media kit 2017 - .net framework
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PRINT DIGITAL MOBILE SOCIAL MEDIA VIDEO EVENTS CUSTOM CONTENT DATA
MEDIA KIT 2017Unleashing the Power of
Cross-Platform Integration
PROVIDING UNPARALLELED ACCESS TO A HIGHLY ENGAGED AUDIENCE OF FOOD SAFETY AND QUALITY ASSURANCE MANAGERS AND EXECUTIVES
WHO ARE TRANSFORMING THE FOOD PROCESSING INDUSTRY.
QA MEDIA GROUP’S INDUSTRY-LEADING PARTNERSHIPS ENHANCE YOUR MARKET EXPOSURE
FOR MORE THAN A DECADE, the QA Media Group has brought its readers in-depth coverage and analysis of the food and beverage processing industry, with expert insights on science and trends, practical applications, and best practices in food safety, quality assurance and food defense.
To bring our readers the articles they want, we make it a priority each year to enhance our relationships with industry-leading processors and suppliers: We feature exclusive company profiles of household names (e.g., Bo Jackson’s 34 Reserve, Walmart, Ben & Jerry’s, Coca-Cola) and up-and-coming players (Copa Da Vino, Dixie Elixirs & Edibles, Ryan’s Juice). We seek the input of a vast range of perspectives, regularly adding new expertise to our Advisory Board. We partner with key industry stakeholders, such as AIB International, Grocery Manufacturers Association (GMA), Food Protection and Defense Institute (FPDI), Global Food Safety Initiative (GFSI), Food Safety Summit, and International Association of Food Protection (IAFP).
And, over the last year, we have made a focused effort to build our digital presence, for both online and mobile access, enhancing the digital edition of the magazine, posting more web news more often, and ramping up our social media communications. All of which increases your market reach, industry visibility, and global footprint.
CONNECT WITH US!Visit our website: http://www.qualityassurancemag.com
Read QA Digitally: http://magazine.qualityassurancemag.com
Like us on Facebook: @QualityAssuranceFoodSafetyMedia https://www.facebook.com/QualityAssurance-FoodSafetyMedia
Follow us on Twitter: @QAMagazine https://twitter.com/QAMagazine
Join our LinkedIn Group: QA Media Group https://www.linkedin.com/groups/3945284
Lisa LupoEditor
Michael KellyNational Sales
Manager
Mike ZaverlWestern Region
Account Manager
Since QA began publication in 2003, the food industry has made dramatic changes in food safety, quality and defense; and with the ongoing challenges of FSMA compliance, GMO labeling, supply-chain controls, and food safety culture implementation, we expect nothing less for 2017. Nor do our readers, who know that the place to turn for
current and in-depth coverage of industry news, analysis, profiles, and products and supplies is Quality Assurance & Food Safety (QA) magazine — both online and in print.
In fact, while other publishers and industries are moving away from printed publications to focus only on digital formats, QA has chosen to continue to serve the overwhelming print preferences of the food and beverage processing market, while also providing high-quality digital options. According to our reader survey:
QA’S ADVISORY BOARD: THE WHO’S WHO OF THE INDUSTRY
Dr. David Acheson President and CEO, The Acheson Group, Washington, D.C.
Roger Brauninger Biosafety Program Manager, A2LA, Frederick, Md.
Peter Bodnaruk Director, Food Safety — Food Safety & Lab Services Network, Tyson Foods, Chicago, Ill.
Jim Campbell Research Leader & Entomologist, USDA-ARS/KSU, Manhattan, Kan.
Will Daniels Principal, Will Daniels Consulting Group, Carmel Valley, Calif.
Darin Detwiler Consultant and Adjunct Instructor, Regulatory Affairs of Food and Food Industries, Northeastern University
Industry-leading experts provide market analysis, professional insights and third-party editorial input to the QA Media Group.
Bradd Eldridge President, Quality Management Partners, Chicago, Ill.
Bruce Ferree Compliance Manager, California Natural Products, Lathrop, Calif.
Temple Grandin Animal Handling Facility Designer; Professor, Colorado State University, Ft. Collins, Colo.
Jorge Hernandez Chief Food Safety Officer, Wholesome International, Pittsburgh, Pa.
Kim Kemp Director of Retail Food Safety, Nestle Purina Petcare, St. Louis, Mo.
Roger Lawrence Corporate Vice President, Quality Assurance and Regulatory, McCormick & Co., Sparks, Md.
Bobby Love Global Quality Assurance Manager, Phillips Foods, Baltimore, Md.
Shawn McBride Vice President, Foah International, New Orleans, La.
Neil Marshall Global Director of Quality and Food Safety, The Coca-Cola Company, Atlanta, Ga.
Deni D. Naumann President; Copesan —Specialists in Pest Solutions; Menomonee Falls, Wis.
Yves Rey Senior Advisor & Executive Director, Danone & UNOPS-IFAAO, Paris, France
Lori Randall Divisional Vice President, Quality Assurance; Abbott Nutrition Supply Chain, Columbus, Ohio
69% of respondents
read at least 50%
of QA in print.
Lisa Lupo, QA Editor
34%
of these read
the magazine
only in print.
That is a full third of QA readers who would never see the articles or ads if we were only digital!
This is particularly important when you consider that:
58% pass along
their copy of QA
magazine to at least
one other person.
74% of
respondents took
action as a result of
seeing ads in QA.
We look forward to continuing to serve our readers and suppliers — in both print and digital formats — as we join together to meet and conquer the food and beverage industry challenges of 2017.
>>
>>
QA 2017 EDITORIAL CALENDAR
OUR GMA AND AIB RELATIONSHIPS
JANUARY/FEBRUARY MARCH/APRIL
ISSUE EMPHASIS
• Sanitation: Auditing Your Plant• FSMA: What’s What for 2017• Food Safety Culture: Its Insurance Impact• Pest Management: Cockroaches In Drains
• What Consumers Want – Keeping Up With Trends• Tracking/Traceability – Is Your System Hack-Resistant?• Food Safety Culture: Training Your Employees• Pest Management: Flying Insects• Show Issue: Food Safety Summit
CLOSING DATE 1/16/17 3/15/17
MATERIAL DUE DATE 1/20/17 3/20/17
MAY/JUNE JULY/AUGUST
ISSUE EMPHASIS
• Are You Ready for a Visit From FDA?• Pathogen Detection and Control• Food Safety Culture: Schooling for the Future• Pest Management: Ants• Show Issue: IAFP
• Cleaning and Sanitation• Allergen Risk Management• Food Safety Culture In the Lab• Pest Management: Exclusion & Prevention
CLOSING DATE 5/15/17 7/14/17
MATERIAL DUE DATE 5/19/17 7/20/17
SEPTEMBER/OCTOBER NOVEMBER/DECEMBER
ISSUE EMPHASIS
• Recall Reaction for Brand Protection• Natural, Organic, GMO...What Is Really “Better for You”?• Integrating Food Safety Culture Into Employee Hygiene• Pest Management: Rodents
• How Well Do You Know Your Global Supply Chain?• Food Defense and Protection• Food Safety Culture: Detecting Foreign Objects• Pest Management: Stored Product Pests
CLOSING DATE 9/15/17 11/15/17
MATERIAL DUE DATE 9/20/17 11/20/17
Key components of QA’s editorial excellence are the insights of industry experts and leading authorities. In addition to regular columns from distinguished members of the QA Advisory Board, who hold executive positions at leading companies, organizations, associations and universities, we have built integral editorial partnerships with two prominent industry groups. Since our founding in 2003, QA has partnered with AIB International to bring our readers its unique industry perspective in a dedicated section of the publication; and in 2015, we added a similar partnership with the Grocery Manufacturers Association (GMA), whose contributions further the diversity of content and expertise — expanding your advertising reach with these two important audiences.
Not only do these relationships expand QA’s editorial content, AIB and GMA expand QA’s distribution, with digital delivery to 10,000
GMA and 25,000 AIB members and customers.
The Grocery Manufacturers Association (GMA) is the voice of leading food, beverage, and consumer product companies that sustain
and enhance the quality of life for hundreds of millions of people in the U.S. and around the world. Founded in 1908 and based in Washington, D.C., GMA’s member organizations include internationally recognized brands and steadily growing, localized businesses that are committed to meeting the needs of consumers through product innovation, responsible business practices, and effective public-policy solutions developed through a partnership with policymakers and other stakeholders. (www.gmaonline.org)
AIB International empowers clients to elevate their food safety and production process capabilities by developing and delivering application-oriented learning, consulting, and value-added services. Based in Manhattan, Kan., AIB was founded in 1919 as a technology and information transfer center for bakers and food processors with the mission to “put science to work.” It is a theme that has expanded yet remains central to the AIB’s programs, products, and services. (www.aibonline.org)
PLUS, IN ALL ISSUES: • Cover Profile • AIB Update • GMA Off the Shelf • Viewpoint • Legislative Update • From the Advisory Board
• Practical QA Solutions • Consumer Perspectives or From the Plant Floor
Frequency Discounts* Size ..................................... 1x .................2x ............... 6x .............12xSpread ......................... $9,257 ....... $8,270 ....... $7,776 ...... $7,543 Full Page ...................... $4,626 ....... $4,138 ....... $3,888 ...... $3,771 2⁄3 page ......................... $3,045 ....... $2,726 ....... $2,562 ...... $2,487 1⁄2 Island ........................ $2,366 ....... $2,678 ....... $2,318 ...... $2,250 1⁄2 Horizontal ................. $2,366 ....... $2,112 ....... $1,984 ...... $1,926 1⁄3 Page ......................... $1,591 ....... $1,421 ....... $1,337 ...... $1,295 1⁄4 Page ......................... $1,194 ....... $1,061 ....... $1,002 ......... $971 1⁄6 Page ............................ $790 .......... $700 .......... $658 ......... $637 Covers* ............................... 6x ...............12x ............. 18x .............24x2nd Cover .................... $5,379 ....... $4,520 ....... $4,244 ...... $3,994 3rd Cover ..................... $5,141 ....... $4,318 ....... $4,058 ...... $3,739 4th Cover ..................... $5,850 ....... $4,912 ....... $4,621 ...... $4,338 Belly Band/Tip .............. $6,180
Color Charges* ......................................Single Page .............SpreadStandard .............................................................. $450 .................$625Matched Color, Extra ............................................. 540 ...................760 Matched, Metallic Color ........................................ 650 ...................925Four-Color Process, Extra ................................... 1,200 ................1,700
*Frequency discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Quality Assurance & Food Safety, Pest Control Technology, Lawn & Landscape, Golf Course Industry, GIE Media's Snow Magazine, Recycling Today, Greenhouse Management, Nursery Management, and Garden Center magazine.
Mechanical Requirements: Saddle stitched, three columns to a page. Paper stock: Machine coated, 38-lb. body with 70-lb. cover. Colors available: Matched, 4-color process (AAAA-MPA). Trim size 77⁄8" x 101⁄2".
Digital Files and Specifications For Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload. For more details, call Lori Skala at 216-393-0276. Progressive proofs or color keys required on all 4-color advertising.
Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.
Ad Sizes (Non-Bleed)Specifications .........................................Width ............................ DepthFull Page (non-bleed) ................................... 7" .................................10"2⁄3 Page .....................................................4 1⁄2" .................................10"1⁄2 Page Island ...........................................4 1⁄2" ...............................7 1⁄2"1⁄2 Page Horizontal ........................................ 7" ...............................4 7⁄8"1⁄2 Page Vertical ........................................ 3 3⁄8".................................10"1⁄3 Page Square .........................................4 1⁄2" ...............................4 7⁄8"1⁄3 Page Vertical ........................................2 3⁄16" .................................10"1⁄4 Page Square .........................................3 3⁄8" ...............................4 7⁄8"1⁄4 Page Horizontal ........................................ 7" ...............................2 3⁄8"1⁄6 Page Vertical ........................................2 3⁄16" ...............................4 7⁄8"1⁄6 Page Horizontal ....................................4 1⁄2" ...............................2 3⁄8"
2017 PRINT RATES
2017 DIGITAL RATESONLINE ADS
Bottom Leaderboard (728x90 pixels)1x 12x 24x 52x$1,423 $1,295 $1,177 $1,119
E-NEWSLETTER Prime Plus Top (300x250 pixels)1x 12x 24x 52x$1,725 $1,488 $1,330 $1,177
Banner (468x60 pixels)1x 12x 24x 52x$1,030 $954 $906 $794
Custom E-Blast $1,036
Sponsored Feature $1,766
In-line Medium Rectangle300x250 pixels$1,650/month1 unit per category
DIGITAL EDITIONCustom interactive ads such as flyouts, animated ads, floating ads and tearbacks also available and priced upon request.
The sponsored feature ad is positioned in-line with the newsletter content, but is labeled as sponsored content. Client receives image, title and up to 50 words of copy.
Display Ad ....................Print + 8% premium Digital Edition Preview ........................$1,177
Smartphone Static Banner 320 x 50 pixels
Prime Plus 300x250 pixels$518/month20 units available
Lightbox500x500 pixels$5,500/monthExclusive
Leaderboard728x90 pixels$777/month5 units available
Prime Tower300x600 pixels$1,320/month6 units available
Bottom Leaderboard728x90 pixels$195/month20 units available
Prime Plus Bottom (300x250 pixels)1x 12x 24x 52x$1,560 $1,330 $1,177 $1,018
PROFILING THE INDUSTRY’S LEADING BRANDS
THE INDUSTRY’S LEADING NEWS PROVIDER
In each issue of QA magazine, we feature an in-depth cover profile of a leading food/beverage processor or industry-related company. Our goal is to provide an insider’s look at the food safety, quality, and/or defense practices of the company, relaying its best practices and what other processors can learn from them. For more than 10 years, Editor Lisa Lupo has visited and profiled more than 50 plants. The valuable relationships built from these visits is apparent by the number of cover profile executives who sit on QA’s Advisory Board.
Ben & Jerry’s
According to a Gallup survey, nearly half of smartphone users say they can’t imagine life without the device, with 42%
saying losing their smartphone and not replacing it for a day would make them very or somewhat anxious. That data is one
of the many reasons that the QA Media Group unveiled a complete redesign of QA Online and our digital publication, which
have been optimized for easier navigation, especially for QA’s fastest-growing user segment: mobile users.
qualityassurancemag.com
QUALIFYING FSMA’S “QUALIFIIED INDIVIDUAL”
PG. 22
HOW TO ASSESS RISK & DEPLOY RESOURCES
PG. 44
ENVIRONMENT TESTING: A HOT BUTTON FOR FDA
PG. 52
INSIDE
May-June 2013
Walmart DRIVESFOOD SAFETY STANDARDS
With Food
Safety Guru
Frank Yiannas
at its Helm
qualityassurancemag.com
HoW many caps do you Wear? pG. 44
THe rise and fall of roacHes pG. 48
proper employee HyGiene pG. 54
inside
March-April 2013
Quality Assurance & Food Safety
Keeping “The ReAl Thing”
LocaL across the gLobe
January - February 2012
qualityassurancemag.com
SANITATION: AUDITING FOR PREVENTION
PG. 42
SCIENCE UPDATE: ALLERGEN THRESHOLD VALUES
PG. 46
PEST PREVENTION: 10 PROACTIVE STEPS
PG. 51
Jack Daniel’sOld
No.7“Every day we make it, we’ll
make it the best we can.” – Jack Daniel
Smithfield Foods Coca-Cola Walmart Jack Daniel’s
WE’RE HERE TO ASSIST YOU
Lisa LupoEditor
Michael KellyNational Sales
Mike ZaverlWestern Region
Account [email protected]
Dan MorelandPublisher
Bonnie VelikonyaClassifieds
Lori SkalaAdvertising Production
Brad HarbisonInternet Editor
Kala MinorInternet Production
It starts with a one-on-one meeting with
your custom sales marketer who not only
hears your objectives, but really listens to
you. From there, we can develop a custom
marketing program that utilizes the most
innovative cutting-edge opportunities to
drive your business success, including
targeted e-blasts, market research,
e-newsletters, custom communications,
advertorials, and the industry’s finest print
and digital publications. Don’t settle for
anything less. Partner with QA magazine
and find out just how far the market leader
can take you in 2017.
5811 Canal Rd., Valley View, Ohio 44125 800-456-0707 Fax 216-525-0515 www.qualityassurancemag.com
Quality Assurance & Food Safety