FROM THE EDITORAt Viva we create innovative content that truly

connects with our engaged audiences. Through our award-winning print magazine, dynamic digital, mobile

and social platforms, plus our high-level events, we offer unparalleled advertising and innovative sponsorship opportunities for brands who want to connect with

a high-quality, motivated consumer. It’s all about being savvy, sassy and, above all,

relevant to people’s lives.”

Amanda Linnell, Managing Editor

MEDIA KIT 2016

For the reach you need, the audience you want.

Viva is the influential daily, go-to source for all that is fashionable and stylish. It is the trusted voice that our motivated audiences

turn to for inspiration and ideas on how to invest in living life well. From fashion to food, design to culture and travel, Viva is packed with thought-provoking and inspirational content. Its sophisticated design creates the perfect environment to align with the very best.

THE VIVAEFFECT

Viva’s 357,000+ readers get their fix of fashion, food, beauty and design all week long with the flagship printed edition on Wednesdays, viva.co.nz and the twice-weekly e-newsletter.

Viva’s digital properties have changed how readers interact. Viva.co.nz has an average of over 146,600* page impressions per week with an average 56,800* weekly unique browsers.

Viva readers have an incredibly strong connection with the Viva brand which balances the line between aspiration and accessibility. 64%+ of readers will buy something they have seen in Viva. They love to spend on fashion, food and lifestyle items and with 29% of them having a household income of over $120k+ they have disposable income to enjoy the good things in life. They feel that advertising is part of the experience; being a seamless and cohesive package.

ENGAGE WITH VIVA’S MOTIVATEDREADERS

Viva is by far the most powerful publication in circulation for reaching our target

audience; both advertising and editorial mentions are guaranteed to directly influence sales results

for our stores. The high calibre of editorial content balanced with advertising makes Viva the best environment

for Citta Design marketing activity. We recently opened a new flagship store in Auckland and set the opening date for a Wednesday. Because we know that with a Viva campaign

on the day, our announcement would reach our target market and get people talking.

Katrina Glenday, Marketing & Retail Manager, CITTA Design

SOURCE - +Nielsen CMI Fused Q4 14 – Q3 15 September 2015*Nielsen Market Intelligence Domestic Traffic October 2015

EDM17,959 subscribers*

Facebook18,812 likes*

Instagram13,000 followers*

*As at December 2015

VIVA COLUMNS& SPECIALSECTIONS

The Sophisticate The elegant Michal McKay – former editor of

NZ House & Garden and Vogue Singapore – interprets trends for the sophisticated woman,

guiding how to transform fashion into individual style. This monthly column is the focus of readers looking

for inspiration when it comes to practical style.

Viva Address Book A sophisticated directory format which provides advertising opportunities to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends in a cost effective advertising environment.

At Home Viva At Home is packed with inspiring content collected by our team of experts highlighting people and their homes, decorating and design trends, gardening ideas and new stylish product releases.

Wellbeing Viva’s readers are looking for ways to enhance their lives, to feel and look good, and live life to the full. This dedicated wellbeing environment, which focuses on all aspects of health and life-balance, is an essential way to target a broad and highly-engaged market.

Going Places The Viva audience has a high disposable income and is looking for aspirational places to visit and stay. Research shows they travel – locally and internationally – regularly and when they do they want a unique experience. This is your opportunity to engage with keen travellers looking for new ideas and experiences.

Fashion & Beauty When it comes to the fashion and beauty pages of Viva, there is no better place to be. This is where our team of experts select only the very best, the newest, the most stylish, the most effective, and write about it with a trusted authority. Appearing alongside editorial by top fashion editor Dan Ahwa and respected beauty editor Janetta MacKay is smart. Both in print and online at Viva.co.nz, these are the pages people turn to looking for ideas and inspiration.

Viva has established bespoke advertising packages around each of these special feature sections – for more information please contact your NZME. Account Manager.

Manifesto 35%* of Viva’s audience are male. As Well as our dedicated ‘Men’ section on viva.co.nz, this monthly print column is devoted to those men who prioritise style and good taste in all aspects of their lives. Edited by New Zealander Andrew Glenn, former marketing director of TopShop and Louis Vuitton, Manifesto provides a monthly guide for Viva’s male readers on what to wear, and where to get it.

*Source: Nielsen CMI Fused Q4 - Q3 15 September

Food & Drink Compiled by our team of trusted and talented columnists, Food & Drink dials up the need-to-know of the food scene in print and online. Our Eating Out editor Jesse Mulligan knows his way around a menu having reviewed restaurants the past five years, wine editor Jo Burzynska’s column is highly followed by our discerning readers, while Angela Casley’s elegant recipes appeal to those wanting to create their own food with stylish ease.

JANUARY06 New Year New You

27 Viva At Home

FEBRUARY03 Vitality and Wellbeing Issue

10 Valentine’s Day

17 Autumn Fashion Special

24 Viva At Home

MARCH02 Beauty Issue with Special Appearance Medicine Section

16 Men’s Fashion Issue

30 Wedding Special and Viva At Home

APRIL06 Mid-Winter Escapes with a focus on luxury abroad

13 The Best of Fashion Accessories Issue

27 Viva At Home

MAY04 Mother’s Day

18 Winter Fashion Special

25 Viva At Home

JUNE01 Winter Food & Wine Special

15 Winter Fashion’s Statement Pieces

29 Viva At Home

2016 SPECIAL ISSUES GUIDE

All print themes are extended online at Viva.co.nz. Special Issues & Features are subject to date changes - please check with your NZME Account Manager prior to booking confirmation.

JULY06 The Luxury Issue

20 Junior Issue

27 Viva At Home

AUGUST03 Age-less Issue

17 Spring Fashion Issue

31 Viva At Home

SEPTEMBER07 Men’s Fashion Issue

14 Vitality and Wellbeing Issue

21 Weddings Special

28 Viva At Home

OCTOBER05 Beauty Special Issue

12 Summer Fashion Issue

19 Viva At Home (pre-Labour Weekend)

26 The Next Generation Issue

NOVEMBER02 Viva Fashion Party Issue

16 Viva At Home

DECEMBER07 Christmas Entertaining Special Issue

14 Christmas Gift Guide plus At Home

21 Summer Holiday Fashion Issue

28 Viva’s Most Fabulous of the Year

2016 SPECIAL ISSUES GUIDE

All print themes are extended online at Viva.co.nz. Special Issues & Features are subject to date changes - please check with your NZME Account Manager prior to booking confirmation.

RATES & SPECSDIRECT

Terms and Conditions: All pricing excludes GST. Not available in conjunction with any other offer. Advertising is subject to availability. Standard NZME. advertising terms and conditions apply. NZME. reserves the right to alter or withdraw this offer and feature at any time.

For more information or to place your ad, call your NZME. Account Manager on 09 373 6400.

MAINBOOK RATES

MAINBOOK SPECS

ADDRESS BOOK RATES & SPECS

Rates are non-commission bearing and exclusive of GST

Rates are non-commission bearing and exclusive of GST

Rates are non-commission bearing and exclusive of GST | * Non bleed sizes

AD SHAPE RATECARD VALUE

DOUBLE PAGE SPREAD/PANORAMA 8x16 $21,113

DOUBLE PAGE SPREAD HALF HORIZONTAL 4x16 $11,784

FULL PAGE 8x8 $11,784

HALF PAGE VERTICAL 8x4 $5,953

HALF PAGE HORIZONTAL 4x8 $5,953

THIRD PAGE VERTICAL 8x3 $4,465

THIRD PAGE HORIZONTAL 3x8 $4,465

QUARTER PAGE HORIZONTAL 2x8 $3,007

QUARTER PAGE ISLAND 4x4 $3,007

EIGHTH PAGE ISLAND 2x4 $1,519

SQUARE SMALL 2x2 $760

OBC 8x8 $15,319

FIRST DPS 8x16 $26,392

Size (mm) HxW

AD SHAPE MODULES LIVE SIZE TRIM BLEED

DOUBLE PAGE SPREAD/ PANORAMA 8x16 366x530 391x552 402x567

DOUBLE PAGE SPREAD HALF HORIZONTAL 4x16 169.5x530 194.5x552 205.5x567

FULL PAGE 8x8 366x254 391x276 402x291

HALF PAGE VERTICAL 8x4 366x115 391x137 402x152

HALF PAGE HORIZONTAL 4x8 169.5x254 194.5x276 205.5x291

THIRD PAGE VERTICAL 8x3 366x83 391x105 402x120

THIRD PAGE HORIZONTAL 3x8 123.5x254 148.5x276 159.5x291

QUARTER PAGE HORIZONTAL 2x8 77.5x254 102.5x276 113.5x291

QUARTER PAGE ISLAND* 4x4 182x126 n/a n/a

EIGHTH PAGE ISLAND* 2x4 90x126 n/a n/a

SQUARE SMALL* 2x2 90x62 n/a n/a

MODULES SIZE RATECARD

SMALL RECTANGLE 2x1 90x30 $382

SMALL SQUARE 2x2 90x62 $760

SIXTEENTH PAGE HORIZONTAL 1x4 44x126 $760

EIGHTH PAGE ISLAND 2x4 90x126 $1,519

EIGHTH PAGE VERTICAL 4x2 182x62 $1,519

QUARTER PAGE VERTICAL 8x2 366x62 $3,007

ONLINE RATES & SPECS

Terms & Conditions: Fixed tenancy ads are for a week Monday to Sunday. The Mega menu tenancy is ROS across all sections. Discounts on this rate card will not be accepted without prior approval. Material due 3 working days prior for all standard ad units or 5 working days for rich media. Material due 10 working days prior for OTP takeovers, wall paper and mega menu bespoke ad units. OTP’s will close into half page or billboard ad units, subject to availability. All wallpaper creative is subject to editorial approval. All options are subject to availibility at the time of booking. There is a maximum of two solus eDM’s per month. All solus eDM must include an exclusive offer for eDM subscribers. Please allow 7 working days for quoting sponsored content. Full specifications are available at advertising.nzme.co.nz

AD UNIT SIZE RATECARD

RECTANGLE 300x250 $35 CPM

BIG BANNER 760x120 $35 CPM

HALF PAGE 300x600 $50 CPM

BILLBOARD 970x250 $50 CPM

SECTION AD UNIT SIZE RATE

BLAST (ROS) RECTANGLE 300x250 $1,000 PER WEEK

SECTION PRODUCTS VALUE RATE

MULTI PLATFORM DESKTOP BILLBOARD + MOBILE BLAST $4,500 $3,500

PER WEEK

SECTION INCLUDED FREQUENCY RATE

ADVERTORIAL 200x200 HIRES IMAGE + 50 WORDS COPY TUES, FRI $1,500

RECTANGLE 300x250 RECTANGLE TUES, FRI $500

WEEKLY PACKAGE ADVERTORIAL & RECTANGLE TUES, FRI $1,750

SOLUS 150 WORDS, 600X600 IMAGE MON/WED/THU $2,750

AD UNIT SIZE RATECARD

MINI BANNER 300x50 $10 CPM

RECTANGLE 300x250 $20 CPM

SECTION AD UNIT SIZE RATE

FASHION RECTANGLE 300x250 $1,200 PER WEEK

FASHION HALF PAGE 300x600 $1,500 PER WEEK

FASHION WALLPAPER $1,750 PER WEEK

FASHION & BEAUTY RECTANGLE 300x250 $1,500 PER WEEK

FASHION & BEAUTY HALF PAGE 300x600 $1,800 PER WEEK

FASHION & BEAUTY WALLPAPER $2,000 PER WEEK

FOOD & DRINK RECTANGLE 300x250 $1,200 PER WEEK

FOOD & DRINK HALF PAGE 300x600 $1,500 PER WEEK

FOOD & DRINK WALLPAPER $1,750 PER WEEK

ROS BILLBOARD 970x250 $3,500 PER WEEK

MEGA MENU (ROS) RECTANGLE 300x250 $3,000 PER WEEK

HOMEPAGE RECTANGLE 300x250 $1,500 PER WEEK

HOMEPAGE HALF PAGE 300x600 $2,000PER WEEK

HOMEPAGE BILLBOARD 970x250 $2,250 PER WEEK

HOMEPAGE OTP $2,400 PER WEEK

DESKTOP CPM

MOBILE TENANCY

DIGITAL PACKAGE

VIVA eDM

MOBILE CPM

DESKTOP TENANCY

SPONSORED CONTENTCONTENT SOLUTIONS

PRINT DEADLINESBookings / Cancellations 10am Wednesday (week prior)

Setting Material 10am Thursday (week prior)

Camera Ready 4pm Monday

INCLUDED INVESTMENT RATE CARD

VIP SPONSORED CONTENT (VIVA TO PRODUCE)

1 x sponsored story written by the Viva team in conjunction with the participating advertiser. • 500 words maximum. • 1 x hero image (1500px W by 1000px H).1000 clicks guaranteed via content drivers from integrated positions on nzherald.co.nz (Sectional. Index Pages) and also on the viva.co.nz home page (The Latest), viva.co.nz relevant category (More).

• The content drivers are live across nzherald.co.nz and viva.co.nz mobile and desktop sites.

• Additional clicks can be purchased subject to availability.

1 x Viva eDM mention via a sponsored content promo box (Tuesday or Friday subject to availability).Display roadblock of all ad positions on sponsored story article page.

• Big banner (760 x 120), Upper & LowerRectangle (300 x 250).

Each sponsored story promoted on Facebook for additional engagement.

$6,500 $8,250

SPONSORED CONTENT PACKAGE

(CONTENT SUPPLIED)

1 x supplied article edited by the Viva team for factual/grammatical accuracy.

• 500 words maximum. • 1 x supplied hero image

(1500px W by 1000px H).550 clicks guaranteed via content drivers from integrated positions on nzherald.co.nz (Sectional Index Pages) and also on the viva.co.nz home page (The Latest), viva.co.nz relevant category (More).

• The content drivers are live across nzherald.co.nz and viva.co.nz mobile and desktop sites.

• Additional clicks can be purchased subject to availability.

1 x Viva eDM mention via a sponsored content promo box (Tuesday or Friday subject to availability).Display roadblock of all ad positions on sponsored story article page.

• Big banner (760 x 120), Upper & Lower Rectangle (300 x 250).

$3,500 $4,750

Terms & Conditions: Rates are commission bearing. Discounts on this rate card will not be accepted without prior approval. Display ad material due 3 working days prior for all standard ad units or 5 working days for rich media. All options are subject to availability at the time of booking. Please allow 7 working days for creation of sponsored content. All clients booking sponsored content must complete a Viva creative brief upon booking confirmation. Any client provided sponsored article stories are at Editorial’s discretion and can be amended to fit the style and tone of Viva. All sponsored images supplied or approved by Viva. Full specifications are available at advertising.nzme.co.nz