media information 2015
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Todaysquilter
Todaysquilter
Todaysquilter
Todaysquilter
www.todaysquilter.com
MEDIA INFORMATION2015
ISSUE ONE
YOUR BRAND NEW MAGAZINE PACKED WITH PROJECTS, INSPIRATION & EXPERT ADVICE
Meet our troubleshooterLYNNE EDWARDS
Expert advicePick the right thread, start Jen Kingwell’s BOM, and
improve your machine skills Jen Kingwell
EMBRACEFRESH FLORAL
PRINTS
CREATEA FAMILY
PICNIC BLANKET
PRETTY PETUNIAS!
SEW THE SEEDS WITH
PAM LINTOTT’S JELLY ROLL
QUILT
MASTERCLASSTACKLE CURVED
PIECING WITHCONFIDENCE
THE HERITAGE TRAILEVERY QUILT HAS A STORY… WE REVEAL YOURS
CALMINGPASTELSWELCOME A SOFT NEW COLOUR PALETTE INTO YOUR HOME
TH
E ESSENTIAL GUIDE
TH
E ESSENTIAL GUID
E
TEMPLATESWhat you need and how to use them by
Linda Clements
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32 3
OUR STORYImmediate Media Co is an award-winning special interest content and platform company. We’re one of the biggest consumer media businesses in the UK and one of the largest magazine media publishers. In May 2015 we were named Media Company of the Year at the prestigious British Media Awards.
We create compelling content on platforms that enhance the way people engage with what they love. That’s at the heart of what we do and what drives us and our portfolio of special interest brands.
World-class content and an innovative culture are our primary objectives. Every month we reach over 16 million highly engaged UK consumers across our multi-platform brands. We sell 74 million magazines every year, with well over 1 million active subscribers, and reach 33 million people online every month.
We combine our reputation for editorial quality with an integrated approach to delivering forward-thinking, multi-platform content. Our vision for turning special interests into lifelong passions to create valuable brands puts us in a strong position to build for the future.
ISSUE ONE
YOUR BRAND NEW MAGAZINE PACKED WITH PROJECTS, INSPIRATION & EXPERT ADVICE
Meet our troubleshooterLYNNE EDWARDS
Expert advicePick the right thread, start Jen Kingwell’s BOM, and
improve your machine skills Jen Kingwell
EMBRACEFRESH FLORAL
PRINTS
CREATEA FAMILY
PICNIC BLANKET
PRETTY PETUNIAS!
SEW THE SEEDS WITH
PAM LINTOTT’S JELLY ROLL
QUILT
MASTERCLASSTACKLE CURVED
PIECING WITHCONFIDENCE
THE HERITAGE TRAILEVERY QUILT HAS A STORY… WE REVEAL YOURS
CALMINGPASTELSWELCOME A SOFT NEW COLOUR PALETTE INTO YOUR HOME
TH
E ESSENTIAL GUIDE
TH
E ESSENTIAL GUID
E
TEMPLATESWhat you need and how to use them by
Linda Clements
Today’s Quilter is the first magazine to take a completely fresh look at the world of traditional quilting – a magazine that’s a journey through every traditional quilter’s wonderland, whether that is browsing at a show, attending a workshop, peeking into their favourite designer’s life, or simply sitting at the sewing machine creating their next masterpiece.
Quilters strive to improve their skills, discover new fabric, unearth that life-changing gadget, or visit a shop that has everything they need to get the most from their hobby. They want to know what’s best in class, what’s great value for money, and ultimately what will take their passion for quilting to new heights.
Today’s Quilter is in a position to inform, educate and inspire those readers. Everything we do is best in class, from the beautifully photographed projects and the designers featured, to the fabrics, products and events we write about. As an authoritative, credible and industry-endorsed brand, Today’s Quilter informs, inspires and encourages readers’ aspirations to be part of that world.
Today’s Quilter – Create beautiful quilts for your home - will be on sale 13 issues a year; the first issue on 17th September.
A fresh look at traditional quilting
“Readers will feel completely at home surrounded by 100 pages
filled with their passion, obsession and lifestyle.”
LIZ TAYLOR, PUBLISHER
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Special touchesn Features by the greatest quilt designers,
experts and brands, handpicked to create premium content.
n Specially commissioned, professional photography throughout sets the scene with beautiful locations and fresh styling.
n A FREE gift with every issue offering added value.
n Created by the same team who launched the UK’s bestselling quilt magazine, Love Patchwork & Quilting.
Inside every issuen 6 projects for intermediate to
experienced quilters.
n 2 technique features, by Lynne Edwards and Linda Clements.
n Block of the Month by Jen Kingwell.
n News and reviews from the quilting world.
n What’s on – shows, festivals, workshops, in the UK and internationally.
n In-depth designer interviews.
n Quilt of the month – exploring its history and heritage
n Readers’ pages: letters, show-&-tell, and problem solving.
n FREE gift: Issue 1 includes a specially written souvenir retrospective of Kaffe Fassett and a brand new project collection!
Lynne Edwards VIRTUAL WORKSHOP
Linda Clements TECHNIQUE MASTERCLASS
Pam & Nicky Lintott PRE-CUT CREATIONS
Susan Briscoe PROJECT DESIGNER
Carolyn Forster PROJECT DESIGNER
Mandy Shaw PROJECT DESIGNER
Jen Kingwell BLOCK OF THE MONTH
Jane Rae FEATURES EDITOR AT LARGE
Jo Avery PROJECT DESIGNER
Meet our world-class contributorsWe have some of the most influential quilters, designers and experts from
around the world regularly contributing to Today’s Quilter.
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Lynne Edwards VIRTUAL WORKSHOP
Linda Clements TECHNIQUE MASTERCLASS
Pam & Nicky Lintott PRE-CUT CREATIONS
Susan Briscoe PROJECT DESIGNER
Carolyn Forster PROJECT DESIGNER
Mandy Shaw PROJECT DESIGNER
Jen Kingwell BLOCK OF THE MONTH
Jane Rae FEATURES EDITOR AT LARGE
Jo Avery PROJECT DESIGNER
Meet our world-class contributorsWe have some of the most influential quilters, designers and experts from
around the world regularly contributing to Today’s Quilter.
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6 7
ISSUE ONE
YOUR BRAND NEW MAGAZINE PACKED WITH PROJECTS, INSPIRATION & EXPERT ADVICE
Meet our troubleshooterLYNNE EDWARDS
Expert advicePick the right thread, start Jen Kingwell’s BOM, and
improve your machine skills Jen Kingwell
EMBRACEFRESH FLORAL
PRINTS
CREATEA FAMILY
PICNIC BLANKET
PRETTY PETUNIAS!
SEW THE SEEDS WITH
PAM LINTOTT’S JELLY ROLL
QUILT
MASTERCLASSTACKLE CURVED
PIECING WITHCONFIDENCE
THE HERITAGE TRAILEVERY QUILT HAS A STORY… WE REVEAL YOURS
CALMINGPASTELSWELCOME A SOFT NEW COLOUR PALETTE INTO YOUR HOME
TH
E ESSENTIAL GUIDE
TH
E ESSENTIAL GUID
E
TEMPLATESWhat you need and how to use them by
Linda Clements
WebsiteAdvertising opportunities on www.todaysquilter.com are as follows:
n MPU spot £12 CPM*
n Leaderboard £15 CPM*
n Button POA
n Blog posting POA
n Geo targeting +£1 CPM
n Site specific +£1 CPM
*CPM = cost per 1,000 impressions
E-newsletterOur bespoke newsletter goes out with each new issue. We have the following inventory available:
n MPU spot POA
n Leaderboard POA
n Advertorial POA
Size 1 insertion 3 insertions 6 insertions 13 insertions
DPS £1,575 £1,449 £1,391 £1,265
Page £811 £746 £716 £651
Half £417 £384 £368 £335
Quarter £235 £211 £202 £184
Eighth £156 £116 £110 £96
Share our online reach for instant and trackable results – new customers are just a click away!
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Advertise with usLooking for something more bespoke? We’ve got plenty of experience when it comes to helping brands make an impact. We have an expert team of marketers and creative people who are focused on ensuring that our clients are getting the most our magazines and websites have to offer.
Here’s a selection of opportunities...
n Sponsorship
n Interactive iPad Adverts
n Covermount Tie-ins
n Retail Store Exclusives
n Print Advertorials
n Online Advertorials
n Social Media Campaigns
n Inserts
n Newsletter Advertising
Advertising rates and opportunities
Magazine
728 x 90
300 x 100
300 x 250
300 x 100
300 x 100
Leaderboard
MPU300 x 250
Advertorial
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ADVERTISINGGroup Advertising ManagerPenny [email protected] 0117 300 8206
Senior Brand Sales ExecutiveBeckie [email protected] 0117 300 8205
Brand Sales ExecutiveTiffany [email protected] 0117 300 8203
EDITORIALFor all editorial enquiries, please email:[email protected]
SUBSCRIPTIONSDirect Marketing ExecutiveEmma [email protected] 314 8337
PUBLISHINGPublisher: Sewing PortfolioLiz [email protected] 300 8228
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