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MEDIA KIT // 2018

JORDAN SPIETH INC.Turning the PGA’s hottest player into golf’s biggest business brand.

A Hedge Fund Manager

Takes On United Development

Funding

What’s Behind the Spread

of Freestanding Emergency

Rooms?

Oil’s Impact On the Leading

M&A Deals in Dallas-Fort Worth

THE TOP

FinancialExecutives inNorth Texas

FROM LEFT: Anthony Herrera,

Evelyn Torres, Juan González Moreno, Jorge Baldor (sitting),

Alfredo Duarte, Guillermo Perales

ANNIVERSARY

TH

ISSUE

THE LATINOEFFECT

2016 AWARD WINNERS

How the fastest-growing demographic in the state is helping drive

DFW’s economy

How Allie Beth Allman used small-town

charm to build a real estate empire.

The

Rx ForSuccess

Rail Dispute

A One-Time Baggage Handler

Becomes A Pharmaceuticals

Phenomenon

Are Ridership Estimates For The

Bullet Train Overblown?

QueenProperty

A New Group Targets Millennial

Women In Commercial

Real Estate

YoungGuns

F I V ETH I N G S

TO K N OW A B O U T CO LLI N

CO U NT Y G R OW TH

55 Honorees, Including Ross Perot Jr., In Our 2017 Commercial Real Estate Awards

How Keith Cerny Used His Business

Background to Turn Around

The Dallas Opera

V I R T U O S OP L AY E R

THE YEAR’S BIGGEST DEALS

Why Dallas Lags DFW in

Creating Jobs

D O U G H N U T H O L E ?

Universities Scramble to

Keep Technology Education Relevant

T E C H S Q U E E Z E

2017 LATINO BUSINESS AWARDS

BUILDINGBRIDGESOur 24 Honorees Are Working To Narrow The Cultural Divide.

Victor Almeida The CEO of Interceramicdivides his time between

Texas and Mexico.

PETER BRODSKY’S

CRUSADE TO SAVE

SOUTHERN DALLAS

NEXT BIG

THING

GAMEPLAN

RANDY DEWITT PUTS HIS MONEY ON

FOOD HALLS

HOW ONE LOCAL

COMPANY IS REINVENTING

GOLF

THEFUTURE

WILL SEE YOU

NOW

FIRE AWAY“MARSHMALLOW

MAN” TURNS A TOY INTO DOUGH

SABRE CFO: “WE’RE NOT

A TRAVEL COMPANY!”

DESIGN MATTERSYOUR WORKSPACE MAY BE WHY YOUR

EMPLOYEES STAY

A NEW DAWN FORTUESDAY

MORNING?INVESTOR STEVEN BECKER TAKES THE

REINS AND TRIES TO TURN THE

RETAILER AROUND

JANUARY/FEBRUARY 2017

The Dallas-led revolution

in health technology.

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2017

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How Rahr & Sons defied the odds and became a big player in craft beer.

Fritz RahrFounder of Rahr & Sons

Brewing Co.

5 TAKEAWAYS FROM JOHN CARMACK’S

LEGAL BATTLE

HONORING KEY PLAYERS

IN DFW’S LAITNEDISER

MARKET

UNTIMELY DEATH

WHY DALLAS’WALNUT HILL

MEDICAL CENTER BIT THE DUST

Cover_Nov17.indd 1 9/29/17 3:45 PM

OC

TOB

ER

2017

WW

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Can The Retailer Reboot

Without Abandoning

Its Roots?

CO NTA I N E RS TO R E

These 38 In-house

Attorneys Are The Best In

North Texas

CO R P O R ATE CO U N S E L

The Local Links To An

Alleged Gold-smuggling

Scheme

A LL TH AT G LIT TE R S . . .

HOW A DALLAS CEO MADE THE STANDING DESK A WORKPLACE PHENOMENON

OfficeRebel

Jason McCann CEO of Varidesk

OC

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ER

2016

WW

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EO

AMERICAN AIRLINES CIO

CONQUERS MEGA-

MERGER

CAN UNT’S NEW LAW

SCHOOL SURVIVE?

RESIDENTIAL REAL ESTATE:

TOP PROJECTS AND PEOPLE

How McKinney’s Nathan Sheets turned a beekeeping hobby into

a multimillion-dollar natural honey enterprise.

RAW AND UNFILTERED

RE

AL E

STAT

E A

NN

UA

L 2017

WW

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.CO

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EO

PROJECTS UNDER CONSTRUCTION ACROSS DFW

PLUS: THE TOP 12 STORIES THAT MADE HEADLINES THIS YEAR

BLOGGERSSOUND OFFON ISSUESAND TRENDS

BUILDING BOOM

HEARD ON THE STREET

Showcasing the top industrial, office, and retail leases and sales of 2016

R O L E X B U I L D I N GD E V E LO P E D BY H A RWO O D I N T E R N AT I O N A L

INDUSTRY GURUS PREVIEW DFW’S OFFICE,

RETAIL, ANDINDUSTRIAL

SECTORS

MARKET OUTLOOK

HOW TOM GAGL ARDI RESURRECTED DALL AS’ FL AILING NHL FR ANCHISE

E XE CU TIV E M BA P R O G R A M S

TA K E O F F A M O N G D F W

B U S I N E S S P E O P LE

W H Y F E W E R BA N K SCO U LD S P E LL TR O U B LE FO R

C A S H - S TR A P P E D CO M PA N I E S

TH E B E S T CO M M E RCIA L

R E A L E S TATE D E A L S A N D D E A LM A K E R S

O F TH E Y E A R

R E A L E S TAT E E D U C AT I O N B A N K I N G

SAVINGTHE STARS

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2016

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H O W C E O D AV I D C A M P I S I I S TA K I N G T H E I C O N I C R E S TA U R A N T B E YO N D I T S L O W - L I T, E GY P T I A N L O U N G E B E G I N N I N G S .

DFW’S TELADOC JUMP-STARTS

THE TELEMEDICINE REVOLUTION

GREYHOUND LINES MAKES A

BID FOR YOUNGER CUSTOMERS

KOURTNY GARRETT PREPARES TO

LEAD DOWNTOWN DALLAS INC.

ACCESS RX NEW ROUTE LEANING IN

FINALISTS IN THE 2016

CORPORATE COUNSEL AWARDS

TOPATTORNEYS

UNCOVERING

CAMPISI’S

DE

CE

MB

ER

2016

WW

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EO

BRINT RYAN WORKS TO BUILD A BILLION-DOLLAR TAX PRACTICE

TAXINGMATTERS

THE LISTENING SKILLS OF ROBERT STEVENKAPLAN

DALLASFED CEO

FOOD-THEATER CONCEPTSTARGET DALLAS-FORT WORTH

FILM FUSION

FINALISTS IN OUR 2016

HEALTHCARE AWARDS

Randall Stephenson aims to transform AT&T from a telecom

leader to a multimedia giant.

OFTHE

The Creative Firms That Design

Dallas’ Hottest Restaurants

G R E AT TA S T E

Veteran Lawyer Don Godwin Tells How He

Wins Big Cases

L E G A L E A G L E

Why Jack Ma’s Ant Financial Could

Help MoneyGram Expand

C H I N A G A M B I T

STANDOUT49 Finalists In EY’s 2017 Program, Including The HALL Group’s Kathryn And Craig Hall

INNOVATORS

ENTREPRENEUR YEAR

MA

RC

H 20

17 C

EO

How the mayor’s GrowSouth initiative lures business

G O I N ’ S O U T H : J U M P - S TA R T I N G S O U T H DA L L A S

The CEO fights hard to grow Texas Health Resources

B A R C L AY B E R DA N TA K E S T H E G LOV E S O F F

Plus: How long will DFW’s commercial real estate boom last?

P OW E R B R O K E R S O N O U R 2 01 7 L I S T

Things look bad for startup accelerator Tech Wildcatters.

But CEO Gabrielle Draney Zielke has a new plan up her sleeve.

PLAYBOOKTORCHING

the

D CEO is more than an award-winning business publication.It's an elite community of Dallas' most respected business leaders.

Executives turn to D CEO to reach anyone from the city’s

hottest new startup to the most recognizable industry

leaders. Partnering with D CEO puts your brand directly at

the boardroom table. D CEO has been named

America’s best regional

business magazine

5YEARS in a row.

Who are we reaching?

Powerful. Affluent.

Educated.

The

of D CEO readers are the Chairmen, CEOs, Owners, or Presidents of their companies.

53%

We did the math.

That’s more than 12,000 C-Suite executives at your fingertips.

of our readers influence purchasing decisions for

their companies

88%of our readers contacted a company because of an advertisement in D CEO

61%of our readers hold

a C-Suite title

69%

Female

29%Average Reader Age

53Male

71%Average Reader Net Worth

$1,856,000Average Household Income

$361,448

D CEO strategically covers and connects influential industries.

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DESIGN ANDCONSTRUCTION

SOURCE: Circulation Verification Council 2016

The power of print.

Monthly Readership

82,719Monthly Distribution

17,651

D CEO’S RENOWNED ANNUAL PUBLICATIONS

D CEO Real Estate

We cover every inch of DFW's commercial real estate scene. You can too.The D CEO Real Estate Annual establishes a picture of the North Texas commercial real estate market’s

most important trends and influencers.

When your business is included in D CEO's Real Estate Annual, you connect with businesses considering

pivotal transformations. Make sure they see your name as they plan their relocation and choose

financial advisors, real estate brokers, and legal and accounting consultants.

Dallas 500

Make your business part of the narrative.Unprecedented in scope, the Dallas 500 provides an engaging, personal look at the people who make

DFW such a powerful economic force.

The Dallas 500 celebrates the most influential leaders in North Texas, prints at luxury quality, and

ultimately serves as a reference tool and keepsake.

When you advertise in the Dallas 500, your brand maintains a year-round presence on the desks and

in the lobbies of the region’s most established business leaders and their clientele.

Supported by Major Industry Organizations CREW | CoreNew Global | Downtown Dallas Inc. |

ICSC | North Texas CCIM | NTCAR | The Real Estate Council

All access, all the time.Dallas executives turn to D CEO Online for daily insights and updates on the region.

of D CEO print readers visit our website at least

once per week.

41%

D CEO online is where your business can interact with our high-impact readers every day

Digital newsletters • Custom emails • Display AdsNative Posts • Sponsored Posts • Social Promotions

Category Sponsorships • Directory Inclusions

Page Views Per Year

DCEOMagazine.com has

2,000,000+

Align your brand with our hyperfocused audiences.

D CEO Weekly

D CEO Weekly digital newsletter keeps

business leaders updated with insider news

and behind-the-scenes interviews with

the region’s most influential executives.

Reaching a highly targeted audience

seeking impactful journalism, news of the

day, promising networking opportunities,

and industry insights.

D CEO Real Estate

Our D CEO Real Estate online hubsite

informs readers on the latest deals,

relocations, industry movers and shakers,

and insights on all things commercial real

estate. Office space, retail space, and

industrials space alike—we cover it all.

D CEO Healthcare

The D CEO brand is the backbone for

Dallas’ medical industry community news.

D CEO Healthcare takes it to another

level by serving as the daily content hub

that informs and supports the medical

community in Dallas.

14,058 Email Subscribers

26% Open Rate

37% Daily Email Average

Open Rate

36,000Average Monthly Unique Visitors to Website

3,800Daily Email Subscribers

27%Weekly Roundup

Average Open Rate

10,600Weekly Roundup

Subscribers

28%Average Click Through Rate

25,000 Average MonthlyUnique Visitors

3,700Weekly Email Subscribers

Every D CEO event is a first-class, VIP marketing opportunity.

D CEO events bring together the brightest, most driven C-Suite executives in Dallas under one roof.

We carefully select our attendees—nearly every event is invitation only—so

you can speak directly with potential clients for your business, based on

your targeted B2B audience. You won’t find a more curated or impactful

professional networking experience in town.

Last year, more than

4,200business leaders

attended aD CEO event.

“One of the best networking opportunities out there. I have seen an increase in sales and

received great referrals.”RYAN BEAUPRE // DALLAS COWBOYS FOOTBALL CLUB

“If you want unique insights into the leaders who make Dallas such a dynamic place to

do business, I suggest you pick up the latest issue of D CEO.”

ROGER STAUBACH // EXECUTIVE CHAIRMAN OF JLL AMERICAS

“You can bank on D CEO for the news on business in Dallas.”

ELAINE AGATHER // CHAIRMAN OF JP MORGAN CHASE IN DALLAS

WOMEN'S LEADERSHIP CONFERENCE 2017

Commercial Real Estate Awards

This event honors the best and

the brightest in commercial real

estate across multiple categories

—including developers, brokers,

executive of the year, top office,

industrial, retail and mixed-use

projects. This is your opportunity

to build relationships with the

people building Dallas business.

Financial Executives Awards

In collaboration with the veteran

leaders of the Dallas CPA Society

and the Financial Executives

International, we honor Dallas’

top financial executives at this

VIP event.

Mergers & Acquisitions Awards

Our annual Mergers and

Acquisition Awards bring together

the audiences for D CEO and

the Association for Corporate

Growth for one high-profile

evening. Finalists are announced

and honored in front of the most

strategic and active dealmakers

in Dallas.

Meet your prospects.Recognition & Awards

CIO/CTO of the Year Awards

The role of today’s CIO and CTO

has changed significantly over

the past 10, even past couple of

years. With technology impacting

every aspect of business, from

productivity and efficiency to security and information

management, today’s technology leaders face immense

challenges and hold tremendous responsibilities. Now

in its third year, this program honors Chief Information

Officers, Chief Technology Officers, and others in top IT

posts throughout the Dallas-Fort Worth region.

Residential Real Estate Awards

The Residential Real Estate

Awards recognize outstanding

developers, real estate agents,

projects, and residential

communities changing the Dallas

landscape for the better. This is a

pre-publication event, putting your brand at the forefront

of the industry’s event of the year.

Excellence in Healthcare Awards

The Excellence in Healthcare

Awards recognizes standout

medical industry professionals in

the categories of: Practitioners;

Innovation; Medical Research;

Medical Devices/Technology; Pharmaceuticals; Community

Outreach; Wellness Programs; Medical Real Estate; and

Healthcare Volunteers. A Lifetime Achievement Award is

also presented.

Nonprofit & Corporate Citizenship Awards

This program is designed to honor

professionals and organizations in

the nonprofit world that continue

to make a positive impact on the

community and do so under difficult financial constraints.

Equally as important, and also honored at the event, are

the efforts of the corporations supporting the nonprofit

community. Many corporate executives volunteer time

on boards and lend support through financial donations

and sponsorships. These awards recognize both equally

important groups.

Latino Business Awards

The Latino business community

is a fast-growing economic

engine in Texas. We partner with

the Asociacion de Empresarios

Mexicanos to honor the

achievements of Latino-owned businesses and Latino

business leaders throughout North Texas.

Corporate Counsel Awards

In its ninth year, this program

recognizes the significant roles

that in-house counsel play in

strategy and overall business

success. Each year, the editors

of D CEO identify the region’s most impressive corporate

attorneys. All finalists will be honored at a VIP evening

reception and featured within the pages of D CEO.

Attendees include in-house attorneys, managing partners

from law firms, referral sources and those who support our

legal community.

D CEO hosts numerous events throughout the year to honor thepioneers and visionaries who drive our city's innovative reputation.

EVENT: September

ISSUE: September

ATTENDANCE: 250+

EVENT: October

ISSUE: November

ATTENDANCE: 250+

EVENT: November

ISSUE: December

ATTENDANCE: 250

EVENT: October

ISSUE: November

ATTENDANCE: 150–200

EVENT: SeptemberISSUE: OctoberATTENDANCE: 300+

EVENT: May

ISSUE: May

ATTENDANCE:

250+

EVENT: April

ISSUE: May

ATTENDANCE:

300

EVENT: March ISSUE: April

ATTENDANCE:

400+

EVENT: September ATTENDANCE: 200+

Thought Leadership

Networking Receptions

Technology Issue Reception

This reception brings together

North Texas’ top tech talent

for an intimate cocktail party

to celebrate the release of our

technology issue. As the tech

industry continues to boom

in North Texas, so do our ties

with new and growing tech

companies.

D CEO Real Estate Annual Reception

Top industry executives join

us to celebrate the release of

our D CEO Real Estate Annual

special issue, which features

market outlook reports for the

coming year, blog excerpts

from D CEO Real Estate, and

a list of DFW lease and sales

transactions.

Power Brokers

The editors of D CEO work

with the leaders of commercial

real estate firms in North Texas

to reveal their top brokers in

our March issue. This pre-

publication event honors the

winners and set the scenes for

impactful networking.

D CEO Real Estate Cocktail Reception

We bring together our

impressive roster of

contributing D CEO Real

Estate editors for an exclusive

networking opportunity.

This is a key event for any

business looking to capture the

attention of Dallas’ top tenant

reps and other commercial

real estate pros blazing trails

in our city.

D 500 Annual Release Reception

This annual event brings

together the most powerful

business leaders in Dallas-Fort

Worth in an unprecedented

targeted networking event.

Leaders across a wide range

of industries have a chance

to mingle and discuss the

opportunities and challenges in

their respective fields.

Women Leaders In Law Roundtable

D CEO will host its first Women Leaders in Law

Breakfast Roundtable in February 2018. This

event is an opportunity to meet with women

impacting not only the legal community, but

businesses throughout the region. Industry experts will discuss issues

impacting women in law and in business. D CEO will also give special

recognition to women leading the legal community.

EVENT: February

ATTENDANCE: 150+

D CEO Healthcare Panels

Whether a panel discussion or interview

of top industry leaders, the Healthcare

Breakfast brings together an exclusive group

of healthcare professionals, business owners,

and c-suite executives. Attendees are the first to learn about the

latest trends, insights, thoughts, and analysis on important changes

happening within the DFW healthcare community

EVENT: Twice a year

ATTENDANCE: 100+

Women's Leadership Symposium

For the third year, D CEO holds this half day

symposium to inform, educate and inspire

women managers and leaders on subjects

such as: mentorship (both seeking and

providing), community involvement (both

getting involved on business boards and giving back), leadership

success stories and entrepreneurship. Through a series of impactful

local female executive speakers, attendees will have an opportunity to

learn and meet with like-minded business professionals. The program

will include fantastic networking opportunities both before and after

the program as well.

EVENT: June

ISSUE: June

ATTENDANCE: 500+

EVENT: January ISSUE: January/

February

ATTENDANCE: 200+

EVENT: Twice a Year

ATTENDANCE: 200+

EVENT: November

ISSUE: November

ATTENDANCE: 200+

EVENT: January ISSUE: January

ATTENDANCE: 200+

EVENT: February

ISSUE: March

ATTENDANCE: 300+

CFO Business Outlook

Today’s Chief Financial Officers provide

invaluable insight into tomorrow’s business

climate. We’ll sit down with regional financial

executives from leading industries and discuss

the overall business environment, their vision

for what the next year will bring as well as best practices for navigating

this economy.

EVENT: October

ISSUE: November

ATTENDANCE: 150+

Title Sponsorship Benefits

Pre-Event

• Logo inclusion on event website

• Logo inclusion on event invitations and advertisements

Event

• Stage presence during event — presenting and/or speaking role at event

• 20 tickets to event (10 for company use + 10 for inviting clients)

• Logo inclusion in AV display at event

• Logo inclusion on signage at event

• Verbal recognition by Publisher/Editor during the event

• Table space for marketing and collateral during the event

• Opportunity to include item in gift bag at event (when applicable)

Post-Event

• Full-page advertisement in D CEO either distributed at the event or recapping the event

• Company mention in post-event coverage in D CEO and/or online

• 25 extra copies of the D CEO issue featuring the event

• 10 D CEO subscriptions for clients — includes letter from the publisher

• First right to renew for following year (valid for 90 days post event)

Total Investment of Title Sponsorship:

$16,500

You are the company you keep.

Our sponsors look for a

connected media brand

with thought-provoking

journalism to reach the

most respected business

leaders of Dallas.

That’s why they

choose D CEO.

Title Sponsorship Benefits

Premier Sponsorship BenefitsPre-Event

• Logo inclusion on event website

• Logo inclusion on event invitations and advertisements

Event

• 15 tickets to event for company use or for inviting clients

• Logo inclusion in AV display at event

• Logo inclusion on signage at event

• Verbal recognition by Publisher/Editor during the event

• Table space for marketing and collateral during the event

• Opportunity to include item in gift bag at event

(when applicable)

Post-Event

• Full-page advertisement in D CEO either distributed at the

event or recapping the event

• 15 extra copies of the D CEO issue featuring the event

Total Investment of Premier Sponsorship:

$12,500

Signature Sponsorship BenefitsPre-Event

• Company name inclusion on event website

• Company name inclusion on event invitations and advertisements

Event

• 10 tickets to event for company use or for inviting clients

• Company name inclusion in AV display at event

• Company name inclusion on signage at event

• Verbal recognition by Publisher/Editor during the event

Post-Event

• Advertisement in D CEO either distributed at the event or

recapping the event

Total Investment of Signature Sponsorship:

$8,500 with full page

$6,250 with half page

Stand out from the crowd.

1/3 Vertical2.25" x 9.75"

1/2 Horizontal7" x 4.875"

2/3 Vertical4.5" x 9.75"

Full (LIVE AREA)7.5" x 10.25"

Full (w/bleed)8.25" x 11"

Spread (w/bleed)16.25" x 11"

MECHANICAL REQUIREMENTS:

AD UPLOAD INFO:

Upload ads to dbinbox.com/dceo

DIGITAL FILES ONLY:

• InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted.

• All images should be 350 dpi and color as CMYK.

• Please supply a composite proof for color. Without a proof, D CEO is not responsible for the content of your ad.

• Ads created in Microsoft Word, Microsoft Publisher, Power Point or any PC-based program cannot be accepted.

• We will be glad to recreate the ad at our normal ad production rate.

MAGAZINE TRIM SIZE:

• 8” x 10.75”. For bleed allow .125” beyond all trim.

• Magazine format is three-column and is perfect bound.

• Art will be held at D CEO for one year from date of use.

PREFERRED POSITION15% premium on an issue-by-issue

basis and 10% premium on a contract

basis, excluding cover positions.

DEADLINE FEES• An additional $100 will be

charged for ad materials received

after deadline.

• Additional charges will be

incurred for resizing, type

changes, scans, etc.

INSERTS/GATEFOLDSAvailable. Contact for details.

2018 DEADLINES:

Issue Space Reservation

March 1.19.18

April 2.16.18

May 3.16.18

June 4.13.18

July 5.18.18

August 6.22.18

September 7.17.18

October 8.21.18

November 9.18.18

December 10.23.18

Jan/Feb 12.4.18

Full Trim 8" x 10.75"

Maximize your investment.

ADVERTISING DISPLAY RATES (GROSS)

AD CREATION

Includes type with one logo and one image.

• Creation of ads includes a color laser proof and one round of proofing changes

• An additional $50 will be charged per change after initial proofing

• An additional $100 will be charged for changes made after approval

• An additional $100 will be charged for ad materials received after deadline.

• Additional charges will be incurred for resizing, type changes, scans, etc.

S IZE 1X 3X 6X 9X 12X

SPREAD $12,020 $10,815 $10,215 $9,615 $8,415

FULL $8,315 $7,485 $7,065 $6,650 $6,235

2/3 VERTICAL $7,805 $7,025 $6,635 $6,245 $5,465

1/2 HORIZONTAL $6,765 $6,085 $5,750 $5,410 $4,735

Print Rates Digital Rates

WEBSITES

DCEOMagazine.com:

D CEO Healthcare:

Annual sponsorship packages available; contact advertising account manager for details

Top billboard 970 x 250 $3,500

Middle and Bottom Billboard 970 x 250 $3,000

Portrait (2) 300 x 600 $2,000

Net rates per month

Top billboard 970 x 250 $1,550

Middle and Bottom

Billboard

970 x 250 $1,400

Portrait (2) 300 x 600 $1,200

Interstitial 550 x 480 $1,550

D CEO Real Estate

Net rates per month

D CEO Healthcare:

Annual sponsorship packages available; contact advertising account manager for details

DIGITAL NEWSLETTERS

Rectangle 300 x 250 $750

Net rates per week

D CEO Weekly:

Rectangle 300 x 250 $250

Net rates per week

D CEO Real Estate Weekly:

S IZE RATE

SPREAD $400

FULL $350

2/3 $300

1/2 $250

Interstitial 550 x 480 $3,000

Let’s talk business.

For advertising or sponsorship information, contact your account representative or our publisher,

Josh Schimmels, at [email protected] or 214.939.3636, x305.

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