Media Kit 2018

2018bbainfo.de

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Contacts

Local Contacts

Hamburg, Schleswig-Holstein,Bremen, Lower Saxony, WestphaliaKommmedia GmbH & Co. KGHubert MöllerPhone +49 5242 967277hubert.moeller@konradin.de

Rhineland, Bergisches Land, Ruhr districtWMS Werbe-Medien-Service Unterfeld GmbHUlrich UnterfeldPhone +49 211 6502380ulrich.unterfeld@konradin.de

Hesse, Rhineland-Palatinate, Saarland, Thuringia, SaxonyMEDIENplus… Medien+KommunikationThorsten MaaßPhone +49 6126 5844910thorsten.maass@konradin.de

Baden-Württemberg, SwitzerlandGuTe MEDIABERATUNGGunther TeufelPhone +49 7150 3502-3 gunther.teufel@konradin.de

Bavaria, AustriaMediasüdRobert MacherPhone +49 9181 2999-477robert.macher@konradin.de

Rate Card No. 43

You can � nd our terms and conditionsonline at www.konradin.de. Alternatively, you can ask us to send them to you.

Media Brand 3

Editorial Schedule 6 | 7

Print 11

Online | Digital | Mobile 16

Events 20

Lead Generation 23

Cross-Media 25

Content Page

Konradin Medien GmbHErnst-Mey-Straße 870771 Leinfelden-EchterdingenGermanyAdvertising Dept. Fax+49 711 7594-1372 Petra Breuer

Order Management

Phone +49 711 7594-312petra.breuer@konradin.de

Marion HinzePhone +49 711 7594-340marion.hinze@konradin.deYour expert for:Drives, construction materials, � ttings, drainage, paints, windows, building envelope (glass, fassade, roof etc.), gates, doors

Cornelia Huth-NeumannPhone +49 711 7594-372c.huth-neumann@konradin.de Your expert for:Offi ce furniture, heating, industrial � ooring, venti-lation, furniture, sanitary, (under plasters), technical building equipment

Petra WehingerPhone +49 711 7594-404petra.wehinger@konradin.de Your expert for:Floors, kitchens, lamps, furniture � ttings, furniture components, surfaces, sanitary, textiles, home furniture

Stefanie MurrPhone +49 711 7594-364stefanie.murr@konradin.de Your expert for:Outdoor facilities, non-German speaking countries, software, solar protection

Norbert LichtersPhone +49 711 7594-381norbert.lichters@konradin.de Your expert for: Acoustics, automotive, � re prevention, timber construction, shop� tting and trade show stand construction, thermal insulation

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Media Brand www.architektur.konradin.de/bba

bba bau beratung architektur – practical, product-focused and to the point – the professional publication for architects and planning engineers

The magazinePractical product and system information to support architects and construction engineers in providing expert advice to clients/investors and specialist planners and tradesmen. bba takes a solution-focused approach to design, building products, building physics and aesthetics, and is an essential guide for planners responsi-ble for advertising for bids (HOAI service phases 4 – permit planning – and 5 – execution planning).

Content • Reliable reporting in 5 areas:

building, envelope, building components, interior finishing, energy aspects

• Trustworthy, objective reporting, including property reports, technical papers, product applications and inspiring product ideas.

Target group:Architectural/construction engineering � rms; planning departments at manufacturing companies, banks and insurance companies; municipal building departments; building and housing associations; structuralengineering � rms; and engineering � rms specialising in statics/load-bearing structure planning

“bba: Technik vor Ort” events series • Target group visit your past project • Hands-on, interactive experience of

product applications • Moderated by bba Editor-in-Chief

www.bba-online.de • Networked search function lets

users explore the latest product information quickly and simply

• High-impact banners available

Focus: Reaching out to architectsbba.info.de Leads generated through download off ers for brochures, reference reports and planning documents.

Online dossiers High-quality digital reference guides for target professionals, dedicated to an exclusive topic and sponsored by anindustry partner

Webinars and other opportunities forgenerating leads.

Ihr direkter Weg

Ein Service von

zur besten Lösung

www.bbainfo.de

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Editorial Schedule 2018 by Product Area www.architektur.konradin.de/kalender

This editorial calendar provides an overview of which products, systems and services will be covered in the various sections of the magazine and is intended tohelp you with your topic-based planning. The topics are broken down into headwords that indicate the spectrum of the coverage. However, the designated issueswill not necessarily deal with every sub-headword in detail.

Building envelope Building components Interior � nishing Energy Aspects

Facade/facade facings/facade � xingbba 4 | 7-8 | 9 | 11

Masonrybba 3 | 7-8 | 9 | 11

Flat roofs | steep-pitched roofsbba 1-2 | 9 | 10 | 12

Metal for facades and roofsbba 6 | 9 | 12

Concretebba 5 | 9 | 11

Plasters | paints | ETICSbba 3 | 7-8 | 9

Balconiesbba 4 | 7-8 | 9

Windowsbba 3 | 5 | 7-8 | 9 | 12

Glass bba 4 | 5 | 7-8 | 9 | 10

Solar shading | blindsbba 1-2 | 4 | 9 | 10 | 11

Doorsbba 5 | 6 | 7-8 | 9 | 12

Gatesbba 1-2 | 9 | 11

Ceiling design/special-function ceilingsbba 4 | 5 | 9 | 10

Floors/� oor coveringsbba 1-2 | 7-8 | 9 | 10 | 12

Sanitary | saunas | swimming poolsbba 3 | 9 | 11

Dry constructionbba 5 | 9 | 12

Partitioning systems/room dividersbba 5 | 9 | 11

Stairs/banistersbba 6 | 9 | 12

Interior wall insulation, paints/plaster, coveringsbba 4 | 6 | 9

Thermal insulation: roof, facade/base/perimeter, � oors, ceilings, internal walls, airtightness bba 1-2 | 4 | 7-8 | 9 | 12

Heating | air conditioning | ventilation | coolingbba 3 | 5 | 6 | 9 | 10 | 11

Solar technology/photovoltaics/energy storagebba 6 | 9 | 11

Fire protectionbba 4 | 9 | 10

Soundproo� ng | acousticsbba 5 | 9 | 11

Wood constructionbba 1-2 | 7-8 | 9

Outdoor facilities | parkingbba 6 | 9 | 12

Light | automation | technical building equipmentbba 3 | 6 | 9 | 12

Security/burglar resistancebba 3 | 6 | 9b | 10 | 12

Softwarebba 3 | 7-8 | 9 | 11

Elevators, escalatorsbba 4 | 9

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Editorial Schedule 2018 www.architektur.konradin.de/kalender

Issue 1/2 PD: 05.02.2018CD/MD: 15.01.2018 3 PD: 06.03.2018

CD/MD: 13.02.2018 4 PD: 04.04.2018CD/MD: 12.03.2018 5 PD: 08.05.2018

CD/MD: 16.04.2018 6 PD: 12.06.2018CD/MD: 18.05.2018

Buildingenvelope

Flat roof: waterproo� ng, insulation, wall capping and pro� les, greenery, photovol-taic systems, drainage, domed skylights, roo� ights � at roof windowsSteep roof: Roo� ng and insulation

MasonryMasonry damp-proo� ngand renovation, plasters, paints, ETICS

Facade design and � xing systemsBalconies: parapets, glazings � ttings, drainage

ConcreteExposed concrete, precast concrete, individual textured formliners, concrete repair

Metal for facade and roof

Buildingcompo-nents

Roller shutters, solar shading, antiglare, insect protection, light guidance, garage doors, industrial gates

Windows, weatherstrips, ventilationFittings, security/burglar resistance

Functional/combined glazing Sliding, folding shuttersFittings

Sliding doors,lift, slide and folding doors Glass sliding elements Sliding � xings

Entrances/front doors,door communication/automation, access control, door closers

Interior� nishing

Floorings/� oor designsImpact-sound insulation/decoupling

Sanitary equipmentSwimming poolsSauna

Ceiling design/functional ceilings

Partition walls/room dividersDry construction for ceilings, walls and � oors

Stairs/banistersInterior paints/plastersWall coverings

Energy Theramal insulation: � at roof, steep roof, airtightness

HeatingAir conditioningHeat recovery ventilation

Thermal insulation: � oors, ceilings, interior walls

Floor, wall and ceiling heating/coolingSolar technology/summer thermal insulation

Solar-thermal systems, photovoltaic systems,energy storageHeat pumpsGeothermal energy

Aspects Timber construction Lamps, light guidance, switches, building automation, technical building equipment Software: AVA, BIM, CAD & Co.

Fire preventionElevators, escalators

Sound insulation/acoustics Outdoor facilities: � ooring, drainage/guttering, outdoor lighting/furnitureParking: multi-storey car parks, automated parking systems

Onlinedossier

Glass | windows Interior � nishing � oors | ceilings

Timber construction Fire prevention Sound insulation/acoustics

Trade fairs Dach+Holz, 20.-23.02.2018, CologneR+T, 27.02.-03.03.2018, Stuttgart

light & building, 18.-23.03.2018, FrankfurtFensterbau/Frontale, 21.-24.03.2018, Nürnberg

IFH intherm, 10.-13.04.2018, Nürnberg

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Editorial Schedule 2018 www.architektur.konradin.de/kalender

Issue 7/8 PD: 07.08.2018CD/MD: 17.07.2018 9 PD: 11.09.2018

CD/MD: 21.08.2018 10 PD: 09.10.2018CD/MD: 17.09.2018 11 PD: 07.11.2018

CD/MD: 16.10.2018 12 PD: 04.12.2018CD/MD: 13.11.2018

Buildingenvelope

Masonry/damp proo� ngFacade coverings/Photovoltaic systemsBalconies

bba- Product Report 2017Product highlights of the yearfrom the areas:

• Building envelope• Building components• Interior fi nishing• Energy• Lamps | electrics | technical building equipment• Sanitary• Software• Outdoor facilities

Exemplary objects:Hotel | Gastronomy

Roof: � at roof waterproo� ng/insulation, greenery, � at roof windows, domed skylights/roo� ights, drainage, roof parapet design, wall capping and pro� les, roo� ng

ConcreteFacadeMasonry

Metal for facade and roof

Buildingcompo-nents

Large-surface glazingWindowsGlass doorsInterior doors

Functional/combined glazing:Thermal insulation, solar shading, antiglare, � re prevention, sound insulation, safety glass

Solar shading/antiglareBlindsGarage doorsIndustrial gates

Windows – door pro� lesWindow ventilation systems,Security technology/locking technology, � ttings

Interior� nishing

Floor: designs, � ooring and coatings for trade and industryConcrete-bonded design � ooring

Ceiling design/functional ceilingsElastic � ooring

Partition walls/room dividersSanitary equipment:� oor-level showers, drainage, bathroom � ttings, shower heads

Stairs/banistersDry construction for � oor, wall and ceilingDry screedsStructural cement panels

Energy Facade insulation, ETICS,base design, perimeter insulation/load transferring insulation below � oor panels

HeatingAir conditioningHeat recovery ventilation

Panel heating and cooling in existing buildingsHeat pumpsSolar technology

Thermal insulation:� at roof and steep roof

Aspects Timber constructionSoftware: AVA, BIM, CAD & Co.

Fire preventionDaylight, light guidance

Sound insulation/acoustics Software: AVA, BIM, CAD & Co.

Outdoor facilities: � ooring, drainage, guttering, outdoor lighting/furnitureTrade fair preview: BAU 2018

Onlinedossier

Solar shading | blinds Metal for facade and roof Thermal insulation Masonry/facade Flat roof/steep roof

Trade fairs glasstec, 23.-26.10.2018, Düsseldorf

BAU, 14.-19.01.2019, Munich

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01 Title: bba bau beratung architektur

02 In brief:

bba is the modern magazine with the unrivalled resonance eff ect for architects and planning construction engineers, featuring a unique information service. Practical, problem-solving product and system know-how supports readers in advising clients, specialist planners and tradesmen on design, building products, building physics and aesthetics. bba readers bene� t from the editorial team’s rigorous emphasis on � nding solutions to practical and design problems. The info-service is supplemented by advisory elements, download � les, tips about other publications etc. Product manufacuters and service providers receive the contact details of the readers that use the bba info-service.

03 Architects’ and construction engineers’ offi ces, planning departments in industry, banks and insurance companies, municipal building departments, building and housing associations, building construction companies, enginee ring offi ces specialising in statics/loadbearing structure planning

04 Frequency: 10 x per year

05 Magazine format: DIN A4

06 Year of publication: 56th year 2018

07 Price: Annual subscription: Germany € 93.00 Abroad € 93.00 Free delivery to quali� ed recipients only

08 Organ: —

09 Media partner: agla a+b Arbeitsgemeinschaft Leseranalyse Architekten und planende Bauingenieure, www.agla-ab.de agla a+b

a

10 Publishing house: Konradin Medien GmbHErnst-Mey-Straße 8, 70771 Leinfelden-Echterdingen

11 Publisher: Katja Kohlhammer

12 Advertising: Cornelia Huth-Neumann, media consultation bba.anzeigen@konradin.de

13 Editorial: Jürgen Ostrowski, Editor-in Chief Eva Berggötz, Valeska Spätling Nadine Schneider, Editorial Assistant Phone +49 711 7594-560 bba.redaktion@konradin.de

14 Pagination analysis 2017 = 10 issuesTotal pages: 858 pages = 100.0%

Editorial: 683 pages = 79.6% Advertising: 175 pages = 20.4% incl temporary adverts: 173 pages bound inserts: 2 pieces loose inserts: 7 pieces

15 Content analysis of the editorial section in 2016 683 pages = 100.0%

Building envelope 183 pages = 26.8% Building composites 128 pages = 18.7% Interior � nishing 117 pages = 17.1% Energy 92 pages = 13.5% Aspects (� re prevention, sound insulation, wood, outside facilities, technical building equipment, software) 116 pages = 17.0% Content, imprint 30 pages = 4.4% Books/brochures, notes 17 pages = 2.5%

1 Portrait www.architektur.konradin.de/print

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München

Hamburg

Bremen

Schwerin

Berlin

PotsdamMagdeburgHannoverOsnabrück

Dortmund

DüsseldorfKassel Leipzig

DresdenErfurt

Nürnberg

Frankfurt

MainzSaarbrücken

Stuttgart

Köln

PLZ 8

PLZ 2

PLZ 1

PLZ 3

PLZ 4

PLZ 5

PLZ 0

PLZ 9

PLZ 6

PLZ 7

2 Circulation Analysis www.architektur.konradin.de/print

01 Audited by:

02 Circulation analysis: Average copies per issue(July 1, 2016 to June 30, 2017)

Print run: 20,100 Actual circulation: 20,100 of them abroad: 138

Copies sold: 2,092 of them abroad: 6• Subscription copies: 799 of them abroad: 703

• Retail sales: –• Other sales: 1,293

Free copies: 18,008 Residual/archive copies: –

03 Geographical analysis: Share of total distributed copies Economic area % Copies

Germany 99.3 19,962 Abroad 0.7 138

Actual circulation 100.0 20,100

3.1 Circulation by postcode regions: Percentage of actual circulation

Summary of the survey method: 1. Method: File-based recipient-structure analysis – total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July 2016 6. Survey completed by: Konradin Media Group

Postcode 03.6% =

716 cop.

Postcode 15.0% =

995 cop.

Postcode 25.7% =1,134 cop.

Postcode 37.4% =

1,472 cop.

Postcode 417.0% = 3,382 cop.

Postcode 518.5% = 3,681 cop.

Postcode 67.9% = 1,572 cop.

Postcode 88.8% =

1,751 cop.

Postcode 97.0% =

1,393 cop.

Postcode 719.1% =3,800 cop.

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Print www.architektur.konradin.de/print

A recent survey of architects and planners con� rms a high level of acceptance and relevance of bba

In your opinion, to what extent do the following apply to bba? (% answering 1 or 2 out of 4)

Authors know their subject 88,7% Relevant content 86,9%Contains interesting, helpful product information 85,5%Practical 78,4%Worthwhile reading for architects 76,6%Off ers useful suggestions and solutions 66,7%

Source: 2016 copy testing with 140 participants

ADVERTISEMENTSARE RECOMMENDATIONS.

FOR READERS ANDADVERTISERS

ALIKE

Print

The bene� tsEasy to arrange, high level of trust in the medium,guaranteed coverage, feel of paper conveys sense of quality.Studies show that readers search for the following specialist information in printpublications: technical data, product information & prices, regulations &statutory requirements, latest developments & trends, past projects, companydata, analyses & opinions.

A must for …Enhancing your image: by advertising in print, you show that you are apro-active & relevant player in the market. Highlight your position in the market!Growing your business: a print advertisement gives readers more con� dencein choosing your product, and helps establish new products on the market.Showcase your solutions and expertise.

of professional decision-makers agree: „By regularly advertising in the trade press, a companyshows that it is an important player in the market.“ (2017 B2B decision-maker analysis, German trade press)76%

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Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print

Ads: Standard formats

Formats Basic ratesb/w

2-colour 3-colour 4-colour Bleedsurcharge

Format: width x height in mmTrim: add 3 mm to each side

Surcharge Total rate 2c

Surcharge Total rate 3c

Surcharge Total rate 4c Type area Trimmed

1/1 page 5,300.00 570.00 5,870.00 990.00 6,290.00 1,440.00 6,740.00 550.00 188 x 270 210 x 297

Junior page 3,560.00 390.00 3,950.00 770.00 4,330.00 990.00 4,550.00 340.00 port. 3col 140 x 190 151 x 205

1/2 page 2,900.00 390.00 3,290.00 770.00 3,670.00 990.00 3,890.00 340.00 land.port.

4col2col

188 x 13392 x 270

210 x 150103 x 297

1/3 page 2,010.00 390.00 2,400.00 770.00 2,780.00 990.00 3,000.00 340.00 land.port.

4col 188 x 8860 x 270

210 x 10571 x 297

1/4 page 1,540.00 390.00 1,930.00 770.00 2,310.00 990.00 2,530.00 340.00 land.

port.

4col2col1col

188 x 6592 x 13344 x 270

210 x 82103 x 150

55 x 297

1/8 page 790.00 390.00 1,180.00 770.00 1,560.00 990.00 1,780.00 340.00 land.

port.

4col2col1col

188 x 3292 x 6544 x 133

210 x 50

Classi� ed advertisemen

• Small „recommendation“-type ads: Per-millimetre prices on request • Job ads, offers to act as representative offices, bids, competitions, miscellaneous, width: 44 mm, price per mm for b/w: 3.10, 4c 4.75 • Jobs sought, width: 44 mm, b/w, price per mm: 1.12 • Box number charge incl. postage charge for responses: 17.00

Special positions: cover pages and 1/2-page portrait ads alongside list of contents: +20% of basic b/w price, binding choice of position for 1/4 page or more: 10%

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Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print

Advert Copytest 2018

Free participation for advertisers

bba - issue 6 | 2018

Advertising deadline: 18.05.2018

Your advantages:

• Efficient monitoring of advertising success

• Detailed information about the performance of your advertising in your target group

• Pointers about optimisation potential

• Answers to your marketing queries – directly from your market

1/4 page adverts and over are monitored

Exclusive marketing research is expensive -you will pro� t free of charge from the Copytest joint project.

FREE

COPYTEST

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Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print

Examples of 1/1 and 2/1 pages

Special ad formats

Reference – promotion (+ advertisement)

We present your reference object:

• You provide us with text and images

• We take over design and publication

• The prices are quoted exclusive of ad costs (from 1/3 page)

Formats Number of images

Text volume Prices, 4c

3/1 page 6-8 7,800 characters

13,000.00

2/1 page 4-5 5,000 characters

8,500.00

1/1 page 1-4 1,000-2,000 characters

5,000.00

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Special ad formats

Formats Details Prices incl. share of postage Technical notes

Bound inserts

1 leaf = 2 pages1.5 leaves = 3 pages

2 leaves = 4 pages2.5 leaves = 5 pages

3 leaves = 6 pages4 leaves = 8 pages

80–134 gsm 5,400.00 8,020.00 9,420.0012,080.0013,020.0015,640.00

135–180 gsm 6,095.00 9,140.0010,670.0013,720.0014,730.0017,770.00

Delivery quantity: 20,760 copiesMust accompany all copiesSize (untrimmed):216 x 305 mmPrices for <80 gsmand >180 gsm on request.

Tip-ons on advertisements or bound inserts

Postcards

In addition to carrying ad/bound inserts

61.00 per thousandplus gluing: 37.00 per 1,000 automated/ 74.00 per 1,000 manual

Delivery quantity: 21,275 copiesMust accompany all copies

Others, e.g.: booklets,product samples, CDs/DVDs, on request.

Loose insertsup to 25 gup to 30 gup to 35 gup to 40 gup to 45 gup to 50 g

240.00 per thousand 264.00 per thousand 288.00 per thousand 312.00 per thousand 336.00 per thousand 350.00 per thousand

Delivery quantity: 20,300 copiesPartial print run on request

Max. format: 200 x 290 mm (w x h)

Discounts:

Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on colour and bleed surcharges, loose inserts, or any special ad formats. Discounts on bound inserts: 1 leaf = 1/1 page

Frequency Volume

3 ads 5% 2 pages 5%

6 ads 10% 5 pages 10%

9 ads 12.5% 8 pages 15%

12 ads 15% 12 pages 20%

15 ads 20% 15 pages 25%

20 ads 25% 18 pages 30%

Ask about our combined discounts!

Approval and con� rmation by the publisher is sub-ject to submission of a binding sample. Diffi culties arising during processing and any additional work (e.g. folding/gluing) will be charged for separately.

Contact for submission of � les and technicaldetails: petra.breuer@konradin.de

Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print

Bound inserts

Tip-ons

Loose inserts

Belly band ad

Fold-out cover

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www.architektur.konradin.de/printRate Card | Technical Requirements for Ad Specials(Prices valid as of 01.10.2017, in €, plus VAT)

Tip-ons

PricesPlus cost of carrier advertisement or bound insert

Per thousand copies, including postage costs, plus gluing costs

Postcard 61.00

Required quantity: 21,275 cop.

Gluing costs:By machine 37,00 per thousand.Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary.

In other cases, including angled positioning: Manual gluing 74,00 per thousand.

Other advertising materials, e.g. booklet, CD, sample are priced as loose inserts.Required quantity: on request

Gluing costs: On request on submission of sample forming basis of contract.

Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary.

Position deviations amounting to 1-2 mm for glued products may occur due to technical reasons.

Bound insert: Possible with perfect binding.Delivery untrimmed, trim layout diagram:

305

mm

unt

rim

med

297

mm

tri

mm

ed

620 mm3 mm3 mm

3 mm3 mm

5 mm5 mm

432 mm

216 mmuntrimmed

216 mmuntrimmed

209 mm 195 mm

195 mm

cutting edge 3 mm eachcutting edge 3 mm each

fold (gutter)

4-sided 6-sided

fold (gutter) fold

305

mm

unt

rim

med

297

mm

tri

mm

ed

210 mmtrimmed

210 mmtrimmed

206 mm

305

mm

unt

rim

med

297

mm

tri

mm

ed

3 mm3 mm3 mm

5 mm

432 mm

216 mmuntrimmed

cutting edge 3 mm each

fold (gutter)

4-sided 6-sided

305

mm

unt

rim

med

297

mm

tri

mm

ed

210 mmtrimmed

Insertion direction

adh

esiv

e ed

ge

Insertion direction

70 mm

Delivery of ad specials

Delivery note for ad specials:

Addressed to "bba", issue (no.), euro-pallet dimensions: 80 x 120 cm (max. height 110 cm)

Delivery address for bound and glued inserts:

Delivery at advertiser's expense to Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. – 6:00 p.m.

Delivery address for loose inserts:

Delivery at advertiser's expense to Beck Servicepack GmbH, Raiff eisenstraße 25, 70794 Filderstadt, Germany. Delivery times: Monday to Friday 07:30 a.m. – 4:30 p.m.

15

Online | Digital | Mobile (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil

Pro� le entry (12 months)

500 characters of text, logo, images, links, keywords etc.

850.00

Pro� le entry (12 months)

500 characters of text, logo, images, links, keywords etc.

850.00

PR package (12 months)

3 communications 500.00

7 communications 1,000.00

16 communications 2,100.00

Unlimited comm. 4,100.00

Combined 25% discount when booking both portals

XL

L

M

S

PR package (12 months)

3 communications 500.00

7 communications 900.00

16 communications 1,900.00

Unlimited comm. 3,800.00XL

L

M

S

+ +

arcguide.de menschundbuero.de

Online | Digital | Mobile

The bene� tsSpeed, � exibility, large coverage, good price-performance ratio. • Online advertising is effective even if it is not clicked on – and it remains

effective for a long time. • More than 50% of German Internet users perceive banner campaigns not

as advertising, but as a source of information

A must for… Making contact: Quickly and simply send out your news, such as announcements,invitations and information about promotions, to a wide audience.Enhancing your image: Bene� t from low-cost exposure for your brand overlong periods, e.g. in the lead-up to trade fairs and company anniversaries.

The perfect match: a PR partnership with

• Communicate with your target group on an editorial level • Take advantage of our coverage by placing references, product

solutions and industry news quickly and easily • All communications will be published automatically in the next

newsletter.

16

+ Downloads

bba Info Service (Prices valid as of 01.10.2017, in €, plus VAT)

Take advantage of the bba info service to attract customers

Your bene� ts

+ PresenceThe editorial staff will forward readers from the magazine to your microsite at bbainfo.de

+ Lead generationContact data left during registration will belong to you!

+ Purchasing interestOff er spot-on additional information to interested parties and turn prospective buyers into actual buyers.

Your extras in detail Price

Logo and company pro� le for 12 months 490.00

Download package 1 (up to 8 � les*) 720.00

Download package 2 (up to 15 � les*) 1,120.00

One-off announcement of your download off er in the editorial bba newsletter 430.00

* Product data sheets, brochures, videos

The quick and easy way to retrieve new contacts

The more user-oriented, the more downloads!

17

Online | Digital | Mobil (Prices valid as of 01.10.2017, in €, plus VAT) www.bba-online.de

Advertising medium Display Ads

Positioning Desktop and tablet

DesktopSize in pixels (B x H)

Mobilepositioning smartphone

Mobile Size in pixels (B x H)

Price per week

Large leaderboard 970 x 90 Mobile Content Ad6 : 1300 x 50

360.00

Leaderboard 728 x 90 Mobile Content Ad6 : 1300 x 50

280.00

Skyscraper 120 x 600 or160 x 600 (Wide)

Mobile Content Ad6 : 1300 x 50

280.00

Hockeystick orwallpaper with background colour*

728/970 x 90 and120/160 x 600*Please specify background colour as HEX code.

Mobile Content Ad4 : 1 300 x 75

360.00

Billboard 970 x 250 Mobile Content Ad4 : 1 300 x 75

450.00

Medium rectangle on all pages

300 x 250 Mobile Medium Rectangle1 : 1 300 x 250

280.00

Video ad 300 x 250 Mobile Medium Rectangle1 : 1300 x 250

360.00

Skys

crap

er

Leaderboard

MediumRectangle

Websitewww.bba-online.de

Website incl. all subpages/prices valid for max. 3 ads in rotation

Discounts:for 6 weeks or more = 5%for 12 weeks or more = 10%for 18 weeks or more = 15%for 24 weeks or more = 20%

File formats: GIF, JPG, HTML5 (responsive), Redirect (� le size max. 80 KB). HTML5 and Redirect - please send as a HTTPS-compliant attachment.File format - video ad: MPEG4 (� le size max. 30 MB).

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Online | Digital | Mobil (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil

Exclusive newsletter Recipients Price per issue

Subscribers to 17,100 4,250.00

Other target groups of the Konradin architecture brand network

“Architects/planners” 37,100 6,200.00

“Architects/planners/interior designers” 43,300 7,700.00

“Architecture/construction in general” 50,800 9,200.00

Editorial newsletter2 x per month

Pixel (width x height)

Price per issue

Text/image ad (300 char.) 200 x 150 990.00

Skyscraper 120 / 160 x 600 700.00

Full banner Premium 590 x 100 600.00

Full banner 590 x 100 500.00

Newsletter

Submission of � les: 7 days before date of dispatch by email to: auftragsmanagement@konradin.deFile formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (� le size max. 60 KB).Only the � rst frame of the animated GIF � le will be displayed.

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Your partner option: per manufacturer 9,500.00

www.architektur.konradin.de/veranstaltungenEvents (Prices valid as of 01.10.2017, in €, plus VAT)

manufakTOUR: exclusive 2-day tour with 40 architects

• 40 architects visit 4 manufacturers in 2 days• Participants gain exclusive insight into the manufacturing areas of the companies visited• Sponsors come into personal contact with architects having concrete interest in their products

COMPREHENSIVE SERVICE PORTFOLIO:

• Complete organisation and implementation • Media package

» Invitation ads» Banner campaign» Special newsletter» Booklet

• Microsite containing all relevant information on the manufakTOUR andbrief introduction of the sponsors with photo gallery

• Editorial coverage in db, md, bba and arcguide (print, online)

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Lead Generation (Prices valid as of 01.10.2016, in €, plus VAT) www.architektur.konradin.de/leadgenerierung

Present yourself as a competent partner to (prospective) customers.

Topics

1-2/18 Glass | Windows 7-8/18 Solar screening/shading |roller blinds

03/18 Interior � nishing Floors | Ceiling 09/18 Metal for facades and roofs

04/18 Timber construction 10/18 Thermal insulation

05/18 Fire prevention 11/18 Masonry | facades

06/18 Sound insulation | acoustics 12/18 Flat roof | steep roof

Services

• exclusive media partner• leads sent monthly • naming of your company, incl. logo under dossier• link to your homepage under dossier• 1/1 page, bled, 4c, on one of the � rst pages of the online dossier• run time: 12 months• text/illustrated ad in dossier newsletter

Costs/year 3,980.00

bba Online Dossiers

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www.architektur.konradin.de

Print

Online

Corporate Media Services

Extras

Events

Cross-Media

Bene� t from our competence andour unique networkof media to reach architects, civil engi-neers, interior architects and designers

All channels of Konradin Architecture at a glance

Advertise yourproducts and referencesacross all channels of Konradin Architecture

Trade magazinesAdvertisementsInsertsAdvertorialsSpecial ad formats

architecture channelDisplay adsEditorial newslettersExclusive newslettersand much more

Konradin relationsCustomer magazines, print newsletterOnline magazines, e-booksEventsand much more

Architecture on the roadReader trips | manufakTOURTrade-show tours and more

Further off ersPrintMarket research

Events organized by ourtrade magazinesTheme-related events:Colour | Haptics | Light | Acousticsdb Suffi ciency Congress and more

Presentation of new productsand referencesProduct-related events:db Ortstermin | bba Technik vor Ort Competitions and more

Lead generationSurveys/prize drawsAddress rentalWebinars/web conferencing

PR partnerships

menschundbuero.dearcguide.de

Communicating to architects, civil engineers and designers: our entire range of media at a glance: architektur.konradin.de

A strongbrand network

Konradin Media Groupis one of the largest providers of specialist informa tion in the German-speaking world. Its portfolio comprises some 50 specialist media and science magazines, online portals, and event series.Learn more at: www.konradin.de

Services:Market research and market analysis Corporate media services − 100% customised: konradin-relations.dePrinting specialists: konradinheckel.de, konradin-printshop.de