media kit 2017 website, enewsletter & eblasts · it / cio other 29% 25% 17% 10% 5% 7% 7% 90,000...

Media Kit 2017 1

Media Kit 2017 Website, eNewsletter & eBlasts

200,000 healthcare professionals want to hear your message...

…clearly and dynamically designed.

http://healthcare-in-europe.com

Media Kit 2017 2

Website Statistics

Visitors by profession

healthcare-in-europe.com (HiE) is a platform for the latest trends in medical technology, innovative procedures and advances in medical research.

We cover a broad range of topics from diagnostic imaging, therapy, eHealth, automation, lab and digital pathology to market trends and healthcare insights.

Hot topics and company news are published in real-time.

healthcare-in-europe.com is a high traffic portal for relevant news, interviews, background reports and case studies.

We are your guide to the world of medical technology in hospitals and clinics in Europe.

Radiologists / Sonographers

Laboratory / Pathology Staff Hospital CEOs &

Medical Directors

Surgeons

Cardiologists

IT / CIO

Other

29%

25%17%

10%

5%

7%7%

90,000 50,000 40,000 3-4 minpage visits per month unique visitors per month newsletter subscribers average visit time

Visitors by profession


Media Kit 2017 3

Website Statistics

Percentage of users by area

Europe 77.81%

Americas 11.34%

Asia 8.65%

Oceania 0.81%

Africa 1.39%

Percentage of users by area


Media Kit 2017 4

Media Formats

Website Banners

Header bannerThe “classic” ad format – attractive placement.Automatically adjusts to viewers’ device.

Rectangle bannerCompact and efficient – generous spacing all around the ad makes this banner a standout.

Sticky footer bannerLast, but definitely not least! This banner is always on-screen and will be sure to capture the viewers’ attention.

Content bannerPlace your banner right in the midst

of news and editorial content.

Super bannerThis premium-sized banner is exclusively

positioned at the very top of the home page – making your ad #1.

Dynamically adjusts to screen size.

Website banners


Media Kit 2017 5

Media Formats

Website Text Ads

All text ads are displayed in an HTML5-based layout that dynamically adapts to the screen size of the viewer’s device, ensuring optimal presentation of your content.

Product of the Month (POM)Inverted overlay makes your product stand out.

SquareCompact and efficient placement

for your product/solution.

SuperscreenPlacement across the whole upper screen guarantees premium visibility.

WidescreenExtra wide image for extra prominent placement.

Half-rowSpecial format captures the viewers’ attention.

Website Text Ads


Media Kit 2017 6

Media Formats

eNewsletter

Reach up to 40,000 healthcare professionals by placing your banner and text ad in our eNewsletter!

Desktop view eNewsletter

Mobile view

Header bannerFirst things first – place your banner at the pole position.

Content bannerPlace your banner right midst of news and editorial content.

Text adYour content, conveniently delivered to thousands of people in your target group.

In addition to our monthly HiE-eNewsletter, we also send out special editions in conjunction with many medical fairs and congresses.


Media Kit 2017 7

Sizes & Rates

The material for banner ads must be submitted 2 weeks prior to publication to guarantee smooth upload and timely start of the campaign.

Website Banners

Banner Position Placement Price in € Specifications

home category selected articles International D-A-CH Dimensions File Formats

Super banner (1 week*) Top Exclusive 1,200 700 2800 x 600 px

(all devices)

Supported file types:JPG, PNG or HTML JavaScript/Flash/Shockwave/Audio

cannot be incorporated. Please include a link to URL

of your choice

Header banner Top 3,500 1,900 Desktop 1150 x 100 px Tablet 690 x 75 px

Mobile 270 x 270 pxContent banner Best 2,900 1,600

Rectangle banner Top/Best 2,500/2,100 1,400/1,200 300 x 300 px (all devices)

Sticky footer banner Permanently visible 3,900 2,100

Desktop 1150 x 35 px Tablet 690 x 35 px Mobile 270 x 35 px

Pop-up banner On request

* Banner runtime is 4 weeks except for Super banner. Banners booked for categories only are 30 percent off the regular price – contact us for frequency discounts.

Sizes & Rates: Website Banners


Media Kit 2017 8

The material for ads must be submitted 2 weeks prior to publication to guarantee smooth upload and timely start of the campaign.JavaScript/Flash/Shockwave/Audio cannot be incorporated.

Sizes & Rates

Text Ads, eNewsletter, eBlasts

Position Price in € Specifications

International D-A-CH

Text Ad(includes placement

in eNewsletter)

Square Top/Best 2,400/2,100 1,300/1,100

Copy:3,400 characters max.

(.doc/.docx/.rtf/.txt document)

1 - 3 images (min. width 1500 px) Supported file types: JPG, PNG or HTML

Link to URL of your choice

Half-row or Widescreen Top/Best 2,700/2,300 1,700/1,400

Superscreen (1 week*) Top 1,200 700

Product of the Month (POM) Top/Best 2,400/2,100 1,300/1,100

Ad-in-article On request

Extra: Coloured overlay 250 140

RGB/CMYK value of desired colour(e.g. RGB 0/255/255 or #00FFFF for cyan)

eNewsletter

Header banner Top 1,500 800 Dimensions:Desktop 590 x 75 px Mobile 270 x 270 px

Supported file types: JPG, PNG or HTML

Link to URL of your choiceContent banner Best 1,200 700

Text Ad Best 1,200 700Copy:

3,400 characters max. (.doc/.docx/.rtf/.txt document)

1 - 3 images (min. width 1500 px)Supported file types:

JPG or PNGLink to URL of your choice

eBlast Prices and specs on request

* Banner and text ad runtime is 4 weeks except for Super banner and Superscreen – contact us for frequency discounts.

Sizes & Rates: Website Text Ads, eNewsletter, eBlasts


Media Kit 2017 9

Find the solution for every occasion

Start of a new product line? Want to draw business partners

to your exhibition stand?

Select your target group

Radiologists, sonographers, lab/IT specialists and many more

– you name it!

Present your content the way you prefer

Receive detailed statisticsand gain valuable insights on

professionals in the targeted area.

Get technical supportto ensure your eBlast has

maximum impact.

Prices & format requirements on request. Target groups can be selected by specialties and countries.

> >

>

Send us a HTML document with your

unique corporate design.

Let us tailor the message for you! Provide us with your campaign’s

information and we’ll gladly

assemble it for you.

Boost your message to the user Have us deliver your message to thousands of healthcare specialists via eBlast – tailor-made for your demands...


Media Kit 2017 10

eNewsletterSpecial Editions 2017/18

You may also place your banner or text ad in our regular HiE eNewsletter (published monthly in English)

* eNewsletter in German **eNewsletter in English

2017 2018

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Sep 2-6European

Congress of Pathology

(ECP)**

Oct 11-14Dreiländer-

treffen Ultraschall*

Nov 9-11 Radiologie-

Kongress Ruhr* Jan 18-20

Int. CT-Symposium (Garmisch)*

Feb 28-Mar 4 European

Congress of Radiology

(ECR)** RadBook 2018**

Apr 21-24ECCMID**

May 9-12Deutscher Röntgen-kongress*

LabBook 2018**

Aug 25-29European

Congress of Cardiology

(ESC)**

Sep 28-30Bayerischer

Röntgen- kongress*

Oct 11-14DGKL*

Nov 13-16MEDICA**

Jul 29-Aug 2AACC**

Nov 26-Dec 1RSNA**

Jan 29-Feb 1Arab Health**

eNewsletter Special Editions 2017/18


Media Kit 2017 11

Contact the Team

Charles YangTaiwan

+886 4 2322 [email protected]

Liane KaiserProduction & Distribution Manager

+49 201 87 126 [email protected]

Hannah WizerIsrael

+972 3 [email protected]

Gavin HuaChina


Hanna PolitisUSA, Canada


Lena PetzoldEditor


Jane ParkSouth Korea

+82 2 [email protected]

Inga KuhlowGermany, Austria, Switzerland


Daniela ZimmermannManaging Director


Simon KramerGB, Scandinavia, Benelux


Marcel RaschOnline Editor


Eric JundFrance, Italy, Spain


Ralf MateblowskiGermany, Austria, Switzerland


Editorial team Media team

Wolfgang BehrendsOnline Editor

Tel: +49 201 87 126 [email protected]

Our terms and conditions can be found at www.healthcare-in-europe.com


mailto:[email protected]














http://www.healthcare-in-europe.com

media kit 2017 website, enewsletter & eblasts · it / cio other 29% 25% 17% 10% 5% 7% 7% 90,000...

Documents