M E D I A K I T 2 0 1 8 / 1 9P R I N T & D I G I TA L

THE MISSION

Maxim is India’s only men’s general interest lifestyle magazine,

which gives you unparalleled experiences that are part

fantasy, part aspirational and part attainable.

Maxim constantly tries to uncover what men want, what makes them

better and, equally important, what they don’t need. We share

the stories of our brothers, friends, fathers and sons, seeking to define

and leverage what it means to be a modern, urban, Indian man.

Maxim is the only magazine that embodies the life of

a real man.

10,300 EMPLOYEES

500 MEDIA PRODUCTS

43,000 ADVERTISING CLIENTS

20 COUNTRIES

114 WEBSITES

40 MILLION

PAYING CUSTOMERS

165 MILLION USERS

THE GLOBAL EDGEBURDA

INTERNATIONAL’S GLOBAL REACH

Maxim is published by Burda Media India Private Limited, a part of Burda International, one of the world’s biggest publishing companies.

Maxim has a global presence, with an elite set of readers, clients and consumers.

23 Countries

15 Editions

THE MAXIM MANAlpha Male

Thought leader and first moverTraveller

Open to new experiencesBrand Conscious

With the potential and the intent to spend

Future Aware Inquisitive about technology

and individual profileSocially Active

Action maker for his matesCorporate

Works hard to play harder Fortress Home

Reinforces his choices and lifestyle

Attention To Detail In every aspect of his lifeWell Groomed Because that’s who he isUrbanite Living in metros and towns

Loves & Respects Women

Possibly in a relationshipConfident

About his life and choices and consistently ready to learn

Aspirational Has the grit and style to get where he needs to

THE NUMBERS

75,000DIGITAL MAGAZINE

34,12,000SMART PHONE

89,000PRINT

50,000+DATABASE

1,77,000*

APP

3,00,000*

ONLINE HITS

*To be u pdated in M arch 20 18

JANUARY 2018The Fresh Issue#classic #newbeginningsThe good life, and people changing the men’s landscape.

FEBRUARY 2018The Action Issue#ideas #relationshipsReinventing yourself, your love life and what you do every day.

MARCH 2018The All-In Issue#advice #groomingThe best ways to become the best version of you.

APRIL 2018The Summer Style Issue#fashion #etiquetteLooking good and feeling great, now with free shipping.

MAY 2018The Out-There Issue#travel #escapeThe journey and the destination, both highlighted and tested.

JUNE / JULY 2018The Hot 100 Issue#hot #winnersThe readers vote in. Enough said.

AU G U ST 2018The Ideas Issue#tech #gadgetsThe best new gear, technological game-changers, men in motion.

SEPT EMB ER 20 18The Raw Issue#fitness #guru #sexGoing back to basics, with a focus on health, fitness and sex.

O CTO B ER 20 18The Winter Style Issue#fashion #dandyResetting your wardrobe with the best goods, accessories and design.

N OVEMB ER 20 18The Form Issue#auto #cars #bikesEngines, marques, automotive firsts... and all things speed.

DECEMB ER 20 18The Motion Issue#exploration #movesGetting ready for a new year, a new world and the outdoors.

EDITORIAL CALENDAR

SPECIFICATIONS MAGAZINE TRIM SIZE 205 MM X 273 MM

NOTE

• For bleed ads allow 3-mm bleed margin after cut mark.

• The live matter should be well within 5 mm from the trim size.

• Gutter: 8 mm (4 mm on each page) only for live matter in double-spread ADs.

MATERIAL NEEDED FOR REPRODUCTION

• Digital file in EPS/PDF format. Files containing high resolution images minimum in 300 DPI printable size.

• All links should be in CMYK mode and font should be embedded with the file.

F U L L PAG E (NON BLEED)

190 MM X 250 MM

F U L L PAG E (BLEED)

205 MM X 273 MM

H A L F PAG E V E R T I C A L (NON BLEED)

80 MM X 245 MM

R E V E R S E G AT E F O L D (BLEED)

400 MM X 273 MM

COVER

H A L F PAG E H O R I ZO N TA L (NON BLEED)

180 MM X 120 MM

H O R I ZO N TA L S T R I P180 MM X 50 MM

S I N G L E CO LU M N VERTICAL

55 MM X 255 MM

D O U B L E S P R E A D (NON BLEED)

380 MM X 250 MM

D O U B L E S P R E A D (BLEED)

410 MM X 273 MM

S I N G L E PAG E Regular Full Page Colour `3,00,000Within first 15 edit pages* Full Page Colour `3,30,000Page in Specific Section Full Page Colour `3,30,000 Single Column Horizontal Strip `1,00,000 Single Column Vertical Strip `1,00,000 Half Page Horizontal `1,80,000 Half Page Vertical `1,80,000D O U B L E S P R E A D Regular Double Spread `5,00,000 Double Spread (before or between content pgs) `5,50,000 S U P E R P R E M I U M P O S I T I O N S Reverse Gate Fold Outside Back Cover `6,00,000Full Page Back Cover `6,00,000Full Page Inside Back Cover `4,00,000Reverse Gate Fold Front Cover `6,50,000Double Spread Inside Front Cover `6,50,000

*Terms and conditions apply.

RATE CARD PRINT

CONSTANTCONNECT

CATCH-UP TIME•Morning hours•Exclusive to smartphone use•Search for snippety bytes in newsfeed •Social Media access for quick updates /news

TOUCH TIME•Evening /Night time for relaxation•Access to social media on smartphone and tablet •Engages with multiple media platforms simultaneously

DOWN TIME•Come back to website for longer reads •Maxim e-zine on tablet and smartphone for trends and updates•Print immersed

FOCUS TIME•Daytime hours: consumer knows what they want and how to get it •Access through website •Simultaneous access to social media on smartphone•Print•Web for trends and updates •Lunchtime scrolling•Receptive to events

DIGITAL PRESENCE

MAXIMINDIA.IN

FACEBOOK 2,40,000+ FOLLOWERS*

YOUTUBE VIEWS 86,41,000+

INSTAGRAM 1,22,000+ FOLLOWERS*

TWITTER 35,000+ FOLLOWERS*

E-MAGS: 1,77,00 0 DOWNLOADS*

*To be update d in Marc h 2 019

GENTLEMEN, ARM YOUR DEVICES...

The only men’s magazine that gives you unparalleled experiences that are part fantasy, part aspirational and part attainable. The only magazine that embodies the life of a real man.

THE NUMBERS

TRENDINGMaxim has the uncanny ability to retain top-of-mind recall. Our editorial content and brand collaborations are created to retain pop value, generate impressions and, most important, make an impression that lasts.

+

ELENAFERNANDES

SEX LIFEREDUX

SMART(EST)TECH

EXOTICDRINKS

ULTRASPORTS

THE LIFE & TIMESOF A MAVERICK

THESTYLEISSUE

Being Ranveer

SEPTEMBER 2017 150

#MakeHerSmileINDIA VOLUME 12 ISSUE 7

+

ELENAFERNANDES

SEX LIFEREDUX

SMART(EST)TECH

EXOTICDRINKS

ULTRASPORTS

THE LIFE & TIMESOF A MAVERICK

THESTYLEISSUE

BeingRanvnvn eeveev r

SEPTEMBER 2017 150

#MakeHerSmileINDIA VOLUME 12 ISSUE 7

MX-0917-CV-Cover-Ranveer new.indd 2 09/09/17 5:49 pm

ALWAYS

IN WHICHSIDHARTHMALHOTRASHOWS USHE’S GOT GAME

150 OCTOBER 2016

EssentialLife HacksRISE WITH WHISKYREWIRE YOUR GEARLAY ON THE CHARMESCAPE TO CUBA& PLAY WITH FIRE(NOT LITERALLY!)

INDIA VOLUME 11 ISSUE 9

SPECIALSTYLEISSUE

IN WHICHSIDHARTHMALHOTRASHOWS USHE’S GOT GAME

150 OCTOBER 2016

EssentialLife HacksRISE WITH WHISKYREWIRE YOUR GEARLAY ON THE CHARMESCAPE TO CUBA& PLAY WITH FIRE(NOT LITERALLY!)

INDIA VOLUME 11 ISSUE 9INDIA VOLUME 11 ISSUE 9

150 OCTOBER 2016

SPECIALSTYLEISSUE

3,200Average Instagram likes

DIGITAL PRESENCE

Yami Gautam’s Website Article

1,000+ CLICKS PER DAY.

Rakul Preet Singh’s YouTube Video

1.7 MILLION PLUS VIEWS

MINUTES* Average time spent per visitor on the website1.4

1.2MILLION Digital Audience Reach Inclusive Of The Website & Social Media Platforms Per Month

DIGITAL MEDIA RATE CARD 2018

SOCIAL MEDIA OPTIONS RATES (INR)Instagram Post 75,000 Instagram Album (Photo/Video) 1,00,000 Instagram Stories (Photo/Video) 1,00,000Facebook 30,000Facebook Album 45,000Facebook Live 1,50,000Twitter 25,000

WEBSITE OPTIONS RATES (INR)NATIVE STORY 1,25,000Per story on Maxim website + 1 Facebook post,2 Twitter posts and a 25,000 page view commitment

HOMEPAGE BANNER AD 1,00,000For a 15 day block

HOMEPAGE WEBSLIDER + NATIVE 1,50,000For a 10 day block

EMAILER 50,000Per send (database size 50K)

• All social media campaigns require final approval from the editorial team, and will be subject to posting availability and limitations of the social media platforms.• All advertising posts/boosting/promotions will be basis the agreement/deal.• Production Costs (if any) will be extra.

SUCCESSFUL CAMPAIGNS

SUCCESSFUL CAMPAIGNS

CUSTOMISATIONOur editorial team works closely with digital marketing specialists to develop and conceptualise a unique solution based on your requirements.

OUR APPROACH

CLIENT BRIEF: We understand the client’s problems and objectives

IDEATION: Our team brainstorms to derive concepts, formats and plan which align to the client’s objectives

CREATION: Post a go-ahead from the client, our editorial and digital team will develop custom content in formats for the relevant digital platforms METRICS: All of our brand solutions are backed with reporting capabilities with tracking of key engagement metrics

PRICING: ON DEMAND

SPEC CARD DIGITAL

MaximIndia.in offers a variety of innovative adverting, promotion and co-branding opportunities. Developed to respond to our audience’s time and browsing patterns, MaximIndia.in has unique sticky points and expansive coverage of men’s lifestyle subjects. It breaks through the clutter by focusing on well-written, concise and engaging content, building on Maxim’s undeniable brand heritage of 11 years and giving you access to an audience that’s demanding but open to advertising messages and to spending.

SPECIALIST BRAND SOLUTIONS

In addition to MaximIndia.in, Maxim offers these critical touch point solutions:

Bouquet posts (website and social) Online contests Event participation/promotion drivesIndependent Microsites (development and promotion) eDMs

CUSTOM NATIVE SOLUTIONS

Lead story slideshow featureBranded contentCustom photo stories

VIDEO PRODUCTION

Ideation & ScriptingVideo StoriesVideo promotion & amplification

For a complete lowdown, please contact our representatives.

CONTACTS

Publishing Director SIMON CLAYS 07042833994simon.clays@burda.in

Senior Publisher VIVEK PAREEK 09582206360vivek.pareek@burda.in

Business Head—Ad Sales (West, South & East) SONIA DESAI 09820569481sonia.desai@burda.in

Business Head—Ad Sales (North) KARAN RAJ 08130170005karan.raj@burda.in

Digital Head NEHA KAUSHIK 09810178998 neha.kaushik@burda.in

Creative Director SUNANDA VAID 09818380207 sunanda.vaid@burda.in

Burda Media India Private Limited378-379, 2nd Floor, Udyog Vihar - Phase IV, Sector 18, Gurgaon, Haryana - 122016