MEDIA KIT 2017

We love life in Kalgoorlie Boulder.

We Love KB is a social enterprise that empowers business, organisations and individuals to share their own stories and be part of shaping the culture and economic future of our unique outback city.

We are proactive about making connections with local people in a variety of media platforms. We encourage people to engage with their community, to shop local and rediscover what they love about Kalgoorlie Boulder.

The initiative has grown from a cultural and retail map supporting local and independent retailers into a movement of like-minded community members showing their love for life in KB.

www.welovekb.com

OUR PEOPLE

PAULA FLETCHER CREATIVE DIRECTORBorn in Kalgoorlie (like her parents and grandparents before her), Paula loves her home town and is a firm believer in the power of collaboration, innovation and creativity to bring about positive social and economic change in regional communities. A talented multidisciplinary designer and creative, Paula initiated the We Love KB Map in 2012 during her time as a director at Fossick Handmade, and is excited to be part of shaping the future of KB.

SARAH HINTON SOCIAL MEDIA & SALESA self-proclaimed Goldfields ambassador, Sarah is in her element when supporting community projects and tourism initiatives, and has been known to lobby government and media when a situation calls for more positive prose. Her experience in the hospitality, tourism and retail sectors and fascination with online marketing give her a unique edge in assisting our members to create social media campaigns and web listings with impact.

GEORGIA FOULKES-TAYLOR WRITER & PHOTOGRAPHERGeorgia is a creative producer, multimedia specialist and adventurer. Born and raised in the Goldfields, she is passionate about creating meaningful and long-lasting culture. With an authentic and exuberant writing style, Georgia contributes regularly to our lifestyle blog and brings our member listings a professional edge with thoughtful, beautiful photography.

We Love KB is powered by a small team of passionate locals from a variety of creative, business and marketing backgrounds.

LOVE LETTERSOur regular love letters are a roundup of our featured and newest members, upcoming local events, special opportunities and latest articles, sent directly to the email inbox of our growing database of subscribers. We encourage regular communication from our members - the more you stay in touch with us, the more we can do for your organisation!

THE WEBSITEThe We Love KB website is a vibrant showcase of the amazing businesses, organisations, events and initiatives that make our community an exciting place to belong. Carefully optimised for search engines and mobile devices, our members can be found easily from any device in any place in the world. Every member receives an attractive online listing with professional photography and copywriting.

THE WE LOVE KB MAPOur flagship publication, the We Love KB Map is a pocket-sized guide credited as a reliable local perspective on the best places to shop, eat, drink, pamper and play in Kalgoorlie Boulder. Visitors use the map as a personal tour guide, locals use it as a refresher course and new residents are thrilled to find such a diverse array of products and services at their fingertips.

THE LIFESTYLE BLOGOur lifestyle blog shines a light on exciting ventures and collaborations that contribute to the social fabric of our city, from exciting cultural events to shop local guides and bucket lists of must-see experiences in the Goldfields.

ISSUE 3 SEPTEMBER 2015 WWW.WELOVEKB.COM

FREECULTURAL & RETAIL MAP

Discover the best of Kalgoorlie-BoulderART, CRAFT & GIFTSFASHION & ACCESSORIES

SPECIALTY STORESFOOD & DRINK

EVENTS & ATTRACTIONSWELLNESS, BEAUTY & HAIRCARE

OUR PLATFORMS

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We Love KB has cultured a community of amazing local businesses and organisations, who, like us are committed to providing a high level of customer service and a range of quality goods, services, tourism and entertainment opportunities unique to the Goldfields.

WE LOVE KB SUPPORTERS:

OUR MEMBERS

Are keen to collaborate and innovate

Embrace opportunities that enhance their business

Brand themselves with positivity and professionalism

Operate from brick and mortar shopfronts, home-based or hot desk offices

Are proud to live and work in Kalgoorlie Boulder

OUR ONLINE PRESENCE IS POSITIVE, ENGAGING AND INCLUSIVE.

We utilise various social media platforms to channel our fans to trending We Love KB supporter listings and special interest articles on our lifestyle blog.

We have a researched editorial calendar in place to ensure our fans are kept up to date with local happening across multiple accounts.

We encourage both members and individuals to contribute to our online platforms with the hashtag #welovekb and often collaborate with our supporters to ensure maximum reach for their own campaigns.

OUR PRESENCE

3,141 Unique visitors

per month Google Analytics

12.9Pages viewed

per visitorGoogle Analytics

9,000Average reach

per month We Love KB Facebook profile insights 2016

We’ve enjoyed impressive user engagement since our website launch in November 2015 but this is only the beginning!

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IN THE COMMUNITYWe Love KB have a proactive community presence and you’ll often find us mixing it up with other local movers and shakers at events like:

Heartwalk: Art in the heart of the Kalgoorlie CBD

Growing Kalgoorlie Boulder Futures Forum

Kalgoorlie Souper Pitch live crowd-funding event

Business Networking Functions

Market days & Festivals

NATIONAL RECOGNITIONWe were proud as punch to be recognised by the Regional Australia Institute as a positive community orientated movement that supports love of place and encourages community participation. Read the feature article on their website, http://bit.ly/1qvhS6Q

We Love KB share common goals and work in harmony with a number of leading community organisations:

OUR PARTNERSHIPS

REBECCA BREWINREPORTER & BLOGGERA 20-something reporter from Melbourne, who loves food, travel, style and having a good time. Bec recently quit her job in Kalgoorlie Boulder to travel indefinitely. Her article “10 things you should know about moving to Kalgoorlie Boulder” went viral on the We Love KB Facebook page, with a reach of almost 20,000 impressions.

KATE FIELDINGCULTURAL STRATEGIST Kate is currently the Chair of Regional Arts Australia, Chair of the Goldfields-Esperance Development Commission in WA and a member of the Board of the Australia Council for the Arts. Her work has been recognised through two national awards – a Sidney Myer Creative Fellowship (2014-2015) and a Churchill Fellowship (2012).

RUBEN WILLSMANAGING DIRECTOR OF ELEVEN13 RECORDSRuben is passionate about facilitating and supporting original music in the Goldfields. He was featured on WAM’s Sounds of the Goldfields album and recently launched Kalgoorlie Boulder’s newest live music program E13 sessions atop the headframe of the WA Museum of the Goldfields.

We Love KB is passionate about telling the story of Kalgoorlie Boulder that we know and love. In the spirit of collaboration, we regularly invite guests to give us special insight into their initiatives and experiences of the Goldfields. Meet some of our guest contributors below!

OUR CONTRIBUTORS

WHAT OUR MEMBERS SAY ABOUT US... We Love KB is a great way to feel a part of the local community, and it is great to welcome people to our store and give them a map of like-minded businesses around town.

We get to celebrate all the things that are fabulous about Kalgoorlie and show it off in a gorgeous map and website. I am always proud to give one out!

I highly recommend being a part of a united front to show off what a great place Kalgoorlie Boulder is.

ROISIN PHELANDirector, Live Footage

Co-Chair KBCCI Retailers Group

The We Love KB movement compliments our organisation’s goals and enriches not only visitors’ time in the Goldfields, but encourages locals to discover the many attractions that we have to offer too.

COUNCILLOR MANDY REIDYChairperson, Kalgoorlie Boulder Visitor Centre Board

Chairperson, Goldfields Tourism Network Association

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BECOMING A WE LOVE KB SUPPORTER GIVES YOU SO MUCH MORE THAN ADVERTISING SPACE.

We Love KB members support a broader movement that encourages people to shop locally and empower them to make their community a better place to live.

As a member, you gain quality exposure for your brand as being part of unique collective of Goldfields businesses who are extremely proud to provide a range of high quality product and professional services.

We make it easy and affordable for your business or organisation to present itself professionally, with creative design, sophisticated photography and compelling copy crafted especially for you by our small expert team.

Our locally owned directory has been carefully optimised for readers and search engines, ensuring your business is easily found locally and from all over the world, in turn increasing the SEO ranking for your own website and social media profiles.

DIRECTORY BLOG ABOUT COLLABORATE MEMBERSHIP CONTACT SEARCH

SHOPArt & Craft, Gifts, Books & Homewares, Fashion & Accessories

EAT & DRINKBars/Nightclubs, Restaurants, Cafes, Gourmet Product, Grocer/Supermarket

PAMPERWellness, Beauty, Haircare

PLAYEvents & Festivals, Attractions, Entertainment

SPECIALTYDry cleaning & Alterations, Accommodation, Gardening, Mechanic, Home Furnishings

PROFESSIONALBusiness & Networking, Graphic & Web Design, IT & SEO, Photography, Real Estate, Financial Services

COMMUNITYSporting clubs, Special Interest Clubs, NFP Organisations, Social clubs

ADVERTISEJoin We Love KB as a member blahblahblah

DIRECTORY

BACK TO CATEGORY

MONDAY 9.00am - 4.30pm

TUESDAY 9.00am - 4.30pm

WEDNESDAY 9.00am - 4.30pm

THURSDAY 9.00am - 4.30pm

FRIDAY 9.00am - 4.30pm

SATURDAY 9.00am - 1.00pm

SUNDAY Closed

Closed Public HolidaysExquisite handmade jewellery including gold nugget pendants, earrings,

rings and bracelets made from local Kalgoorlie gold and Australian

gemstones. Souvenirs and gifts for all occasions. Natural gold nuggets

and bullion bought/sold.

Inaugurated in July 2006, Natural Gold Nuggets and Jewellery

continues the goldfi elds tradition of local traders purchasing and

selling gold nuggets from the prospectors of the Eastern region,

Western Australia. Located at 150 Hannan St, the historic main street

of Kalgoorlie, NGNJ off ers the largest retail collection of gold nuggets,

gold nugget jewellery, meteorites and mineral specimens in the

goldfi elds with interstate and international postage options available.

Perth Mint Authorised Distributor

Second Hand Dealers Lic No 2032

Local gold jewellery and nuggets

MORE TO LOVE

NOBLE THE SOCIETY LIVE FOOTAGERAW BTQ

FIND US ON THE MAP

OPENING HOURS

NATURAL GOLD NUGGETS & JEWELLERY

150 Hannan Street Kalgoorlie

T: 08 9021 5555

sales@naturalgoldnuggets.com.au

www.naturalgoldnuggets.com.au

SHARECategorised in: Shop

Tags: Fashion & Accessories

WE LOVE KB MEMBERSHIP

NEW LAYOUT IN 2017Website Listing

HEY THERE, GOOD LOOKING

Inkeeping with We Love KB’s contemporary, high quality brand, every membership includes a FREE professional photography package valued at $375. Our photographer will visit your place of business and capture three beautiful images; perhaps your showroom, key personnel or your most appealing product. Final images are yours to use as per Fleck Perry Photography’s Free Use Copyright Release.

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WE LOVE KB MEMBERSHIP

WHAT’S INCLUDED:

Professionally designed business listing page at www.welovekb.com/yourbusiness

Professional photography package of x3 images FREE for your business use* $375 value

We Love KB static cling window sticker

300 words of compelling, key word rich copy

Organic social media promotion

Featured business on all our media platforms during the month of your choice

Be found easily online and increase your search engine ranking

Access a range of business boosting opportunities at members-only prices (p14)

YOUR INVESTMENT:

*Prices exclude GST

Monthy (Min 12 months, credit card only) ..........$30*/mo

Yearly, Paid in full (SAVE 15%) ....................... $306*/yr

AWESOME EARLY BIRD

OFFERTurn to P15

YOUR BUSINESS AT THE FINGERTIPS OF DISCERNING CONSUMERS.

Our flagship publication, the We Love KB Map is an exclusive guide credited as a reliable local perspective for the best places to shop, eat, drink, pamper and play in Kalgoorlie Boulder.

Professionally designed and conveniently pocket-sized, visitors use the map as a personal tour guide, locals use it as a refresher course and new residents are thrilled to find such a diverse array of products and services at their fingertips.

PRINTED WE LOVE KB MAP

Known for their eclectic and unique mix of shoes, bags and accessories, Live Footage stocks established brands like Diana Ferrari, Django & Juliette and Emu alongside one-o� leather bags and accessories. With 11 years of experience you can expect exceptional service and expert fi tting advice.

209 Hannan St Kalgoorlie T: 08 9021 1724

Live Footage E12

The premier and central cog of the Goldfi elds cultural and arts landscape, the Goldfi elds Arts Centre boasts a 700 seat local community theatre with fully licensed bar facilities, that attracts internationally acclaimed acts. With the online ticketing system, it is easier than ever to book seats for shows and events. The Arts Centre gallery and gift shop showcases exhibitions from nationally and internationally renowned artists. As a vital component of the Goldfi elds community, the Arts Centre provides unique opportunities for local artists, thespians and musicians alike to perform in a fi rst class facility.

35 Cheetham Street, Kalgoorlie. T: 08 9021 0999 www.goldfi eldsartscentre.com.au

Goldfi elds Arts Centre and Gallery F235

Now up to it’s 4th edition, 7,000 copies of the printed map are circulated each year to all participating Kalgoorlie Boulder businesses. You can also find the We Love KB map at:

Accommodation providers and tourism operators

Community hubs and networking events

Kalgoorlie Boulder Airport

Market Days and Festivals

The Mayor’s Australian citizenship welcome pack

Double Feature

Single Feature

SNEAKY PEEK! ISSUE 4, SUMMER 2017

We are pretty excited to reveal this sneaky peek preview of the eyecatching cover artwork for the 2017 We Love KB map! West Australian lettering artist Matthew Wong’s playful style and modern aesthetic is sure to make our maps jump off the shelves.

WHAT’S INCLUDED:

50 x 55mm advertisement

1 photo space & contact details

45 words of compelling copy

Your location pinpointed on map

Refillable map display for your counter

YOUR INVESTMENT:

WE LOVE KB MAP SINGLE FEATURE

WE LOVE KB MAP DOUBLE FEATURE

WHAT’S INCLUDED:

100 x 55mm advertisement

Up to 2 photo spaces & contact details

90 words of compelling copy

Your location pinpointed on map

Refillable map display for your counter

YOUR INVESTMENT:

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*Prices exclude GST *Prices exclude GST

Pay in full (SAVE 15%) .................................$255*

Pay in monthly instalments (Til 31st Jan 2017, credit card only) ...............$300*

Pay in full (SAVE 15%) .................................$510*

Pay in monthly instalments (Til 31st Jan 2017, credit card only) ...............$600*

PERSONALISED DOMAIN NAME FROM $30+GST/YEARConnecting a custom URL can replace the need for a website for your business without losing the professional touch consumers expect. Redirect www.yourbusiness.com to your We Love KB listing for a quick solution.

PERSONALISED EMAIL ADDRESS SET UP $150+GSTDitch your daggy old bigpond account and give a more professional impression with an email@yourbusiness.com. Set up in G-Suite, you will have access to popular Google products like Calendar, Docs, Drive and Analytics. Ongoing subscription from Google is $5US/month.

PROFESSIONAL PHOTOGRAPHY PACKAGE UPGRADE $250+GSTUpgrade your photography package to receive five additional photographs taken at your business (a total of 8). Beautifully colour graded and supplied in high resolution for marketing in print and online.

FEATURE ARTICLE CAMPAIGN (BUSINESS/EVENT) $750+GSTPresented to readers as an organic insight into your unique contribution to the Goldfields community, we will work closely with you to design your campaign, getting to the heart of your brand story with an in depth interview and photo shoot. Enjoy increased search engine optimisation from our keyword rich blog article, and thousands of impressions from our multiple social media platforms.

BUSINESS BOOSTERS

Take advantage of our team’s photography, writing and graphic design expertise by enhancing your membership with a customised business boost package.

EARLY BIRD OFFER

WE BUY BACK A $50 VOUCHER FROM YOUR BUSINESS!Sign up for your membership and We Love KB Map feature advertising before 31 December 2016 and we purchase a $50 voucher from your business to give away as part of our massive We Love KB Small Biz Spending Spree in Summer 2017!

FREQUENTLY ASKED QUESTIONS

We aren’t a retail business, is it worth getting involved?Most definitely! Our discerning readers are supporters of eateries, tourism attractions, beauty salons and an exhausting number of specialty service providers and they are always looking to support other local industries too. If you are proud to offer an exceptional quality of service and love living and working in Kalgoorlie Boulder, we’d love to welcome you on board.

I don’t target tourists, is We Love KB a right fit for me?As the We Love KB map and online directory are available all year round it’s perfect for locals and new residents, not just people visiting our beautiful city.

We are a Franchise business, can we support We Love KB?Sure can! As a franchisee you are still recognised as a local, an entrepreneur and hard-working member of our City’s business community. Linking your business with a popular brand is a clever choice and you should also be celebrated for employing other locals and contributing to our community.

I’ve already invested a lot of money on advertising, why is this different?At only $30/month +GST we believe it’s the cheapest avenue for advertising your business online in Kalgoorlie Boulder. There are no comparable web listing opportunities offered locally that include the same lengthy business description (300 words) and dedicated space for images. You will also find that We Love KB are the only enterprise that consistently refers and promotes to readers our City and the businesses who help it thrive.

We don’t have a website to promote.No worries! Your We Love KB business listing works just like a website. It holds the most important information such as your location, contact details, opening hours and imagery to help spruik your products and services. Connecting a business boost custom URL can replace the need for a website for your business without losing the professional touch consumers expect. You may also connect your Facebook or other preferred Social Media account in place of a website link.

My business doesn’t fit within the Shop, Eat & Drink, Pamper or Play categories, why can’t I be included in the printed We Love KB Map?It is through experience that the team at We Love KB have recognised that the printed map is best suited to particular businesses who are targeting locals and visitors who are treading the pavement, spending leisure time in KB and can refer the map to others they meet on their travels. Inclusion in the printed map is by invitation only. You are welcome to contact us for further clarification.

We don’t need to advertise onlineAn online listing with We Love KB isn’t necessarily to be treated like an ‘ad’ but a show of support for our community with the added bonus of having an optimised listing and your contact information available to customers 24/7, no more missed opportunities!Other advantages of joining our We Love KB community include receiving regular e-newsletters with extra opportunities and assistance with marketing and if appropriate, you could star in one of our feature blog articles!

READY TO JOIN THE WE LOVE KB COMMUNITY?Sign up at www.welovekb.com/membership or contact Sarah Hinton by phone 0437 057 212 or email sales@welovekb.com

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