media kit 2020 · 2019-10-14 · 12% 7% 12% 88% of the b_i baumagazin‘s copies are read by more...

Media Kit 2020

The professional magazine for structural engineering, building and road construction

Member of ArbeitsgemeinschaftLeseranalyse Bau

Road construction and traffic route engineers association Schleswig-Holstein e.V.

Media partner of the construction industryLower Sachsony-Bremen

21,425 copies per issue Up front. At the market. All over Germany. Rudi Grimm

Editor in chief

[email protected] +49 431 535 92-0

Britta BrinkmeierProduction editor


Benno StahnEditor


Hendrik StellmachEditor


Lasse LommelEditor


Publisher

Partners

Faluner Weg 33, 24109 KielPOB 3407, 24033 KielPhone +49 431 535 92-82Fax +49 431 535 [email protected]

Others talk. We act!We provide guidance and orientation to medium-sized construction businesses at the heart of europe.Our mission: feeling the industry‘s heartbeat.Our trademark: expertise.

A large part of our readers receives the B_I baumagazin in a subscription-combination with either the B_I ausschreibungsblatt, a daily newspaper publishing public tender information or a subscription for B_I MEDIEN‘s tender web-database (B_I ausschreibungsdatenbank).A unique combination in Germany‘s specialized press.

Our target audience decidesDecision makers and managers (managing directors and company owners) in medium-sized building construction companies, underground construction firms and road construction businesses.

www.bi-medien.de/baumagazin

Share of circulated print run

Distribution of B_I baumagazin‘s

readership across Germany

Distribution

Copies

Nielsen I 4,205

Schleswig-Holstein, Hamburg, Bremen, Lower Saxony

Nielsen II 4,883

Northrhine-Westphalia

Nielsen IIIa 3,416

Hesse, Rhineland Palatinate, Saarland

Nielsen IIIb 2,366

Baden-Württemberg

Nielsen IV 2,642

Bavaria

Nielsen V 596

Berlin

Nielsen VI 2,067

Mecklenburg Western Pomerania, Brandenburg, Saxony-Anhalt

Nielsen VII 960

Thuringia, Saxony

Circulated print run 21,135

Archive 290

Total print run 21,425

Baden-Württemberg11.2%

Bavaria12.4%

Berlin2.7%

Brandenburg3.1%

Bremen1.0%

Hamburg1.6%

Hesse8.2%

Mecklenburg Western Pomerania4.7%

Lower Saxony11.6%

Northrhine-Westphalia23.3%

Rhineland Palatinate5.8%

Saarland2.2%

Saxony2.7%

Saxony-Anhalt2.0%

Schleswig-Holstein5.8%

Thuringia1.7%

DISTRIBUTION EDITORIAL CALENDAR OVERVIEW OF TOPICS

Print run: 21,425 copies per issue(3rd quarter 2018 – 2nd quarter 2019)

– Print run audit by the German Audit Bureau of Circulation (IVW)

– Leading B2B medium in Germany‘s construction industry

– Reach: More than 83,200 readers per issue*– Available as e-Paper in Axel Springer‘s

iKiosk at www.ikiosk.de– On-line edition available at

www.bi-baumagazin.de

* based on a survey among readers in July-August 2016.

Others (Construction equipment

dealers and manufacturers)

Building and civil construction, engineering construction, demolition

and recycling

Underground construction

Road construction

7.8 %

17.8 %

Building construction (incl. finishing)

35 .3 %

14 .2 %

24 .9 %

Share of circulated print run

Construction companies Copies %

Building construction (incl. finishing) 7,460 35.3

Building and civil construction, engineering construction, demolition and recycling

3,762 17.8

Underground construction 5,263 24.9

Road construction 3,002 14.2

Others (Construction equipment dealers and manufacturers) 1,648 7.8

21,135 100** based on a reader survey conducted in 2016

71% of readers are decision makers (investment and purchasing)**

5%

33%

71% „decision makers“

38%

24%

I decide alone I participate in decision making

I make suggestions

I am not involved in decision making

Reach of a single B_I baumagazin: 4 readers per copy**

19% 19%

one additio-nal reader

6–10 additio-nal readers

more than ten

nobody except myself

31%

12%

7%

12%88% of the B_I baumagazin‘s copies are read by more than one person and each copy is read by four readers on average**. Each issue of the B_I baumagazin thus reaches 83,200 readers.

Thanks to its unparalleled market penetration of 21,100 copies per issue, the B_I baumagazin is a major guide for decision makers (managing directors and business owners) in medium-sized construction companies in Germany.

Readers

two additio-nal readers

3–5 additio-nal readers



DP: Date of Publication CD: Closing Date *The supplement B_I baufahrzeuge is published at a print run of 49,000 copies which are added to the professional magazines B_I baumagazin, B_I galabau (landscaping and horticulture), B_I umweltbau (trenchless and underground infrastructure construction)

Issue Date of publicationClosing date

Construction equipment Building materials and construction methods

Business management

Events

1 DP: Jan 24

CD: Jan 10

Power tools, LaserRoad constructionFormwork + scaffoldingEngines and componentsMini and midi excavators Special heavy construction, sheeting

Building materials for shell and facadeBuilding materials for roofs InsulationSoftware for construction Water construction

Dach + Holz, January 28 – 31

digital Bau, February 11 – 13

BetonTage, February 18 – 21

bautec, February 18 – 21

2DP: March 13

CD: February 28

Special: Sand | Grit | Stone | ConcreteConcrete pumps and mixersExcavators, wheel loaders, dumpersCrushing, screening, conveyingBuilding construction: formwork + scaffoldingDiamond toolsPower tools

Bridge building and rehabilitationConcrete refurbishmentIndustrial floors

Conexpo, March 10 – 14

Samoter, March 21 – 25

BeBoSa, March 26 – 28

3+4 DP: April 6

CD: March 20Mobile and tower cranes, telescope liftsBuilding site equipmentRoad construction and excavation:wheel excavators, attachmentsContainer systems Formwork + scaffolding

Improvement of accommodationWaterproofing WorkwearInfrastructure investments Bricking

Controlling

Marketing

Messe Hannover,

April 20 – 24

* With supplement B_I baufahrzeuge 1-2020 (construction vehicles)





Business management

Events

5

DP: May 4

CD: April 21

Demolition: excavators + attachments(hammers, grabs, pulverizers etc.)Earth moving: excavators, wheel loaders, dumpersMachine controlFleet managementSpecial heavy construction, sheetingMachines and equipment for road construction

Refurbishment and monument conservation Infrastructure investmentsRoofing materialsTimber constructionSoftware for constructionPave laying

Costing Stone+tec Nürnberg,June 16 – 19

S1Steel & metal

construction

DP: June 1

CD: May 15

Special issue: steel construction | metal construction 1-2020 print run: 9,000 copies

Target audience: steel and metal construction firms, building authorities, architecture and engineering officesTopics: perspectives of the steel construction industry; designing and building with steel, metals, aluminum; corrosion protection, hot-dip galvanization

6+7 DP: July 13

CD: June 25

Trade fair issue steinexpo HombergContainer systems Concrete pumps / mixersConstruction vehiclesFormwork + scaffoldingSoil compactionCompressorsPaver laying equipmentCrushing, screening, conveying

Building with concretePaths and surfacesDewateringBrickingWorkwear

Site management and logistics

steinexpo Homberg,August 26 – 29





Business management

Events

8+9 DP: September 3

CD: August 17Trade fair issue

Excavators, wheel loaders, attachmentsComponents: engines, gears, hydraulics Crushing, screening, conveyingPower tools, diamond toolsBuilding site equipmentMachines and equipment for road constructionCranes, hoisting technology

Building materials for roofs and wallsSoftware for constructionRecycling of building materialsCivil engineering and traffic route engineeringWork safety

Controlling NordBau Neumünster, September 9 – 13

GaLaBau Nürnberg,September 16 – 19

IAA Hannover,September 24 – 30

* With Supplement B_I baufahrzeuge 2-2020 (construction vehicles)

S2Steel & metal

construction

DP: October 1

CD: September 18

Special issue: steel construction | metal construction 2-2020 print run: 9,000 copies

Target audience: steel and metal construction firms, building authorities, architecture and engineering officesTopics: perspectives of the steel construction industry; designing and building with steel, metals, aluminum; corrosion protection, hot-dip galvanization

DP: Date of Publication CD: Closing Date




Business management

Events

10+11 DP: November 3

CD: October 19

Earth moving: excavators, wheel loaders, dumpersMachine controlFleet managementRoad construction: cutting, paving, compactionWear parts, maintenanceFormwork + scaffolding

WaterproofingWorking clothes, work safetyBricking

Customer attraction and retention

Deutscher Stahlbautag1. – 2.10.

12+1DP: December 17

CD: December 1

Mobile and tower cranes, telescope liftsConstruction toolsDemolition & recycling: Crushing, screening, conveyingConstruction vehicles, deck cranesPower tools, diamond tools

Building materials for shell and facadeSoftware for constructionPlastering

Human resource management

BAU München11. – 16.1.2021

2DP: February 1

CD: January 14

Special: Sand | Grit | Stone | ConcreteCrushing, screening, conveyingPower tools, Laser, DiamantwerkzeugeRoad construction: cutting, paving, compactionFormwork + scaffoldingEngines and componentsMini and midi excavators Special heavy construction, sheetingConcrete pumps / mixers

Building materials for shell and facadeBuilding materials for roofs InsulationSoftware for construction Water construction

Overview of topics B_I baumagazin issues 2020Construction equipment / Building materials and methods 1 2 3+4 BF1 5 S1 6+7 8+9 BF2 S2 10+11 12+1

Bricking

Building construction: cranes, builder‘s hoists and hoisting technology

Concrete works: drilling + cutting

Construction vehicles, trucks, low loaders, mounted gear

Container systems

Crushing, screening, conveying

Demolition, treatment and recycling

Dewatering, paving, outdoor facilities (horticulture)

Earth moving: excavators, wheel loaders, dumpers

Engines, hydraulics and components

Formwork – Building with concrete

Plastering, timber and building materials for roofing + walls

Power tools

Road construction: cutters, pavers, compaction equipment

Software for construction

Special heavy construction, sheeting equipment

Steel and metal construction

Waterproofing, construction chemistry

Working clothes, work safety


media kit 2020 · 2019-10-14 · 12% 7% 12% 88% of the b_i baumagazin‘s copies are read by more...

Documents