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BEST READERSHIP = BEST ROI Media Kit 2008 THE ROGERS MEDIA PUBLICATION FOR PACKAGERS AND CONVERTERS

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B e s t R e a d e R s h i p = B e s t R O i

Media Kit 2008

THE ROGERS MEDIA PUBLICATION FOR PACKAGERS AND CONVERTERS

Cover your Core markets

MaxiMize sales & pROfits!Canadian Packaging Stats •97%requestcirculation

•BPAauditedcirculationof13,800

•2.36additionalpass-alongreadersforeachcopy

(46,000uniqueandpass-alongreadership)

Canadian Packaging circulation breakdown by percentage to key packaged goods sectors.

a lOyal audienceCanadianPackagingscoreshighestreadershipfiguresamongstourreadersinthe2006RogersPublicationEvalutionprogram.

“Must Read” editORial cOntentFor 2008, Canadian Packaging offers a fresh design and easy-access departments: •Eco-PakNowPage

•Pack-2-Brand/MarketingTrendsPage

•NewswatchPage

•FirstGlance/NewProductsPage

•Plantinstallationfeatures&interviews

•Consumerfeedback-Checkoutcolumnbackpage

54% Food&Beverage

24% Pharmaceutical/Health&BeautyandOtherChemicalProducts

7% Other

7% Converters

6% Rubber,Leather,Textile,Printing,Wood,Paper&Metal

1% Machinery

1% CustomPackagers

Reach the entiRe pacKaGinG BuyinG teaM

Executive

Production

Marketing

Purchasing

Apotex Inc. - President

Avon Canada Inc. - President

Bayer Inc. - President/CEO

Biovail Corp. - President/COO

Bodywell Natural Skin Care - President

Colgate-Palmolive Canada Inc. - President

Galderma Production Inc. - President

Gaylea Foods - Chemist

Genpharm Inc. - CEO

Glaxosmithkline Inc. - President

Jamieson Laboratories Ltd. - President

L’Oréal Canada Inc. - President

Maple Lodge Farms Limited - CEO

Mead Johnson Nutritionals - President

Merck Frosst Canada Ltée - President

Novartis Pharmaceuticals - President

Novopharm Limited - President

S C Johnson & Son Ltd. - President/Gen. Mgr.

Shell Canada Limited - President

Unilever Canada Inc. - President

Better Beef Ltd. - President

Voortman Cookies Ltd. - President

Maple Leaf Consumer Foods - President

Charcuterie La Tour Eiffel - President

Natrel Inc. - President

Kraft Canada Inc. - President

Aliments Ultima Inc. - President

Saputo Inc. - President/Chef Director

Parmalat Canada Limited - President & CEO

Brasserie Labatt Ltee - President

Pacific Seafoods Intl. Ltd. - President

Sun Pac Foods Limited - President

Omstead Foods Limited - President

Milano Foods And Buscuits Ltd. - President

Dare Foods Limited - President

Pintys Premium Foods - President

Canada Bread Company Limited - CEO

Weston Bakeries Limited - President

Cadbury Adams Canada Inc. - President

Swiss Chocolatier Ltd. - President

Wrigley Canada Inc. - President

Tate & Lyle North American - President

Mark Anthony Cellars Ltd. - President

Labatt Breweries of Canada - President

Moosehead Breweries Ltd. - CEO

Cott Beverages Canada - President

Vincor International Inc. - President

Bacardi Canada Inc. - President

Molson Inc. - President/CEO

Diageo Canada Inc. - President

Agropur Cooperative - President

The Pepsi Bottling Group - President

Frito-Lay Canada - President

Italpasta Limited - President

Associated Brands Lp - President/CEO

Go Green

identify With yOuR custOMeRs’ sustainaBility ReQuiReMentsEnvironmental programs are being driven from the top down. Below are some of Canada’s Top Consumer Packaged Goods executives who have just renewed their Canadian Packaging subscriptions:

The recent series of high-profile announcements by Wal-Mart Stores Inc.

about the retailer’s implementation of a Packaging Scorecard supplier evaluation system has formally en-trenched the concept of packaging sustainability as a key new source of product differentiation and com-

petitive advantage for modern-day CPG (consumer pack-aged goods) companies.

As argued in many well-informed circles for years, it turns out that what’s good for the environment can also be good for business, with companies making a concerted effort to meet their sustainability goals now offered an op-portunity to reap the rewards of enhanced operational ef-ficiencies, greater cost-savings, and improved profitability.

While there is currently no “one-size-fits-all” magic solution to enable each and every CPG company to ob-tain meaningful sustainability, they can generally uncover significant sustainability and profitability benefits through-out the packaging supply chain by focusing on nine key areas listed below.

PACKAGE DESIGNPackage design plays a critical role in helping CPG companies achieve sustainability and profitability goals because having more efficient packaging can help reduce warehousing, distribution and transportation costs and, subsequently, cut down their energy consumption and greenhouse gas (GHG) emissions.

It is worth noting that the amount of GHG and carbon dioxide (CO2) emissions per ton of production accounts for a hefty 15 per cent of Wal-Mart’s Packaging Scorecard analysis, so making concerted efforts to reduce these emissions can also improve a CPG company’s com-petitive position relative to other suppliers.

So while CPG companies need to look at the big pic-ture—i.e. the entire packaging supply chain—to uncover new sources of efficiency, waste reduction and cost-sav-ings, they also need to think “inside the box” in the area of package design.

MATERIAL OPTIMIZATIONBecause material value accounts for another 15 per cent of the total sustain-ability metrics to be measured by Wal-Mart’s Packaging Scorecard, one good way for CPG companies to improve their sustainability performance is to reduce the total fiber content of their corrugated boxes.

Fiber reduction can be achieved in three ways: using an innovative package design that utilizes less corrugated board; using less fiber within the corrugated board; and using lower basis-weight material.

While a low-fiber package is a great way to improve packaging sustainability, removing fiber from corrugated board without compromising the integrity of the package can be a challenging proposition.

The solution may lie in the use of microflutes that deliver the strength of corrugated board with the high graphics impact of traditional folding cartons—resulting in a low-fiber package with high point-of-purchase (POP) appeal.

SHELF IMPACTIn Club Store outlets, secondary packag-ing often plays a primary role—func-

tioning both as a shipping container and a display package. Therefore, an optimized package can enhance functionality, increase shelf appeal and, in some cases, even reduce store waste.

In a recent project, Georgia-Pacific redesigned the packaging for Dixie PerfecTouch Grab ‘N Go insulated 12-ounce paper cups, which were traditionally packaged in large quantities in polyurethane bags. (Bottom Picture)

The resulting new package design allows for better placement of the cups on store-shelves, while the carton itself acts as an excellent canvas for a variety of possible designs, as well as communicating the product’s benefits to the consumer. (Picture on the right)

It also fits neatly in kitchen cabinets or pantry shelves, further enticing the consumer to buy this package.

SKU CONSOLIDATIONTypically, CPG companies with 50 or 100 different SKUs (stock-keeping units) in their product range will pay more for their packaging because suppliers are made to perform shorter production runs of myriad package types.

It’s a good idea to see if the number of slow-moving SKUs can be dramatically reduced by developing pack-age designs that meet universal product needs.

ALTERNATIVE PACKAGINGAlternative packaging can provide significant sustainabil-ity benefits, as demonstrated by the Greenshield produce packaging—developed as an alternative to wax-coated boxes for the produce industry.

First tested with ice-packed poultry products, this recyclable alternative to wax-coated boxes may also offer some companies an economical alternative to using reus-able plastic containers (RPCs) to ship their produce.

Incidentally, Georgia-Pacific is the only major packag-ing supplier to offer customers in the produce industry both corrugated and plastic packaging solutions, with both options boasting their own benefits in regard to sustainability.

PRODUCTIVITY IMPROVEMENTSThere are many opportunities in the packaging supply chain to improve productivity by focusing on automating

existing manual processes.For example, the automation of many

case-forming and stretchwrapping pro-cesses across numerous industries in recent years have not only benefitted companies with more effective use of labor, but have also enabled them to achieve significant reductions in material costs.

MATERIAL HANDLINGSafe and effective material handling is cen-tral to streamlined packaging supply chain operations.

Like each of the nine key areas of the packaging supply chain discussed here, material handling optimization depends on countless variables that are unique to each company and facility.

For example, an innovative corrugated box design may give new strength to a package that was previously susceptible to damage by a clamp truck.

Other techniques worth evaluating include the use of slip-sheets in lieu of pallets, or stretchwrapping instead of strap-ping. Pallets can be costly to manage and store, while stretchwrapping may help pre-vent product damage caused by strapping.

Conversely, some companies may find stretchwrapping and slip-sheets inap-

propriate for their products—preferring to look for new ways to optimize existing strapping and palletizing processes.

WAREHOUSINGEfforts to optimize the warehouse can include creat-ing packages that can stand up to the demands of the warehouse environment and make efficient use of the available warehouse space.

High humidity, prolonged storage time, and excessive stacking heights can all erode the integrity of a stored package over time—with individual package character-istics determining the degree to which these factors will affect box performance.

Whereas the solution to compression failure for one company may be to reduce stacking height, the answer for another may lie in the use of a three-piece Bliss cor-rugated tray—instead of a traditional RSC—to provide the added strength that allows for packages to be stacked even higher.

TRANSPORTATIONThe road to improved sustainability, rather appropriately, is often connected to transportation—since many of the sustainability improvements made farther back in the supply chain are realized during the transportation stage.

The general rule is that using more efficient, lighter-weight packages will help reduce the number of truck-loads, which translates into in reduced fuel usage and fewer GHG emissions.

Equally critical to reducing shipments is cube uti-lization. In some cases, mixed products on pallets can contribute to poor use of space, while in others unit load height may not be as high as it could be. Placing pallets in a “pin wheeled” position can help optimize cube utili-zation and prevent excessive load movement in the truck.

Considering that cube utilization and general trans-portation factors account for a combined 25 per cent of a total score tabulated by Wal-Mart’s Packaging Score-card, optimizing their distribution operations is undoubt-edly an area where CPG companies can gain a significant sustainability advantage.

To wrap it all up, opportunities to improve packaging efficiency and sustainability performance exist across the packaging supply chain; the key is to find them and put them to good use.

Patrick Smorch, manager of packaging technology at Georgia-Pacific’s Innovation Institute in Norcross, Ga., may be reached at (770) 246-1416; or via email at: [email protected]

Eco-Pack NOW

B Y PAT R I C K S M O R C H

16 CANADIAN PACKAGING, SEPTEMBER, 2007

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Links IN THE chainNine key steps to achieving greater packaging sustainability and profitability

neW fOR 2008Eco-Pak Now Page•News

•ProductIntroductions

•Seminars/TradeShows

•Innovativecompaniesandsolutions

identify With What sells On canadian Retail shelves

Kellogg adds a sweet touch to an old standbyGood nutrition is a lot easier to take when it tastes good, and venerable breakfast cereal producer Kellogg Canada is pulling all the appetizing stops with the recent launch of a vanilla-fla-vored version of its perennial stalwart Rice Krispies band.

Launched in 1928, the Rice Krispies cereal was originally formulated specifically to provide children with a reliable source of iron, thiamin, niacin, and Vitamin B6, according to Kellogg, without any artificial colors or transfats.

“Rice Krispies Vanilla Flavour cereal is a delicious and nutritious choice that moms and their kids can enjoy together while starting their day with a nutritious breakfast,” says Johanne Trudeau, director of nutrition and consumer affairs at Kellogg Canada in Mississauga, Ont.

“It’s a source of six essential nutrients including iron, which is necessary for children’s growth and development,” Trudeau adds, “and with the delicious flavour of vanilla in every spoon it has a taste that kids will love.

“We know that starting the day with a nutritious breakfast is very important and that children who eat breakfast perform better at school,” states Trudeau.

Made a Kellogg Canada’s central production facility in London, Ont., the new Rice Krispies Vanilla Flavour cereal is for now packaged only in 530-gram paperboxes, featuring engaging packaging graphics jointly designed by branding consultants Schawk, Inc. and Kellogg Canada’s own marketing department.

New yogurt packs a boost for the immune systemWhile yogurt has rightfully enjoyed a long-enduring reputa-tion as a healthy food choice, a new line of scientifically-for-mulated, yogurt-based products from Yoplait, a division of the Longueuil, Que.-based dairy producer Aliments Ultima Inc., is clearly aiming to take its health benefits to the next level and beyond.

Launched early last month, the new Yoptimal immuni+ line of flavored yogurts is claimed to be Canada’s first yogurt to be made with ingredients specifically designed to stimulate the immune system, including BB-12 (Bifidobacterium), LA-5 (Lactobacillius acidophilus), and variety of natural extracts containing well-proven anti-oxidants called polyphenols, which work to protect the body’s cells to ensure adequate daily intake of essential nutrients and minerals.

“All the ingredients in this Yoplait product are of exceptional quality, working symbiotically to contribute to the body’s natural defences,” says Yoplait president Jerry Doutre. “This product has been rigorously tested for its antioxidant ability.”

Offered in seven different flavor variations—including Cranberry & Raspberry, Banana & Strawberry, Orange & Mandarin, etc.—every 100-gram serving of Yoptimal immuni+ contains one billion living probiotic bacteria that has been scientifically proven to positively impact human health up until the expiry date, according to the company.

Retailing at all major supermarkets across Canada, the new yogurts—sold in mixed

Old breakfast favourite gets a healthy updateThere are many good reasons why orange juice remains one of the most popular breakfast drinks around, but beverage producer Pepsi-QTG Canada has just added two more with last month’s launch of the Tropicana Essentials brand of nutrients-enhanced, fresh-squeezed juices—packed right at the source in sunny Florida.

Now retailing at all the major grocery stores across Canada in 1.89-li-ter cartons, the Tropicana Essentials Source of Fibre and Omega 3 products have been formulated to allow Canadian consumers meet all their daily nutritional requirements for fiber and Omega-3 polyunsaturates intake, according to the company.

“A majority of Canadians are not meeting the recommended daily in-take of fiber, and half of Canadian baby-boomers admit that they consume less than five servings of fruit and vegetables per day,” explains Cheryl Radisa, juice products director at Pepsi-QTG Canada in Mississauga, Ont.

“Made with 100-percent pure orange juice, the new Tropicana Essentials products provide Canadians with an easier way to get a serving of fruit, along with extra fiber and 0.1 grams of Omega-3 fatty acids per serving.”

Offering three grams of fiber per 250-ml serving, Tropicana Essentials Source of Fibre provides more than 10 per cent of a woman’s recommended daily fiber intake, according to Pepsi-QTG, while also promoting healthy digestive and intestinal body functions by using Inulin, an all-natural soluble fiber, as the key prebiotic ingredient.

For its part, the Tropicana Essentials Omega-3 provides 0.1-gram of Omega-3 poly-

Maple Leaf launches fresh-taste revolution in the deli sectionToronto-based food products conglomerate Maple Leaf Foods Inc. has cooked up a veritable feast of nutritious, appetizing recipes and consumer-friendly food packag-ing with the company’s newly-launched, multi-product Maple Leaf Simply Fresh line of never-frozen, refrigerated, fresh-tasting foods to fuel today’s harried, time-starved Canadian consumers.

Said to be two years in the making, the Simply Fresh product range is comprised of 20 mostly single-serve ready-to-eat entrées, meal kits and soups requiring just minimal preparation, with each package carrying the Health Check Symbol of the Heart and Stroke Foundation to indicate that the product meets the strict fat and sodium content criteria for healthy eating established by Canada’s Food Guide.

“Maple Leaf Simply Fresh is really a revolution in fresh food,” says Kathy Whidden, vice-president of innovation and brand development with Maple Leaf Consumer Foods. “The revolution is that not only are these products nutritious and delicious, they are fresh and refrigerated, never frozen, and give the vibrant colors, textures and tastes that you would expect from fresh foods.”

Typically located in the refrigerated aisle near the grocer’s deli section, the Simply Fresh products include:

cOnsuMeRs talKPackaged Goods Marketers ListenOurCheckoutColumnonthefinalpageoffersthelastwordonwhatworksandwhatdoesn’t,withconsumers.

42 CANADIAN PACKAGING, MAY, 2007

C H E C K O U T

Like a lot of people, theonly times I seem togive packaging muchthought is when it leapsout at me either bybeing interesting or justplain awful. On rareoccasions, though, a

company will come out with such a brightnew idea that it makes me wonder howhave I lived without its product. The bot-tom line is that packaging really mattersto consumers whether they acknowledgeit or not. I’m starting to lose track of howmany new items I have bought simply because of their outstanding packaging,and how many I have stopped purchas-ing them due to their inferior packagingexecution.

I am a sucker for sweet-smelling products,so the all-natural household cleaners fromthe San Francisco-based Method Inc. fitthe bill perfectly with ultra low-key pack-aging graphics that really let the product’slively color shine through the clear-plasticcontainer. Making a colorful addition tothe kitchen countertop, the Method dish soap cucumber package makes the most of itsclean-and-simple design to accentuate theproduct’s environmental message of beingnaturally derived, biode-gradable, and not testedon animals. The hour-glass shape of the bottlemakes it easy to hold, andthe simple pop-up caprequires only a gentle flickof the thumb to open—anice improvement overthe more common pull-upstyle caps that seem to clog

up quicker. The back of the bottle revealsa clever, hip-sounding “People againstdirty” logo to explain a product “infusedwith essential oils to capture the fresh,cool scent of cucumber that says clean.”Whoever thought up the package clearlytook that mandate to heart in creating adesign that perfectly reflects the product’sfresh and clean attraction.

I’ve been using Yves Veggie Cuisine’ssoya-based products for a while now, andwhile I commend the company on itspretty and colorful folding cartons—en-hanced with a cutaway window to allowconsumers have a good look at the vacu-um-packedproduct—Iurge Yvesto addressthe reseal-ability issuein a hurry. Itis a long-enduring mystery why compa-nies spend so much time and effort onpackaging cosmetics at the cost of true-to-goodness consumer convenience thattrue resealability delivers—be it via aslider-zipper, peel-and-seal, press-to-closeor any other of the multitude of availableoptions. Instead, purchasing a package ofYves Veggie Pizza Pepperoni carries allsorts of extra costs in time and effort afteryou get the product home. First you needto discard the cardboard wraparound, slicethrough the airtight plastic layer to getat the product, and then have to rely onsandwich bags or Tupperware containers tostore the product’s remains for later use.After far too many instances of pullingout a baggy of moldy veggie-meat out ofmy fridge—the best-before date discarded

along with the original paperbox—I reallyhope that Yves gets it right before toolong.

Conversely, the 142-gram package ofEarthbound Farm Organic Mixed Baby Greens pre-tossed salad is a perfect exampleof a package that works on every level—being simple,convenientand attractiveat the sametime—whilefittingever-so-per-fectly into myfridge, either on the shelf or in the pro-duce drawer. Unlike pre-cut lettuce mixespackaged in plastic bags, this perfectlyreclosable see-through tray is clearly aim-ing to give the consumer all the productinformation, such as the Washed & Readyto Use prep-work status and a clearly-stamped use-by date, straight up-front.Simple, pragmatic and to the point—justas one would expect from an organic foodcompany.

The pen-style Tide to Go Instant Stain Remover from Procter & Gamble represents abig improvement fromthe purse- and desk-drawer-size towelettespot removers that usu-ally contained more stainremover than neces-sary to remove a littlestain, with any leftoversdestined to simply dry

out. Measuring roughly the size of a fatfelt pen, the Tide to Go conveniently fitsinside a purse, a pocket, glove compart-ment, knapsack or any other such handyspace, and the product is remarkably easyto use—pull off the cap to reveal an angledfelt tip, push down on the stain to releasethe cleaning liquid, and rub the tip a littlelike a scrub-brush over the stain. Kudos toP&G all-around for convenience, ease-of-use, and practicality—with extra points fornot letting any of the liquid drip down theuser’s hands.

For the most part,frozen-food aislesdo little to captivatethe shopping masses,which in some waysmakes it even easier forthe stand-up bags ofEurope’s Best Wood-land Blueberries to attract second and thirdglances with their explosion of vibrantcolors. Fruit has seldom looked as excitingas it does on this eye-catching package,decorated with the lavish close-up colorphotograph of the fruit, the splash of com-plementary colors, the pastoral logo, andother visual hooks to convey an unmistak-able message of superior product qualityand freshness. Moreover, the 600-grambag is fully resealable thanks to its built-inreclosable zipper, while its stand-up designmakes it convenient and easy-to-handlein a busy kitchen—especially for pouringthe contents into blenders or mixing bowlsstraight out of the bag.

Kerry Gold is a Vancouver-based freelance journalist and commentator specializing in pop culture.

Taking stock of bright and shiny packaging ideas

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74 CANADIAN PACKAGING, APRIL, 2007

C H E C K O U T

It seems that marketingbreakfast cereals mustbe one of the mostformidable challengesfor pre-packaged foodcompanies—given theuniversally conform-ist packaging in which

most of these products are retailed. Thelong row of simple, rectangular boxeslined up on a grocery store-shelf may wellbe efficient in terms of stackability andspace utilization, granted, but it doesn’tleave much to imagination. Hence, ce-real producers are literally “boxed” intosprucing up their cartons with increas-ingly loud graphic designs that desperatelyclamor to catch the consumer’s attentionas they wheel their grocery carts downthe aisle—trying to maximize the fourseconds or so that the average consumersare estimated to allot for their purchas-ing decisionson a singleitem. That said,General Mills Canada Corp.deserves creditfor a very clever,yet subtle, pack-aging innova-tion that makesits Multi Grain Cheerios standout in a crowd.A simple S-score along the sides of thefront panel gives the appearance of a more‘slender’ box—as if it is itself a benefi-ciary of a trimmed waistline achieved viaconsumption of the cereal inside. Clearlytargeting modern, health-consciouswomen, the brand smartly reinforces itsdietary credential with the placement ofa measuring-tape graphic at the tapered‘waistline’ of the carton. The rest of thegraphics are kept refreshingly simple,

too, giving prominence to the iconiccatchy Cheerios logo and an ‘easy on theeyes’ product photo. The color palette islimited to yellows and purples—makingit vivid enough to draw attention to itselfon the shelf, but without overpoweringthe consumer with visual clutter whenholding it up for closer examination. Allin all, a very effective and efficient wayto communicate the product’s three mainstrengths: five grains, 110 calories perserving, a trimmer waistline. Bon appétit!

It often amazes methat my DINKWAD(double income, nokids, with a dog)household puts outonly one small bag ofgarbage each week, buttwo large Blue Boxesoverflowing withrecyclable packag-ing—leading me towonder just where allthat recycling goes. Isthere really enough market demand outthere in the world for all the used plastics,metals and paper? As noble as recyclingis, there are other significant “Rs” in thesustainability equation—such as ‘reuse’—to help consumers feel good about thechoices they make. And with that said,I’m feeling pretty good about becominga big fan of the Glass Plus Cleaner fromReckitt Benckiser. The premise behindthe product is quite ingenious: drop thesolvent package into a reused squirt-bot-tle, add hot water from the tap, and shake.Presto! The solvent package quickly dis-solves in the water to give the consumera full refill of a well-formulated, high-performance window-cleaning aid. Madeof clear plastic, the solvent packages are

reminiscent of those single-dose vinegarpackets distributed at fast-food outlets,inserted inside a blister-pack with a con-sumer-friendly, easy-to-puncture metallicbacking. The only part of the packagethat could be construed as being some-what excessive would probably be thepaperboard overwrap, used as secondarypackaging, but it serves a vital marketingfunction of making this product standupright on the shelf, alongside all thetraditional window-cleaning solvents. Alittle comparative math also reveals justhow much of a product’s price can betied directly to packaging: one Glass Plus Cleaner containing two solvent packs ac-tually costs slightly less than a single unitof a traditional window-cleaner sold in aconventional squirt-bottle.

Wine producers de-serve much applausefor doing their partin exploring viablepackaging alterna-tives to the centu-ries-old glass bottle.This doesn’t meanthey get it right ev-ery time, as suggest-ed by the packagingfor Prêt-à-Boire Merlot, produced by Eric Compte Se-lection of France. Heavy on functional-ity, the packaging is sorely lacking in theaesthetics department. Holding 750 ml ofred wine, this mylar bag features a pleatedbottom to enable it to stand upright onthe store-shelf, and an easy-pour plasticscrew-cap, with claims that it “…protectsthe wine from oxidation and preserves itsaromas.” Just remember to squeeze theexcess air from the packaging before re-placing the cap to preserve the freshness.

Fair enough, but in trying too hard to bea modern-day wine-skin, it looks like itwouldn’t be out of place as an accessory toan astronaut suit. And throwing in imagesof berries while playing down the wineimagery suggests that the whole pack-age was actually meant to pack frozenberries rather than wine. If the unfoldingTetra Pak cartons revolution in the wineindustry is still largely a work-in-progresswhen it comes to hosting or attendingdinner parties, then this mylar bag ismore likely to join those “better luck nexttime” ideas.

Feeding the man’sbest friend is a lotless expensive whenpurchasing dog-gie kibble in bulk,but it’s always astruggle to maintainits freshness oncethe heavy-duty,multiwall paperbaghas been opened up—no matter howtight you try to roll it down. So hats offto Nestlé’s Purina Beneful for comingup with a perfect packaging alternativeto its eight-kilogram bag with a large,translucent-white plastic container thathas consumer-friendliness written all overit. Just pull on the tab to peel off the tam-per-evident seal, snap open the lid, andyour pooch’s finest remains fresh to thelast feeding in the air-tight bucket, whichfits ever so perfectly beneath my kitchencounter. And to top it all off, it costs a fullquarter less than the traditional paperbagpackage. Go figure!

Elena Langlois is marketing and commu-nications manager for the Canadian Art Foundation in Toronto.

Fresh new takes on old consumer packaging

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50 CANADIAN PACKAGING, MARCH, 2007

Shape is a crucial elementof package design and,when used wisely, it canreally give a product amajor boost in the highlycompetitive retail market-place.When out shopping,

I generally find myself rushing through myusual grocery stores, pharmacies, and spe-cialty boutiques knowing exactly what Iwant to buy, and often knowing exactlywhere to find those items on the store-shelves. Considering the key role that agreat package plays in selling the product,the highest compliment that a package canget is halting hurried consumers in theirtracks for a second look, accompanied by,“What’s that?” Here are five packageswhich have recently compelled me to dojust that, thanks to their striking, attention-grabbing shapes.

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Organic foods are all therage in grocery storesright now, with con-sumers finally realizingthat how we produce ourfood has a real effect onour health, to say nothingof the environmentalimpact. Modern sciencemay have given us manyhigh-tech wonders, but italso helped proliferatethings like the mad cow disease. Havingrecently shifted my shopping loyalties tothe Whole Foods Market, which spe-cializes in organics, I have started to dis-cover a whole new realm of captivatingpackages—such as the old-fashioned glassmilk bottle from Harmony OrganicDairy Products Inc. A self-styled pro-ponent of sustainable, healthy and respon-sible agricultural practices, the company

prides itself on producing a fairly extensiverange of “cow-friendly,” certified organicmilk products that are entirely free of syn-thetic fertilizers and chemicals.The time-less, iconic shape of the company’s 1 LitrePasteurized bottle truly stands out in thedairy aisle amongst all the waxed card-board cartons and plastic bags—creating anostalgic effect that harkens back to sim-pler days, when milk producers couldplace far more faith in consumer confi-dence.As a bonus, the fully-recyclable glasscontainer can also be returned for deposit.Winding back the clock with this old-time bottle gives Harmony a pointed,non-preachy platform to broadcast its cor-porate philosophy to conscientious con-sumers.

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For any new great new product trying toposition itself in a saturated marketplace,such as fruit-juices or soft-drinks, distinc-tive packaging is a must. Considering theever-increasing multitude of cans, bottlesand drink-boxes out there fighting forconsumer attention, Los Angeles-basedPOM Wonderful appears to have beendoing all the right things since the launchof its pomegranate juice beverages in backin 2002—playing up the juice’s toutedhealth benefits of containing many usefulantioxidants that show great promise incancer and stroke prevention.And while ithelps a great deal that the drinks areabsolutely delicious, the com-pany deserves full marks forthe unique, buxom hourglass-shaped bottle that compelsconsumers to give it a sec-ond look.The oddball bot-tle certainly did the trick forme: I don’t think I’ll everbe able to confuse it withany other brand out there!

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While no amount of pack-aging innovation is goingto make me leap for joywhen faced withdoing laundry, everylittle bit helps whenit’s time to restock onthe laundry detergent.Facing up to a wall ofdifferent detergentsstacked up on the store-shelves can be alittle daunting for consumers who areprone to think that ultimately all detergentbrands are as good as the next one, withuniversally conformist packaging to boot.Recently, however, Procter & Gamblemanaged to add a dash of spice and colorto the task with its Gain Ultra JoyfulExpressions package.While the brand namemay test the consumer’s patience some-what, the 2.95-liter molded-plastic bottlecontaining the liquid detergent is actuallya fun-looking package, with its slanting,rounded shape and a curved handle givingit the look and feel of a wonky, spoutlessteapot. Sitting next to all the other dourplastic jogs and boxes certainly helps thecontainer’s offbeat shape—enlivened witha striking fuchsia and lime-green colorscheme—the product radiates enough ofjoyful glow to make a meaningful pur-chasing impact for this shopper.

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Like laundry, the messy task of shoe-shin-ing is a joyless chore, but a recent trip to alocal Dominion store has uncovered atrue revelation in the striking shape of theKiwi Express Shine Sponge. Boasting acompact and convenient delivery systemfor applying liquid shoe polish, the pack-age is a wedge-shaped, rigid plastic case—

with its top half used to holdtwo ounces of liquid polishand act as the handle for theattached sponge, with thebottom half providing theprotective cover. Great pack-ages go a long way to helpingsell the product, but it’s apackaging Holy Grail when agreat package is actually the product itself.

◆ ◆ ◆

For pure packag-ing elegance, theSilken TeaInfusers packagefrom Tea forté,Inc. deserves avery honorablemention. Discovered on a shelf of a high-end housewares store, with the little trian-gular shapes poking up out of china tea-cups, this package does not skip a singlebeat with its eye-pleasing, sculptured prod-uct presentation. Starting with the protec-tive paper wrapper printed in soft, neutraltones and folded into three-inch-high,four-sided pyramids, the individual pack-ages are cleverly topped off with one-inch,cotton-covered wires with paper-leaf ends.A gentle pull on the tab at the bottom ofthe base helps fold the open the paper—revealing the infuser. Made of white,open-weave fabric that lets you see thetea-leaves inside, it is shaped to maintainthe semi-rigid form of the protectivewrapper, with the little stem wire pro-trudeing from its top serving as a perfecthandle for brewing your cup of tea. Fullmarks to Tea forté for evolving the hum-ble tea-bag into a true packaging objetd’art. ❏

Shaun Smith is a freelance writer and booksellerbased in Toronto.

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Une acquisition capitaleE

n décembre dernier, Cascades inc. a réalisé l’acquisi-tion de la participation en actions de 50 % de Dom-tar dans Norampac inc. en contrepartie de 560 mil-

lions de dollars. Norampac est propriétaire de huit usinesde fabrication de cartons-caisses et de vingt-six usines detransformation de cartonnage ondulé aux Canada, auxÉtats-Unis, au Canada et en France. L’acquéreur a égale-ment annoncé l’obtention d’une facilité de crédit renou-velable de 750 millions de dollars de cinq ans et d’unefacilité à terme de 100 millions de six ans.

«L’acquisition de la participation de 50 % de Domtardans Norampac inc. représente un pas très importantvers l’atteinte de notre objectif stratégique, qui est deconcentrer nos activités dans l’emballage et le tissu, deuxdes secteurs les plus importants de l’industrie à l’heureactuelle, a déclaré Alain Lemaire, président et chef de ladirection, de Cascades. L’émission d’actions ordinairesnous permettra de financer l’acquisition de Norampacsans exercer une pression indue sur notre situation fi-nancière. En outre, cela augmente la liquidité de notrecapital-actions, une chose dont tous nos actionnaires de-vraient bénéficier. Cette transaction n’aura aucune inci-dence sur la gestion quotidienne de Norampac.»

«Alors que cette transaction marque la fin d’une co-entreprise très profitable, tant pour Norampac que pourses actionnaires, elle constitue aussi un jalon importantdans la croissance à long terme de Norampac, affirmépour sa part Marc-André Dépin, président et chef de ladirection de Norampac. Cascades a fermement l’inten-tion de développer son groupe de produits d’emballageà son plein potentiel et Norampac bénéficiera de cettestratégie à l’avenir.

L’acquisition a été financée en partie par un appelpublic à l’épargne de 15 095 000 reçus de souscription,qui a rapporté un produit brut d’approximativement200 millions de dollars, ainsi que par un placementprivé de 3 773 585 reçus de souscription, qui a rap-porté un produit brut de 50 millions de dollars. Deplus, Cascades a utilisé une tranche de 310 millions dedollars de ses facilités de crédit qu’elle vient de renou-veler pour financer le prix d’achat.

Une expansion nationaleDepuis le 1er mars dernier, Multivac Canada compteun nouveau siège social canadien, adossé à un entrepôtde pièces, situé tout juste au nord de Toronto. Doréna-vant, toutes les activités de vente et de service quijusqu’alors étaient traités par le siège social américain leseront à partir de ce nouveau site.

«Le Canada constitue un marché clé pour Multivac,soutient Nestor Plawiuk, président de MultivacCanada.Au fur et à mesure que l’économie canadiennecroît, nous constatons qu’il y a une demande plus fortepour les solutions d’emballage que Multivac est enmesure d’offrir aux industriels des secteurs de l’alimen-tation, des produits médicaux et des biens des consom-mation. Nous sommes convaincus que notre nouvelleorganisation nous permettra de mieux servir encorenos clients actuels et à venir.»

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DES NOUVELLES D’ICI ET D’AILLEURS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5UNE EXPOSITION D’ENVERGURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6UN ENSACHAGE EN CROISSANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9POUR ROULER EN GRAND. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11UN PRODUIT UNIQUE EN SON GENRE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14POUR SUIVRE LE RYTHME DE CROISSANCE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16UN INTÉGRATEUR SPÉCIALISÉ EN AUTOMATISATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Trio Pac a fourni plusieurs unités de convoyeurs de bouteilles et de caisses lors du réaménagement de la chaîne

d’embouteillage des bières Boréale, des Brasseurs du Nord. Pour plus d’information, voir en page 11.

Un rendez-vous gourmandDu 28 au 30 mars 2007 aura lieu la quatrième éditiondu Salon International de l’Alimentation, SIAL Mon-tréal. Destiné aux professionnels du domaine de l’a-groalimentaire à travers le monde, cet événement setiendra au Palais des congrès de Montréal. Le hall d’ex-position de 200 000 pieds carrés réunira pour l’occa-sion plus de 750 exposants, originaires de 40 pays, et18 000 professionnels de l’industrie agroalimentaire enprovenance de 80 pays.

Dans le cadre de cet événement sera présenté SETCanada, le Salon des équipements, des technologies et

des services pour la grande distribution et le service ali-mentaire au Canada. C’est l’occasion de rencontrer desfournisseurs de sept grands secteurs en trois jours :équipements, technologies, emballage, produits non-co-mestibles, beauté-santé, aménagement et services.Autotal, une centaine d’exposants seront sur place. Ilsproviennent du Canada (78 %), des États-Unis (12 %)et du reste du monde (10 %). Ce salon est destiné prin-cipalement aux acheteurs corporatifs (grandes surfaces,supermarchés, surfaces club, dépanneurs), aux détaillantspropriétaires et détaillants spécialisés, aux gérants de dé-partement, bouchers et boulangers, qu’ils proviennentde magasins affiliés, comme de magasins franchisés, toutautant que de coopératives d’alimentation.

Une marche en avantDomino Printing Sciences a récemment fait deux ac-quisitions d’importance. Il s’agit de Easyprint S/A et deMectec Elektronik AB. Comme le souligne NigelBond, directeur général de groupe de Domino Print-ing, «nous sommes heureux d’accueillir un fabricantd’équipements d’impression à transfert thermiquecomme Easyprint. Cette acquisition, combinée à cellede Mectec Elektronik, élargit encore davantage notre

offre de produits de codage et de marquage. Ce quinous permettra de servir encore mieux une clientèle deplus en plus nombreuse.»

Pour sa part, Mike Brown, de Domino Canada, estenthousiaste à l’idée que ces acquisitions «nouspropulseront comme leader en matière de produits decodage et de marquage. L’une et l’autre acquisitionsnous permettent désormais d’être en première ligne àtitre de fournisseur de technologies d’impression etd’application auprès d’une clientèle de plus en plus exigeante et soucieuse de solutions de qualité.»

Pour la somme de 12,5 millions de dollars des États-Unis, Cascades inc. a acquis certains actifs de la divisionde fabrication de carton plat de Simkins Industriessitués à Ridgefield, au New Jersey, et à New Haven, auConnecticut. À la suite de cette acquisition, Cascades adécidé la fermeture de l’usine de Ridgefield, alors quecelle de New Haven poursuivra ses activités pendantune période de transition dont la durée reste à déter-miner. Parallèlement à cette session d’éléments d’actif,Cascades et Simkins ont conclu un accord d’approvi-sionnement pluriannuel en vertu duquel Cascadesfournira du carton plat couché recyclé aux usines deboîtes pliantes de Simkins.

«Cette transaction s’intègre très bien dans notrestratégie d’optimisation de nos actifs nord-américainsde carton plat, a déclaré Alain Lemaire, président et chefde la direction de Cascades. De plus, ce geste devraitnous conduire vers de meilleures efficacités et des tauxd’opération plus élevés pour l’ensemble de nos usines.Nous entendons par ailleurs faire tous les efforts néces-saires afin de satisfaire les exigences de nos nouveauxclients en leur permettant, en outre, de bénéficier denotre expertise dans la fabrication de carton plat.»

Par ailleurs, pour une somme de 14,5 millions de dol-lars des États-Unis, Cascades a fait l’acquisition des actifsde l’usine de carton plat couché recyclé qu’exploiteCaraustar, à Sprague, au Connecticut. Cette usine à lafine pointe de la technologie a une capacité de produc-tion annuelle de près de 180 000 tonnes courtes, ce quireprésente approximativement 7 % de la capacité nord-américaine de carton plat couché recyclé. Parallèlement

à cette entente, les parties ont aussi signé un contratd’approvisionnement en carton d’une durée de cinq ansen vertu duquel Cascades fournira annuellement30 000 tonnes courtes de carton couché recyclé auxusines de boîtes pliantes de Caraustar.

Appelé à commenter cette autre acquisition,Alain

Lemaire a souligné que «cette transaction représente unpas de plus vers notre objectif d’améliorer la perfor-mance de notre Groupe Carton Plat.Tout comme lestransactions précédentes de ce groupe, cette acquisitionpermettra d’accroître la productivité et la rentabilité desusines de fabrication grâce à un meilleur portefeuille deproduits et de clients. De plus, en augmentant notreprésence aux États-Unis, nous rapprochons nos lieux deproduction de carton de nos clients, contribuant ainsi àréduire l’impact des fluctuations du taux de change.»

Une stratégie d’acquisitions

Des fournisseurs honorésE

n mai dernier, Bayer Corporation a honoré douzefournisseurs nord-américains en leur remettant unprix Look of a Leader Award pour leur performance

en 2005. Les lauréats de ce cru ont été choisis parmiplusieurs milliers d’entreprises qui fournissent plus decinq milliards de dollars des États-Unis de matières pre-mières, de services et de fournitures aux entités améri-caines de ce géant pharmaceutique qui regroupentBayer MaterialScience, Bayer HealthCare, Bayer Crop-Science et Bayer Corporate & Business Services.

Les sociétés en question sont Advantage Health CarePackaging (Ontario), Baytown Ace Machine (Texas),Carrier Corporation (Texas), Clean Harbors Environ-mental Services (Mass.), Convergys (Ohio), Fersinsa(Mexico), GE Corporate Payment Services (Utah), Hex-ion Specialty Chemicals (Louisiane), Slay Transportation(Missouri), Sunjut Corporation (Illinois),Vitusa Products(New Jersey) et Wesco Distribution (Pennsylvanie).

«Ces fournisseurs d’excellence sont aussi diversifiésque l’est Bayer et les clients qui nous desservont, a men-tionné Tim Roseberry, Chef des services d’approvision-nement. Leur engagement envers de hauts niveaux deservices à la clientèle constitue le fil conducteur qui lesrelie tous comme champions dans leur catégorie.»

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Une reconnaissance durableTetra Pak s’est vu décerner une récompense des plusméritantes pour son programme «Food for Develop-ment» mis sur pied en 2000, lequel consiste à mettre enplace des programmes d’alimentation en milieu scolaireet de développement agricole, dont bon nombre dansles pays en développement, et ce, par le biais d’ententesde partenariat privé-public. Cette initiative s’est méritéle 2006 World Business Award en soutien aux objectifs dedéveloppement du Millénaire des Nations Unies. Cetterécompense qui couronne le rôle déterminant que peutjouer la communauté des affaires en soutien aux objec-

tifs des Nations-Unies pour réduire la pauvreté dans lemonde lui a été décerné par le Programme des Na-tions-Unies pour le Développement (PNUD), le ThePrince of Wales International Business Leaders Forumet la Chambre de Commerce Internationale (CIC).

Lors de la remise de cet honneur, l’ancien Haut-Commissaire aux réfugiées, Mary Robinson, a soulignéque la contribution de Tretra Pak participe «à la pour-suite d’aprroches innovatives et productives en matièrede développement durable contribuant à l’atteinte desMillennium Development Goals des Nations-Unies.»

«Recevoir une récompense aussi prestigieuse est unhonneur pour Tetra Pak et une reconnaissance de ceque nous avons accompli depuis plus de cinquante ans»,a souligné Dennis Jonsson, président de Tretra Pak.

Grâce à l'ajout de trois nouvelles unités d'emballage par thermoformage, l'usine Olymel-Anjou devient encore plus per-

formante. Pour en savoir davantage, voir en page 14.

DES NOUVELLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

DES NOUVELLES D’EUROPE ET D’AFRIQUE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

DES VINS SOUS EMBALLAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

POUR FAIRE BONNE IMPRESSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

DES SERVICES CONSEILS EN EMBALLAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

cut tO the chaseReach Canada’s converting decision-makers. •In-plantphotoessays •Decision-makerinterviews •Technicalwhitepapers •Tradeshowsandassociations •SpecialConferenceIssues

special cOnfeRence issues

10

�00� editorial Calender

JanuaRyPackaging Machinery Specifications Manual•Focusonpackagingline

automationandintegra-tion

feBRuaRyPlastics in Packaging•PRODUCTIDNOW•AUTOMATENOW

- Focus on Machine Vision•PackagingforFreshness

- Vacuum Packaging•RFIDUpdates•CorrugatedPackaging/

ShippingSolutions

MaRchBottling•CanadianConvertingProfiles

•AdhesiveApplicating•Stretchwrapping/Strapping•MetalDetection&Check-weighing

•BestNewProductsAwards (voted by consumers)

•ShowissueforNorthAmeri-canPackagingAssociationConferenceandTradeFair(bonus distibution at event)

apRilProduct ID Now• PHARMA/MEDNOW• CaseReadyPackagingfor

theMeatIndustry•FocusonCorrugated

Packaging/DisplayReady/PointofPurchase

MayFilms & Flexible Packaging•CanadianConverting

Profiles•Focusonfoldingcartons•PackagingforShelfLife•ConveyingIllustrated•CanadianCorrugated

CaseAssociationConfer-ence&TradeFairGuide (bonus distribution at event)

JuneExecutive Round Table: The business of buying and selling packaging•Filling&CappingReviews•AUTOMATENOW•Stretchwrapping/Distribu-

tionPackaging•CasePacking•AdhesiveApplicating•CorporateProfiles

(3 for 2 Special)

July/auGust2008/2009 Annual Buyers’ Guide•CorporateProfilesbonus

inconjunctionwithJuneissue

septeMBeRAUTOMATE NOW•MachineVision•CanadianConverting

Profiles•FocusonDigitalPrinting•PackagingforShelfLife

- Modified Atmosphere Packaging

•BulkPackaging•ContractPackaging

OctOBeR BeR Pack Expo Preview•Stretchwrapping/Protec-

tivePackaging•PRODUCTIDNOW•RFIDUpdates•AdhesiveApplicating

nOveMBeRCanadian Converting Profiles•Pack-2-Brand•PHARMA/MEDNOW•PackagingForFreshness

- Shelf Life•FocusonCorrugated•FocusonFlexiblePackag-

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deceMBeRCoding, Labeling & Barcoding Updates•AUTOMATENOW•RFIDUpdates•Packagingforclubstores/bigboxpackaging

issuance & clOsinG datesa.Publishedeleventimesperyear.b.Alladvertisingmaterialisrequiredon15thofmonthpriorto

monthofpublication.

ciRculatiOn infORMatiOna.MemberofCCAB,adivisionofBPAInternational.b.Nationalcirculationc.Characterofcirculation

Completecoverageofbuyersineverypackage-usingindustry.Boxmakers,paper,filmandfoilconverters.

GeneRal adveRtisinG RatesRates quoted in Canadian DollarsTabloid 1 Time 6 Times 11 TimesTabloidpage $6,090 $5,675 $5,3552/3tabpage 5,935 5,620 5,3051/2tabpage 5,460 5,250 4,9951/3tabpage 3,715 3,290 2,9701/4tabpage 3,075 2,650 2,330

StandardStandardpage(7x10) $5,460 $5,250 $4,9952/3pagestandard 4,245 3,820 3,5001/2pageisland(standard) 3,075 2,650 2,3301/2pagestandard 2,440 2,120 1,8001/3pagestandard 1,880 1,485 1,1601/4pagestandard 1,590 1,270 1,0601/6pagestandard 1,005 900 790

Rates based on total amount of space used in 12 months from date of insertion. Rates for schedules composed of mixed units computed on total space used as related to each unit size, i.e. 3 pages & 6 half pages equal 6 pages or 12 half pages. Pages thus earn 6-time page rate. Rateholder principle not recognized.

unit sizes in inches Width Depth Width DepthTabloid (Bleed) 11-1/4 16Tabloid (Trim) 11 15-7/8Tabloid(Live) 10-1/4 152/3tabpage 6-3/4 15 10 9-3/41/3tabpage 3-3/8 15 10 4-7/8Standard (Bleed) 8-1/8 11Standard (Trim) 7-7/8 10-3/4Standardpage(Live) 7 102/3pagestandard 4-5/8 10 7 6-5/81/2pageisland(standard) 4-5/8 7-1/21/2pagestandard 7 4-7/8 3-3/8 101/3pagestandard 2-1/4 10 4-5/8 4-7/81/4pagestandard 7 2-3/8 3-3/8 4-7/81/6pagestandard 2-1/4 5

cOveR adveRtisinG (NON-CANCELLABLE) Outside Front Cover: Editorial/not sold 1 Time 6 Times 11 TimesInsideFrontCover $6220 $5960 $5655InsideBackCover 6220 5960 5655OutsideBackCover 6505 6210 5910

diRectORy issuesTheJanuaryPackagingMachinerySpecificationsManualandtheJuly/AugustBuyers’GuideissuesofCanadianPack-agingwillpublishinstandard(7x10)size.

inseRtsa.Rates:Standardsuppliedinserts–contactpublisher.b.Paper:Maximumweightstockis100lb.c.Quantity:DonotuseCCAB.ContactPublisher.d.StandardSize:Twopageinsertsprintedbothsidesshould

be81/8”wideplus2’bindinglipx111/8”deep,allowing3/16”trimallowancehead,footandside.Supplyfolded.Maximumstockweight80lb.Tabloid:Twopageinsertsprintedbothsidesshouldallow3/16”head,foodandsidetrimplus3-1/2”bindinglip.Supplyfolded.Maximumstockweight80lb.*Deliverflatifpressworkrequired(back-upratesonrequest).

e.Multiplepageinsertsandproductcards:contactpublisherforrates,specificationsanddeliveryinstruction.

f.Handtip-on$230perM–Non-commissionable.

special pOsitiOnsPreferredpositions25%extraspace.Minimumsizerequire-mentsforpreferredpositionis1/3page.

cOlORRed,blue,green,orange,ICA-AAAA,percolor,perpage,peradextra . . . . . . . . . . . . . . . . . . . . . . . $525Matchedcolors,percolor,perad,perpage . . . . . . . . . . . . . 6204-colorprocess,perpage,perad. . . . . . . . . . . . . . . . . . . . . .1,450Additionalconsecutive4-colorpagesinsameissue,perpageextra. . . . . . . . . . . . . . . . . . . . . . . . . .1,300

ad MateRial shOuld Be diRected tO:Natalie Chyrsky, Production Manager,T:416.764.1686E:[email protected]

Pricesaresubjecttotheadditionof6%GoodsandServices

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JanuaRy Packaging Machinery Specifications Manual

fall Annual Buyers’ Guide

Une acquisition capitaleE

n décembre dernier, Cascades inc. a réalisé l’acquisi-tion de la participation en actions de 50 % de Dom-tar dans Norampac inc. en contrepartie de 560 mil-

lions de dollars. Norampac est propriétaire de huit usinesde fabrication de cartons-caisses et de vingt-six usines detransformation de cartonnage ondulé aux Canada, auxÉtats-Unis, au Canada et en France. L’acquéreur a égale-ment annoncé l’obtention d’une facilité de crédit renou-velable de 750 millions de dollars de cinq ans et d’unefacilité à terme de 100 millions de six ans.

«L’acquisition de la participation de 50 % de Domtardans Norampac inc. représente un pas très importantvers l’atteinte de notre objectif stratégique, qui est deconcentrer nos activités dans l’emballage et le tissu, deuxdes secteurs les plus importants de l’industrie à l’heureactuelle, a déclaré Alain Lemaire, président et chef de ladirection, de Cascades. L’émission d’actions ordinairesnous permettra de financer l’acquisition de Norampacsans exercer une pression indue sur notre situation fi-nancière. En outre, cela augmente la liquidité de notrecapital-actions, une chose dont tous nos actionnaires de-vraient bénéficier. Cette transaction n’aura aucune inci-dence sur la gestion quotidienne de Norampac.»

«Alors que cette transaction marque la fin d’une co-entreprise très profitable, tant pour Norampac que pourses actionnaires, elle constitue aussi un jalon importantdans la croissance à long terme de Norampac, affirmépour sa part Marc-André Dépin, président et chef de ladirection de Norampac. Cascades a fermement l’inten-tion de développer son groupe de produits d’emballageà son plein potentiel et Norampac bénéficiera de cettestratégie à l’avenir.

L’acquisition a été financée en partie par un appelpublic à l’épargne de 15 095 000 reçus de souscription,qui a rapporté un produit brut d’approximativement200 millions de dollars, ainsi que par un placementprivé de 3 773 585 reçus de souscription, qui a rap-porté un produit brut de 50 millions de dollars. Deplus, Cascades a utilisé une tranche de 310 millions dedollars de ses facilités de crédit qu’elle vient de renou-veler pour financer le prix d’achat.

Une expansion nationaleDepuis le 1er mars dernier, Multivac Canada compteun nouveau siège social canadien, adossé à un entrepôtde pièces, situé tout juste au nord de Toronto. Doréna-vant, toutes les activités de vente et de service quijusqu’alors étaient traités par le siège social américain leseront à partir de ce nouveau site.

«Le Canada constitue un marché clé pour Multivac,soutient Nestor Plawiuk, président de MultivacCanada.Au fur et à mesure que l’économie canadiennecroît, nous constatons qu’il y a une demande plus fortepour les solutions d’emballage que Multivac est enmesure d’offrir aux industriels des secteurs de l’alimen-tation, des produits médicaux et des biens des consom-mation. Nous sommes convaincus que notre nouvelleorganisation nous permettra de mieux servir encorenos clients actuels et à venir.»

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DES NOUVELLES D’ICI ET D’AILLEURS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5UNE EXPOSITION D’ENVERGURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6UN ENSACHAGE EN CROISSANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9POUR ROULER EN GRAND. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11UN PRODUIT UNIQUE EN SON GENRE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14POUR SUIVRE LE RYTHME DE CROISSANCE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16UN INTÉGRATEUR SPÉCIALISÉ EN AUTOMATISATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Trio Pac a fourni plusieurs unités de convoyeurs de bouteilles et de caisses lors du réaménagement de la chaîne

d’embouteillage des bières Boréale, des Brasseurs du Nord. Pour plus d’information, voir en page 11.

Un rendez-vous gourmandDu 28 au 30 mars 2007 aura lieu la quatrième éditiondu Salon International de l’Alimentation, SIAL Mon-tréal. Destiné aux professionnels du domaine de l’a-groalimentaire à travers le monde, cet événement setiendra au Palais des congrès de Montréal. Le hall d’ex-position de 200 000 pieds carrés réunira pour l’occa-sion plus de 750 exposants, originaires de 40 pays, et18 000 professionnels de l’industrie agroalimentaire enprovenance de 80 pays.

Dans le cadre de cet événement sera présenté SETCanada, le Salon des équipements, des technologies et

des services pour la grande distribution et le service ali-mentaire au Canada. C’est l’occasion de rencontrer desfournisseurs de sept grands secteurs en trois jours :équipements, technologies, emballage, produits non-co-mestibles, beauté-santé, aménagement et services.Autotal, une centaine d’exposants seront sur place. Ilsproviennent du Canada (78 %), des États-Unis (12 %)et du reste du monde (10 %). Ce salon est destiné prin-cipalement aux acheteurs corporatifs (grandes surfaces,supermarchés, surfaces club, dépanneurs), aux détaillantspropriétaires et détaillants spécialisés, aux gérants de dé-partement, bouchers et boulangers, qu’ils proviennentde magasins affiliés, comme de magasins franchisés, toutautant que de coopératives d’alimentation.

Une marche en avantDomino Printing Sciences a récemment fait deux ac-quisitions d’importance. Il s’agit de Easyprint S/A et deMectec Elektronik AB. Comme le souligne NigelBond, directeur général de groupe de Domino Print-ing, «nous sommes heureux d’accueillir un fabricantd’équipements d’impression à transfert thermiquecomme Easyprint. Cette acquisition, combinée à cellede Mectec Elektronik, élargit encore davantage notre

offre de produits de codage et de marquage. Ce quinous permettra de servir encore mieux une clientèle deplus en plus nombreuse.»

Pour sa part, Mike Brown, de Domino Canada, estenthousiaste à l’idée que ces acquisitions «nouspropulseront comme leader en matière de produits decodage et de marquage. L’une et l’autre acquisitionsnous permettent désormais d’être en première ligne àtitre de fournisseur de technologies d’impression etd’application auprès d’une clientèle de plus en plus exigeante et soucieuse de solutions de qualité.»

T h e R O G e R S M e D I A P u b l I c AT I O n f O R PA c k A G e R S A n D c O n v e R T e R S

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2007-2008 BUYERS’ GUIDECANADA’S PACKAGING INDUSTRY fRom A To Z index on page 7

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PACKAGING MACHINERY2007

SPECIFICATIONS MANUAL

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PACKAGING MACHINERY

Using this Manual page 8 • Automation Devices page 20 • Address Book page 84

2007SPECIFICATIONS MANUAL