media kit 2016 - maxim media kit

MEDIA KIT 2016

1215-MX-DT_Alessandra.indd 11 10/22/15 3:28 PM

2016

MAXIM creates a richly visual journey thats part fantasy, part aspiration and part attainable for the millennial man who believes that everything worth doing is worth overdoing.

2016

MISSION STATEMENT

2016

FEBRUARY | LAS VEGASCOMMITMENT: 12.8.15 | MATERIALS DUE: 12.10.15 | ON SALE: 1.26.16 Scent Strip Close: 8.3.15 | Cover Space Close: 11.9.15 | Cover Materials Due: 12.7.15

MARCH | THE VIRGIN ISLANDS / SPRING FASHIONCOMMITMENT: 1.12.16 | MATERIALS DUE: 1.14.16 | ON SALE: 3.1.16 Scent Strip Close: 9.1.15 | Cover Space Close: 12.14.15 | Cover Materials Due: 1.8.16

APRIL | CUBA / EXOTIC ADVENTURES COMMITMENT: 2.16.16 | MATERIALS DUE: 2.18.16 | ON SALE: 4.5.16 Scent Strip Close: 10.1.15 | Cover Space Close: 1.18.16 | Cover Materials Due: 2.12.16

MAY | MIAMI / THE LUXURY ISSUECOMMITMENT: 3.15.16 | MATERIALS DUE: 3.17.16 | ON SALE: 5.3.16 Scent Strip Close: 11.2.15 | Cover Space Close: 2.17.16 | Cover Materials Due: 3.11.16

JUNE/JULY | HOT 100: WORLDS SEXIEST & MOST POWERFUL WOMEN*SPECIAL FLIP-COVER ISSUE COMMITMENT: 4.26.16 | MATERIALS DUE: 4.28.16 | ON SALE: 6.14.16 Scent Strip Close: 12.1.15 | Cover Space Close: 3.28.16 | Cover Materials Due: 4.22.16

AUGUST | ST. TROPEZ, FRANCE / ULTIMATE MACHINESCOMMITMENT: 5.31.16 | MATERIALS DUE: 6.2.16 | ON SALE: 7.19.16 Scent Strip Close: 2.1.16 | Cover Space Close: 5.2.16 | Cover Materials Due: 5.27.16

SEPTEMBER | NEW YORK / FALL FASHION: STYLE & SOPHISTICATIONCOMMITMENT: 7.5.16 | MATERIALS DUE: 7.7.16 | ON SALE: 8.23.16 Scent Strip Close: 3.1.16 | Cover Space Close: 6.7.16 | Cover Materials Due: 7.1.16

OCTOBER | ITALY / WORLDS SEXIEST CARS COMMITMENT: 8.9.16 | MATERIALS DUE: 8.11.16 | ON SALE: 9.27.16 Scent Strip Close: 4.1.16 | Cover Space Close: 7.11.16 | Cover Materials Due: 8.5.16

NOVEMBER | ASPEN / BILLIONAIRES, ENTREPRENEURS & INNOVATORSCOMMITMENT: 9.6.16 | MATERIALS DUE: 9.8.16 | ON SALE: 10.25.16 Scent Strip Close: 5.2.16 | Cover Space Close: 8.8.16 | Cover Materials Due: 9.2.16

DECEMBER/JANUARY | LOS ANGELES / THE BEST OF THE BESTCOMMITMENT: 10.11.16 | MATERIALS DUE: 10.13.16 | ON SALE: 11.29.16 Scent Strip Close: 6.1.16 | Cover Space Close: 9.13.16 | Cover Materials Due: 10.7.16

As of 2.3.16. Editorial calendar subject to change.

EDITORIAL CALENDAR

2016

1. TOTAL AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATION

2. PRICES

Average for the

Statement Period %

Rate Base

Above (Below)

% Above (Below)

Paid, Verified & Analyzed Nonpaid Circulation: (See Par. 6)

SubscriptionsPaid

Print 1,538,464 76.2Digital Issue 231,932 11.5

Total Paid Subscriptions 1,770,396 87.7Verified

Print 145,326 7.2Total Verified Subscriptions 145,326 7.2

Total Paid & Verified Subscriptions 1,915,722 94.9Single Copy Sales

Print 62,200 3.1Digital Issue 34,709 1.7

Total Single Copy Sales 96,909 4.8Total Paid & Verified Circulation 2,012,631 99.7 2,000,000 12,631 0.6

Total Analyzed Nonpaid Circulation 6,800 0.3 None ClaimedTotal Paid, Verified & Analyzed Nonpaid Circulation 2,019,431 100.0 None Claimed

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $3.99Subscription $24.97Average Subscription Price Annualized(10 issue frequency) $20.00Average Subscription Price per Copy $2.00(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2014.

Field Served: MAXIM is a monthly mens lifestyle magazine for the young, social and active man.Through lifestyle and service editorial, we cover travel, fashion, style, gear, technology and women - allwith vibrant photography and an irreverent and humorous tone.

Definition of List Source Recipients:Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are delivered byUSPS to designated locations.

Published by Maxim Inc.

Frequency: 10 times/year

MAGAZINEPublishers Statement6 months ended June 30, 2015Subject to Audit

04-0632-548 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com

2016

3. PAID, VERIFIED & ANALYZED NONPAID CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

Paid Subscriptions Verified Subscriptions Single Copy Sales Analyzed Nonpaid

Issue PrintDigitalIssue

TotalPaid Sub-scriptions Print

TotalVerified

Subscrip-tions

TotalPaid &Verified

Subscrip-tions Print

DigitalIssue

TotalSingle

Copy Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigitalIssue

TotalPaid

& VerifiedCirculation Print

TotalAnalyzed Nonpaid

TotalPaid,

Verified & AnalyzedNonpaid

Print

TotalPaid,

Verified & AnalyzedNonpaidDigitalIssue

TotalPaid,

Verified &Analyzed Nonpaid

Circulation

Feb. 1,565,488 200,254 1,765,742 145,325 145,325 1,911,067 95,000 36,099 131,099 1,805,813 236,353 2,042,166 1,805,813 236,353 2,042,166Mar. 1,563,855 198,603 1,762,458 145,326 145,326 1,907,784 60,000 33,914 93,914 1,769,181 232,517 2,001,698 10,000 10,000 1,779,181 232,517 2,011,698Apr. 1,538,218 223,594 1,761,812 145,326 145,326 1,907,138 60,000 34,059 94,059 1,743,544 257,653 2,001,197 8,000 8,000 1,751,544 257,653 2,009,197May 1,522,379 265,539 1,787,918 145,326 145,326 1,933,244 35,000 35,002 70,002 1,702,705 300,541 2,003,246 8,000 8,000 1,710,705 300,541 2,011,246June/July 1,502,380 271,674 1,774,054 145,327 145,327 1,919,381 61,000 34,471 95,471 1,708,707 306,145 2,014,852 8,000 8,000 1,716,707 306,145 2,022,852

None

2010 % 2011 % 2012 % 2013 % 2014 %

Subscriptions: Paid 2,149,321 84.7 2,172,020 86.2 2,138,840 84.5 1,788,144 88.7 1,780,457 87.8 Verified 125,127 4.9 125,054 5.0 211,381 8.4 85,775 4.3 144,205 7.1Total Paid & Verified Subscriptions 2,274,448 89.6 2,297,074 91.2 2,350,221 92.9 1,873,919 93.0 1,924,662 94.9Single Copy Sales 264,783 10.4 221,805 8.8 179,850 7.1 137,687 6.8 101,997 5.1Total Paid & Verified Circulation 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,011,606 99.8 2,026,659 100.0Year Over Year Percent of Change 0.5 -0.8 0.4 -20.5 0.7Total Analyzed Nonpaid Circ. N/A N/A N/A 3,400 0.2 1,000 0.0Year Over Year Percent of Change -70.6Total Paid, Verified & Analyzed Nonpaid Circ. 2,539,231 100.0 2,518,879 100.0 2,530,071 100.0 2,015,006 100.0 2,027,659 100.0Year Over Year Percent of Change 0.5 -0.8 0.4 -20.4 0.6Avg. Annualized Subscription Price $16.39 $19.30 $17.03 $18.64 $19.70

Page 2 of 6 04-0632-5Alliance for Audited Media

2016

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID, VERIFIED & ANALYZED NONPAID CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

PrintAverage for

Period

DigitalIssue

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSIndividual Subscriptions* 1,373,337 191,971 1,565,308 77.5Combination Subscriptions* 11 11 0.0

Award Point* 9,304 9,304 0.5Partnership:

Deductible* 15,076 15,076 0.8Sponsored Sales 140,736 39,961 180,697 8.9

TOTAL PAID SUBSCRIPTIONS 1,538,464 231,932 1,770,396 87.7

VERIFIED SUBSCRIPTIONSPublic Place (See Par. 6A) 125,000 125,000 6.2Individual Use (See Par. 6B) 20,326 20,326 1.0

TOTAL VERIFIED SUBSCRIPTIONS 145,326 145,326 7.2TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,683,790 231,932 1,915,722 94.9

SINGLE COPY SALES Single Issue Sales 62,200 34,709 96,909 4.8

TOTAL SINGLE COPY SALES 62,200 34,709 96,909 4.8TOTAL PAID & VERIFIED CIRCULATION 1,745,990 266,641 2,012,631 99.7

ANALYZED NONPAIDNonpaid Bulk 6,800 6,800 0.3

TOTAL ANALYZED NONPAID 6,800 6,800 0.3TOTAL PAID, VERIFIED & ANALYZED NONPAID 1,752,790 266,641 2,019,431 100.0

*Included in Average Price calculation.

Verified Subscription:Automotive

OutletsPersonal Care

Salons

Fitness/Recreational

FacilitiesGovernment/Civil Services

Business/Professional

ServicesPublic Place

Other

TotalPublic Place

Copies

Public Place 62,973 37,455 9,658 9,461 2,989 2,464 125,000

Verified Subscription:Individually Requested

Individual UseOther

TotalIndividual Use

Copies

Individual Use 20,326 20,326

Page 3 of 6 04-0632-5Alliance for Audited Media

2016

7. GEOGRAPHIC DATA for the February 2015 issueTotal paid & verified circulation of this issue was 1.1% greater than the total average paid & verified circulation.Analyzed nonpaid circulation was not served this issue, therefore no analyzed nonpaid figures are shown.

PAID SUBSCRIPTIONSVERIFIED SUBSCRIP-

TIONS SINGLE COPY SALESANALYZED NONPAID

STATE PrintDigitalIssue

TotalPaid

Subscrip-tions Print

TotalVerified

Subscrip-tions

TotalPaid &

Verified Subscrip-

tions PrintDigitalIssue

TotalSingle CopySales

TotalPaid &

Verified Circulation

Print

TotalPaid &

Verified Circulation

DigitalIssue

TotalPaid &