media kit, 2016...niamh shields craig johnson & ross gill kirstie pelling & stuart wickes...
TRANSCRIPT
MediaKit,2016
Cap0vateisanelitegroupofaward-winningdigitalstorytellerswhoreachanaudienceofdiscerning30-plusUK
travellers.
Throughwords,photographs,andvideo,ourworkappealstotravellersseekingnewdes0na0onsandunusualtakeson
placesthey’vevisitedbefore.Thequalityofourcontentalsoreflectsthestyleandcomfortinwhichourreaderstravel.
TELLINGTHESTORYOFTRAVEL
Theimpactofourworkgoeswellbeyondthenumberoffollowerswehaveonsocialmedia.
Butfortherecord,nearlyonemillionpeoplefollowCap0vatemembers,givingusareachofseveralmillionon
socialmediaplaWormsincludingFacebook,TwiXer,YouTube,Google+,Pinterest,andInstagram.WealsoaXract
morethan450,000uniquevisitorstooursiteseachmonth.
Howeverweliketogaugeourinfluenceinmorethanjustnumbers-engagementisoneofourmeasuresofa
successfulcampaign-asarebookings.Ourreadersregularlyfollowourrecommenda0ons,purchasingallmannerof
travelproductsasaresult.
OURIMPACT
Wehavecreatedcampaignsthatcap0vatepeopleinahugerangeofproductsandindes0na0onsalloverthe
world.Ourcampaignservicesinclude:
Developingconceptsandmanagingcampaigns
Bloggeroutreachandprovision
Editorialcontentproduc0on
Socialmediamarke0ngcampaigns
Videoproduc0on
E-bookproduc0on Appdevelopment Trainingandseminars
Butitdoesn’tendthere.Cap0vatemembersarePR,marke0ng,videoproduc0on,photography,webdesign,and
SEOprofessionalsandcanworkwithyoutomeetyourmarke0ngneeds.
OURSERVICES
CAPTIVATEMANAGEMENTCap0vate’sdirectorsAbigailKingandSarahandTerryLeehavebroughttogetheracollec0onofexpertmul0media
professionalsandengagingstorytellers.
ABIGAILKING
AbigailKingisanaward-winningwriter,photographer,authorandTV
hostwhohasworkedwithLonelyPlanet,theBBC,Na0onalGeographic
Travelerandmore.
Herblog,InsidetheTravelLabcoversthoughWulluxuryandunusual
journeyswithapenchantforresponsibletourismandhistory.It’s
receivedaccoladesfromNa0onalGeographicTraveler,VanityFair,
Stylist,GraziaandmoreandistheUK’shighestrankingindependent
luxurytravelblogaccordingtoVuelio.
It’sbeenshortlistedforaBri0shTravelPressAwardandreceivedthe
BestTravelBlogAwardfromtheBri0shGuildofTravelWritersandBest
PhotographyfromtheCaribbeanTourismOrganisa0on.
TERRYLEE
SARAHLEE
Sarah&TerryLeearefoundersoftheaward-winningLiveShareTravel,
whichfocusesonluxurytravel,culture,food,spasandaccommoda0on,
andhaswonaCaribbeanTourismOrganisa0onJournalismAward.
Sarah(DipCIPR),isaprintjournalistandeditor,withexperiencein
publicrela0ons.TerryhasabackgroundinPRandcommunica0onsof
morethan20years.Theyalsoworkwithtravelandlifestyleclients
throughtheirmarke0ngcommunica0onsagency,Maia
Communica0ons.
Theyhaveastrongbackgroundinpartneringwithbrandstodevelop
marke0ngcampaigns.
CAPTIVATETEAMALASTAIRM
CKENZIE
BECKIENRIGHT
MICHAELTURTLE
PAULDOW
MATTPRESTON
BECKYPADMOREAlastairisatraveljournalistand‘influencer’in
tradi0onalmediaandonlineonTravelListsandsocial
media.Alocalandna0onal(ClassicFM)radiotravel
presentersince1989,hehostsTravelCoffeeBreak,a
weekly‘live’HangoutonAir,plusheadvisesthetravel
andtourismindustryonbloggingandsocialmedia.
BeckiisaBri0shPressAward-winningwriteratBorders
ofAdventure,andtravelPRconsultant.Shefocuseson
adventureswithasocialconscienceandjourneysto
changepercep0ons.HermoXo?Traveldifferently,
adventurously,responsiblyandwithpurpose.
GlobalGrasshopperisamagazineandresourcefor
independenttravellers.RunbyBeckyandGray,anda
teamofself-confessedtravelsnobsthey’reonamission
todiscovertheworld’smostunderratedandbeau0ful
places.Theyfeaturetravel-inspiringphotography,guides
andtravelstorieswithaslightlyoff-beatoutlook.
TimeTravelTurtleistheaward-winningwebsitefrom
MichaelTurtle.Michaelworkedasabroadcast
journalistforadecadebeforetravellingtheworldto
findthestoriesthatmakedes0na0onsunique.He
writesaboutculture,history,natureandlocalpeople.
TravelWithAMatewascreatedbyMaXandDeborah,
whohavetravelledextensivelysince2006.They’ve
workedwithluxuryresortchains,touroperators,
hotelsandonlinetravelagencies.TravelWithAMate
alsohelpsotherbloggersandwriterspromotetheir
workandconnectsthemwithbrandsandtravel
opportuni0es.
Paulisanaward-winningtravelbloggerfocusingon
soloadventureandnewtechnologyonTravMonkey.
Hisstories,photosandvideosfeaturetravel,food,
andadventure.Heisanexperienceddigitalmarke0ng
professionalandco-founderoftheTraverseblogging
conferenceandBlogStock,theworld’sfirstblogging
fes0val.
CAPTIVATETEAMJAYNEGORMAN
KASH
BHATTACHARYA
NIAMHSHIELDS
CRAIGJOHNSON&
ROSSGILL
KIRSTIEPELLING&
STUARTW
ICKES
JACQUIPATERSON
GirlTweetsWorldisaguidetostylishtravel.Aker
managingaleadingtravelagency’scontentandsocial
mediateam,Jaynelaunchedafreelancecareerasa
bloggerandsocialmediaconsultant.GirlTweets
Worldisinfluencedbyherpassionforstreetartand
sweettreats.ShehaswonaBri0shTravelPressAward
andCosmopolitanBlogAward.
KashblogsabouthisadventuresatBudgetTraveller.He
createdtheLuxuryHostelsinEuropeguideandhas
developedcampaignslike#BlogVilleforEmiliaRomagna
Tourismandthemul0award-winning#Blogmanay.
Kashrecentlylaunched‘MustLoveFes0vals’,partnering
withExpedia,11touristboardsandbrandstoraisethe
profileoflesser-knownEuropeanfes0vals.
Jacquiwasatrue-lifeandtraveljournalistfor20years,
wri0ngforCosmopolitan,MarieClaireandTheGuardian.
Akerstar0ngafamilyshemovedintosocialmedia,
establishingfamilyandlifestyleblogMummy’sLiXle
Monkey.In2014shesetupastyleblog,MLMLifeand
Style,heraldingareturntotravelwri0ng,focusedon
family-friendlyeventsanddes0na0ons.
Niamhpensfoodandtravelblog,EatLikeaGirl.She
travelstheworldea0ngfromthestreettothestars,
developingrecipesfromhertravels.Hercookbook,
Comfort&Spice,waspublishedin2011andshewill
soonpublishasecond.EatLikeaGirlwonObserver
FoodMonthly’s,BestFoodBlogandNiamhwas
includedinDebreX’sandTheSundayTimes’,500Most
Influen0alPeopleintheUK.
JournalistKirs0e,andStuart,areahusbandandwife
teamspecialisinginfamilyadventureandtravelinthe
UKandworldwide.Travellingwiththeirthreechildren,
theyprovidesocialmediacontentfortravelbrands,
websitesincludingLonelyPlanetandLateRooms,and
fortheirownaward-winningtravelblog,TheFamily
AdventureProject.
GlobalFireProduc0onswasestablishedbyCraigandRoss
in2008.Acrea0veproduc0oncompany,itproduces
videosforVodafone,Microsok,broadcastersliketheBBC
andSky,andnon-profitorganisa0ons.Theyhave
extensiveexperienceandgreatstudiofacili0esand
equipment.Ensuringquality,crea0veprojectsinvolving
one-mancrewstolargeproduc0ons.
GETTHEFULLPICTURE
VisittheCap0vatewebsitetoreadcasestudiesandtes0monials,anddiscovermoreaboutworkingwithus.
Orifyou’rereadytodiscusshowwecanmakeyournextcampaignhugelysuccessful,
contactusnow:
TelephoneTerry:+44(0)1536626767oremail
Terry:[email protected]
Sarah:[email protected]