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media kit 2017
CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI
WEDDING
E V E RY W H E R EIn addition to its glossy full color magazine, ELLE features highly engaging mobile, web, e-newsletter, video, apps, social and event channels for its readers, allowing partners to enjoy a rich 360 promotional experience.
ToTal reach of all elle media channels
each monTh
>16,300,000
magazine
>550,000 fans > 5,000,000 reach/month
Over 25,000subscribers
CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI
ACCESSORY
CELEBRATE!
SẢN PHẨM LÀM ĐẸP ĐƯỢC
YÊU THÍCH
CÙNG ELLE LÀM MỚI BẢN THÂN TỪ TRONG
RA NGOÀI CHO MÙA LỄ HỘI
100
let’s
Số 77. THÁNG 03-2017
Giá: 44.500 VNđ
8938505353
Cơ quan Hiệp Hội nữ doanH nHân Hà nội diễn viên chi pu
cách phối đồ dịp cuối xuân
100+
Sông nILE những ngày nắng ấm
trò chuyện cùng các tổng bIên tập ELLE trên khắp thế gIớI hành trình
từ một hot gIrL tớI ngườI
phụ nữ trẻ thành công
những người phụ nữ thay đổi
thế giới bằng cách chọn hạnh phúc
cách trang điểm
tôn lên cá tính
50+
phép màunữ tính
THÁN
G 03.2017
elle TẠP CH
Í THỜ
I TRANG
LỚN
NH
ẤT THẾ G
IỚI TẠI vIệT N
Am
w
ww
.elle.vn
Over 140,000 print readership/
month66% HCMC;
34% HN and other cities
>43,000 followers
>100 ,000 followers
zalo
elle.Vn
sPin-offsUPPlemenT
eVenT
e-neWsleTTers
YoUTUbechanel
>800,000 users/month
>1,700,000 sessions/month
>3,200,000 page views/month
>140,000 print readership/month
66% HCMC; 34% HN;
and other cities
ELLE Fashion ShowELLE Beauty AwardsELLE Women in MusicELLE Shopping FunELLE Style AwardsBrand Experience Events
WhiTe label eVenTs
PhotoshootFashion show
e-neWsleTTers
Sexy, stylish and spirited, the ELLE reader in Vietnam is rich in taste and means. She’s hungry to discover
new looks and to share her own. She’s a fashion trendsetter who will spend easily for high quality
products that match her aspirations and values. But she’s also a passionate shopper devoted to
ELLE, since the media brand connects to her via mobile, Facebook, glossy print magazine
and e-newsletter.
V I E T N A M R E A D E R
Trend-setters85% OF ELLE
rEAdErS ArE ASkEd By FriENdS ANd FAMiLy FOr
AdViCE ON FASHiON ANd BEAuty
Young48% OF ELLE
rEAdErS ArE 25 - 34 yEArS OLd
Loyal73% OF ELLE
rEAdErS BOugHt itEMS FEAturEd iN
ELLE MAgAziNE
Urban 66% OF ELLE rEAdErS
ArE iN HO CHi MiNH 34% OF ELLE rEAdErS
ArE iN HANOi & OtHEr CitiES
85% OF ELLE rEAdErS HAVE A MEdiuM tO VEry HigH iNCOME
91% AB SOCiO ECONOMiC CLASS (SEC)
Affluent
+ tRIM sIZe (10M M WhIte MaRGI N
aRouND)• Double page spr ead:
400x265mm• single page: 190x265mm
+ tyPe aRea (CoN-teNt Is PLa CeD I N DesIGNa teD aRea)
• Double page spr ead: 380x254mm
•single page: 170x254mm
+BLeeD sIZe (3MM eXtRa oN ea Ch sIDe oF the tRIM sIZe
aDVe Rt) •Double page spr ead :
426x291mm•single page: 216x291mm
MAGAZINE ADVERTISING
SPECIFICATIONS
PREMIUM ADVERTISING POSITIONS AD DIMENSIONS PRICE (VND) PRICE
(USD)
Inside Front Cover (IFC) Double Page spread (DPs)
1st Double Page spread (DPs1) DPs1
2ND DPs1
3RD DPs1
4th DPs1
5th DPs1
6th DPs1
7th DPs1
8th DPs
9th DPs
10th DPs
standard DPs DPs1
Cover 3 Premium single Page (PsP)
Cover 4 PsP
Facing table of Contents PsP
Facing 2nd & 3rd table of Contents PsP
Facing Masthead/Credits PsP
Facing editor’s Letter PsP
Facing Contributor’s Page PsP
Facing eLLe.vn PsP
standard single Page ssP
eLLe Focus Feature Page PsP
eLLe Promotion Page PsP
eLLe updateDimension 1/6 of single page
includes basic information and representative picture
MAGAZI N E RATE CARD
1 64 , 823 , 750 7 , 245
7 , 0 35
6 , 720
6 , 51 0
6 , 1 95
5 , 985
5 , 870
5 , 770
5 , 670
5 , 540
5 , 290
5 , 040
2 , 835
5 , 83 0
3 , 775
3 , 675
3 , 570
3 , 360
3 , 0 0 0
2 , 90 0
2 , 73 0
3 , 276
2 , 73 0
276
1 60 , 046 , 250
152 , 880 , 0 0 0
148 , 1 02 , 50 0
140 , 936 , 250
136 , 158 , 750
133 , 542 , 50 0
131 , 267 , 50 0
1 28 , 992 , 50 0
1 26 , 0 35 , 0 0 0
1 20 , 347 , 50 0
1 14 , 660 , 0 0 0
64 , 496 , 250
132 , 632 , 50 0
85 , 881 , 250
83 , 606 , 250
81 , 21 7 , 50 0
76 , 440 , 0 0 0
68 , 250 , 0 0 0
65 , 975 , 0 0 0
62 , 1 07 , 50 0
74 , 529 , 0 0 0
62 , 1 07 , 50 0
6 , 279 , 0 0 0
SUPPLEMENTS
Everything women need to know to look gorgeous, beautiful and stylish “from head to toe” will be featured in a special stand-alone fashion and beauty bible.
SpecificationsCover: 230gsmPagination: Minimum 16 page s
• Ideal for branded content, native advertising and content marketing solutions• Incorporate your product and image in a highly visible in-book environment• Editorial style• Optimised for brand communication
SPin-OFF
ELLE Bound-in supplemen ts feature carefully curated topics: from beauty secrets, new product innovation, healthy li festyle ideas, fashion tips and advice
SpecificationsCover: 230gsmPagination: Minimum 8 pages
BOUnD in
C QUAN HI P H I N DOANH NHÂN HÀ N I
ACCESSORY
CELEBRATE!
YÊU tHÍCH
CÙNg ELLE LÀM M iN t trONg
rA NgOÀi CHO MÙA L i
100
let’s
C QUAN HI P H I N DOANH NHÂN HÀ N I
WEDDIN G
PRODUCTION DESCRIPTION FREQUENCY PRICE(VND)
PRICE(USD)
ELLE.vn DESKTOP AND MOBILE PREMIUM PROMOTIONS
eLLe homepage takeover
Custom integration of campaign imagery with eLLe website. site background changes to match campaign.Premium ad positions can also be integrated with takeover. Desktop version only.size: 1366x710 (allowing 1000x495 for eLLe main article box). Further customisation is available for bigger impact.
Weekly
top Banner*appears above eLLe logo on homepage. sizes: Desktop: 970x90 - Mobile: 320x 100. Weekly1
Middle Banner*appears below eLLe Network on homepage. sizes: Desktop: 728x90 - Mobile: 300x250. Weekly1
Right Banner 1*appears right of top article on subchannel and detail page. Desktop version only. size: 300x250.
Weekly1
Right Banner 2*appears right of top article on subchannel and detail page. Desktop version only. size: 300x250.
Weekly1
Bottom Banner*appears above footer on homepage and sub channels and below article on detail pages. sizes: Desktop: 970x90 - Mobile: 300x250.
Weekly1
eLLe Featured article Partner or Focus Feature article (1 of 5) featured at the top of eLLe.vn homepage. Daily
Promotional article a partner article published in a specific section of the eLLe.vn website. Per insertion
eLLe tV Focus Featureoriginal video created by eLLe and published on eLLe.vn tV section. also featured on eLLe Vietnam youtube Channel. Campaign
eLLe tV Promotional Video
Partner video published on eLLe.vn tV section and also featured on eLLe Vietnam youtube Channel. Per insertion1
eLLe Product Placement
Creative integration of a partner product and/or service inside of eLLe.vn editorial content. Per insertion
eLLe.vn specialsection sponsor
Integrated sponsorship of eLLe style Calendar, eLLe Wiki and/or eLLe Beauty Finder. In addition to top-result promotion on eLLe Beauty Finder, partner’s product/service is included in “eLLe Loves It” feature in weekly e-newsletter.
Weekly
DIGITAL RATE CARD
32 , 987 , 50 0
20 , 475 , 0 0 0
1 7 , 062 , 50 0
1 1 , 3 75 , 0 0 0
1 1 , 3 75 , 0 0 0
1 2 , 51 2 , 50 0
62 , 562 , 50 0
1 7 , 062 , 50 0
1 , 13 7 , 50 0
1 2 , 51 2 , 50 0
1 7 , 062 , 50 0
1 1 , 3 75 , 0 0 0
1 , 450
90 0
750
50 0
50 0
50 0
750
550
2 , 750
750
50
550
D I G I TA L R AT E C A R D
PRODUCTION DESCRIPTION FREQUENCY PRICE(VND)
PRICE(USD)
ELLE FACEBOOK PREMIUM POSITION
Fanpage Cover Photo Replaces ELLE fanpage cover image with promotional advertisement. Size: 851x315. Weekly 15,750,000 750
Posting on Fanpage Includes text, single image and hyperlink. Per insertion 6,300,000 300
Photo Album on Fanpage Includes text, <20 images and hyperlink. Per insertion 9,450,000 450
App or Game Integration on Facebook
Integrate a unique app or game to the ELLE Vietnam Facebook fan page. Cost does not include production. Sponsor gifts not included. Per insertion 40,950,000 1,950
ELLE E-NEWSLETTER PREMIUM POSITIONS
Direct Promotional E-Newsletter A unique partner e-newsletter sent to all ELLE e-newsletter subscribers. Per insertion 30,450,000 1,450
Top Banner Weekly Top banner display ad in ELLE Weekly e-newsletter. Weekly 15,750,000 750
Top Banner Network Top banner display ad in ELLE Network weekly e-newsletter updates. Weekly 10,500,000 500
ELLE APP AND TABLET PREMIUM POSITIONS
ELLE Weekly Edition Promotional Package
An original editorial and promotional content and commercial package creatively integrated into the layout of the ELLE mobile app on all IOS and Android devices. Weekly 26,250,000 1,250
ELLE Tablet Promotional Package
An original editorial and promotional content and commercial package creatively integrated into the layout of ELLE monthly edition on all IOS, Android and Windows systems. Monthly 63,000,000 3,000
ELLE INSTAGRAM PREMIUM POSITION
Photo Includes 1 image with short caption. Per insertion 1,000,000 47,7
Sponsored Photo Includes 1 sponsored image with short caption, and a hyperlink driving users to the client's website. Per insertion 3,000,000 142,9
Advertising positions of ELLE’s website on desktop version
Advertising positions of ELLE’s website
on mobile version
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1 7 , 062 , 50 0 750
3 0 0
450
1 , 950
1 , 450
750
50 0
1 , 250
3 , 0 0 0
47 . 7
142 . 9
6 , 825 , 0 0 0
1 0 , 23 7 , 50 0
44 , 362 , 50 0
32 , 987 , 50 0
1 7 , 062 , 50 0
1 1 , 3 75 , 0 0 0
28 , 43 7 , 50 0
68 , 250 , 0 0 0
1 , 085 , 1 75
3 , 250 , 975