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Media Kit 2018 - UAE

An Orbis Terra Media Product

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The print publication, Tharawat Magazine, has been dedicated to the family business and entrepreneurship field for the past 8 years. It has achieved global recognition as one of the foremost resources for business owners and their families. With one of the largest collections of family business content in the world and a global network of business owners and partners, Tharawat Magazine has become an important resource and media platform.

The Tharawat Magazine Website was launched in June 2015. Aside from holding a large library of family business profiles, the Tharawat Magazine website is dedicated to providing content that will inspire business owners who want to innovate and grow their businesses. The publication has become a true source of international business practices and brings forth ideas that advance entrepreneurs and decision-makers.

aboutt h a r a w a t

tharawat magazine - for business owners

Success doesn’t happen over night.

Tharawat Magazine celebrates those who have endured, have

built legacies, and that strive for a sustainable future.

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Entrepreneurs

audience

Readers: 2.3 Million p.a.*

Median Age: 39

Male/Female: 60/40

Page Views: 2.1 Million p.a.

Unique Visitors: 1.2 Million p.a.

Print Readers: 140’000**

Median HHI: $200’000-300’000**

Social Media (inc. Facebook and Twitter): 170’000 followers

*Combined numbers for print and online audience

**Print readers 3.5 per copy

Innovators

our readers

Business owners Family business members

audience in numbers

t h a r a w a t

“Niche” does not mean small. It means highly relevant. With almost

80% of the world’s businesses owned by families or entrepreneurs,

our content has a passionate and engaged audience.

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Why family businesses matter

Family businesses make up the majority of the private sectors of all economies.

Family businesses are the most important job creators in the private sector.

Family businesses are the drivers of innovation and growth due to their long-term strategic thinking.

Tharawat Magazine has been tackling this important topic for the past 8 years. Producing hundreds of articles on family business and entrepreneurship, our publication has become a trusted source for business owners and their families as well as experts and academics.

the publication for family businesses

Lamborghini

WalmartTATA LegoToyotaSamsung MissoniRothschild

Gucci

Roche

KochCargill

Audi

BMWIKEA

print magazinet h a r a w a t

...are all family businesses!

FiatZara

Print is not dead. It has just been upgraded to a luxury product. Relevance of print readers

has never been higher and Tharawat Magazine has become a premium

collectible item.

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Issue 37: February 2018FAMILY BUSINESS CULTUREBooking deadline 20th JanuaryArtwork deadline 25th January

Issue 38: May 2018THE IMPORTANCE OF BIG DATA Booking deadline 20th April Artwork deadline 25th April

Issue 39: August 2018IDENTITY AND ROLES IN BUSINESS

Booking deadline 20th JulyArtwork deadline 25th July

Issue 40: November 2018AI IN BUSINESS

Booking deadline 20th October Artwork deadline 25th October

editorial schedule 2018

print distribution

special operations print

rate card

SIZERATES PER

ISSUEPOSITIONS

We have seen great results with special operations in Tharawat Magazine. Past campaigns have included:

- BOOKMARKS- PAPER BAND- JACKET COVER- GATEFOLD INSERTS

Geographies:% per country:80% UAE10% MENA10% RoW

Print run:10’000 copies

Channels:Direct Mailing Airport LoungesPrivate Jet Lounges5-star HotelsEvents and Fairs

Distribution Partner UAE:GLS Media Distribution

Special operations: Rates and production specifications available upon request.Frequency discounts: Check with your account manager.

OUTSIDE BACK COVER SP $10,000

INSIDE FRONT COVERDPS $12,500

SP $9,500

OTHERDPS $7,800

SP $5,500

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digitalt h a r a w a t

Median Age: 33

Male/Female: 70/30

Page Views: 2.0 Million p.a. (2016/17)

Unique Visitors: 1.2 Million p.a.

Regions: US, Europe, Asia, Middle East

Time per Session on FP: 3:25

Facebook: 162’000

Twitter: 3’900

Average Shares from page:

20’000 shares/week (Getsocial)

website metrics

Everything online and mobile.This has been always been our motto

with Tharawat Magazine content. From upgrading our websites and newsletters to launching Facebook

Instant articles, we are making sure that we evolve with reader

preferences.

Median Age: 40

Male/Female: 60/40

Recipients: 11’000

Regions: Middle East, US, Europe

Frequency: min. once per week

UAE Recipients: 2’000

newsletter

A strong website with daily new content supported by weekly newsletters and social media channels is what Tharawat Magazine offers. With a growing audience, we are providing an exciting platform for brands to engage with readers.

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rate card

PLACEMENT SIZES IN PIXELS

UNITTYPES

COST PER PLACEMENT*

BRANDED CONTENT SPONSORSHIPThe Tharawat Magazine team creates content to suit your needs. Our Branded Content is crafted to align your brand with relevant themes and to resonate strongly with your target audience. The best content campaigns are integrated and long-term — they feature multimedia, and community engagement elements. Branded Content Campaigns can include offline events to bring your brand a live audience. A Branded Content series includes a destination page, which houses all of your branded content in one convenient location, surrounded by your brand messaging and social widgets.

BRAND-SPEAKBrand-Speak provides a way for you to share your knowledge with our community. Brand-Speak is content that is created and bylined by your brand that lives on Tharawat Magazine and is amplified via our channels. Brand-Speak highlights your brand as a thought leader and tastemaker in a particular space, driving conversation among our audience and across the social web.

BRAND-LIFTShowcase your best social assets to the Tharawat Magazine audience whether it be from Instagram, Facebook, Twitter, YouTube or Vine accounts. Through Brand Lift, your brand’s social assets will stay in an optimal position, ensuring your content gets in front of the Tharawat audience.

DISPLAY ADVERTISEMENTSThe connected generation awaits. You are able to seamlessly display your ads on Tharawat Magazine’s clearly designed and mobile–optimized homepage.

Display Ads In-line Display

REST OF SITE

LEADERBOARD 728x90 $1,500

RECTANGLE 300x250 $1,000

HALF PAGE 300x600 $1,200

HOMEPAGE

LEADERBOARD 728x90 $2,100

RECTANGLE 300x250 $1,600

HALF PAGE 300x600 $1,800

WELCOME ADVERT SCREEN 600x600 $2,900

NEWSLETTER

BANNERTOP BANNER 800x150 $500

*Cost per placement of website banners for a duration of 14 days.*Cost per placement in one newsletter.

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In Q2 of 2017, Tharawat Magazine launched its very own podcast channel dedicated to giving family businesses and entrepreneurs an opportunity to make their voices heard. In a few months we have had thousands of listeners who have been able to enjoy the weekly episodes. The Family Business Podcast by Tharawat Magazine is available on all major platforms:

- SOUNDCLOUD- ITUNES- STITCHER- TUNEIN

the power of listening

podcastt h a r a w a t

We can hear it in your voice!

And so can thousands of listeners. Podcasts are fast becoming an

essential part of content distribution and this new channel is full of

opportunities yet to be explored.

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Major brands like the Marriott, Lego, Unilever, Times Inc. and more are setting up dedicated content studios to promote their value propositions. Relevant and high quality content presents a wonderful opportunity to connect with various stakeholders around each brand and reinforce their engagement.

Tharawat Magazine has been a part of Orbis Terra Media (OTM) since July 2016. OTM includes a dedicated content studio which allows us to offer our advertising clients additional services to create a perfect fit between their brand and our publication.

Amongst the content services are:

- DEVELOPMENT OF CONTENT STRATEGY FOR BRANDS - ARTICLES AND OTHER WRITTEN FORMAT- AUDIO CONTENT PRODUCTION- GRAPHIC AND ILLUSTRATION CONTENT- HIGH END VIDEO CONTENT

we want to tell your story!

content studiot h a r a w a t

It is the age of content. But not just any content will do;

we are faced with high demands for quality and relevance. Tailored

content aimed at the right audience will do wonders for brands and their value propositions. Our readers will

know the difference!

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events and partnerst h a r a w a t

No brand is an island.We play well with others! Over many

years we have maintained strong partnerships with relevant institutes,

fairs, and events.

THARAWAT FAMILY BUSINESS FORUM Tharawat Magazine is the exclusive media partner of the Tharawat Family Business Forum - a network of Arab family business owners. Tharawat Forum is a non-profit association that gathers UHNWIs for roundtables on family business and wealth management topics.

ART DUBAIArt Dubai is the leading inter national art fair in the Middle East, Africa and South Asia. Art Dubai is held under the Patronage of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, Ruler of Dubai.

BASELWORLDAs the microcosm of the watch and jewellery industry, Baselworld is the focal point of the industry, where all players of the industry showcase their creations and innovations. The show attracts everyone from designers and purchasers, to the global press and consumers.

FAMILY FIRM INSTITUTE (FFI)Professionals, educators and researchers as well as family enterprise members from more than 88 countries across the globe belong to FFI. They create the oldest multidisciplinary professional association for family enterprise in the world.

BOAT SHOW DUBAIThe Dubai International Boat Show is the undisputed event leader in the region’s leisure and marine industry, uniting high-end buyers and world-class suppliers from the most lucrative regions in the world.

selected partners

Tharawat Magazine collaborates with a myriad of partners in the form of media sponsorships and alliances allowing even better exposure for its content and advertisers. A selection of our partners:

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cases and clientst h a r a w a t

We are only as good as our clients.

We work closely with brands to achieve the best possible

engagement with our readers.

selected advertising clients

We are proud of the collaborations with high-end products and services that put their trust in our publication. Here a selection of advertising clients:

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technical specificationst h a r a w a t

Looks matter!We work to keep our aesthetic standards high and to create a

pleasing experience for our readers both in content and visually.

Full page Trim size:

210 x 280 mm

Bleed size:220 x 290 mm

Type area:170 x 240 mm

Trim size*:420 x 280 mm

Bleed size*:440 x 290 mm

Type area*:170 x 240 mm left side +

170 x 240 mm right side

DoublePage

Spread

TECHNICAL SPECIFICATIONS PRINT

• File in PDF format and sent by e-mail.• Correct overprint settings.• Bleed area, trim marks, and typing area as indicated.• Resolution of 300 dpi.• All artwork must be in CMYK colours (in case of the use of special colours,

Tharawat magazine has to be consulted for arrangements before the finalization of the booking order).

Once you have booked with us the whole team is at your disposal for questions and discussions any time. Here below the main technical details for artwork submission to both print and digital.

technical data

TECHNICAL SPECIFICATIONS DIGITAL

• File formats in HTML, GIF or PNG• Sizes available in rate card• For newsletter banners offer 2-4 options for A/B testing

www.tharawat-magazine.com

For advertising: advertising@tharawat-magazine.com

For other inquiry:info@tharawat-magazine.com

Facebook.com/tharawat.magazine

Twitter.com/tharawatmag

Instagram.com/tharawatmagazine

t h a r a w a t m a g a z i n efor family businesses and entrepreneurs

www.orbisterramedia.com