media kit 2019/20 - australian geographic · 2019-11-20 · adsend is a web-based delivery system...
TRANSCRIPT
Media Kit 2019/20
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Australian Geographic has been the nation’s foremost geographical destination magazine for 30 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people. The brand supports conservation, adventure and community projects through its foundation, the Australian Geographic Society. It’s readers are loyal and over 85% are subscribers and have been for many years.
MAGAZINEA bi-monthly quality magazine that celebrates the very best of Australia’s nature, culture, people and places. The magazine is predominantly subscriber-based and many have subscribed from the first edition in 1986. The magazine is renowned for its photography, maps and stories that cover Australian rural life, natural history, adventure, science, culture, innovation and travel.
HERITAGEDick Smith formed Australian Geographic in 1986, and it has been going strong for 30 years. The brand has over 60 retail stores, documentaries, a digital platform and its own charity – the Australian Geographic Society, which financially supports adventure, conservation and scientific research.
EDITORIAL FEATURE SECTIONSEach month the following content provides multiple entry points for advertisers:• Geobuzz covers topics from Australian innovation, technology, nature, science and culture.• Extended features that cover destinations, natural history, geology, culture and history.• Wild Australia features essential wildlife highlights that can’t be missed.• Walkabout has travel, visit, listen, view, read and download sections.
Brand Statement
Editor-in-Chief, Chrissie Goldrick
“At Australian Geographic, we’re passionate about sharing
the very best of Australia, and we’re committed to seeking out
fresh and original stories and bringing them to our subscribers
through the highest standards of writing, photography,
illustration and cartography.”
THE BRAND
EXPLORES
63 RETAIL STORES
15kFOLLOWERS
447KFOLLOWERS
138,000FOLLOWERS
TV, documentary and content
productionREADERSHIP620,000
Magazine
E x p e d i t i o n s
Highest traffic sections HOMEPAGE WILDLIFE SCIENCE & ENVIRONMENT HISTORY & CULTURE BLOGS NEWS
Most read articles AUSTRALIA’S 10 MOST DANGEROUS SPIDERS TOP 10 MOST DESTRUCTIVE TSUNAMIS IN HISTORY AUSTRALIA’S 10 MOST DANGEROUS SNAKES AUSTRALIA’S 30 MOST DANGEROUS ANIMALS AUSTRALIAN INVENTIONS THAT CHANGED THE WORLD
Time spent on page(AVERAGE SESSION DURATION): 1 MIN 09 SEC
Average page views PER SESSION: 1.82
New Visitors
87.3%
Commercial and education
SOLUS55,301
PAGE VIEWS1,031,979
UNIQUE AUDIENCE655,272
E - NEWSLETTERSUBSCRIBERS
65,280
AG Society and Events
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PEOPLE We have been covering the extraordinary lives of ordinary Australians for more than 31 years. We travel the length and breadth of the continent to uncover original stories of real people.
PLACESBeautiful photography is one of the defining features of Australian Geographic. We celebrate the amazing Australian landscape in every edition with well written and thoroughly researched stories and detailed maps.
NATUREWe focus on Australia’s unique native fauna both in the pages of the magazine and through the fundraising efforts of the Australian Geographic Society to help our native wildlife in trouble.
TRAVEL We know Australia backwards and love to share our knowledge of the best places to enjoy the rich, natural heritage that we are so lucky to be surrounded by here in Australia.
ADVENTUREAdventure is in our DNA, whether it’s getting out of our own comfort zones and out into nature, or hear-ing the inspiring stories of our brightest and best explorers and adventurers whose epic projects we support through the Australian Geographic Society.
DOCUMENTARIESWe create travel documentaries for tv in partnership with domestic and international tourism bodies and travel partners.
EXPEDITIONSWe partner with our travel advertisers to create unique adventures that we believe will appeal strongly to our readership, and then use these expeditions as means of raising funds for our charity, The Australian Geographic Society.
Editorial Pillars
Photography Winners
Victor Vescoco 5 Deep Dives
Torres Strait
Dutch History of Australia
Forrestry
Awards Issue
Road Trip
Great Barrier Reef
Bush Schools
Cassowaries
Living off the grid
Foxes
Jellyfish
Jervis Bay Booderee National Park, NSW
Cape York Special
Rediscovering the Endeavour
Celebrating the Budawang People
Milton and Morton, NSW
The town of 1770, QLD
Queensland Special
Explore Tasmania
Waste Management
Venomous Snakes
City Birds
Australian snow fields : Road trip
: Environmental study
Nature writing
Koalas - creature feature
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2019/20 Editorial Calendar
ON SALE29/8/2019
ON SALE7/11/2019
ON SALE30/12/2019
ON SALE27/2/2020
ON SALE7/5/2020
ON SALE2/7/2020
SEP / OCT NOV/DEC JAN/FEB M A R /A PR M AY/J U N J U L/AUG
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AUSTRALIAN GEOGRAPHIC SOCIETY AWARDSEvery year the Australian Geographic Society honours Australia’s brightest and best adventurers and conservationists. Past winners have included Bob Brown, Bindi Irwin, Jessica Watson, Tim Jarvis and Cas and Jonesy. Sponsorship of individual awards are available.
SOCIETY EXPEDITIONSThe Australian Geographic Society partners with selected travel companies to promote unique destinations in Australia and across the world to our members. The expeditions usually include an expert in the Australian Geographic family who will contribute to the expedition and host the group with the travel partner. Opportunities exist to partner with the Society in 2016 and beyond for these expeditions. Brand licensing opportunities are available.
AUSTRALIAN GEOGRAPHIC NATURE PHOTOGRAPHER OF THE YEAR COMPETITIONAustralian Geographic is a pillar of excellence in photography. Australian Geographic partners with the South Australian Museum to present the Australian Geographic Nature Photographer of the Year competition. The photo competition has grown steadily since it began 10 years ago, and the new partnership has seen it attract a much larger audience. 2016 now sees 2171 entries.
Australian Geographic subscribers automatically become members of the Australian Geographic Society, the magazine’s not-for-profit arm, which proudly supports scientific research, adventure, wilderness and wildlife protection and community projects.
Advertising in the magazine or taking part in sponsorship initiatives below, contributes to the Australian Geographic Society initiatives.
Contact: Rebecca Cotton - Australian Geographic Society Administrator ph. 02 9263 9828, or e. [email protected]
Key Properties
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AustrAliAn GeoGrAphic only accepts digital advertising files via digital advertising delivery services that comply with AG’s technical specifications and that appropriately interface with AG’s advertising bookings system. Such services include Quickcut and Adsend. Digital advertising files will not be accepted on disk, via email or by any content delivery system that does not comply with AG’s technical specifications and that does not appropriately interface with AG’s advertising booking system.
QUICKCUTQuickcut is a service provider for electronic delivery of digital advertising files and has proven to be an efficient method of receiving and tracking digital advertising files at AustrAliAn GeoGrAphic. As Quickcut provides the facility to check your file for errors before it arrives, it is a preferred provider to AustrAliAn GeoGrAphic.
For more information regarding Quickcut’s services please contact Quickcut on: +61 2 9467 7500 (reception) or +61 2 9467 7602 (fax)1300 768 988 (Tech Support) Via the Web - http://visit.adstream.com.au/au/print
ADSENDAdsend is a web-based delivery system that offers PDF validation that won’t allow the digital advertising file to be sent until it’s fixed, by you or by the system itself.
For more information please contact:
Supplying Advertising
Nicola TimmNational Brand & Partnership Manager
T +61 2 9136 7213M 0424 257 527 [email protected]
FULL PAGE
DPS
HP
TVP
2PP INS.
4PP INS.
8PP INS.
12PP
24PP
IFC
IBC
$13,421
$24,024
$7,432
$6,886
$175
$263
$369
$478
$573
$32,208
$15,434
OBC $16,104
Casual Rates Positional loading/rate
9
Technical Specifications Print
10
INSERTIONS
Full Page
Double Page Spread
Half Page Vertical
Half Page Horizontal
BLEED (h x w)
288 x 220 mm
288 x 430 mm
288 x 115 mm
149 x 220 mm
TRIM (h x w)
278 x 210 mm
278 x 420 mm
278 x 105 mm
139 x 210 mm
TYPE (h x w)
255 x 190 mm
255 x 400 mm
255 x 85 mm
119 x 190 mm
Digital Rates
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ROS CPM
Standard Mrec,LB,Mobile Banner
COST
$39
$60Video 15 sec preroll
Video 30 sec preroll $75
CPM Sponsorship of Sections
Standard Mrec, LB, Banner $75
Advertorial
Online Article
COST
$6,000
$4,000Gallery
Video $5,000
EDM Cost
Solus
COST
$6,250
$4,650E-Newsletter includes MREC
Social Media
COST
$2,500
$1,500Instagram
NB: All of the above video and digital assets are to be supplied by client. Any additional production produced by Australian Geographic will be costed and quoted individually.
ISSUE ON SALE DATECANCELLATION
DEADLINEBOOKING DEADLINE
INSERTS DELIVERED PRINTERS
MATERIAL DEADLINE
Schedule 2019/20
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154: Jan/Feb 2020 30/12/2019 12/11/2019 5/12/2019 5/12/2019 7/12/2019
155: Mar/April 2020 27/2/2020 7/1/2020 1/2/2020 11/2/2020 5/2/2020
156 May/June 2020 7/5/2020 11/3/2020 5/4/2020 15/4/2020 9/4/2020
157: July/Aug 2020 2/7/2020 13/5/2020 7/6/2020 10/6/2020 11/6/2020
158: Sept/Oct 2020 27/8/2020 08/7/2020 6/8/2020 5/8/2020 6/8/2020
159 Nov/Dec 2020 5/11/2020 9/9/2020 4/10/2020 7/10/2020 8/10/2020
151: Jul/Aug 2019 4/7/2019 13/5/2019 7/6/2019 10/06/2019 11/6/2019
152: Sep/Oct 2019 29/8/2019 8/7/2019 6/8/2019 5/8/2019 6/8/2019
153 Nov/Dec 2019 7/11/2019 9/9/2019 4/10/2019 7/10/2019 8/10/2019
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ContactsAdvertising and Sponsorships Nicola TimmMobile 0424 257 527 [email protected]
Editor in Chief Chrissie Goldrick02 9136 7202 [email protected]
Managing DirectorJo Runciman0403 091 433 [email protected]