media information: garden & hardware...
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MEDIA INFORMATION: GARDEN & HARDWARE NEWSWith a comprehensive readership of buyers and executives across the UK’s leading garden and hardware retailers,Garden & Hardware News is the ultimate medium to showcase your products and services. The Garden &Hardware team is dedicated to providing readers with an insightful information source, incorporating lead storieson the latest issues, news and trends in the garden and hardware markets. Through the pages of this industryfavourite readers can identify the brands and products they need by exploring new product launches, eventspecials and specific product showcases.
TARGET READERSHIP PROFILEGarden & Hardware News targets buyers, decision makersand senior executives at every garden centre and DIYstore throughout the UK. From the high streetindependents to the multiple 'shed' operators, ourestablished readership is influential and actively sourcingnew products. Tap into this lucrative market with GHN.
GARDEN & HARDWARE NEWSTargeting both garden and hardware retailers, Garden& Hardware News offers you access to an extensivereadership enabling you to make the most of yourproducts. The team is committed to providing thebest publication possible in terms of design, contentand market awareness. In such a fast-paced andinnovative market, both advertisers and readers canrely on our ability to match our product to the needsof the marketplace.
DISPLAY ADVERTISINGThrough cutting edge design, a fresh and informativeeditorial style, and concise product delivery, Garden& Hardware News allows you to showcase yourproducts to a captivated, relevant audience of keydecision makers in the garden and hardwareindustries. Deliver your sales message through thepages of an industry favourite and reap the rewardsof improved brand awareness and an expandingcustomer portfolio.
HomebaseWickes Adrian Hall Garden CtrsB&Q Coblands Garden CentreDobbies Garden CentresHurrans Garden CentreFocus DIYNotcuttsHaskins Garden Centre
Hayes Garden WorldKnights Garden CentreSquires Garden CentreBarton GrangeWyevaleDean’s Garden CentresThompsons CentresVan Hage Gdn CentresHillier Garden CentresOtter Nurseries & Gdn
31% GARDEN CENTRES & NURSERIES
29% DIY STORES
26% HARDWARE & TOOL RETAILERS
10% GIFT & HOUSEWARE RETAILERS
4% GARDEN MACHINERY SPECIALISTS
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With a range of publications focused on the retail sector,including the Garden & Hardware Yearbook, DepartmentStore Yearbook and a strengthening online presence, MediaOne Communications has a wealth of experience both interms of publishing and the retail market. From yearbooksand magazines to online news sites, our evolution in thepublishing sector has built a loyal customer base and adedicated readership who return time and time again forknowledgeable, intelligent information, strengthening ourstance in the sector.
Every issue includes our regular features in addition to the product features in the issue dates listed below. Our regular features include Industry News, Reviews and Previews of all major shows, Diary Dates, New Products, Interviews and much more.
n Throughout the year we will be focusing on a series of key trends, based on popular themes in the industry.
EDITORIAL FEATURES LIST
ADVERTISING RATES
Display 1 3 6IFC £2200 £2110 £2020IBC £1800 £1730 £1660OBC £2200 £2110 £2020Full page colour £1330 £1280 £1230Half page colour £790 £760 £730Quarter page £470 £450 £420
Product Placement (up to 120 words) £165Logo £30
Half Page Placement (up to 300 words) £410Logo £30
Full Page Placement (up to 550 words) £810Logo £30
TERMS OF BUSINESSAll orders are strictly subject to Media One Communications Limited terms and conditions. A copy is available on request.
MECHANICAL DATA (mm) Bleed Trim Type
(height x width)DPS 303x426 297x420 277x400Full page 303x216 297x210 277x190Half page (L) n/a n/a 124x180Half page (P) n/a n/a 257x87Quarter page n/a n/a 124x87
ARTWORKArtwork should be supplied on a Mac compatible digital file as a postscript, Adobe Acrobat or QuarkXPress document with fonts and high resolution imagessupplied. A colour proof should also be supplied for our reference. Any extra work will be charged for at cost.
CANCELLATION POLICYn Failure to supply advertisement copy in time for publication does not constitute acancellation, and you will still be charged for the booked space.
n A minimum of 28 days written notice, prior to the published copy deadline, mustbe given to cancel any advertisement.
n A series booking which attracted a series discount must run for a minimum of50% of the total number of issues booked, or any discount given will be re-chargedat our published rate card prices.
WELCOME TO THE FAMILY...
February - Marchn Garden Furniture & Outdoor Buildingsn BBQ’sn End Of Year Reviewn Garden Media
April - Mayn Lighting & Solarn Garden Care/Lawn Caren Garden Machineryn Garden Clothing
June - Julyn Farm Shop & Foodhalln Pet, Pests & Wildlifen Tools & Hardwaren Solex Preview
August - Septembern Candles & Home Fragrancen Painting & Decoratingn Home Securityn Solex Review & Glee Preview
October - Novembern Glee review n Gifts - Gardenn Pots, Plants & Statuesn Garden Ornaments
December - Januaryn DIY & Home Improvement n Shop Fittings & Displays n Food, Farmshop & Catering
Please send all press releases to [email protected]
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CLASSIFIED RATES & DATA
FLOORING
FENCING
FURNITURE GALLERIES
GLASS
FLOORING
FENCING
FURNITURE GALLERIES
GLASS
FLOORING
FENCING
FURNITURE GALLERIES
GLASS
FLOORING
FENCING
FURNITURE
GLASS
Single Panel1 insertion £853 insertions £756 insertions £659 insertions £5512 insertions £40
57mm wide x 43mm high
57mm wide x 95mm high
or118mm wide x 43mm high
57mm wide x 146mm high
57mm wide x 198mm high
or
180mm wide x 43mm high
118mm wide x 95mm high
Double Panel1 insertion £1503 insertions £1356 insertions £1159 insertions £10012 insertions £75
Triple Panel1 insertion £2003 insertions £1806 insertions £1559 insertions £13512 insertions £100
Quad Panel1 insertion £2403 insertions £2156 insertions £1859 insertions £16012 insertions £120
Active specifiers use our classified buyers guide to sourceproducts. Ensure your brands and products are includedevery issue! - Don't miss out! Call 01733 385300 today todiscuss your requirements.
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n Your product profile will feature on thehomepage for one week. Your feature will beseen on the homepage and the product pagesthroughout the website.
n Your product profile may include text,photography and can even include video,multimedia, web and email links.
n Your product feature will be archived on oursite permanently where it can be easily foundthrough key words in our search bar. We alsooptimise your story with meta tags so it can beeasily found through search engines like Google.
n Your feature will be tweeted on our popularTwitter page so individuals on the Twitternetwork will be updated about your product
news too. (For latest follower statistics pleasesee twitter.com/DIYretailer)
n You’ll gain additional exposure in our ‘MostPopular’ section if your feature is one of the fivemost-read pages on our site each day.
nYour story can be recommended and emailedby users of the site using our ‘email this storyfunction’, ensuring you maximum exposurethrough viral marketing.
n By clicking on icons at the foot of yourproduct profile, our site users can easily postyour story on their social networking siteslike Facebook, Digg, StumbleUpon, Readit,Technorati and more - sharing your newswith the world!
ONLINE RATES:
Product Profile................ £130 pwFeature your product on the site’shomepage for one week, stayarchived and easily searchable onthe site permanently (optimisedfor external search engines likeGoogle) and feature on Twitterand other mainstream viral sites.Unlimited text + up to 5 images.Optional: logo, embedded video (FLVfile or YouTube link), PDF brochuresand/or URL links.
Premium Banner .......... £135 pwThe banner benefits from beingthe most prominent position atthe top of the homepage and isvisible on every page of thewebsite. Artwork should be sent as a500 pixel(w) x 75 pixel(h) 72dpiJPEG or animated GIF.
Skyscraper Position ...... £125 pwThe skyscraper is on the rightside of the homepage and everyother page of the website.Artwork should be sent as a 120pixel(w) x 600 pixel(h) 72dpiJPEG or animated GIF.
YOUR ONLINE PRODUCT PROFILE PACKAGE INCLUDES:
Media One Communications Limited1 Accent Park, Bakewell Road, Orton Southgate, Peterborough, PE2 6XSTel: 01733 385300 | Fax: 01733 233794 | Email: [email protected] | www.mediaone.co.uk
mediaone®
Your customers are clicking with us
Garden & Hardware News is alsoavailable online, showcasing the latestproducts, up to the minute news andtopical features. By featuring yourcompany on DIYretailer.co.uk youcan reach thousands of key decisionmakers every day. Every story on oursite is tweeted to thousands offollowers maximising your exposure.
Every paid for entry isincluded free of chargein our digital edition
Media One has a portfolio of online directories that allow our readers to access the supplierinformation they need quickly and effectively. Building Sources, Packaging Directory,Department Store Directory and the Interior Design Directory provide users with acomprehensive online sourcebook of suppliers to each trade industry, all categorisedaccording to product type. The search bar option enables users to quickly access suppliersknown to them, creating a fast and efficient address book of product designs. The searchbar can also be used to track down new and exciting designers, which allows for a worldof discovery within each sector. For just £250 for the year, your brand gains exposure tothe industry you supply to. With each entry you will receive a brand logo, contact details,one image and between 50 and 100 words to detail your company and product offering.
ONLINE DIRECTORIES
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