media kit 2016 - burda romania · media kit 2016. power of bazaar created for the thoughtful,...
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M E D I A K I T 2 0 1 6
POWER
OF
BAZAAR
Created for the thoughtful, creative woman, Harper’s Bazaar is more than a fashion magazine. In addition to providing core content of inspirational and practical fashion, Bazaar offers its readers the very best edit of culture, travel, and beauty as well as an intelligent
point of view. It informs, stimulates, entertains, and surprises.
As the arbiter of elegance and good taste, Harper’s BAZAAR Romania aims to be the STYLE RESOURCE for women who
are the first to buy the best.
BRAND
VALUES
Inspiring, Intelligent,
Unique
HISTORY
INTERNATIONALThe world’s longest established fashion
magazine, Harper’s BAZAAR was launched in the United States in 1867. Today, it has 30
editions worldwide, it is published in 47 countries and has over 12 million readers.
REGIONALSince launching in 2007, Harper's BAZAAR
Romania has become the most prestigious and respected women's fashion magazine in the
region, blending local flavor with international style to reflect its discerning readership.
eFASHION
Harper’s BAZAAR’s driving force. Typically known for her personal approach to fashion, fixed on what
the reader wants and needs. Harper’s BAZAAR helps defining and creating one’s personal style.
BEAUTYJust as her fashion segment, BAZAAR’s beauty pages are personal and addressed, based on the questions and needs of the readers. Bazaar helps the reader discover her best beauty fit as well as offering new
insights into her health and wellbeing.
ART & CULTUREHarper’s BAZAAR art & culture covers music, art,
theater, books as well as the creators behind the work; cultural trends to watch that are essential to the
reader and relevant to her life.
A FASHIONABLE LIFEHarper’s BAZAAR society & people showcases
stylish taste makers of the world in their homes, at fabulousparties, and from their own personal perspectives.
THE ESCAPEHarper’s BAZAAR escape speaks to the high-end traveler who loves to explore the hidden gems of the world and
has the financial means to do so.
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THE EDITORIAL PILLARS that define Harper’s Bazaar are the ingredients essential to the magazine and must be present in each issue:
EDITORIAL
Is MATURE and SOPHISTICATED•
Is very interested in high end FASHION and BEAUTY
•Has TIMELESS FASHION STYLE instead
of following every fashion trend•
Is a WORKING LADY, interested in professional life and network events
•Is INTELLIGENT and WELL-READ
THE
HARPER’S BAZAAR
READER
Women | 25 –45 years old High incomes | Good job position
High education | High social status
PRINTRomanian
edition
WEB
Social media465.172 FANSPartnerships with
FASHION & ART EVENTS
EVENTSHB anniversary
event
HARPER’S
BAZAAR is a 360-degree brand. Through the
multimedia combination of print, website, apps and social media we can communicate
with the target audience. It is possible to participate through all channels over
standard positions or by tailored campaigns based on company
communication objectives.
360O
HARPER’S BAZAAR 360
2015 TOP ADVERTISERSHARPER’S BAZAAR
BOOKING CALENDAR 2016
ISSUE DESCRIPTIONJanuary – February FabulousatEveryAgeIssueincluding Valentine’sDaySpecialSection
March – April SpringFashionIssue
May – June ChicatEveryPriceIssue
July – August Hot/DaringIssueincluding EscapeSpecialSection
September – October AutumnFashionIssue
November – December AFashionableLifeIssue
Harper's BAZAAR Romania is issued every 2 months!
ISSUEMarch-AprilMay-JuneJuly-AugustSeptember-October
November-DecemberJanuary-February
Orderdeadline05.02.201608.04.201610.06.2016
12.08.2016
07.10.2016
02.12.2016
17.08.2016
12.10.2016
07.12.2016
Firstsellingday
23.02.201626.04.201628.06.2016
30.08.2016
25.10.2016
20.12.2016
Addeadline10.02.201613.04.201615.06.2016
RATE CARDS
& TECHNICAL SPECIFICATIONS
PAGE FORMAT VALUE1/1 page 230 x 297 mm 5,600 EuroCover 4 230 x 297 mm 8,200 EuroCover 3 230 x 297 mm 6,800 Euro2/1 page (spread) 460 x 297 mm 11,200 EuroOpening spread 460 x 297 mm 13,500 Euro
SPECIALPOSITIONING VALUERight hand page +10%Special positioning +15%Advertorial +20%
VALUEAdvertorial 200 EuroFacebook post 150 EuroRatecard/format (Eur)/CPM 27 Euro
Page sizes are in trim. Please add 5 mm bleed to all sides.Materials delivered in .PDF,.TIFF or EPS, 300 dpi, CMYK format, trim marks included.
Frequency: every two monthsCover price: 14.99 lei Volume: 160 + 4 pagesPaper: cover R4 gloss 250 gsm / interior: Uno Bright 75 gsm
ONLINE
Bd. Decebal nr. 25-29,Olympia Tower, sector 3,cod poștal 030964, BucureștiTel: +40 372 10 60 00Fax: +40 372 10 60 55
FLORENTINA PĂUNA-LAUDAGroup Advertising Director
+40 727 089 275�[email protected]
www.burda.ro
FLORENTINA PĂUNA-LAUDAGroup Advertising Director
+40 727 089 [email protected]
Bd. Decebal nr. 25-29,Olympia Tower, sector 3,cod poștal 030964, BucureștiTel: +40 372 10 60 00Fax: +40 372 10 60 55
FLORENTINA PĂUNA-LAUDAGroup Advertising Director
+40 727 089 275�[email protected]
www.burda.ro
ALINA SPRÎNCEANĂAdvertising Sales Director
+40 732 667 [email protected]
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