media kit 2020 - asian sky groupasianskygroup.com/attachment/asg media kit 2020.pdf · asian sky...

MEDIA KIT 2020

www.asianskymedia.com


ASIAN SKY MEDIA is a division of Asian Sky Group focusing on media, publications and aviation marketing services. In collaboration with ASG’s market research and consulting team, Asian Sky Media produces the acclaimed Asian Sky Fleet Reports and offers a wide range of marketing services with both online and offline opportunities, enabling aviation companies to enhance brand awareness, develop a more strategic marketing plan and connect with target

audiences in the Asia Pacific-region and worldwide.

ABOUT ASIAN SKY MEDIA

OFFICIAL MEDIA PARTNER

OUR MILESTONES


Asian Sky Media developed and awarded

‘Best Media Outlet’ by AsBAA

2012

2013

2014

2015

Inaugural Greater China Business Jet

Fleet Report introduced

Greater China Civil Helicopter Fleet

Report introduced

Fleet Reports expand to include all of Asia-

Pacific region

Asian Sky Quarterly introduced

2016

2017

ASG awarded ‘Best Media

Outlet’ by AsBAA

Asian Sky Media awarded ‘Best Media

Outlet’ award by AsBAA

2018

2019• Asian Skycast introduced

• Award ’Best Media Outlet’ by AsBAA


WHY ASIAN SKY MEDIA?

Each client’s message can be delivered in English and Chinese, making Asian Sky Media the only media and marketing service tailored to serving business & general aviation globally, in the Asia Pacific and in Greater China.

BRIDGING THE GAP BETWEENCULTURES AND REGIONS

��

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ENHANCE BRAND AWARENESS, CONNECT WITHYOUR TARGET AUDIENCE, OR DEVELOP A MORESTRATEGIC MARKETING PLAN.”

Specialized and experienced in aviation marketing, Asian Sky Media’s team ofdesigners, copywriters, translators and digital analysts work diligently andcreatively to get each client’s message across in the most unique andimpactful way.

“

China

Australia

India

Mongolia

© GeoNames, HERE, MSFT, NavInfo, Thinkware Extract, WikipediaPowered by Bing

10

3300Contact

N. America30,804

Latin America6,044

Europe7,923

Rest of the World9,150

GLOBAL AUDIENCE

35,000+ 3,600+ 29,300+62,768Email Recipients

790+

1,050+1,400+Social Media Followers


Asia Pacific8,847

ASIA-PACIFIC BREAKDOWN

Greater China – 36% (3,204)

Australasia – 20% (1,786)

Southeast Asia – 20% (1,769)

Central Asia – 12% (1,018)

East Asia – 7% (591)

Rest of APAC – 5.4% (479)

DEMOGRAPHICS


INFLUENTIAL BUSINESS EXECUTIVES PROFESSIONS

1 Aircraft Services: FBO, MRO, Training, Completion, Brokerage2 OEM: Manufacturers for Aircraft, Engine, Avionics

1

2

AGE


WEBSITE TRAFFIC

Data from June 2018 to June 2019

AVG. ANNUAL PAGE VIEWS:

190,000+(+30% GROWTH YOY)

AVG. ANNUAL UNIQUE VISITORS:

74,000+(+70% GROWTH YOY)

AVG. MONTHLY UNIQUE VISITORS:

6,160+

AVG. MONTHLY PAGE VIEWS:

15,833+

Note: Numbers include traffic to www.asianskymedia.com and www.asianskygroup.com. Data Source: Squarespace & Google Analytics

http://www.asianskymedia.com/

http://www.asianskygroup.com/

www.asianskygroup.com

A comprehensive coverage and breakdown of the

business jet fleet in the Asia-Pacific Region.

BUSINESS JET

This Report consists of:

• An overview of the regional business jet fleet

• A breakdown by country, operators and OEMs

• A summary of regional challenges

• A look at upcoming aircraft on the market

• Interviews and profiles with top business

aviation executives and companies

Readership 2018:

24,200

Unique Views

www.asianskymedia.com• Distributed at ABACE, NBAA, CJI Singapore and Airshow China (Zhuhai).

A comprehensive coverage and breakdown of the helicopter fleet in the Asia-Pacific region.

CIVIL HELICOPTER

This Report consists of:• An overview of the regional helicopter fleet• A breakdown by country, operator and OEMs• A close look at the challenging oil and gas sector• Analysis of the emerging helicopter leasing market• Interviews with top helicopter companies and

executives in the region

Readership 2018:12,100

Unique Views

www.asianskymedia.com* Distributed at HAI Heli Expo, Rotorcraft Asia, ABACE and CJI.


Avg.Readership:

14,000 Unique viewsper Quarter*

Asian Sky Quarterly consists of:

• A survey on the moods and intentions of industry professionals

• Analysis of the worldwide aircraft inventory• A summary of the pre-owned markets,

including average selling prices• Timely special features and sections on

various industry segments• Featured aircraft and product spotlights

A quarterly analysis of the business jet and civil helicopter markets.


*Average readerships of the last 5 issues.


• An overview of the GA market

• A breakdown by aircraft type, province, OEM and

operator

• A summary of GA regulations and policies over

the past few years

• An overview of current and planned

infrastructure

• Insight from top GA companies in China

• New coverage each year; 2018 focus on Greater

Bay Area

A first of its kind report showcasing the booming

general aviation (GA) market in China. Subsequent

editions feature more in-depth analysis on specific

aspects of GA in China, such as the Greater Bay

Aviation Report.

Readership 2018:

17,500

Unique Views



• An overview of regional airports, business

jet and helicopter facilities

• A look at airport capacity of major Asian

airport hubs

• An analysis of business jet and helicopter

infrastructure capability

• A summary of top service providers for fixed

and rotary-wing

• A map of customer service centers by OEM

• Directory of FBOs & MROs in the region

A summary of the Asia-Pacific region’s capacity for

airports, FBOs and MROs.

Readership 2017:

16,500

Unique Views



• An overview of training schools throughout the region

• A country-by-country breakdown of the training environment

• Features on pilot career paths and opportunities in aviation

• Features on special missions and simulator training

• A look at the pilot shortage and future demand• Directory of training schools in the region

A summary of the size, nature and scope of training schools in the Asia-Pacific region.

Readership 2018:12,300

Unique Views


Maximize exposure in ASG’s reports through one of manysponsorship opportunities to reach a widespread audienceof industry members and decision makers. To capture theundivided attention of readers, sponsor the front cover of areport with a strong image that signifies your company.

• Front Cover with company name

• Company logo on every right-hand page

• Foreword

• Q&A Interview with Senior Executives

• Aircraft / Product Spotlight

EXCLUSIVE SPONSORSHIP



Editorial - Featured across Asian Sky Media’s portfolio ofpublications, sponsored editorial allows companies to ‘speak’directly to readers. This profile is perfect for introducing a newaircraft or product, sharing market insight, or announcing thecompany’s latest news.

• Shared in print and online

• Content in English and Chinese

SPONSORED EDITORIAL


Advertisements - Featured throughout the portfolio of Asian Sky Media’s

publications and on www.asianskymedia.com and in Asian Sky Media e-mail

correspondence.

• Front cover advertisements

• Full & double-page advertisements

• Website banner advertisements

• Monthly newsletter banner advertisements

• E-mail campaigns

ADVERTISEMENTS –PRINT & DIGITAL

Homepage Banner

Full page Ad

Company Directory

Newsletter

Banner

EDM Sample

Section Page Banner



MULTIMEDIA

ASIAN SKYCAST – A new multimedia channel by Asian Sky Media,bringing insight directly from aviation professionals and businessexecutives on the Asia-Pacific market.

Podcasts are available to Apple and Android users. Each episode is marketed through e-mail and social media campaigns.

p Meanwhile, ASG published a whitepaper on the same topic in association with Ipsos Consulting.

CASE STUDY – Ipsos Business Consulting p Episode 04 of Asian Skycast featured Ipsos Consulting Director Markus Scherer, discussing drone use in China’s agricultural sector.


Asian Sky Media’s team has effectively organized several industryevents across Asia. From networking events to conference forums,Asian Sky Media can use our resources to create a customized eventsfor clients. We’ll gather the most targeted audience and sort out the locallogistics to create an event that produces business opportunities,generates interest and maximizes their brand exposure.

EVENT SUPPORT q ABACE 2019

p Rotorcraft Asia Conference 2019p CJI Asia 2019z

MARKET REPORTS & PUBLICATIONS – EDITORIAL CALENDAR


PUBLICATION JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

ASQ 2019 Q4

HELICOPTER FLEET REPORT

BUSINESS JET FLEET REPORT

CHARTER REPORT

ASQ 2020 Q2

CHINA GA REPORT

ASQ 2020 Q3

INFRASTRUCTURE REPORT

TRAINING REPORT

Issue Release

PUBLICATION SHOW DISTRIBUTION

ASQ 2019 Q4 CJI London

HELICOPTER FLEET REPORT HAI Heli Expo

BUSINESS JET FLEET REPORT ABACE

ASQ 2020 Q1 ABACE

CHARTER REPORT CJI Singapore

ASQ 2020 Q2 CJI Singapore

CHINA GA REPORT Airshow China (Zhuhai)

ASQ 2020 Q3 NBAA

INFRASTRUCTURE REPORT Macau Airshow

TRAINING REPORT MEBAA

Note: Release date subject to change.

PRICING — PRINT

www.asianskymedia.comNOTE: All Prices in USD net*Inquire for sponsorship opportunities, directory listing options and further marketing services.

POSITION BUSINESS JET FLEET REPORT

CIVIL HELICOPTER FLEET REPORT

ASIAN SKY QUARTERLY CHARTER REPORT CHINA GA REPORT INFRASTRUCTURE

REPORT TRAINING REPORT LUXURY CHARTERING

FRONT COVER $30,000 $30,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000

INSIDE FRONT COVER $21,500 $21,500 $13,500 $13,500 $13,500 $13,500 $13,500 $13,500

FACING PUBLISHER’S NOTE $13,000 $13,000 $10,000 $10,000 $9,500 $10,000 $10,000 $10,000

FACING TABLE OF CONTENT $10,000 $10,000 $9,500 $9,500 $9,500 $9,500 $9,500 $9,500

FULL PAGE (FIRST HALF) $9,500 $9,500 $9,500 $9,000 $9,000 $9,000 $9,000 $9,000

ROP $9,500 $9,500 $8,500 $8,500 $8,500 $8,500 $8,500 $8,500

DOUBLE PAGE SPREAD $17,000 $17,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000

INSIDE BACK COVER $15,000 $15,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000

OUTSIDE BACK COVER $20,000 $20,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000

COMPANY PROFILE $12,000 $12,000 $12,000 $10,000 $10,000 $10,000 $10,000 $10,000

AIRCRAFT/PRODUCT SPOTLIGHT $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 -

PRICING — DIGITAL


Homepage Masthead Ads

Other Section Banner Ads

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2

3

• Digital Advertisements: Banner advertisements are available on each www.asianskymedia.com page.

• Homepage masthead ad - usd1,000 per week

• Section banner ad - usd800 per week

• Mobile masthead ad – usd1,000 per week

Bespoke digital programs can be developed based on clients’ needs

NOTE: All Prices in USD net


PRICING — MULTIMEDIA PLATFORMS


NOTE: All Prices in USD net

*Inquire for sponsorship opportunities, directory listing options and further marketing services.

21

AD

Sponsored by

Bespoke digital programs can be developed based on clients’ needs

• Digital Advertisements: Banner advertisements are available on

www.asianskymedia.com – Asian Skycast Section

• Feature Interview – USD1,500 per interview

• Episode Sponsorship – USD1,000 per episode

• Banner Ad in Asian Skycast Section – USD1,000 per week


PRINTING SPECIFICATIONS


Printing Process: Offset

Binding Method: Perfect Bound

Digital Requirements:

• Files must be submitted as specified

• File must be 300 dpi or higher

• All fonts in the artwork must be provided or created outlines.

• Submitted file must be in press-ready formats

• File types accepted are as follows: AI/EPS/PDF

• Gutter allowance of 5mm each is required for DPS, the type or

product shots should always clear the spine area and never be

split. Any critical cross-over should be double-imaged across the

gutter with an allowance of 5mm on each side of the centre.

TECHNICAL REQUIREMENTS

Business Jet Fleet Report and Civil Helicopter Fleet Report/China GA Report / Infrastructure Report

Asian Sky Quarterly / Luxury Chartering / Training Report / Charter Report

DIGITAL SPECIFICATIONS


Homepage Banner Size : 1200 x 366 pixels

Section Banner Size : 1200 x 366 pixels

Digital Requirements :

• Files must be submitted as specified

• File types accepted are as follows: JPG / PNG

• File color mode: RGB

TECHNICAL REQUIREMENTS

HOME PAGE BANNER

SECTION BANNER

SECTION NAME SECTION NAMESECTION NAME

PRESS EXPOSURE


MAJOR CLIENTS


www.asianskygroup.com|www.asianskymedia.com

Alison Pang

Media Sales Director

Suite 1401, Fortis Tower, 77-79 Gloucester Road,Wan Chai, Hong Kong

Telephone: +852 2235 9211 Fax: +852 2528 2766

E-mail: [email protected]

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