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Page 1: MEDIA KIT 2019 - 2qagfx2zrxut3i1gzf2k8bjp-wpengine.netdna ...€¦ · MEDIA KIT 2019. MiNDFOOD MEDIA KIT ... Smart Thinking is at the core of MiNDFOOD, attracting a highly engaged

MiN D FOO D M E D IA KIT 2019

MEDIA KIT 2019

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MiN D FOO D M E D IA KIT 2019

WELCOME“Our goal is to make readers think, while accessing our content across our multimedia platform channels.”

M I C HAE L McH U G HE D ITO R - I N - C H I E F

MiNDFOOD is an integrated media brand, delivering local and international content across a range of platforms. Smart Thinking is at the core of MiNDFOOD, attracting a highly engaged consumer, with a high disposable income and varied interests. MiNDFOOD’s nine editorial pillars of Health, Community, Culture, Beauty, Style, Décor, Travel, Food and Drink, engage the reader and introduce a world of intelligent content.

MiNDFOOD’s dedicated audience can be reached across a range of multimedia platforms. MiNDFOOD offers advertisers fully integrated campaigns, targeted and tailored for specific brands, products and reach.

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MiN D FOO D M E D IA KIT 2019

CO M M U N IT Y

B E AUT Y

TR AVE L

CU LTU R E

ST YLE

FOO D

H E ALTH

D ECO R

D R I N K

OUR CHAPTERSMiNDFOOD content is divided into nine sections: Community, Culture, Health, Beauty, Style, Décor, Travel, Food and Drink, as well as Puzzles, Culture Club, Competitions & more, plus a page pointing to further content at MiNDFOOD.com.

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MiN D FOO D M E D IA KIT 2019

OUR PLATFORMSOur readers discover MiNDFOOD across a range of media platforms 24 hours a day. From the tactile turn of a page of the magazine, to MiNDFOOD.com, to the instant daily recipe, Facebook, Twitter, Instagram posts and events, MiNDFOOD comes alive through a range of media platforms.

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MiN D FOO D M E D IA KIT 2019

MAG A Z I N E FR EQ U E N CY

11 issues per year

M O NTH LY PR I NT R U N

65,000

C O R E D E M O G R APH I C 25 - 59

79% Female 21% Male

AVE R AG E H O U S E H O LD I N C O M E

$116.4K

NATI O NAL H O U S E H O LD I N C O M E

21% higher than the national average

MiNDFOOD Magazine frequency is 11 issues per year (plus biannual titles, MiNDFOOD STYLE, and MiNDFOOD DÉCOR, in the New Zealand marketplace). Ranged nationally across all supermarket, newsagents and airport stores, MiNDFOOD magazine has almost 20% of its circulation in subscriptions. Printed on thick 118gsm paper stock and a 350gsm cover stock, the magazine welcomes readers with a beautiful design, using images that jump off the page. There is a section of matte stock at the back for all the puzzle and colouring-in pages. The cover is a satin stock, and as readers have said “When I first open up MiNDFOOD I find myself stroking the cover, I just love the feel of it.” The magazine engages the reader through a clean, modern design and journalism that makes readers think about their own lives and those around them. International and local content gives the reader the best in Smart Thinking.

THE MAGAZINE

Source: Nielsen Media CMI July 2016 - June 2017

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MiN D FOO D M E D IA KIT 2019

READER PROFILEMiNDFOOD is an integrated media brand, delivering local and international content across a range of platforms. The brand is built around the core editorial platforms of Community, Culture, Health, Beauty, Style, Decor, Travel, Food and Drink. Readers can access content across a wide range of multimedia platforms: MiNDFOOD.com, Facebook, Instagram, Pinterest, Twitter and the monthly magazine. Smart Thinking is at the core of MiNDFOOD.

TH E AVE R AG E AG E O F TH E M I N D FOO D R E AD E R I S 4 5

10 -19 6%

20 -29 14%

30 -39 15%

40 - 49 23%

50 - 59 25%

60 - 69 16%

75+ 2%

$116.4kAVE R AG E

AN N UAL I N CO M E

58%AR E M O R E LI KE LY TO B E TH E MAI N H O U S E H O LD S H O PPE R

THAN TH E NATI O NAL AVE R AG E

67%O F M I N D FOO D R E AD E R S

OWN TH E I R OWN H O M E

46%O F R E AD E R S HAVE C H I LD R E N

LIVI N G AT H O M E

79%FE MALE

21%MALE

60%TE RTIARY

E D U CATE D

R E A D ER S H I P PR O FI LE

Source: Nielson Media CMI July 2015-June2016

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MiN D FOO D M E D IA KIT 2019

58%Agree they like to try new types of foods

49%Choose to pay more for top quality food

33%Choose to pay more for premium quality wine

51%Are prepared to pay more for free-range produce

44%Like reading new recipes and trying them out

54%Are intending to making a trip overseas in the next 12 months

44%Are likely to go on indulgent, high- end luxury and pampering holidays

59%Like holidays where they can experience the local culture

95%Stated personal rather than business as their main reason for travel in the last 12 months

30%Wear make-up every day

57%Like to use products derived from nature

44%Are prepared to pay more for better quality products

30%Prefer to buy beauty products where they get expert advice

40%Like to use products that reduce the signs of ageing

58%Make an effort to eat5+ serves of fruit and vegetables a day

57%Believe food should be additive free

58%Are concerned about the amount of sugar in their diet

56%Buy household products that won’t pollute the environment

51%Enjoy shopping for clothes and other personal items

32%Agree that going shopping is a favourite pastime

42%are prepared to pay more for fairtrade products

65%Have savings or investments

13%Intend to purchase/sell a house/flat in the next 12 months

READER INSIGHTSSHOPPING BEAUTY FOOD & DRINKHEALTH TRAVEL

Source: Nielson Media CMI July 2014-June2015

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MiN D FOO D M E D IA KIT 2019

MAG A ZI N E E D ITO R IAL

TH E M ES/TO PI C SSUMMER ISSUE +

FUTURE TRENDS + SUMMER FOOD

WINTER WELLNESS SPECIAL

SMALL BUSINESS FEATURE + LUXURY

TRAVEL SPECIAL

CRUISE SPECIAL + AUSTRALIAN MADE

FEATURELUXURY SPA GUIDE

EASTER ISSUE + COSMECEUTICALS

& MEDISPA

WINTER FOOD + FOOD TRAVEL FEATURE

JEWELLRY + ADVENTURE TRAVEL

11TH BIRTHDAY ISSUE + CRUISE SPECIAL

GADGETS & TECHNOLOGY

CHRISTMAS COOKBOOK

ADVERTISING RATES SPECIFICATIONS & DEADLINES

PR I NT R ATES

ADVERTISEMENT RATE

DOUBLE PAGE SPREAD $14,750 + GST

FULL PAGE $7,500 + GST

HALF PAGE (H/V) $4,300 + GST

THIRD PAGE (H/V) $2,860 + GST

INSIDE FRONT COVER, DPS $17,700 + GST

OUTSIDE BACK COVER $9,000 + GST

Print rates exclude GST and are in AUD. Co-created content and advertorials will be quoted separately.

D E AD LI N ES & O N - SALE DATES

DEADLINESJAN/FEB

2019MAR 2019 APR 2019 MAY 2019 JUN 2019 JUL 2019 AUG 2019 SEP 2019 OCT 2019 NOV 2019 DEC 2019

ADVERTISING MATERIAL 23-Nov 11-Jan 8-Feb 15-Mar 12-Apr 10-May 7-Jun 12-Jul 9-Aug 13-Sep 11-Oct

ADVERTISING BOOKING 21-Nov 9-Jan 5-Feb 13-Mar 10-Apr 8-May 5-Jun 10-Jul 7-Aug 11-Sep 9-Oct

ADVERTORIAL BOOKING 9-Nov 14-Dec 25-Jan 1-Mar 29-Mar 26-Apr 24-May 28-Jun 26-Jul 30-Aug 27-Sep

CANCELLATION 07-Nov 26-Dec 22-Jan 27-Feb 22-Mar 24-Apr 22-May 26-Jun 24-Jul 28-Aug 25-Sep

ON-SALE DATE 17-Dec 4-Feb 4-Mar 11-Apr 9-May 6-Jun 4-Jul 8-Aug 5-Sep 10-Oct 7-Nov

JAN/FEB 2019

JUN 2019MAY 2019

OCT 2019SEP 2019

MAR 2019

JUL 2019

NOV 2019

APR 2019

AUG 2019

DEC 2019

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MiN D FOO D M E D IA KIT 2019

31K+SU B SC R I B E R S

MAI LE D E VE RY DAY(12K+ AU STR A LIA N

S U B SC R I B ER S)

15K+SU B SC R I B E R S

MAI LE D TH U R S DAY

E-NEWSLETTERMiNDFOOD sends out 360,000+ e-newsletters each week to an ever increasing opt-in database. Advertising is available across these e-newsletters. E-newsletters allow us to drive exposure to a brand campaign instantly and drive traffic to nominated websites.

17.64%O PE N R ATE

16.32%O PE N R ATE

47K+SU B SC R I B E R S

(15K+ AU STR A LIA N S U B SC R I B ER S)

16.78%O PE N R ATE

ScheduleM O N DAY

W EEK LY M EN U PL A N N ER

WE D N ES DAY H E A LTH U PDATE

FR I DAY N E WS R O U N D - U P

MiNDFOOD STYLE & DÉCOR

MiNDFOOD DAILY RECIPE

WEEKLY

360,000+E- N EWS LET TE R S S E NT E AC H WE E K

ADVERTISEMENT RATE

DAILY RECIPE E-NEWSLET TER LEADERBOARD, MREC OR CONTENT $500 (Aust. subscribers only)

WEEKLY E-NEWSLET TER LEADERBOARD, MREC OR CONTENT $750 (Aust. subscribers only)

ST YLE & DÉCOR E-NEWSLET TER LEADERBOARD, MREC OR CONTENT $500 (Aust, NZ & Intl. subscribers)

• Prices exclude GST. • Deadlines – Material is required two weeks prior to advertisement going live.

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MiN D FOO D M E D IA KIT 2019

E-NEWSLETTERSMiN D FOO D S E N DS OVE R 370,000 E- N EWS LET TE R S E AC H WE E K O N A R AN G E O F TO PI C S.

M O N DAY

MiNDFOOD Weekly Menu Planner

WE D N ES DAY

MiNDFOOD Health Update

TH U R S DAY

MiNDFOOD STYLE and Décor News

FR I DAY

MiNDFOOD News Round-Up

MiN D FOO D DAI LY R EC I PE

Our Food Director and online team produce a Daily Recipe newsletter which is also amplified across social media and the MiNDFOOD.com homepage.

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MiN D FOO D M E D IA KIT 2019

MiNDFOOD.comSmart Thinking content is produced across the MiNDFOOD media platforms throughout the day to offer readers a stimulating and interactive complement to the magazine. In addition to editorial, mindfood.com features a range of galleries, videos and podcasts. A rich media experience adds an extra dimension in bringing brands to the MiNDFOOD audience. Mindfood.com offers a mobile compatible site.

D I G ITAL R ATES MiN D FOO D.CO M

ADVERTISEMENT RATE

LEADERBOARD (ON HOMEPAGE OR SPECIFIC CATEGORY PAGE) $30 cpm

MREC (ON HOMEPAGE OR SPECIFIC CATEGORY PAGE) $30 cpm

SKINS (HOMEPAGE ONLY) $60 cpm

EDITORIAL POST $1,500

MiNDFOOD.com DEADLINESSame as print advertisements, please refer to page 8.

• Prices exclude GST. • Minimum 10,000 page impressions bookings.• url link through to nominated website.• Advertisement can be animated.

159,345AVE R AG E U N I Q U E B ROWS E R S

432,075PAG E VI EWS PE R M O NTH

2.71PAG ES PE R S ESS I O N

2.5minsAVE R AG E TI M E O N S ITE

Statistics from November 2016

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MiN D FOO D M E D IA KIT 2019

SOCIAL MEDIAMiNDFOOD manages a suite of highly dynamic and fast-growing social media platforms, used to drive traffic to mindfood.com and spotlight news relating to the core MiNDFOOD pillars. All staff at MiNDFOOD are involved across the range of social media platforms, bringing the best and most relevant content and showcasing client products, new information and updates. MiNDFOOD consumers are active participants and are engaged with content, commenting, liking and sharing with their own communities.

SOCIAL MEDIA RATE

FACEBOOK POST $1,500 + GST

INSTAGRAM POST $500 + GST

• Minimum $500 boost. • Deadlines – Material is required 2 weeks prior to activity being posted.

17.8KFO LLOWE R S

I N STAG R A M @mindfoodmag

Daily posts featuring photography from around the world, as well as

recipe images and inspirational quotes.

278KFO LLOWE R S

FAC EB O O K facebook.com/mindfoodmag

The MiNDFOOD Facebook page is a highly dynamic distributor of

content. Articles that go live on mindfood.com get posted on the

MiNDFOOD Facebook page.

3.1KFO LLOWE R S

PI NTER EST pinterest.com/mindfoodmag

Vision boards to inspire MiNDFOOD readers.

6.9KFO LLOWE R S

T W IT TER @mindfood_mag

Official tweets on the latest happenings at MiNDFOOD

magazine and website.

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MiN D FOO D M E D IA KIT 2019

iPADSWIPE YOUR WAY TO SMART THINKINGLaunched in 2012 and awarded the Best App two years running by the Apple Store, the MiNDFOOD app provides a platform that perfectly integrates MiNDFOOD content. In addition to editorial, the app is a media rich experience, with video, podcasts and galleries embedded throughout. There are opportunities for app sponsorship through integrated advertising campaigns.

2,485I SSU E D OWN LOADS PE R M O NTH

99,439TOTAL APP D OWN LOADS

iPAD RATES RATE

FULL PAGE ONLY $1,000 + GST

• Deadlines – Same as print deadlines, please refer to page 8.

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MiN D FOO D M E D IA KIT 2019

INTEGRATED CONTENTTH E MiN D FOO D C R E ATIVE TE AM PRO D U C ES E D ITO R IAL CO NTE NT, CAM PAI G N I MAG E RY, PAC K AG I N G , R EC I PE D E VE LO PM E NT AN D VI D EO CO NTE NT.

PH OTO S H OOTS

Art directed by MiNDFOOD, striking and beautiful shoots are created through close consultation with the client.

B E AUT Y C LU BOur Beauty Editor, Nicole Saunders, puts the best skincare, make-up and fragrances to the test, creating multi-platform, engaging content.

ADVE RTO R IAL C R E ATI O NThe MiNDFOOD integration team will work with clients to create branded editorial content across MiNDFOOD platforms.

R EC I PE D E VE LO PM E NT

MiNDFOOD is renowned for in-season, easy-to-make recipes curated by Food Director, Michelle McHugh.

VI D EO CO NTE NTMiNDFOOD works with a talented team of creative videographers to produce engaging content for multiple platforms.

D I G ITAL CO NTE NTOur Digital Team generates engaging, Smart Thinking content developed to brief, amplified across MiNDFOOD social networks.

E VE NTS

MiNDFOOD produces a range of fully integrated events for clients throughout the country – from reader dinners to intimate beauty launches. Hosted by Editor-in-Chief, Michael McHugh, or STYLE and Beauty Editor, Nicole Saunders, MiNDFOOD events attract highly engaged readers with high disposable incomes and varied interests. We offer clients a bespoke package, targeted and tailored for specific engagement and results.

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MiN D FOO D M E D IA KIT 2019

ADVERTORIALSMiNDFOOD creates bespoke solutions for clients and can create any style of advertorial to meet your campaign objectives. The look and feel can range from editorial to straight branding. Advertorials are a perfect way to integrate with a particular issue’s editorial to achieve cut through to the reader.

MiNDFOOD extraOur portfolio of advertisers brings you the best buys this month. The MiNDFOOD Extra page in the magazine is divided into sections. Each placement includes a product description, a product image and company website.

ADVERTORIAL RATES

Based on the equivalent size advertising rates (please refer to page 8) plus an additional fee for copy creation/editing and page design. POA.

• Deadlines – Advertorial deadlines are outlined on page 8..

MiNDFOOD PROMOTION

BeeBio’s range of anti-ageing products is a deliciously luxurious burst of freshness for your skin. Made using a collection of the finest natural ingredients – including 16+ (superior rating) medical-grade manuka honey, bee venom and pure royal jelly – the products are formulated with potent active botanicals, all sourced from New Zealand, to ensure the best results. A natural preservative, antibiotic,

antioxidant and moisturiser, medical-grade manuka honey is a powerful force in anti-ageing. A key component of the BeeBio range, manuka honey delivers results while improving the long-term health of your skin.

BeeBio’s range is about quality, not quantity, with the products chosen and developed with scientific care – exact ingredient quantities are used to ensure efficacy. This commitment to the best means that every product is genuinely special.

NEW FOR 2016BeeBio’s new Nectar V Shaping Serum is a powerful formulation of ingredients that are pure indulgence for your skin. The key component, manuka honey, is combined with New Zealand ponga fern; lemon, lime and rosewood oil; and grapeseed extract – all ideal for lifting and firming the skin and helping to contour the face and neck. Light and highly absorbent, the new Nectar V Shaping Serum works fast to reduce fine lines and wrinkles, leaving your skin looking radiant, smooth and toned. The special formulation has been developed to work wonderfully on the skin of the neck and upper chest. Launched in March, the Nectar V will be closely followed by a series of mud masks.

The quest for the nectar of youth has taken a delicious turn with the skincare range from BeeBio that fights the signs of ageing with manuka honey as its star ingredient.

THE SWEETEST THING

PRESERVATIONBeeBio’s new campaign images (opposite page) come courtesy of talented artist Blake Little, whose “Preservation” series saw models coated in honey. Original and eye-catching, the series reflects BeeBio’s ethos when it comes to skincare: preserving skin health and enhancing natural beauty.

MiNDFOOD EXTRA

RATE $1,200 + GST

• Deadlines – Advertorial deadlines are outlined on page 8..

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MiN D FOO D M E D IA KIT 2019

CUSTOM VIDEO CREATIONGenerating engaging, Smart Thinking content, which includes how-to material, from the source, Q&As and recipes. MiNDFOOD creates the content and the video, this can be pushed out through the MiNDFOOD channels and/or used by the client independently. MiNDFOOD channels include mindfood.com, Facebook, YouTube as well as our weekly e-newsletters (please refer to rates on page 11).

HOLLY WOOD FOREIGN PRESSThere are multiple opportunities where products can be seamlessly integrated into editorial content, both through the MiNDFOOD magazine and the MiNDFOOD digital and social multimedia platforms. For example:

MiNDFOOD is part of the Hollywood Foreign Press with our LA-based writer Michele Manalis, who since launch has written exclusively and interviewed the celebrities you see on the MiNDFOOD cover. MiNDFOOD not only interviews a range of celebrities each month but also videos them on MiNDFOOD TV. There is opportunity for clients to work alongside MiNDFOOD with these interviews.

R E AC H

7,344,066VI EWS

249,000S HAR ES

75026 December 2015

R E AC H

1,689,769VI EWS

40,000S HAR ES

8913 January 2016

R E AC H

169,383VI EWS

13,900S HAR ES

32 March 2016

CUSTOM VIDEO RATES

Please contact your account manager for rates, which are POA.

• Deadlines – TBA, dependent on activity, location etc.

M I N D FO O D C O O KI N G D E M O MiN D FO O D FRO M TH E SO U RC E MiNDFOOD HOLLY WOOD INTERVIEWS

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MiN D FOO D M E D IA KIT 2019

Recipes are created by MiNDFOOD’s Food Director and are triple tested. Recipes showcase the client’s products and inspire readers to engage with MiNDFOOD and the client’s brands. Recipes can be used independently of MiNDFOOD or the client can pay to feature the recipe in an issue of MiNDFOOD, on mindfood.com, in an E-newsletter and/or through the MiNDFOOD social media channels. Recipe development is POA. Clients can choose recipe only, or with images and accompanying video.

RECIPE DEVELOPMENT RATES

Please contact your account manager for rates, which are POA.

• Deadlines – TBA.

022 | mindfood.com

mindfood promotion

great grainsthese spanish-inspired arancini are a delicious way to enjoy new easy-to-prepare nutritious sunrice steamed rice, with the added benefits of the super grain,chia.

ArAncini – SpAniSh rice And chiA BAllSServes 2

250g packet of Sunrice Steamed rice & Chia

20g butter1 tbsp olive oil1 small brown onion, finely diced1 small clove garlic, crushed1 chorizo sausage¾ cup chicken stockpinch saffron fronds, plus extra for aioli¾ cup parmesan cheese4 baby mozzarella balls½ cup plain flour, plus extra for dusting2 eggs, beaten1¼ cups dry breadcrumbsolive oil cooking spray1 cup store-bought aiolispicy tomato sauce, to servebasil leaves, to servelemon wedges, to serve

Cook Sunrice Steamed Rice & Chia according to the instructions on the packet.

Heat butter and oil in a frying pan over medium heat. When butter has melted and is sizzling, add onion and cook for 3 minutes or until soft. Add garlic and cook for 1 minute. Remove skin from chorizo and break sausage into small pieces. Add sausage to the pan and cook for 1 minute. Add SunRice Steamed Rice & Chia. Stir until well combined and rice is coated with butter and oils.

Add stock, saffron and parmesan. Stir until rice mixture comes together. Allow to cool. Preheat oven to 180°C. Line a baking tray with baking paper. Dust mozzarella balls with flour and cover with rice mixture to form 4 arancini balls.

Place flour into a bowl. Whisk eggs in a shallow dish. Place breadcrumbs into a bowl. Lightly coat arancini balls with flour, roll in beaten egg and then www.Sunrice.com.Au

breadcrumbs. Place onto prepared tray.Spray with olive oil and bake for

15-20 minutes or until lightly golden and heated through.

To make saffron aioli, place saffron in a bowl with 1 tablespoon boiling water; let stand for 5 minutes. Add aioli and mix to combine. Serve arancini with aioli, spicy tomato sauce, basil leaves and lemon wedges.

Steamed rice joinS the Sunrice familyNew SunRice Steamed Rice is gently steamed to perfection delivering light, wholesome gluten-free grains with nothing artificial and endless possibilities for a quick, satisfying and nutritious meal.

Sunrice SteAmed ricehundreds of

grains. millions of possibilities. for the

full range of products visit sunrice .com.au/

products

KITCHENAID

VITAMIX SUNRICE

RECIPE DEVELOPMENT

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MiN D FOO D M E D IA KIT 2019

COMPETITIONSMiNDFOOD hosts a range of competitions each month featuring in the magazine and online. Competition entries average approximately 1300 per competition.

SU B S C LU B

Included in the magazine at the front of the book and also across a double page spread, as well as being included in all digital subscription marketing at mindfood.com and the MiNDFOOD e-newsletter.

I N BOX PR IZE

Promoted in the magazine on our Inbox page. The prize is awarded to our Letter of the Month.

PL AY & WI N

Promoted on a full page in the magazine, with an individual competition listing and entry mechanism hosted on mindfood.com and included in e-newsletters.

E- N EWS LET TE R S I G N - U P PR IZE

Included in the magazine at the front of the book and across all digital marketing to promote e-newsletter subscriptions. We promote monthly prizes to drive sign up.

PRODUCT PLACEMENTThere are multiple opportunities where products can be seamlessly integrated into editorial content both through the MiNDFOOD magazine and the MiNDFOOD digital and social multimedia platforms. For example:

Physical product placement can be implemented through numerous events, dinners and exhibitions. MiNDFOOD hosts a range of bespoke reader events and dinners, as well as being involved in and sponsoring exhibitions and events throughout the year. If you would like your products to be considered for inclusion in the MiNDFOOD gift bags. Please contact your account manager to discuss.

116 | mindfood.com

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Clockwise, from right: Kate Radburnd Vine Velvet Pinot Noir 2013 ($16.99) This soft, sweet wine is balanced by grainy tannins, with lovely silky lines of flavour and a bright finish. Oyster Bay Marlborough Pinot Noir 2014 ($24.99) Expect fragrant notes of violet and black cherry with an elegant and seductive texture. Tumbarumba Pinot Noir Cool Climate Series ($16) This light-bodied wine is silky and savoury with flavours of plums, nutmeg, cinnamon and toasty French oak. Fox by John Belsham Pinot Noir 2014 ($28) Fox has aromas of red roses and ripe cherries that unite with flavours of cocoa, Indian spices and berries. Georges Duboeuf Beaujolais-Villages ($19.99) Very aromatic with a red berry nose, this wine enjoys a fresh, fruity flavour. Seppelt Original Sparkling Shiraz ($29.99) Aromas of mulberry, blue fruits and rhubarb crumble combine with spiced pears and a lifted floral nose. The palate is a fine sparkling bead combined with juicy red fruits and spice. Taylors Estate Shiraz ($18.50) This wine has a seductive, lifted aroma characterised by plum, blackcurrant and dark cherry fruits along with subtle chocolate and a touch of oak derived spice. Rich, luscious and round.

Think that red wine should only be consumed around the fire in winter? You’ll change your mind when you try these delicious chilled drops.

Chilled Out

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mindfood.com Read tips on how to chill red wine and what foods to pair with it. KEYWORDs: Chilled, Red, Wines

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• Monthly wine page• Competitions• Fitness shoots• Book Club page• Smart Thinker• In fashion and beauty shoots• Wine matching with recipes• Brand mentions in recipe ingredient lists• The MiNDFOOD Smart Thinking pages

at the beginning of each chapter

LET TE R O F TH E M O NTHI subscribe to MiNDFOOD and absolutely love when it arrives in the mail – cue bath, candle and wine, and it’s time to relax with my mag (especially appreciated during the uni semester). I was wondering, however, if it is necessary to have it sent in plastic? I understand there may be many factors that play into the plastic choice, but maybe there’s a way of using recycled envelopes? If not, I hope that all the other subscribers are avid soft plastics recyclers like myself – maybe leave a message on the plastic to remind people it’s an option.

Still, thank you for producing a magazine that is engaging! I really do appreciate it. Abbie

INBOXSomething you read in MiNDFOOD got you thinking? We’d love to hear your thoughts, suggestions and views. You can email us at [email protected]

A SAD STORYIn the March edition you published an article titled ‘A Life Torn Apart By Drugs’. I cannot see whether Angus Milton is the writer’s actual name or if this is a pseudonym. If this truly is his name, I am dismayed at the lack of privacy shown to the brother in this article. The drug addict is named, and so is his location, his partner and his daughter. Does this man not have any rights to privacy?

I also found the writer of the article ignorant and arrogant with how he dealt with his brother. It is apparent that he has done no research on how to deal with someone who has a drug addiction, but rather the writer has gone to Thailand thinking he is the knight in shining armour. Please clarify if this is Tim’s actual name.Jane

Note from the editor:Angus Milton is a pseudonym, we did clarify this on the layout. We worked with the writer for over six months with this story, and all names have been changed in the article. Also, much of the original story has not been run due to the sensitive nature of what the author found when he tracked down his brother. In the My Story feature, it is one person’s view of something that has happened to them in life. I respect the author’s decision to tell his story and I hope it will open up conversation around drug-taking and what can happen to those who are caught up in it.Michael

SIMPLE SUGGESTIONFirst of all, I have been a huge fan of the magazine since you first started! I love your ethos, content and layout. That’s why I thought I’d email with a little suggestion. The idea occurred to me as I was painstakingly entering

PR IZE OF TH E MONTHOur Letter of the Month wins a great book pack from Pan Macmillan Australia, valued at $119.96.

WIN

The March issue inspired plenty of feedback, and we love to hear how the magazine gets our readers thinking.

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the Give A Little web page, hyphen by hyphen, at the end of the ‘Following in the Family Footsteps’ article in the Jan/Feb issue. Normally I would have found this too hard, but I was so impressed by the multi-generational effort that I did type it out. But I do have to say that it would be so much easier to just have QR code to scan at the end of any article that provides a website for more information.Saku

SCRUMPTIOUS CHEESECAKEI love a good cheesecake and am always looking for new recipes to try. The Ricotta & Chocolate Baked Cheesecake with Roasted Grapes in the March issue worked a treat for my daughter’s birthday dinner. Next time I will need to make two!Simone

CONNECT & SUPPORTI just wanted to say how much I enjoyed reading ‘Wisdom of the Ages’ by Cynthia Hickman in your Jan/Feb edition. I found the suggestions she made about connecting to my true inner self very supportive. I can, at times, become overwhelmed by the level of disconnect in the world and her article has reminded me to always go inward first – therein solidifying my foundation in love, which makes moving through life without fear more possible. Thank you very much for such thought-provoking and ‘heart-full’ content. Lisa

WI N N E R S AR E C R U I S E R SI’ve just returned from the amazing cruise I won from MiNDFOOD. Of the other passengers, two were the co-owners of Intrepid! By the end of the trip everyone knew how we won the trip, and the other travellers were enthralled by the MiNDFOOD stories we related. Thank you so much! We gained memories of a lifetime, new friends – and even a tan!Liz

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