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Page 1: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

MEDIA KIT 2019

Page 2: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

Everything we do is set out to inspire our discerning audiences. We do this by portraying life at its most beautiful and extraordinary. Whether it be through intimate stories about remarkable people, our experts’ opinions on refined living or cultural enrichment,

or presenting trends as they happen, Indonesia Tatler is opening up a world of possibilities.

INSPIRATIONWe awake people’s imaginations with unexpected stories

and through celebrating life at its most beautiful and extraordinary

ACCESSWe give our discerning audiences an intimate perspective

on the prestigious world of luxury living and connect them to the people within it

AUTHORITYWe enrich people’s lives through intimate stories about remarkable people, our experts’ opinion on refined living, and presenting trends as they happen

#WEAREINDONESIATATLER

OUR BRAND PROMISE

Page 3: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

ONE BRAND – MUlTI-PlATfORM APPROAch

Print Magazine

Instagram

eNewsletter

TwitterWebsite

Digital Magazine

Events

facebook

Youtube

700,000 TOTAL AUDIENCE REACH

Page 4: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

AUDIENCE CORE PROFILE

lEADING lIfESTYlE MEDIA BRAND

300,000Monthly Online Visitors

Source: Indonesia Tatler Reader Survey,

Google Analytics December 2018

Print

37.5 yrs old

Online

29.5yrs old

Average Age

Online

female53%Male 47%

Print

female 55%Male 45%

Gender

20,000Email Subscribers

225,000Print Readership

1,000,000Monthly Online Pageviews

Page 5: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

500 lIST The definitive guide to the movers and shakers in Indonesia society

ASIA’S ElIGIBlE BAchElORS The top 50 eligible gents from around the region

GENERATION T lISTIndonesia’s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents

ASIA’S TOP 50 TEch STARSThe tech scene’s top 50 rising players aged 40 and under

INflUENcER NETWORK

P O W E R F U L R E A D E R S H I P

cEO/chairman18%

GM/Vice-President 18%

Department head/Director 19%

Owner/Partner 13%

Professional (doctor, lawyer..) 12%

Others 20%

Occupation:

average round trips by air per year

8

Frequent Travelers

own a second/third property or holiday home

41%

Multiple Property Owner

of Tatler readers own financial products and

investments* (Avg numbers of products/investments

owned: 3)

89%

LuxuryAssets

intend to make an investment purchase in

the next 12 month (Art or Antiques/collectible Wine/

Property/Boat)

73%

Avid Investors

Google Analytics December 2018Source: Indonesia Tatler Reader Survey

Page 6: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

“Tatler always has experts writing for them. Real

people.”

Asia Tatler Reader Survey

“You know that if it’s in Tatler, it’s the best.”

Asia Tatler Reader Survey

cONTENT cREATOR

WEllNESS

cARS

Page 7: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

TATlER PlATfORMS

Page 8: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

PRINT

TATlER PlATfORMS

CIRCULATION:

45,000CIRCULATION BREAkDOWN:4,650 Subscriptions8,900 five-star hotels & restaurants7,600 News stands/bookstores in 7 cities4,060 Special promotions & events12,890 VVIP & Ambassadors2,300 Advertiser/Ad Agencies3,400 Airport lounge Jakarta, Surabaya & Bali1,200 In-flight service45,000 Total distribution

GENDER: 55% female, 45% Male AGE:Average age: 37.55% Under 25 23% 25 – 34 21% 35 – 44 32% 45 – 54 19% 55 or above

READERHIP LOYALITY: 6yrs Avg

READERSHIP:5 avg number of times an issue is picked up1.2 hrs avg time each issue is read

AD AFFINITY: 90% of readers pay attention to the ads45% confirm they find the ads affecting their brand choice

225,000MONTHLY READERSHIP

*Others include: restaurants and cafés Source: Indonesia Tatler Reader Survey

Page 9: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

TATlER PlATfORMS

BRAND EXTENSIONS

PRINT

The annual publication is the authority for fine dining in the region since 1984, bringing you unbiased expert reviews and celebrating the best in culinary experiences. It is the perfect complement to Indonesia Tatler.com/Dining.

FEBRUARY

Generation T is a list of high-achievers and promising individuals in any field, all of whom are below the age of 40 during the selection process, that highlights personal and professional growth, empowers meaningful connections, and celebrates achievement. Generation T extends to hong Kong, china, Singapore, Malaysia, the Philippines, Taiwan, Thailand and here in Indonesia.

JUNE

Page 10: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

TATlER PlATfORMS

Page 11: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

TATlER PlATfORMS

GENDER

53% female

47% Male

NEW VS RETURNING VISITORS

60% New

40% Returning

MOBILE VS DESkTOP

45% Desktop

55% Mobile (incl tablet)

AUDIENCE PROFILE

29.5 Average age

21.39% 18-24

40.62% 25-34

15.43% 35-44

11.64% 45-54

10.38% 55+

MONTHLY VISITORS

300,000MONTHLY PAGE VIEWS

1,000,000NEWSLETTER DATABASE

20,000

SEARCH TRAFFIC SOURCE

40% Organic Search

30% Direct

5% Others

20% Social

5% Referral

ONlINE

Google Analytics December 2018Source: Indonesia Tatler Reader Survey

Page 12: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

TATlER PlATfORMS

FACEBOOK

20,145INDONESIA TATLER

INSTAGRAM

50,008 INDONESIA TATLER

TWITTER

10,361 INDONESIA TATLER

YOUTUBE

2,175 INDONESIA TATLER

Daily updates on the world of luxury lifestyle via our social media platforms

SOcIAl MEDIA

Page 13: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

TATlER PlATfORMS

Page 14: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most anticipated annual events on the social calendar. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in hong Kong, as well as in china, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

GEN.T JUNE 2019The who’s who of young Indonesia is brought together at this summer party which celebrates the city’s future leaders. The event marks the annual launch of the Generation T list – Indonesia society’s 50 most promising young leaders.

TATlER PlATfORMS

flAGShIP ANNUAl EVENTS

EVENTS

Page 15: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

ENGAGE WITh OUR AUDIENcE

TATlER PlATfORMS

EVENTS

EVENT PARTNERSHIPSWe support corporate social responsibility initiatives, fairs and conferences, sporting events, food & wine shows, fashion showcases and product launches.

- Pansophia’s holiday charity Workshop- Travel, fashion, And More: lots To Bid On At The Indonesia Tatler Ball 2018 Auctions- Indonesia Tatler hosts Stellarissa x Epajewel Trunk Show- Galeri hadiprana x Maria lukito foundation: Galeri hadiprana’s 56th Anniversary

CONCEPTUAL MARkETING EVENTSWe team up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways.

- Inside healthy cooking class with chef Gilles Marx at St. Regis Jakarta- Bank Mandiri’s Art Stage Pre-Reception Dinner Party- Indonesia Tatler x Young living “Yogathering”

CROSS-MARkETING PARTNERSHIPSWe join forces with existing partners to bring unique reader engagement opportunities to our audience.

- fintech festival (fINfEST) 2018 “how Technology Drives the financial Industry”

Page 16: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

from the printed word to the moving image, we take an integrated, multi-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand.

PRINT VIDEO &PHOTOGRAPHY

SEO(WEBSITE)

EMAIL(EDM)

MOBILE (SMARTPHONE,

TABLET)

SOCIAL(FACEBOOk, IG,

TW, & YOUTUBE)

BRAND

OBJECTIVES

CONTENT

STRATEGY

CREATION

cONTENT STUDIO

BRANDS WE WORk WITH

ROLEx

MOET & CHANDON

VAN CLEEF & ARPELS

HEWLETT-PACkARD

CLE DE PEAU BEAUTE

HUBLOT

FLExFORM

VALENTINO

BANk MANDIRI

BMW

CARTIER

MINOTTI

AUDEMARS PIGUET

PATEk PHILIPPE

BANk BNI

SAINT LAURENT

WEGO

FENDI

TOTO

BVLGARI

BALENCIAGA

GUCCI

LA MER

MERCEDEZ-BENZ

HERMES

CHOPARD

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Editorial 2019MONTH THEME CONTENT

Jan 2019

Feb 2019

Mar 2019

Apr 2019

May 2019

Jun 2019

Jul 2019

Aug 2019

Sep 2019

Oct 2019

Nov 2019

Dec 2019

Power People/Culture

Valentine/Friendship

Spring/Summer Fashion & Philanthropy

Beauty/Technology

The Women's Issue

Gen.T/Idul Fitri

The Men's Issue/Summer/Craft

Independence Day

Fall/Winter Fashion

Homes and Living

The Anniversary Issue

Festive Food and Dining

Profiles on influential people, culture & tradition, travel

Gifts, wining / dining, getaways

Fashion focus, on spring/summer collections, Philanthropy

Beauty, health, tech disruptors, education

Mother’s Day, Female Icons

Gen.T, Idul Fitri, Food & Travel

Cars, technology, gadgets,weddings, summer vacation in Bali

Independence-Top Young Achievers, Indonesia’s Power Celebrity

Fashion focus on fall/winter collections

Luxury properties, interiors, exteriors, pools, kitchen

Our biggest issue of the year with focus on local lead stories and

other Indonesian content

Events, wining and dining

2019 ThEMES & BOOKING DEADlINES

ADVERTISING

Book

ing &

Mat

eria

l

D

eadl

ines

2019

ISSUE BOOKING DEADLINE MATERIAL DEADLINE

Jan 2019 Nov 20, 2018 Dec 7, 2018

Feb 2019 Jan 4, 2019 Jan 11, 2019

Mar 2019 Feb 1, 2019 Feb 8, 2019

April 2019 Mar 1, 2019 Mar 8, 2019

May 2019 Mar 29, 2019 Apr 5, 2019

June 2019 May 3, 2019 May 10, 2019

July 2019 May 8, 2019 May 15, 2019

Aug 2019 Jun 28, 2019 Jul 5, 2019

Sept 2019 Aug 2, 2019 Aug 8, 2019

Oct 2019 Aug 30, 2019 Sept 6, 2019

Nov 2019 Oct 1, 2019 Oct 8, 2019

Dec 2019 Nov 1, 2019 Nov 8, 2019

MARCH 2017

L I F E . E X T R A O R D I N A R Y

OUT OF AFRICA

THE MAGIC OFMOZAMBIQUE

ALL THAT GLITTERS

JEWELLERY, STYLE, FAMOUS FACES AND MUCH MORE!

THE DELECTABLE

RALINE SHAH

ON LIVING LIFE

IN THE NOW

8 995152 301087

0 4RP.85.000

March 2017

SEIZE THE DAY

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TATlER PlATfORMS

Page 19: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

ADVERTISING

PRINT RATE cARD

One full Page full colour Regular

Double-Page Spread (Ifc DPS)

Double-Page Spread (Before contents)

Double-Page Spread (ROP)

Single Premium Page:

- Single Page facing Around Asia

- Single Page facing contents 1, 2, 3

- Single Page facing Business Masthead and Editorial Masthead

- Single Page facing Editor’s Note and Behind The Scenes

- Single Page facing contributors and The Great Debate

- Single Page facing concierge

- Single Page within faces

Inside Back cover

Outside Back cover

Advertorial (full Page)

Gatefold

ADVERTISING RATES (in USD)

USD 5,900

USD 16,250

USD 15,000

USD 11,600

USD 7,600

USD 7,600

USD 7,600

USD 6,800

USD 6,800

USD 6,800

USD 6,700

USD 6,800

USD 12,600

USD 7,350

USD 25,500

MAGAZINE SIZE MEASUREMENT IN MM (W X H)

SIZEfull PageDouble Page Spreadfront cover Reverse Gatefold

TRIM230 x 305mm456 x 305mm456* x 305mm

BLEED**236 x 311mm462 x 311mm 462* x 311mm

GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - fixed position: 20% loading - Page facing editorial: 15% loading.

NON-STANDARD ADVERTISING Rates quoted are for basic process colours (cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

BOOkING DEADLINE Six weeks preceding the month of publication.

CLOSING DEADLINE for non-prime position, closing date for all material is the first day of the month preceding the month of publication.

CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.

For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected]

Page 20: MEDIA KIT 2019 - tatlerasia.com · MEDIA KIT 2019. Everything we do is ... SOcIAl MEDIA. TATlER PlATfORMS. TATLER BALL NOVEMBER 2019 The Tatler Ball has always been one of the most

AD TYPES HOMEPAGE + RUN-OF-SITE (EXclUDE SPONSORED SEcTIONS)

DESkTOPcrazy Ad (980 x 400) (homepage)half Page Ad (300 x 600) (All Pages)leaderboard (980 x 90) (All Pages) lREc (300 x 250) (All Pages) Skinner (180 x 1000 on each side) (All Pages) head Banner (1140 x 400) (All Pages) Skinner + head Banner (180 x 1000 + 1140 x 400) (All Pages)Special creative

MOBILETakeover Banner (homepage) (640 x 1140, safe zone 640 x 832) Expandable floating Banner (homepage) (750 x 350 (Expanded) to 750 x 90 (collapsed)) In-Scroll lREc (Inner Pages) (300 x 250) In-Scroll full Page (Inner Pages) (750 x 1118)Interstitial (homepage) (300 x 250) Special creative

EMAIL MARkETING1 Page Exclusive Endorsed EDMEDM Banner

Please contact our sales representatives

Please contact our sales representatives

ADVERTISING

USD 2,858

USD 5,715

USD 4,643

USD 4,643

USD 6,215

USD 8.700

USD 8.700

USD 3,286

USD 3,215

USD 2,500USD 3,572

USD 1,715

USD 2,145USD 1,325

DIGITAl RATE cARD

For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected]

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AD TYPES HOMEPAGE + RUN-OF-SITE (EXclUDE SPONSORED SEcTIONS)

CUSTOMISED CONTENT PACkAGESNative PackageAn advertorial feature whereby the client submits their press release and photos, but our editorial team maintains the creative control, keeping in the voice of the brand* Include 2 days homepage carousel Exposure* A write-up of up to 600 words + up to 3 photos* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature

Brand Story PackageAn advertorial feature whereby our editorial team will come up with a tailored write-up based on materials provided by the client and editor’s research, which can be also gathered from an interview, or coverage on the spot, or reviewing a product or service* Include 2 days homepage carousel Exposure* A write-up of up to 1,200 words + up to 6 photos* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature

Event coverage PackageAn advertorial feature that will publish a photo gallery and brief description of an event* Include 2 days homepage carousel Exposure* Brief description + photo gallery* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature

Editor’s Picks Packagehighlighting a product with a brief description including the price, with homepage exposure* Include homepage Exposure for 1 week* Include brief description + 1 photo* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story

DIGITAl RATE cARD

USD 2,000

USD 2,786

USD 1,786

USD 1,429

ADVERTISING

For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected]

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AD TYPESHOMEPAGE + RUN-OF-SITE

(EXclUDE SPONSORED SEcTIONS)

CUSTOMISED CONTENT PACkAGESlisticle PackageAn article that takes a form of a numbered list as its thematic structure, mentioning the brand (sharing with other brands)* Include 2 days homepage carousel Exposure* listicle + mentioning the brand with 1 photo* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature

Video Advertorial PackageThe video advertorial package is a bespoke video solution for the client’s brief* Include 2 days homepage carousel Exposure* Basic video shoot + editing (talent cost not included)* A write-up of up to 300 words* 1 facebook Post, 1 Twitter Post, 1 Instagram Post, 1 Instagram Story* E-Newsletter feature

Social Media:- facebook Post- Twitter Post- Instagram Post- Instagram Story- Social Media Package 1 (1 topic) (1x facebook post, 1x tweet, 1x Instagram post, 1x Instagram story)- Social Media Package 2 (3 topics) (3x facebook post, 3x tweet, 3x Instagram post, 3x Instagram story)

Special creative:- Augmented Reality (AR) Advertisement, Microsite and Product Seeding Please contact our sales representatives

DIGITAl RATE cARD

USD 196 USD 196 USD 286 USD 179 USD 679 USD 1,714

USD 1,325

USD 2,858

ADVERTISING

DIGITAl RATE cARD

For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected]

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www.mobiliarigroup.com

Mobiliari groupE-Trade building lt.8-9, Jl. Kh Wahid hasyim 55, Menteng – Jakarta Pusat, (10350),

IndonesiaT. 62.21.3190.6838 f. 62.21.3190.6839

JULITA CHANDRAcommercial Director

T: +62811 392 102 E: [email protected]

DEWI IRMADigital Director

T: +62 818 0644 5900 E: [email protected]

ERNI MADJIDcommercial coordinator

T: +62 812 8102 1819 E: [email protected]

FIONNA CHRYSANTI corporate Secretary

T: +62 838 8628 333 E: [email protected]

Indonesia’s head Office contact:

cONTAcT US