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320

firmenautoMobilität & Management

Nachhaltige Mobilität

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Pick-ups unter Tage im im Salzbergwerk

Fuhrparkreport

Stillstand der FlotteEine Ruheversicherung senkt die Fixkosten

Neue Autos schon gefahrenFord Kuga • Skoda Octavia Combi Mercedes GLA • Opel Corsa-e

Dienstrad So funktioniert das Fahrrad-Leasing per Gehaltsumwandlung

Foto

: ???

Media Information 2020

The Magazine for Mobility & Management

2


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Pick-ups unter Tage im im Salzbergwerk

Fuhrparkreport

Stillstand der FlotteEine Ruheversicherung senkt die Fixkosten

Neue Autos schon gefahrenFord Kuga • Skoda Octavia Combi Mercedes GLA • Opel Corsa-e

Dienstrad So funktioniert das Fahrrad-Leasing per Gehaltsumwandlung

Editor-in-Chief Hanno Boblenz

[email protected]

firmenauto is all about company cars and employ-ee mobility in the workforce. How can business trips be planned cost economical and effective? What does the mobility of the future look like?Vehicle networking, data safety for fleets, telematics and transport as well as environmental policy are the topics in focus. Practice-oriented vehicle tests with precise cost calcutions are the base for purchase recommendations by editors. Summer and winter tires‘ tests, in cooperation with „auto motor und sport“, support purchase decisions for fleet managers. Readers also receive extensive market overviews and purchase information on residual value and maintenance expenses. Fleet managers provided with that kind of information will be able to work more efficiently with their fleets while decreasing their costs.Specific topics for fleets are taxes, insurances, leasing, financing and law as well as fuel and tire management. Another focus is on liability and accident prevention.For all these reasons firmenauto is the perfect choice for fleet managers.

FactsheetfirmenautoMedia Information2020

1

3

Factsheet firmenautoMedia Information2020

1 Characteristics and target group: Cost-conscious management, constantly improving vehicle techniques and changing conditions make it a complex and challenging task to manage a fleet and choose the right company car. firmenauto is a helpful support in the process of decsion-making because it offers a wide range of vehicle tests and reports on different topics around the car. The yearly event „Firmenauto des Jahres“, many workshops and the training for „certified fleetmanager“, that firmenauto offers together with DEKRA Akademie, completes the publication. You will find us on the internet at firmenauto.de.

2 Publication: 9 editions per year

3 Year: 26th year 2020

4 web-address: www.firmenauto.de www.eurotransport.de

5 Membership: –

6 Organ: –

7 Publisher: EuroTransportMedia Verlags- und Veranstaltungs-GmbH

8 Publishing House: EuroTransportMedia Verlags- und Veranstaltungs-GmbH P.O. Box 81 02 07, 70519 Stuttgart Handwerkstraße 15, 70565 Stuttgart, Germany

9 Editor: Hanno Boblenz, Editor-in-Chief Phone: +49. 711. 784 98-36 [email protected]

10 Advertisement: Thomas Beck, Advertising Manager Phone: +49. 711. 784 79-98 [email protected]

11 Marketing: Bernd.Steinfeldt, Marketing Manager Phone: +49. 711. 784 98-17 [email protected]

12 Subscription Price Subscription: Germany Euro 44.00 Cover Price: Euro 4.40

13 ISSN-No.: 1618-4998

14 Volume analysis 2017 = 11 editions Format: 215 x 280 mm Total size: 772 pages = 100.0 % Editorial: 616 pages = 79.8 % Advertisement: 156 pages = 20.2 %

of which Classified ads: 0 pages = 0.0 % Bound inserts: 8 pages = 5.1 % House ads: 20 pages = 12.8 %

Inserts 3 editions

15 Analysis editorial 2018 = 616 pages

2

4

Circulation Analysis

firmenautoMedia Information2020

16 Circulation Control: Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V.

17 Circulation Analysis: Editions per issue (on average) for the period of 1 July 2018 until 30 June 2019

Total circulation: 45,388

Distributed circulation: 44,503 Foreign countries: 151

Paid circulation: 25,526 Foreign countries: 51

– Subscriptions: 21,691 Members: 21,294

– Single sales: – – General sales: 3,835

Free copies: 18,978

Remaining, files, specimen, copies: 884

18 Geographic distribution:

Economic sector percentage of distributed circulation

% copies

Home country 99.7 % 44,352

Foreign countries 0.3 % 151

Distributed circulation 100 % 44,503

ETM-Kombitrans aktuell

+ firmenauto

+ WERKSTATT AKTUELL

Combinatory Discount

Combination terms:The combination discount can be claimed if the same page volumes mentioned in titles are booked in the combination package during a 12-month-period. Classified advertisements are not included.Variations upon request.

Series: 2 Insertions 5 % 4 Insertions 10 % 6 Insertions 12 % 9 Insertions 15 %12 Insertions 18 %18 Insertions 20 %24 Insertions 22 %30 Insertions 25 %

Volume: 2 Pages 5 % 4 Pages 10 % 6 Pages 12 % 9 Pages 15 %12 Pages 18 %18 Pages 20 %24 Pages 22 % 30 Pages 25 %

5

28 %

11 %

37 %

24 %

16 %

26 %

17 %

23 %

18 %

Profession

Distribution via

attended fleets

Fleet Sizes

firmenauto has got two channels:

Distribution via

FleetBase Online Addresses.


ReadershipFacts and Figures

5 - 9 cars

10 - 19 cars

20 - 49 cars

50 - 99 cars

100 cars +

Scource: firmenauto Readers‘ Survey 21.12.2012 - 22.03.2013, 1.507 participants (acc. to ETM Verlag)

Owner, co-owner, managing director

Managers

Fleet managers

Others

Einkauf

Genehmigung

Finanzierung

fachliche Beratung

Bedarfsplanung

0% 10% 20% 30% 40% 50%

Entscheidungskompetenz

79% der Leser sind bei Anschaffungen im Fuhrpark beteiligt

4 Personen und mehr

3 Personen

2 Personen

1 Person

niemand sonst

0% 5% 10% 15% 20% 25%

Weitere Leser / Leser pro Exemplar (LpE)

Im Durchschni9 4,0 zusätzliche Personen, d.h. Leser pro Exemplar (LpE) = 5,0

47%

47%

32%

35%

43%

22%

18%

20%

17%

23%

6


Readership Analysis

Demand Planning

Counselling

Financing

Approval

Purchase

no one

1 person

2 persons

3 persons

4 persons +

Professional Competence Further Readers/Reader per copy

79% of readers are involved in demand planning On average, 4,0 additional readers per copy, which equals 5,0 readers per copy.

Source: firmenauto Reader Survey 21.12.2012 - 22.03.2013, 1.507 participants (acc. to ETM Verlag)

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7


Price List No. 26,as of

1 January, 2020

1 Circulation: Printed circulation (yearly average): 45.388 Distributed circulation (yearly average): 44.503 2 Magazine size: 215 x 280 mm, type area 183 x 248 mm,

3 columns, width of column 58 mm 3 Printing: Offset,

Cover: ISOcoated_v2_300_eci.icc (FOGRA 39L), Inside: PSO_LWC_Improved_eci.icc (FOGRA 45L) Please find up-to-date technical features at www.duon-portal.de Delivery of printing material: Please send advertisements within editorial part electronically via „www.duon-portal.de“ You will find support at [email protected] or call directly: +49. 40. 374 117-50.

4 Schedule: please see page 8+9. On sale date: Fridays

5 Publ. House: EuroTransportMedia Verlags- und Veranstaltungs-GmbH P.O. Box: 81 02 07, 70519 Stuttgart, Germany Address: Handwerkstr. 15, 70565 Stuttgart, Germany Internet: www.firmenauto.de www.eurotransport.de Advertising: Phone: +49. 711. 784 98-98

6 Payment: All insertion orders are accepted on a strictly prepaid basis only. Payments can be made by International Money Order/Bankers draft in Euro to: Baden-Württembergische Bank AG, Stuttgart, IBAN: DE13 6005 0101 7871 5092 76 BIC/SWIFT Code: SOLADEST600

7 Formats and Prices: please see page 10. Please ask for classified advertisements in the appointments section. 8 Surcharge: Cover pages, all guaranteed placements, please add 20%. Format: Free advertisements across gutter. 9 Classified advertisements: – 10 For special requests please contact: Doris V. Lorch, Phone: +49. 711. 7 84 98-92 11 Discounts: please see page 4. 12 Combinations: please see page 4. 13 Inserts: please see page 13. 14 Loose inserts: please see page 14. 15 Glued inserts: please see page 14. 16 Address for inserts: please see page 14.

All prices are in Euro + VAT. General terms and conditions of ETM Verlag apply

T

8

Scheduled Features


Edition No. Special Features Further Topics Closing Date Copy Date Publication

Date

2/2020 Software for fleets Fuel cards 31. 01. 2020 03. 02. 2020 21. 02. 2020

– Overview Leasing

– Practical applications Tires

3/2020 Climate Protection for fleets Tank management 06. 03. 2020 09. 03. 2020 27. 03. 2020

– Alternative drives Leasing

– Introduction ecological

company car regulation

– Practical reports

4+5/2020 Business travel & mobilty Fuel cards 29. 04. 2020 30. 04. 2020 22. 05. 2020

– Organization Accessories

– Rental cars

– Mobility as a service

– Company bike

Tire management Fuel cards

– Market overview Financing

tireservice providers Summer tires testing

– New products

6+7/2020 Leasing Tank management 26. 06. 2020 29. 06. 2020 17. 07. 2020

– Market overview leasing Garages

provider/figures

– Long-term rental

25th Anniversary

Edition

T

9


Edition No. Special Features Further Topics Closing Date Copy Date Publication Date

8/2020 Risk and claims Tires 24. 07. 2020 27. 07. 2020 14. 08. 2020 management Leasing – Smart repair – Accident prevention firmenauto des Jahres – Results

9/2020 Insurance Tires 04. 09. 2020 07. 09. 2020 25. 09. 2020 – Market overview Leasing Fleet insurance Insurance agent

10/2020 Tank management Winter tire test 02. 10. 2020 05. 10. 2020 23. 10. 2020 – Overview fuel cards Fuel cards – Filling station of the future

11/2020 Electric mobility Navigation 30. 10. 2020 02. 11. 2020 20. 11. 2020 – Charging infrastructure for Leasing companies – Legal aspects – Tests

01/2021 Fleet Cars 2021 Fuel cards 20. 11. 2020 23. 11. 2020 11. 12. 2020 – Models & Trends Leasing Tires

FIRMENAUTO always features: car presentation, market surveys, sales advice, testing, fleet advice, financing, law, management, communication and fittings.

Scheduled Features

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10

Formats and Prices


*Additional 5mm for bleed. Text and picture elements need to have at least 10 mm space from edge. All prices are in EURO + VAT.

Formats Width x Height 4c/bw 1/1 page type area 183 x 248 mm in Euro 12,380.00 bleed* 215 x 280 mm

1/2 page type area vertical 92 x 248 mm in Euro 6,450.00 horizontal 183 x 123 mm bleed* vertical 107 x 280 mm horizontal 215 x 145 mm 1/3 page type area vertical 58 x 248 mm in Euro 4,800.00 horizontal 183 x 85 mm bleed* vertical 73 x 280 mm horizontal 215 x 107 mm 1/4 page 2-columns: vertical 92 x 123 mm in Euro 3,630.00 4-columns: vertical 183 x 62 mm 2/1 page type area 400 x 248 mm in Euro 24,760.00 bleed* 430 x 280 mm

2/2 page type area 400 x 123 mm in Euro 12,380.00 bleed* 430 x 145 mm

mm-price in Euro 26.00Further formats on request

11

S P E Z I A L

H Y U N D A I

w w w.f irmenauto.de

S P E Z I A L

H Y U N D A Iw w w.f irmenauto.de

Mit Hyundai auf Mit Hyundai auf

Erfolgskurs

HYUNDAI TUCSON:Die charakterstarke SUV-Neuheit verbindet High-Tech und Komfort

HYUNDAI H350:Neuer Trendsetter im Transporter-Segment

ALLES UNTER KONTROLLE:Mit Hyundai Leasing haben Unternehmen ihre Fuhrparkkosten im Griff


firmenauto special Supplementing Price List No. 26

as of 1 January, 2020


Factsheet:

With firmenauto spezial you can be the exclusive partner for a specialeditorial format. You can set a theme or give us a topic and our editorialstaff provides you with a concept and designs an implementation strategy.Experienced journalists create texts and charts, including high qualitypicture material. Use the expertise and reputation of the family brandfirmenauto and place yourself as thought leader and solution provider for your target group. firmenauto spezial is a special section insert or aseparate issue.

DetailsText and graphic solutions from a single sourceFrom 19,800.00 € (depending on size)Size: from 8 pagesFormat: 215 x 280 mmPrint Run: 44,503**Distributed circulation on average 1 July, 18 - 31 June, 19

12

Modell plan: The car model plan supplement gives information on car innovations 2021 on two pages.The planner will be placed as a poster in the center of the firmenauto 01/2021 edition or as gatefolder on the inside front cover.

Advertising possibilities- Placement of your logo in the header or footer part

of the model plan supplement, including address and reference: „Presented by...“

- Depending on variants you can place your adverti-sing messages on two advertising pages or rather on two ad pages and, addionally, on the inside front cover.

Circulation: 44,503*

Prices upon request:minus 15 % agency discount

Edition: firmenauto 01/2021 (Release date 27.11.2020)*Distributed circulation, yearly average: 01.07.18 – 31.06.19

www.citroen-business.de

www.citroen-business.de

1Leasingangebot der Banque PSA Finance S.A. Niederlassung Deutschland, Geschäftsbereich CITROËN BANK, Siemensstraße 10, 63263 Neu-Isenburg, für

Gewerbe treibende zzgl. MwSt. und Fracht für den CITROËN GRAND C4 PICASSO BlueHDi 150 BUSINESS CLASS bei 0,–€ Anzahlung, 48 Monate Laufzeit, 10.000 km/Jahr Laufl eistung,

gültig bis 31.12.2015. 2Leistungen gemäß den Bedingungen des CITROËN FreeDrive à la carte Business-Vertrages der CITROËN DEUTSCHLAND GmbH, Edmund-Rumpler-Straße 4,

51149 Köln. Detaillierte Vertragskonditionen unter www.citroen.de. Nur bei teilnehmenden CITROËN Partnern. Abb. zeigt evtl. Sonderausstattung/höherwertige Ausstattung.

Kraftstoffverbrauch innerorts 4,2l/100km, außerorts 3,7l/100km, kombiniert 3,9l/100km, CO2-Emissionen kombiniert

102g/km. Nach vorgeschriebenem Messverfahren in der gegenwärtig geltenden Fassung. Effzienzklasse A+.

BUSINESSLOUNGE AUF RÄDERN.

INKLUSIVE FULL SERVICE LEASING2:

4 JAHRE GARANTIE, WARTUNG UND VERSCHLEISSREPARATUREN.

INKLUSIVE: CITROËN CONNECT BOX MIT NOTRUF-

UND ASSISTANCE-SYSTEM NAVIGATIONSSYSTEM KLIMAAUTOMATIK EINPARKHILFE HINTEN SITZHEIZUNG VORNE U.V.M.

199,– €1

AB

MTL. ZZGL. MWST.

CITROËN GRAND C4 PICASSOBUSINESS CLASS

NUR FÜR GEWERBETREIBENDE

STEIG EIN, STEIG AUS. TAGEIN, TAGAUS.

ENTDECKEN SIE UNSERE ATTRAKTIVEN ANGEBOTE FÜR FIRMENKUNDEN.

CKENSIEUNSEREATTRAKTIVENANGEBOOTTEEFFÜÜÜRRFFIRMENKUNDEN

CITROËN C4 CACTUS

mod

ellp

lann

er_5

95x2

70_V

2.in

dd

1

25.1

1.15

17

:24Werbefläche Rückseite

Werbefläche Rückseite

www.f irmenauto.de

Werbefläche

Werbefläche

MARKE JANUAR FEBRUAR MÄRZ APRIL MAI JUNI JULI AUGUST SEPTEMBER OKTOBER NOVEMBER DEZEMBER

Alfa Romeo

Giulietta Giulia MiTo

Audi

A4 Allroad SQ7 Q1 A5 Q5

BMW

3er Gran Turismo

Citroën

Jumpy C4 Picasso C3

DS

DS3

Fiat

124 Spider Fiorino Tipo 5-Türer Hatchback,Tipo Limousine

Scudo Nachfolger Qubo Tipo Kombi Pick-Up 1to

Ford

Ranger Focus RS Edge Transit Kuga GT

Honda

FCV NSX

Hyundai

Santa Fe i20 Active Grand Santa FE H350 Genesis

Infiniti

QX30 Q60 QT

Jaguar

F-PACE

Jeep

Patriot

Kia

Sportage Crossover Optima Sportswagon Soul Carens

Land Rover

Evoque Cabriolet

Lexus

RX GS LS 600h

Maserati

Quattroporte Ghibli Quattroporte

Mazda

3

Mercedes

SL (inkl. AMG) SLC (inkl. AMG)

S-Klasse Cabrio (inkl. AMG)

E-Klasse Limousine

C-Klasse Cabrio (inkl. AMG)

GLC Coupé E-Klasse T-Modell

Mini

Cabrio

Mitsubishi

Space Star

Nissan

NP300 Navara Doppelkabine

NP300 Navara King Cab

Opel

Astra Sports Tourer Mokka Zafira Tourer Insignia

Peugeot

2008 Traveller 3008

Porsche

911 Carrera 911 Targa Boxster Cayman Panamera

Renault

Mégane 5-Türer Talisman Talisman Grandtour Mégane Grandtour Scénic Clio

Seat

SUV

Skoda

Fabia Combi Scoutline

Superb Limousine Sportline

Superb Combi Sportline

SUV Premiere A+- Segment

Citigo Fun Sondermodell

Smart

fortwo cabrio fortwo cabrio A 453

fortwo BRABUS fortwo BRABUS Sportpaket C 453

fortwo BRABUS fortwo BRABUS Sportpaket A 453

forfour BRABUS forfour BRABUS Sportpaket W 453

Subaru

XV Impreza Forester Levorg

Suzuki

Baleno

Toyota

RAV4 Prius Proace Hilux C-HR

Volkswagen

Golf GTI Clubsport Tiguan Beetle Dune Up! Beetle Cabrio

Volvo

S90 V90 V40

= Schräg-/Steilheck, = Stufenheck, = Kombi, = Transporter, = Mini-/Kompaktvan, = Maxivan, = Pickup, = kleines SUV, = großes SUV, = Coupé, = 4-türiges Coupé/Gran Turismo, = Cabrio = Facelift, = Neuvorstellung Stand: Dezember 2015

AUTOJAHR 2021AUTOJAHR 2021

40 Jahre Ford Fiesta

13

InsertsSupplementing Price List No. 26

as of 1 January, 2020


Inserts

Prices for Inserts:

Discounts: please see series, page 4. Two insert pages are equal to one advertisement page.

Formats for Inserts: Untrimmed: 218 x 295 mm Trim size: 215 x 280 mm

Technical Data: Paper weights: 2 pages: min. 115 g/m2 4 pages: min. 100 g/m2 6 pages: min. 80 g/m2

– Features and fittings need to be coordinated with ETM Verlag.– Untrimmed format required for delivery.– Different formats for inserts on request only.Attention: There is no trim across gutter for 2 page inserts. Delivery Date: 10 days prior to publication.Cancellation: 8 days prior to closing date.Label: Inserts that cannot be recognized as such need to be labeled with “Anzeige”.General Terms: Orders will only be accepted after ETM Verlag has received 5 samples with size and weight figures. 100 samples have to be provided by the customer free of charge. The order can only be carried out after the presentation is fully accepted by ETM Verlag.

2 pages Euro 12,380.00




14

Inserts, Glued InsertsSupplementing

Price List No. 26


Inserts Prices for Inserts: Euro 260.00 per 1,000 copies up to 25 g. Each additional 5 g cost Euro 10,–

Discounts: No discounts for inserts Formats: Minimum: 105 x 148 mm Maximum: 195 x 260 mm Required Circulation: upon requestDelivery Date: 10 days past closing date.

Glued Inserts Glued postcards and other rectangle prints incl. envelopes Euro 52,00 per 1,000 issues + postal fees.

Envelopes with content, glued free samples and brochures cost Euro 58.00 per 1,000 + postal fees.

Formats: Minimum: 75 x 75 mm (1/1 page) Maximum: 175 x 210 mmDelivery Date: 2 weeks prior publication.Delivery Address: Dierichs Druck & Media GmbH & Co. KG, Frankfurter Straße 168, 34121 Kassel, Germany. Phone: +49. 5 61. 6 02 80-1 62Automatic processing for delivery, packaged properly on euro-pallet only, free delivery to printing office.Further information: Prices can be raised if quality of products or manufactu-ring requires additional costs. Additional freight costs will be charged separately.

VAT.: All prices are in Euro + VAT.

15


Extract fromAdvertising Customers

A AIVALD Auto-Leasing Alfa RomeoAllianzAlphabet Alte LeipzigerAral AG ARI Fleet Arval Athlon ATUAudi Axa-Versicherung

B BMW

CCarglassCar Professional ChryslerCitroën Continental

DDacia LoganDaimler DEKRA Deutsche Leasing Dunlop

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