Media Kit 2019/20

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Australian Geographic has been the nation’s foremost geographical destination magazine for 30 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people. The brand supports conservation, adventure and community projects through its foundation, the Australian Geographic Society. It’s readers are loyal and over 85% are subscribers and have been for many years.

MAGAZINEA bi-monthly quality magazine that celebrates the very best of Australia’s nature, culture, people and places. The magazine is predominantly subscriber-based and many have subscribed from the first edition in 1986. The magazine is renowned for its photography, maps and stories that cover Australian rural life, natural history, adventure, science, culture, innovation and travel.

HERITAGEDick Smith formed Australian Geographic in 1986, and it has been going strong for 30 years. The brand has over 60 retail stores, documentaries, a digital platform and its own charity – the Australian Geographic Society, which financially supports adventure, conservation and scientific research.

EDITORIAL FEATURE SECTIONSEach month the following content provides multiple entry points for advertisers:• Geobuzz covers topics from Australian innovation, technology, nature, science and culture.• Extended features that cover destinations, natural history, geology, culture and history.• Wild Australia features essential wildlife highlights that can’t be missed.• Walkabout has travel, visit, listen, view, read and download sections.

Brand Statement

Editor-in-Chief, Chrissie Goldrick

“At Australian Geographic, we’re passionate about sharing

the very best of Australia, and we’re committed to seeking out

fresh and original stories and bringing them to our subscribers

through the highest standards of writing, photography,

illustration and cartography.”

THE BRAND

EXPLORES

63 RETAIL STORES

15kFOLLOWERS

447KFOLLOWERS

138,000FOLLOWERS

TV, documentary and content

productionREADERSHIP620,000

Magazine

E x p e d i t i o n s

Highest traffic sections HOMEPAGE WILDLIFE SCIENCE & ENVIRONMENT HISTORY & CULTURE BLOGS NEWS

Most read articles AUSTRALIA’S 10 MOST DANGEROUS SPIDERS TOP 10 MOST DESTRUCTIVE TSUNAMIS IN HISTORY AUSTRALIA’S 10 MOST DANGEROUS SNAKES AUSTRALIA’S 30 MOST DANGEROUS ANIMALS AUSTRALIAN INVENTIONS THAT CHANGED THE WORLD

Time spent on page(AVERAGE SESSION DURATION): 1 MIN 09 SEC

Average page views PER SESSION: 1.82

New Visitors

87.3%

Commercial and education

SOLUS55,301

PAGE VIEWS1,031,979

UNIQUE AUDIENCE655,272

E - NEWSLETTERSUBSCRIBERS

65,280

AG Society and Events

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PEOPLE We have been covering the extraordinary lives of ordinary Australians for more than 31 years. We travel the length and breadth of the continent to uncover original stories of real people.

PLACESBeautiful photography is one of the defining features of Australian Geographic. We celebrate the amazing Australian landscape in every edition with well written and thoroughly researched stories and detailed maps.

NATUREWe focus on Australia’s unique native fauna both in the pages of the magazine and through the fundraising efforts of the Australian Geographic Society to help our native wildlife in trouble.

TRAVEL We know Australia backwards and love to share our knowledge of the best places to enjoy the rich, natural heritage that we are so lucky to be surrounded by here in Australia.

ADVENTUREAdventure is in our DNA, whether it’s getting out of our own comfort zones and out into nature, or hear-ing the inspiring stories of our brightest and best explorers and adventurers whose epic projects we support through the Australian Geographic Society.

DOCUMENTARIESWe create travel documentaries for tv in partnership with domestic and international tourism bodies and travel partners.

EXPEDITIONSWe partner with our travel advertisers to create unique adventures that we believe will appeal strongly to our readership, and then use these expeditions as means of raising funds for our charity, The Australian Geographic Society.

Editorial Pillars

Photography Winners

Victor Vescoco 5 Deep Dives

Torres Strait

Dutch History of Australia

Forrestry

Awards Issue

Road Trip

Great Barrier Reef

Bush Schools

Cassowaries

Living off the grid

Foxes

Jellyfish

Jervis Bay Booderee National Park, NSW

Cape York Special

Rediscovering the Endeavour

Celebrating the Budawang People

Milton and Morton, NSW

The town of 1770, QLD

Queensland Special

Explore Tasmania

Waste Management

Venomous Snakes

City Birds

Australian snow fields : Road trip

: Environmental study

Nature writing

Koalas - creature feature

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2019/20 Editorial Calendar

ON SALE29/8/2019

ON SALE7/11/2019

ON SALE30/12/2019

ON SALE27/2/2020

ON SALE7/5/2020

ON SALE2/7/2020

SEP / OCT NOV/DEC JAN/FEB M A R /A PR M AY/J U N J U L/AUG

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AUSTRALIAN GEOGRAPHIC SOCIETY AWARDSEvery year the Australian Geographic Society honours Australia’s brightest and best adventurers and conservationists. Past winners have included Bob Brown, Bindi Irwin, Jessica Watson, Tim Jarvis and Cas and Jonesy. Sponsorship of individual awards are available.

SOCIETY EXPEDITIONSThe Australian Geographic Society partners with selected travel companies to promote unique destinations in Australia and across the world to our members. The expeditions usually include an expert in the Australian Geographic family who will contribute to the expedition and host the group with the travel partner. Opportunities exist to partner with the Society in 2016 and beyond for these expeditions. Brand licensing opportunities are available.

AUSTRALIAN GEOGRAPHIC NATURE PHOTOGRAPHER OF THE YEAR COMPETITIONAustralian Geographic is a pillar of excellence in photography. Australian Geographic partners with the South Australian Museum to present the Australian Geographic Nature Photographer of the Year competition. The photo competition has grown steadily since it began 10 years ago, and the new partnership has seen it attract a much larger audience. 2016 now sees 2171 entries.

Australian Geographic subscribers automatically become members of the Australian Geographic Society, the magazine’s not-for-profit arm, which proudly supports scientific research, adventure, wilderness and wildlife protection and community projects.

Advertising in the magazine or taking part in sponsorship initiatives below, contributes to the Australian Geographic Society initiatives.

Contact: Rebecca Cotton - Australian Geographic Society Administrator ph. 02 9263 9828, or e. RCotton@australiangeographic.com

Key Properties

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AustrAliAn GeoGrAphic only accepts digital advertising files via digital advertising delivery services that comply with AG’s technical specifications and that appropriately interface with AG’s advertising bookings system. Such services include Quickcut and Adsend. Digital advertising files will not be accepted on disk, via email or by any content delivery system that does not comply with AG’s technical specifications and that does not appropriately interface with AG’s advertising booking system.

QUICKCUTQuickcut is a service provider for electronic delivery of digital advertising files and has proven to be an efficient method of receiving and tracking digital advertising files at AustrAliAn GeoGrAphic. As Quickcut provides the facility to check your file for errors before it arrives, it is a preferred provider to AustrAliAn GeoGrAphic.

For more information regarding Quickcut’s services please contact Quickcut on: +61 2 9467 7500 (reception) or +61 2 9467 7602 (fax)1300 768 988 (Tech Support) Via the Web - http://visit.adstream.com.au/au/print

ADSENDAdsend is a web-based delivery system that offers PDF validation that won’t allow the digital advertising file to be sent until it’s fixed, by you or by the system itself.

For more information please contact:

Supplying Advertising

Nicola TimmNational Brand & Partnership Manager

T +61 2 9136 7213M 0424 257 527 ntimm@australiangeographic.com

FULL PAGE

DPS

HP

TVP

2PP INS.

4PP INS.

8PP INS.

12PP

24PP

IFC

IBC

$13,421

$24,024

$7,432

$6,886

$175

$263

$369

$478

$573

$32,208

$15,434

OBC $16,104

Casual Rates Positional loading/rate

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Technical Specifications Print

10

INSERTIONS

Full Page

Double Page Spread

Half Page Vertical

Half Page Horizontal

BLEED (h x w)

288 x 220 mm

288 x 430 mm

288 x 115 mm

149 x 220 mm

TRIM (h x w)

278 x 210 mm

278 x 420 mm

278 x 105 mm

139 x 210 mm

TYPE (h x w)

255 x 190 mm

255 x 400 mm

255 x 85 mm

119 x 190 mm

Digital Rates

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ROS CPM

Standard Mrec,LB,Mobile Banner

COST

$39

$60Video 15 sec preroll

Video 30 sec preroll $75

CPM Sponsorship of Sections

Standard Mrec, LB, Banner $75

Advertorial

Online Article

COST

$6,000

$4,000Gallery

Video $5,000

EDM Cost

Solus

COST

$6,250

$4,650E-Newsletter includes MREC

Social Media

Facebook

COST

$2,500

$1,500Instagram

NB: All of the above video and digital assets are to be supplied by client. Any additional production produced by Australian Geographic will be costed and quoted individually.

ISSUE ON SALE DATECANCELLATION

DEADLINEBOOKING DEADLINE

INSERTS DELIVERED PRINTERS

MATERIAL DEADLINE

Schedule 2019/20

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154: Jan/Feb 2020 30/12/2019 12/11/2019 5/12/2019 5/12/2019 7/12/2019

155: Mar/April 2020 27/2/2020 7/1/2020 1/2/2020 11/2/2020 5/2/2020

156 May/June 2020 7/5/2020 11/3/2020 5/4/2020 15/4/2020 9/4/2020

157: July/Aug 2020 2/7/2020 13/5/2020 7/6/2020 10/6/2020 11/6/2020

158: Sept/Oct 2020 27/8/2020 08/7/2020 6/8/2020 5/8/2020 6/8/2020

159 Nov/Dec 2020 5/11/2020 9/9/2020 4/10/2020 7/10/2020 8/10/2020

151: Jul/Aug 2019 4/7/2019 13/5/2019 7/6/2019 10/06/2019 11/6/2019

152: Sep/Oct 2019 29/8/2019 8/7/2019 6/8/2019 5/8/2019 6/8/2019

153 Nov/Dec 2019 7/11/2019 9/9/2019 4/10/2019 7/10/2019 8/10/2019

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ContactsAdvertising and Sponsorships Nicola TimmMobile 0424 257 527 ntimm@australiangeographic.com

Editor in Chief Chrissie Goldrick02 9136 7202 cgoldrick@australiangeographic.com

Managing DirectorJo Runciman0403 091 433 jrunciman@australiangeographic.com