M E D I A K I T 2 0 1 9

Print, website, social media, event, L’Officiel creates stories to deliver the real marketing experience.

IntroductionSince 1921, L’Officiel is the leader of luxury lifestyle media network for both women and men. Today L’Officiel stands for a global voice for the lifestyle culture, combining data, technology and storytelling to connect brands to the widest and best targeted premium audience.L’Officiel & L’Officiel Hommes is a global andmultichannel network producing over 40K uniquecontents per year and reaching 14M users aroundthe world through multiple channels.

Key Facts

FRANCE / BRAZIL / ITALY / HOLLAND / SWITZERLAND / USAMEXICO / ST BARTH / GERMANY / LATVIA / LITHUANIA / POLANDRUSSIA / SPAIN / UKRAINE / CHINA / ARGENTINA / KAZAKHSTANSOUTH KOREA / LEBANON / MIDDLE EAST / MOROCCO / TURKEYINDIA / INDONESIA / MALAYSIA / THAILAND / VIETNAMAUSTRALIA / JAPAN / UK / SOUTH AFRICA / MONACO

International countries

Direct countries

Licenses

Porspect countries

Titles distributedin 28 countries

Fashion archivessince 1921

Printed magazinesevery month in 17

languages

Followers on social media2.7M UV (monthly)7.5M PV (monthly)

Readersper month

60

500K

2M

7.6M

8.5M

L’Officiel ArabiaCHALK Media and Jalou Media Group are proud to announce their partnership.The growth of the Middle Eastern Fashion and Luxury market has led Jalou Media Group to revive its presence in the Middle East through a strategic partnership with CHALK Media launching L’Officiel Arabia as a new media in the region, reaching both Arabic and non Arabic speaking women with a flair for high end fashion.

In October 2018, L’Officiel Arabia will join the digital network of L’Officiel with lofficielarabia.com before releasing the print edition in February 2019.

A combined English & Arabic issues (10 issues per year), the magazine will be distributed throughout Middle East, with an editorial mix of locally produced contents and syndication of original content produced by L’Officiel Paris and other international editions.

L’Officiel Arabia Launching Calendar

Launch of Digital Platform

and Social Medias

OCTOBER 2018

Full roll out of L’Officiel Arabia

10 issues per year

FEBRUARY 2019

Launch of L’Officiel Hommes Arabia2 issues per year(April / October)

APRIL 2019

Launch of L’Officiel Art Arabia

issue per year(November)

NOVEMBER 2019

L’Officiel Kids&

Shopping Guide

2020

L’Officiel Arabia will be part of the global and multichannel network targeting Arabic speaking and non-Arabic speaking women with exclusive luxury lifestyle and fashion contents.Combining data, technology and storytelling, L’Officiel Arabia will connect brands to the best targeted premium audience.

Ecosystem

PrintDigitalSocial media

OUR READERS ARE...

READERSHIP

DISTRIBUTIONEducatedFashion-ConsciousInternationalWell-TraveledDigitally-ProficientSelf-ConfidentBeauty-ConsciousEconomically-Advantaged

PUBLICATION FREQUENCYMonthly

PRINT RUN37’000

LAUNGUAGEEnglish / Arab edition

GEOGRAPHY

UAE - 15000Bahrain - 2000Kuwait - 6000Oman - 2000Saudi Arabia - 12000

Selectivefive stars hotels, spas and airports Priority Visual MerchandisingPartnership witb key events across the region.

L’Officiel ArabiaPrint Audience

DIGITAL CONTENT

DIGITAL AUDIENCE * CORE VERTICALS

L’Officiel Arabia website and digital assets will be launched on October 1st 2018 and will benefit from L’Officiel’s international multi-media platform, which allows editors to select content from a shared pool of posts drawn from it’s global digital editions. Hosted on a private cloud utilizing patented technology, regional editions have access to real-time content from around the world, creating a mix of both unique and attributed assets for a truly global perspective.

GenderFemale 55%Male 45%

Age18-24 27.5%25-34 33.5%35-44 15.5%45-54 12.5%55-64 5.5%65+ 5.5%

*Forecast based on lofficiel.com network audience

FashionArtMen’sMusicBeautyFilm & TVCultureTravel & LivingWellness

L’Officiel ArabiaDigital Launch

Global Back-endAn unseen back-office offers to each country the possibility to share and multiply the content and productions via a common cloud. More than 400 journalists and contributors feed every day L’Officiel Cloud with highly qualitatuve lifestyle contents.

Journalists

400THE STRENGTH OF A NETWORK OF GLOBAL REPORTERS, EXPERTS IN FASHION, WOMEN & MEN, ART & DESIGN, FOOD, JEWELLERY, WATCHES, HOTELS, BEAUTY…

Content SyndicationA unique hub of high quality contents

Each country can browse the Cloud, with dedicated search tools, by key word, sector, type of content, country or contributor. All lifestyle content of the highest quality will be available to import on the local website, pre-translated, designed according to the layout of the website and to the content type.

Content Syndication

Many types of contents will always be available:

ARTICLES, INTERVIEWS, DIAPORAMAS, VIDEOS, LIVE CONTENTS, THANKS TO OUR GLOBAL TEAMS, WE ARE ABLE TO DELIVER CONTENTS IN DIFFERENT FORMATS, GUARANTEEING THE TOP QUALITY OF EACH OF THESE CONTENTS.

Client Solution

The L’Officiel global network provides clients with a unique opportunity to scale content and media for strategic storytelling and vast reach in the Middle East and beyond. L’Officiel responds directly to client needs and goals by creating custom programs to build brand solutions and ROI across multimedia platforms.

• BRANDED CONTENT(Video production, Cover full look, Cover product placement, Full look photoshoot, Product integration, Interviews, etc.)

• ADVERTORIALS(Content creation using brand guidelines, images, copy content, content alignment)

• NATIVE DIGITAL CONTENT PRODUCTION

• HIGH IMPACT AND DISPLAY ADVERTISING PACKAGES

• PRINT ADVERTISING PROGRAMS

• EVENTS

Published monthly, the print edition of L’Officiel Arabia will present its first issue as a new launch manifesto in November 2018.The print issue will feature the best in contemporary fashion, art and culture, integrated digitally with the website, providing global coverage with access to L’Officiel’s international network of publications.

2019 Calendar & Rates

#March 100% Fashion, «How to dress»

#April Easy to wear, Fashion and Accessories report

#May Body issue, Beauty focus

#June Travel issue, Summer fashion

#July / August Reboot issue, new season fashion

#September 100% Fashion

#October Retail Issue, 100% Accessories

#November Business issue

#December Super Luxe issue, Luxury and jewelry report

Position

REVERSE FRONT COVER GATEFOLD DPSINSIDE FRONT COVER SPREADOBCDPS1DPS2DPS3DPS4DPS5DPS6-10DPSIBCOPPOSITE CONTENTS 1OPPOSITE CONTENTS 2OPPOSITE FLANNEL 1OPPOSITE FLANNEL 2OPPOSITE EDITOR’S LETTERROP

USD

44 00040 00030 00036 00034 00032 00030 00028 00025 00020 00015 00012 50012 50012 50012 50012 50010 000

SizesSINGLE PAGEBleed 234x307 mmTrim 224x297 mm

DOUBLE PAGEBleed 458x307 mmTrim 448x297 mm

Advertising Formats

Skinpage Interstitiel

Billboard Slider

Advertising Formats

Central banner

Half page

Pavé

Inboard

Inread

PUBLISHER Chalk Media

EDITORIAL editor@lofficielarabia.com

ADVERTISING sales@lofficielarabia.com

Sales DirectorSidharth Saigal+971 50 9456911sidharth.saigal@chalkmediame.com

The ways of travel luxury

Contacts