media kit 2019 - welcome to the globe media group · media kit 2019. 899,000 average weekday...

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THEEBOLG

ANDMAIL

FRIDAY, AUGUST 31, 2018 | GLOBEANDMAIL.COM

Key card to the new Tesla Model 3 finally inhand, this is not what we were expecting.The car is a $102,600 lightning bolt, a far cryfrom affordable electric car that was an-

nounced 21⁄2 years ago.Hype was off the charts in March, 2016, in Haw-

thorne, Calif., as Tesla CEO Elon Musk unveiled theModel 3.He called it the final step inhismaster plan.The crowd’s weird, reverent euphoria was some-thing no other auto-industry CEO could inspire.The Model 3 was to be an affordable, mass-mar-

ket, long-range electric car, a product to disrupt acentury-old industry.“You will not be able to buy a better car for

$35,000, or even close, even if you get no options,”Musk told the crowd.More than 400,000 people put down US$1,000

deposits for theModel 3.It’s beenmore than two years since the company

tookthosefirstdepositsandtheUS$35,000Teslastillisn’t here.Making cars, it turns out, is really hard. In 2017,

Tesla ran into what Musk called “production hell.”The well-documented problems with manufactur-ing at the California factory – and its adjoining tentthathousesa secondproduction line–meant theaf-fordable, mass-market Tesla would be delayed.Build-quality issues were a major concern on earlycars.Today, on Tesla’s Canadian Model 3 page, you’ll

find the notice: “Standard battery available in 5-8months.” That line refers to the affordable,US$35,000 model – which will start at $45,600 inCanada. (You can debate if that qualifies as afforda-ble ornot.) The five-to-eight-monthestimate is onlyfor customers who put down early deposits. If youordernow,dependingonhowproduction increases,youmay get an entry-level Model 3 in 2019 or 2020.“Shipping min cost Model 3 right away [would]

cause Tesla to lose money & die,” Musk wrote onTwitter earlier this year.Only the long-rangebatteryversion is available to

order now, at a price of $64,100 and up.At the end of the second quarter, only 28,386

Model 3s had been delivered, while 420,000 peoplewere still waiting. Canadian deliveries of the long-rangeModel 3 began inMay.All automakers try to up-sell after attracting peo-

ple into showrooms. Few buyers purchase the basemodel, but with other automakers, it is at least pos-sible to get one.

TESLA, D8

The latest Tesla Model 3 is not the industry-disrupting vehicle promised by the company’s CEO Elon Musk back in 2016.What it is, though, is a well-built, speedy, great-handling car that, despite having a spartan interior, is an exciting machine.

We’re still waitingfor the ‘affordable’

Tesla Model 3Meanwhile, the $84,000-and-up version has arrived

and it might be the best-handling electric car ever produced

MATT BUBBERS

ROAD TEST

Tesla Model 3 PerformanceBASE PRICE/AS TESTED: $84,800/$102,600

Engine/range: Dual-motor electric/499 kilometres(EPA-rated)Drive: All-wheelAlternative: 2018 Jaguar I-Pace, Audi E-Tron (2019),Porsche Taycan (2020)

Jeep’s top off-roader putto the test on the trailthat inspired its name

D4

Taking aWrangler onthe Rubicon

The #1 national news brandis your connection to

Canada’s most influentialand responsive audience.

Media Kit 2019

899,000average weekday readers

1,666,000average weekend readers

National Edition

Vividata Spring 2019 Study, Total Readers, National

Canada’s leading news brand(Print + Digital)

6.7 million

5.1 million

5.2 million

We deliver more of these readers than The Star or The Post, every week

The choice of all incomes

$200k+Index 165

62% < $100k

Index 91

29% $100-199k

Index 110

9%

65% more likely to have a HHI $200K+

19% more likely tohave a HHI $100k+

Average of $174,797 in investable assets

35% more likely to contribute $10k+ in RRSPs

46% more likely to have investable assets of $1M

39% more likely to have investable assets of $500K+

59% more likely to own a home valued at $2MSpent $17 billion on home

renos in past 2 years

76% search for 55% purchase

23% recommend a product brand or service after seeing an ad.

$66 billion spent on current vehicles

51% more likely to own a premium or luxury vehicle

77% more likely to be Senior Managers or Owners

38% more likely to be BDMs

Took 1.7 million business trips3.9 million vacations in Canada last year.

2.9 million internationally.

$21 Billion of business purchase influence

2X more likely to be involved in business purchases $100K+

YOUR GLOBE ADVANTAGEThe choice of all ages

Under 35

37%50 - 64

23%

35 - 49

19%65+

21%

National MEDIA KIT Q2 2019 / 2

Heavily influenced on a daily basis by Sophi – our proprietary audience metrics system, every edition of our newspaper delivers vital, authoritative and compelling news, business and lifestyle coverage.

NEWS Each day, we deliver a richly visual and highly engaging mix of international, national, regional news – with dedicated Toronto and B.C. pages – along with lifestyle content.

THE WEEKDAY EXPERIENCE

DRIVE Featuring a bold new visual design and delivering our engaging balance of technology, new drives and road tests.

REAL ESTATE Now across Canada, we explore national and local stories and trends, with new coverage of home decor, design and architecture, along with financial advice.

BUSINESS AND SPORTS Now reengineered to enhance our position as the pinnacle of Canadian business journalism. On weekdays, we integrate Canada’s best Sports coverage, ensuring we remain the premier choice to reach Canada’s influencers.

LIFE & ARTS Our vibrant lifestyle coverage has a new home, in the news section and featuring themed content, every day.

Monday: Health and Wellness Tuesday: Parenting and Relationships Wednesday: Travel Thursday: Arts and Events

FILM FRIDAY: Film Reviews

FridayMonday - Friday


WEEKDAY ADVERTISING INFORMATION

News Monday - Friday All Editions

Camera Ready Booking/Material 2 business days prior @ 4:30 pm

Pubset Booking/Material 3 business days prior @ 4:30 pm

Life & Arts

Monday Health & WellnessTuesday Parenting & RelationshipsWednesday Travel Thursday Arts & Events

Metro National Ntlxto

Friday Film Friday


0.8093 in

Business Monday – Friday National Camera Ready Booking/Material 2 business days prior @ 4:30pm

Pubset Booking/Material 3 business days prior @ 4:30pmSports Monday - Friday


Careers Mon, Wed, Fri, SatCentral National

Camera Ready Booking/Material 2 business days prior @ 2:00pm

Pubset Booking/Material 3 business days prior @ 2:00pm

0.8093 in

Drive Friday Metro

Pubset Booking/Material Monday @ 12 noon

Camera Ready Booking Monday @ 2:00pm

Camera Ready Material Tuesday @ 12 noon0.8093 in

RealEstate Friday

Metro

NTLxto

NTLxms

Pubset Booking/Material Monday @ 12 noon

Camera Ready Booking Monday @ 4:00pm

Camera Ready Material Tuesday @ 12 noon

NATIONAL All Canadian, US and overseas distributionMETRO All of Ontario, excluding Ottawa and Ottawa Valley areaCENTRAL Ontario and QuebecOTT/QUE Ottawa area and Quebec

WEST Manitoba, Saskatchewan, Alberta and British ColumbiaNTLxto National excluding Metro editionNTLxms National excluding Manitoba and Saskatchewan

Please note: all deadlines are eastern standard time | doubletruck – add 2 business days to existing camera ready deadlines

For creative options GlobeLink.ca/newspaper-advertising-gallery


Report on Business Sports

Arts & Books

Opinion

Arts expands into a dedicated section and continues our diverse portfolio of Canadian Art, from theatre and film to

architecture and culture, with Canada’s largest pool of arts reviewers.

News, Report on Business and Sports become standalone sections, reflecting the focused personal time readers dedicate to reading over the weekend.

Our platform for deep analysis, insights and ideas is highly popular - both in print and online - and home for our authoritative columnists and the strongest opinions – in-depth editorials and reader letters – on the big issues for Canadians coast-to-coast.

Reflecting the focused time our audience dedicates to reading over the weekend, our newspaper expands to six sections: News, Business, Sports, Arts, Opinion and Pursuits, our engaging weekly mix of lifestyle content.

YOUR GLOBE WEEKEND


We explore unique and diverse food and wine, with inspiration from Canada and around-the-

world to suit a broad scope of palates and tastes.

Each week, we feed readers with favourites from Lucy Waverman, Tara O’Brady,

Lina Cashetto and Beppi Crosariol.

Pursuits showcases places that capture the special moments where travel is the most memorable: more of Canada, more undiscovered gems and more trusted advice for making destination plans.

Presented in a stunning, magazine-inspired reading experience, it’s the perfect platform to reach your ideal consumers, trend-setters, style influencers and taste-makers.

Running nationwide, each Weekend, you’ll reach Canadians with discerning taste when they’re in the ideal position to engage with – and react to – your brand message.

For a complete preview go to GlobeLink.ca/pursuits

Our readers have a wealth of interests, passions and obsessions – and they want to feed these interests and to be inspired by new ones.

Each weekend, Pursuits presents them with a vibrant mix of Style, Fashion and Beauty, Home Decor, Travel, Society and Food and Wine, along with Puzzles, Games and Horoscopes.

INTRODUCING PURSUITS


WEEKEND ADVERTISING INFORMATION

News All Editions



SportsMetro National NTLxto

Business National

CareersNational Central West



Arts & Books

National Metro NTLxto

Pubset Booking/Material Thursday, 7 business days prior @ 10:00am

Camera Ready Booking/Material Friday, 6 business days prior @ 10:00am

Opinion National

Pubset Booking/Material Monday, @ 3:00pm

Camera Ready Booking Tuesday @ 3:00pm

Camera Ready Material Thursday @ 4:30pm

Pursuits National

Pubset Booking/Material Tuesday, 9 business days prior @ 4:00pm

Camera Ready Booking Wednesday, 8 business days prior @ 4:00pm

Camera Ready Material Thursday, 7 business days prior @ 4:00pm

NATIONAL All Canadian, US and overseas distributionMETRO All of Ontario, excluding Ottawa and Ottawa Valley areaCENTRAL Ontario and QuebecOTT/QUE Ottawa area and Quebec

WEST Manitoba, Saskatchewan, Alberta and British ColumbiaNTLxto National excluding Metro editionNTLxms National excluding Manitoba and Saskatchewan

Please note: all deadlines are eastern standard time | doubletruck – add 2 business days to existing camera ready deadlines

For creative options GlobeLink.ca/newspaper-advertising-gallery


OWN OUR HIGHEST PROFILE EDITORIAL FEATURES

CREATE UNIQUE AND INNOVATIVE CAMPAIGNS

Build your audience connection across Canada within our engaging editorial features and special reports

Build brand impact across platforms by extending your sponsorship to amplify reach and resonance

Partner with the Globe Content Studio to create powerful, data-driven campaigns across print, digital and events

Leverage our insights and in-house creative capabilities to reach the right audience at the right time, with the right content

GlobeLink.ca/opportunities

Find your ideal Sponsorships:

GlobeContent.Studio

Learn about Globe Content Studio

GlobeLink.ca/globe-events

Explore Globe Events


NATIONAL RATES

MONDAY TO FRIDAY SATURDAY

NationalCentral

(ON/PQ)Metro National

Central (ON/PQ)

Metro

Transient $31.88 $27.42 $25.18 $35.06 $30.16 $27.71 $15,000 27.91 24.00 22.04 30.69 26.38 24.24$25,000 27.09 23.32 21.40 29.81 25.63 23.54$50,000 26.30 22.62 20.78 28.94 24.88 22.85

$100,000 25.51 21.93 20.16 28.06 24.13 22.15$150,000 24.70 21.26 19.52 27.18 23.38 21.48$250,000 23.91 20.56 18.89 26.30 22.62 20.78$350,000 22.96 19.75 18.14 25.26 21.72 19.94$500,000 21.99 18.92 17.37 24.18 20.81 19.13$750,000 21.03 18.09 16.61 23.14 19.91 18.29

$1,000,000 20.08 17.27 15.87 22.09 19.00 17.45$1,500,000 19.14 16.46 15.12 21.03 18.09 16.61$2,000,000 18.17 15.63 14.37 19.97 17.19 15.80$2,500,000 17.22 14.80 13.61 18.94 16.29 14.95

ColourMonday to Saturday National Central Metro

Half page plus $10,697 $9,727 $8,950 Less than half page 8,557 7,782 6,846

FRIDAY

National Metro NTLxto NTLxms

Transient $19.77 $15.62 $15.62 $18.78 $15,000 17.29 13.75 13.75 16.43$25,000 16.80 13.27 13.27 15.96$50,000 16.31 12.88 12.88 15.49

$100,000 15.81 12.50 12.50 15.02$150,000 15.32 12.11 12.11 14.55$250,000 14.82 11.70 11.70 14.08$350,000 14.23 11.24 11.24 13.52$500,000 13.64 10.78 10.78 12.96$750,000 13.05 10.30 10.30 12.40

$1,000,000 12.46 9.83 9.83 11.84$1,500,000 11.86 9.36 9.36 11.27$2,000,000 11.26 8.90 8.90 10.70$2,500,000 10.69 8.44 8.44 10.16

ALL RATES ARE GROSS

FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES)Rates are effective January 1,2019

ColourMonday to Saturday National Metro NTLxto NTLxms

Half page plus $8,557 $6,846 $6,846 $8,129 Less than half page 6,846 5,477 5,477 6,504

Editions

Monday to Saturday - Metro, Central, National Monday to Saturday - National

Editions

Friday - National, Metro, NTLxto, NTLxms

Friday - Metro

PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment.

Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits

Sections

News Business

Sections

Real Estate Drive


NATIONAL RATES


National Metro NTLxto National Metro NTLxto

Transient $14.99 $11.84 $11.84 $16.48 $13.03 $13.03 $15,000 13.10 10.37 10.37 14.42 11.40 11.40$25,000 12.73 10.06 10.06 14.03 11.07 11.07$50,000 12.36 9.76 9.76 13.61 10.74 10.74

$100,000 11.99 9.47 9.47 13.19 10.42 10.42$150,000 11.61 9.17 9.17 12.76 10.09 10.09$250,000 11.24 8.87 8.87 12.36 9.76 9.76$350,000 10.79 8.52 8.52 11.86 9.36 9.36$500,000 10.32 8.17 8.17 11.37 8.99 8.99$750,000 9.88 7.81 7.81 10.87 8.59 8.59

$1,000,000 9.45 7.47 7.47 10.39 8.20 8.20$1,500,000 9.00 7.10 7.10 9.88 7.81 7.81$2,000,000 8.54 6.75 6.75 9.40 7.43 7.43$2,500,000 8.09 6.40 6.40 8.90 7.12 7.12

ColourMonday to Saturday National Metro NTLxto

Half page plus $8,557 $6,846 $6,846 Less than half page 6,846 5,477 5,477

ALL RATES ARE GROSS

FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES)Rates are effective January 1,2019

Sections

Sports Pursuits

Sections

Opinion Arts

Editions

Monday to Saturday - Metro, National, NTLxto Saturday - National

Editions

Saturday - National Saturday - Metro, National, NTLxto

Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits

PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment.

NATIONAL All Canadian, US and overseas distributionMETRO All of Ontario, excluding Ottawa and Ottawa Valley areaCENTRAL Ontario and QuebecNTLxto National excluding Metro editionNTLxms National excluding Manitoba and Saskatchewan


REGIONAL RATES

Regional editions are only available in our News section


Western B.C. AlbertaAB/Sask/

MANWestern B.C. Alberta

AB/Sask/MAN

Transient $8.44 $4.82 $3.42 $4.45 $9.29 $5.31 3.76 $4.90$5,000 8.44 4.35 3.09 4.00 9.29 4.78 3.40 4.41

$10,000 7.59 4.22 2.99 3.91 8.35 4.66 3.29 4.29$15,000 7.38 4.22 2.99 3.91 8.13 4.66 3.29 4.29$25,000 7.17 4.11 2.91 3.79 7.89 4.53 3.20 4.16$50,000 6.97 3.98 2.83 3.66 7.66 4.37 3.11 4.04$75,000 6.75 3.87 2.74 3.56 7.43 4.25 3.01 3.92

$100,000 6.54 3.74 2.65 3.45 7.20 4.12 2.92 3.80$150,000 6.33 3.61 2.57 3.34 6.97 3.98 2.84 3.66$250,000 6.08 3.48 2.57 3.20 6.69 3.83 2.72 3.52


OTT PQ OTT/PQ OTT PQ OTT/PQ

Transient $3.69 $3.69 $3.89 $4.06 $4.06 4.28$3,500 3.22 3.22 3.40 3.55 3.55 3.74$6,500 3.22 3.22 3.40 3.55 3.55 3.74

$13,000 3.22 3.22 3.40 3.55 3.55 3.74$25,000 3.22 3.22 3.40 3.55 3.55 3.74$35,000 2.91 2.91 3.09 3.20 3.20 3.38$50,000 2.91 2.91 3.09 3.20 3.20 3.38$65,000 2.91 2.91 3.09 3.20 3.20 3.38

FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES)

ColourWestern B.C. Alberta

AB/Sask/MAN

Half page plus

$6,103 $1,967 $1,858 $1,967

Less than half page

$4,880 $1,591 $1,485 $1,591

ColourOttawa PQ OTT/PQ

Half page plus

$2,581 $2,581 $2,581

Less than half page

$2,069 $2,069 $2,069

ALL RATES ARE GROSS

Rates are effective January 1,2019

PLEASE NOTE: All rates are gross $ Canadian per line (unless otherwise noted), based on annual dollar volume contract commitment.

Before booking any advertising, please review our terms and conditions available from GlobeLink.ca/mediakits

Western Advertising Rates

Eastern Advertising Rates

OTT/QUE Ottawa area and QuebecWEST Manitoba, Saskatchewan, Alberta and British Columbia


Take the next stepYour Globe Media team is ready to assist you in planning, deploying and measuring your next campaign. Let’s make it the most successful one yet.

WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL 403.245.4987 or 403.774.8024 TOLL FREE 1.800.663.1311 [email protected]

TORONTO ONTARIO & MANITOBA TEL 416.585.5111 TOLL FREE 1.800.387.9012 [email protected]

EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL 514.982.3050 TOLL FREE 1.800.363.7526 [email protected]

UNITED STATES, WORLDWIDE TEL 212.426.5932 [email protected]

@globemediagroup

/company/globemediagroup

@globemediagroup

globemediagroup

Premium Paper Positions – Saturday onlyNews/ROB - 8 pages of premium paper available (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC)

Pursuits – 12 pages of premium paper in total - 8 can be booked (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC)

Sports – 4 premium pages (pages 1, 2, IBC & OBC).

Additional information• Position charge: +25%

• News - Front Banner: +50%

• News - Page 3: +40%

• Report on Business – Front banner: +25%

• Report on Business - Pages 2 & 3: +40%

• Floating Banners: +50%

• Double Trucks: Gutter is charged as full column

• Regional material changes: $579 per split Not available in Report on Business, Opinion and Careers

• Charge for affidavits: $100

• Cancellation charge: 50% for ads cancelled after deadline

No cancellations accepted the day prior to publication

$100 production charge for ads under 50 MAL that are not camera-ready

The Publisher shall not be liable for errors in advertisements beyond the actual space paid No liability for non-insertions of any advertisement

Page dimensions: 10 Columns, 8.97” wide x 20” deep - 280 Agate lines (2,800 lines per 10 column page)

Creative advertising formats: GlobeLink.ca/newspaper-standard-ad-units Production specifications and advertising FTP: GlobeLink.ca/newspaper-advertising-specifications

ADVERTISING INFORMATION


media kit 2019 - welcome to the globe media group · media kit 2019. 899,000 average weekday...

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