coast locals

SPORT134k

46% of Sunshine

Coast locals

PLUS MORE...

TRAVEL84k

29% of Sunshine

Coast locals

HOME50k

17% of Sunshine

Coast locals

BUSINESS85k

29% of Sunshine

Coast locals

MetroMastheads

MetroMastheads

AUDIENCES

CREATIVE & MARKETING INTELLIGENCE

ADDITIONAL NEWS CORPCONNECTIONS

Source: emmaTM conducted by Ipsos, 12 months ending Dec 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Dec 2020. All ppl 14+; Sunshine Coast

News Corp Australia...a network that connects with 259,000 Sunshine Coast locals

NEWS234k

71% of Sunshine

Coast locals

FOOD88k

31% of Sunshine

Coast locals

WOMEN148k

51% of Sunshine

Coast locals

PRESTIGE234k

71% Of Sunshine

Coast locals

SPORT134k

46% of Sunshine

Coast locals

PLUS MORE...

TRAVEL84k

29% of Sunshine

Coast locals

HOME50k

17% of Sunshine

Coast locals

BUSINESS85k

29% of Sunshine

Coast locals

MetroMastheads

MetroMastheads

AUDIENCES

CREATIVE & MARKETING INTELLIGENCE

ADDITIONAL NEWS CORPCONNECTIONS

Source: emmaTM conducted by Ipsos, 12 months ending Dec 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Dec 2020. All ppl 14+; Sunshine Coast

News Corp Australia...a network that connects with 259,000 Sunshine Coast locals

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6 NEWS MEDIA GUIDE

4 ways that regional news brands

give you a trusted voice

Print advertising can significantly

boost multi-media campaigns

1 in 2 Australians agree: The more you trust an ad, the more likely you are to buy the product / service

being advertised*

Source: ‘Demand Generation’, Feb 2021, Mindshare/MediaCom/Wavemaker/GroupM/GainTheory *AdTrust Wave 3 research IPSOS November 2018 : Online questionnaire : n= 2503 Australians aged 18+ Nationally representative ^emma™ conducted by Ipsos, 12 months ending Dec 2020, Fused

Nielsen Digital Panel calibrated to Digital Content Ratings, Dec 2020. All 14+

2News sets the daily

agenda• Nearly 2 in 3 read their news

before midday.

• *58% of regional Australians agree that their local news is their

#1 source of what’s going on in their local area .̂

1Ads placed in

regional news brands are

more trusted• Advertising in regional news is the #1 most trusted in the

country.

• News is trusted 2.3 x more than any other media*.

3News

delivers results

• Ads in news are 2.2 x better remembered.

• Print newspapers deliver 8.5 x greater unprompted recall.

• Print + Digital news provides a 6.4 x increase in engagement.

4News allows

nimble messaging

• News cycles are changing ever more rapidly.

• Advertising for news can be created quickly and cheaply,

allowing campaign messaging to be responsive to the news of the day.

Including newsbrands into your advertising campaign boosts the effectiveness of other forms of advertising

Print newspapers boost overall campaign ROI by

3 x on average

Print newspapers make online display advertising

4 x more effective

Print newspapers make TV advertising 2 x more

effective

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Source : NewsworksUK, the ROI study: Meta-analysis of 500+ econometric models, 2011 - 2016

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Australian living is the envy of the world.

When it comes to marketing properties that capture our unique lifestyle, they deserve the attention of the right audience networks.

With a proven range of digital and print solutions, the Sunshine Coast Daily opens your real estate marketing network to potential

sellers and buyers locally, interstate and internationally.

Talk to one of our real estate marketing experts today.

News Xtend will help you navigate the digital marketing wilderness to smash your business goals.

Powered by News Corp Australia and with a direct bat-phone to Google and Facebook,

we provide powerful digital campaigns and first class service that our rivals can’t match.

display search social servicePlace your business in front of your most valuable customers, wherever or however they live their lives online.

• Premium display advertising

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Your always-on lead converter, making sure you’re present when your most valuable customers are ready to make a connection with your business.

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Put your business in front of your most valuable customers while they are on Facebook increasing your brand’s awareness, driving demand or increasing your sales.

• Facebook advertising

News Xtend’s team of experts are committed to providing a service that enhances your business and keeps you informed throughout your journey.

• Creative services• Call tracking• Reporting dashboard• Campaign managementALL FREE OF CHARGE*

DIGITAL MARKETING

* With purchase of News Xtend digital marketing campaign

YOUR BUSINESS ADVANTAGE newsxtend.com.au

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Connect like never beforePlan, book and measure your digital campaigns with ease.

Connect with your current and future customers.

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MEASUREYour campaign performance

We deliver essential campaign metrics in real-time to help you achieve effective outcomes.

Find out more or get started today newsconnect.com.au

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mytributes.com.au/PlaceNotice

Australia’s placeto pay tributeProviding millions of historical records dating back over 20 years, My Tributes is Australia’s most trusted and visited place to celebrate the life of your loved one.Place a Death, Funeral or Tribute notice today.

Sell yourstuff for free!Place a FREE digital listing on Buy Search Sell. Visit buysearchsell.com.au/free-ads

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If you want to talk

to Australia, talk to us.

We connect your brand to more people, passions and

communities than any other.

AUSTRALIA’S LARGEST

PRINT & DIGITAL PUBLISHER

OVER 200 BRANDS IN OUR

STABLE

REACH OVER 18.2 MILLION

AUSTRALIANS EVERY

MONTH

Source: Roy Morgan March 2021

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If you want to talk

to Australia, talk to us.

We connect your brand to more people, passions and

communities than any other.

AUSTRALIA’S LARGEST

PRINT & DIGITAL PUBLISHER

OVER 200 BRANDS IN OUR

STABLE

REACH OVER 18.2 MILLION

AUSTRALIANS EVERY

MONTH

Source: Roy Morgan March 2021

12 NEWS MEDIA GUIDE

WEKNOW

BECAUSE WE ARE THE

BIGGEST FANSSportWe have a direct lineto the passionate sports fans out there...

Connect our highly engaged audience to your brand, with the content that they love.

Source: Roy Morgan March 2021; NCA Sunshine Coast audience *Sports fans ^Pulse of Australia Our Passion for Sport Sep 2015

NRL 69%AFL 46%Cricket 36%Tennis 25%Horse Racing 22%Soccer 19%

The Sunshine Coast Dailytruly is the place to reachsports lovers.

Our audiencelove all kinds

of sports,including*:

When it comes to gaining the attention and trust of sports lovers, there’s no medium quite like newspapers.

Sports section advertising delivers e�ciency of scale and reach.

Sport remains a genuine connector, with 76% of our Sunshine Coast audience declaring themselves sports fans.

In fact, we love sport so much that 6 in 10 fans will read the newspaper sports section �rst^!

For more information or to advertise with us contact 1300 321 321 or advertise@news.com.au