media kit 2018 - brila · 2018. 9. 5. · media kit 2018. 2 contents welcome to brila 3 our vision...
TRANSCRIPT
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MEDIA KIT 2018
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CONTENTSWELCOME TO BRILA 3Our Vision 4Our Mission 5Our History 6Message From The Directors 7Our Foot Print 9Leading Generation 11Our Growth 12
OUR CUSTOMERS 13Genuine Approved Dealers 14Individual Approved Dealers 15
OUR PRODUCTS 16Our Coatings 17Our Products 18
INTERNATIONAL STANDARDS 19International JIS -D0205-1987 20U.S. Environmental Protection Agency 20
STATISTICS 21Social Statistics 22Predicted Statistics 23
DISTRIBUTOR INFORMATION 24Technician Expertise 25Distributor Information 26
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1WELCOME TO BRILA
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Our Vision As our comprehensive coating systems continues to penetrate into new markets, we are in pursuit to satisfy our customers and clientele with our unstoppable vision for our product, through continued research, development and innovation.
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Our MissionOur mission is to leave a positive lasting impression and make a difference in the industry. Our philosophy is to maintain a credible product, high quality application process and product range that is proven to be the most premium service available.
We build our value by maintaining guaranteed customer satisfaction and loyal relationships – between BRILA and our clients.
Above all we are dedicated to contend to all aspects of service, professionalism and business conduct with ease.
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Our HistoryBRILA Premium Body Glass Coating – triumphantly sustains a long standing history in automotive car care. BRILA’s world renowned coating system is available at a staggering 2811 dealerships and 1651 detailers (2017). We have applied our products on 714,773 vehicles – all thanks to our ever expanding authorised distributor and application centres. We have spread across 4 continents in countries such as Japan, Germany, Netherlands, USA, Australia, China, Korea, Taiwan, Hong Kong, Vietnam, Singapore and much more!
Our products have been affiliated with some of the most expensive exotic car brands in the world, not to mention our association with numerous Asian car manufacturer dealerships in South East Asia.
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Message From The Directors“BRILA strives to achieve fundamental growth through globalisation in established and emerging markets. Our product was envisioned by passionate Japanese innovation and spirit. Thus, creating one of the most advanced technological products in the paint protection industry, with our unique inorganic high performance solutions that are used by various dealerships and detailer networks globally. As we push into new marketspaces it is evident that our coating systems can be applied on more than just vehicles in the automotive industry.”
Yoshinobu Uekita
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Message From The Directors Cont.
“The core focus of our enterprise is thoroughly executing perfection of the end product to our clientele, that will foster long-term results. Our innovative world-class products are visually stunning and ensured with a reputable guarantee. Our commitment to ongoing research and development ensures that our business strives to achieve significant industry-leading technological advancements that benefit our clientele long term.”
Arull Maniam
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Our Foot Print
BRILA successfully operates in the following markets: Americas | Europe | Asia | Middle East | Oceania | Africa
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714,773 2,811 1,651
SATISFIED CUSTOMERS VEHICLES WERE COATED BY BRILA’S COATING SYSTEMS AS OF 2017 WORLDWIDE.
DEALERS USE BRILA COATING AS THEIR MOSTPREFERED PREMIUM COATING PRODUCT.
DETAILERS USE BRILA COATING AS THEIR MOST PREFERED PREMIUM COATING PRODUCT.
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Leading Generation
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Our Growth
10%
20%
30%
40%50%
60%
70%
80%
90%
100%0%
10%
20%
30%
40%50%
60%
70%
80%
90%
100%0%
10%
20%
30%
40%50%
60%
70%
80%
90%
100%0%
10%
20%
30%
40%50%
60%
70%
80%
90%
100%0%
10%
20%
30%
40%50%
60%
70%
80%
90%
100%0%
10%
20%
30%
40%50%
60%
70%
80%
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100%0%
2014
2017
2015
2018
2016
2025
Our desire for continuous growth is stimulated by our high performing business activities that are limitless to what we can achieve as an organisation.
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2OUR CUSTOMERS
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Genuine Approved Dealers (Using BRILA as their premium coating)
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Individual Approved Dealers (Using BRILA as their glass coating solution)
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3OUR PRODUCTS
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Our Coatings
Wheel
Body
Side Mirror
InteriorWindow
Plastic
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Our Products
REDLINE (3 Year Warranty)
Body Glass Coating Window Coating
BLUELINE (1 Year Warranty)
Body Glass Coating Window Coating
PREMIUM (5 Year Warranty)
Body Glass Coating
Wheel Coating
Window Coating
Interior Coating
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4INTERNATIONAL STANDARDS
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International JIS -D0205-1987 Our products meet International JIS -D0205-1987 certification, which accounts for the test method of weatherability for automotive parts. After extensive testing our product surpassed expectations during this phase.
U.S. Environmental Protection Agency Our Interior Coating has passed strict antimicrobial-testing by the US Environmental Protection Agency “EPA” Standards that are currently undergoing revaluation by the EPA itself across the board due to recommendations by the OIG. The EPA expects to release this strategy in November 2018 and seek public input prior to implementation. BRILA’s interior coating will continue to comply with the requirements in due course to remain an industry leading product in our sector.
More information about these changes are available here:https://www.epa.gov/pesticide-registration/antimicrobial-testing-program
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6STATISTICS
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Social Statistics
66,000500,0006,500,000
TOTAL FANS
AFTERMOVIE VIDEO VIEWS
TOTAL IMPRESSIONS
Statistics as of end of May 2018
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Predicted Statistics (May 2019)
150,0001,500,00040,000,000
TOTAL FANS
AFTERMOVIE VIDEO VIEWS
TOTAL IMPRESSIONS
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5DISTRIBUTOR INFORMATION
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Technician Expertise In becoming a BRILA Technician or Certified Applicator, we have placed stringent training methods to ensure the highest quality technique and practices for each of our application services.
BRILA representatives assess industry experience and workshop environments of each detailer before any training is commenced. We assess the detailer for their quality, practice, knowledge and the benefits of paint protection, which include; polishing and buffing techniques. Training can be rigorous and repetitive for the detailer to grasp an understanding and to get the most out of each generation of the application process and surface deterioration. Detailers are closely inspected by a representative throughout and after training.
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Distributor InformationBRILA has created the opportunity for potential aftermarket automotive entrepreneurship through our accredited BRILA Approved Applicator & Approved Distributor Program. This includes:
» Support Network » Training & Development » Sales & Marketing Support » Tried & Tested Products » Global Network Of Connections » Professional Team » BRILA Accreditation
BRILA Approved Applicators and Approved Distributors are thoroughly rewarded for their continuing efforts with certificates of achievement, incentive schemes and potential travel opportunities.
Apply at [email protected]
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THANK YOU FOR YOUR TIME
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