media kit 2020 - danny seo · everything in your home seems to have an app to help make it run...

NATURALLYDANNYSEO.COM

M E D I A K I T 2 0 2 0


MISSION STATEMENTDanny Seo is the foremost authority on living a modern, environmental lifestyle.

Naturally, Danny Seo, the magazine, celebrates where lifestyle and sustainability meet. Home, food, entertaining, travel, and everyday life are enhanced by natural, healthy, modern living. Each issue engages, educates, excites, and inspires. Think Pin-worthy decorating ideas, entertaining with ease, meaningful travel, and beauty that feels good inside and out. Whether it’s using homegrown ingredients from your garden, redoing your house with zero-emission paint or celebrating the outdoors, Naturally is a magazine for how we live today.

‘‘I believe it’s easy to live a sustainable and healthy

life almost effortlessly with great style.’’- D A N N Y S E O


DANNY SEO − THE BRAND

Retail "Naturally, Danny Seo" home

products available in stores like T.J. Maxx, Marshalls,

HomeGoods, and HomeSense. Partnership with Sprouts

Farmers Markets

Hollywood Influencers Access to celebrities and their social media

Social Media 275,000+ followers

Magazine 3.2 million readers

Books 10 titles in print

Television Naturally, Danny Seo on NBC is the #1 highest rated TV show on

Saturday morning in America. The Emmy Award-winning show is the only lifestyle show that airs for a full 52 weeks every season.

Events Special events for brands like

Mitchell Gold & Bob Williams, Movado, DKNY and many others.

“Do Just One Thing” Column

Syndication in 500+ newspapers each week

Digital, Tablet and Mobile Exclusive distribution on

Apple News+

DISTINCTIVE EDITORIALD E C O R

S T Y L E

C R A F T S

H E A LT H & B E A U T Y

C E L E B R A T I O N S

E N T E R T A I N I N G

T R A V E L

F O O D

H O M E


Food

Imagine food that’s delicious and nutritious and a breeze to make: clever tricks, tips and new techniques in every issue.


S T Y L E

C R A F T S




T R A V E L

F O O D

H O M E


Travel

Off the beaten path: revel in nature, encounter the unexpected and explore undiscovered gems.


S T Y L E

C R A F T S




T R A V E L

F O O D

H O M E


Style

People, places and things that catch Danny’s eye and the “best of” money-saving, earth-friendly and brilliant tips and ideas from Danny’s syndicated column, "Do Just One Thing."


S T Y L E

C R A F T S




T R A V E L

F O O D

H O M E


Health & Beauty

All that nature has to offer, to look and feel beautiful. Superstar makeup artist Bobbi Brown is our exclusive beauty and wellness editor.


Winter 2020

• Meet Cho Cho We travel to South America to unearth the latest protein packed superfood.

• Ooey, Gooey, Sticky Our Culinary Director Olivia Roszkowski has whipped up some sweet treats that aren’t sinful for your waistline.

• Dairy King How did Stonyfield’s founder Gary Hirshberg create a multi-billion dollar organic yogurt company? With a lot of passion for people and the planet.

• How Enchanting A magical spot in Sedona, Arizona is where we’re heading to unwind and relax. There’s something magical at the base of those red rock mountains!

Spring 2020

• A Better Brew If you start your day with a cup of coffee, you’ll want to know about this ethically minded brand that works with farmers halfway around the world. The Naturally team heads to Rwanda to see coffee farmers who do it right.

• One Sheet, One Pan In a rush? Put that microwave meal away. A few simple ingredients are transformed into something wow with almost no clean up when you’re finished.

• Smarter Home Everything in your home seems to have an app to help make it run better. We get to the bottom of smart home technology and pick the best of the best to make your home greener, healthier and work better for you.

• Never-Mined Mined diamonds are terrible for the Earth. Hello, lab grown diamonds. Get all the bling that’s kinder to the planet and for less bucks.

Summer 2020

• Jumpstart Spring Winter blahs got you down? You can bring fresh scents, brighter colors and refreshing tastes with our brilliant tips to welcome warmer weather.

• Plant Based Wow Think a vegan diet is just salads and smoothies? Our culinary team has come up with meaty, crunchy, and filling meals dense with protein and nutrition, but free of any animal products.

• Costa Rica Adventures: The founder of New Chapter vitamins has a Costa Rican lodge that proves it is possible to live somewhere that’s almost heaven on Earth.

• Buy it or DIY it: These are our all-time favorite recipes, projects and tips to make your own delicious body scrubs, perfumes, room sprays, candles and more.

Fall 2020

• Stylish in Stowe We may have found one of the coziest, cutest homes ever in Vermont. You’ll want to curl up and imagine yourself living in this ski lodge wonder.

• Real Cost of Beauty What is “clean beauty?” Cruelty-free? All-Natural? And why do some products cost a few dollars and other hundreds? Skin care is confusing and we’re here to demystify it for good.

• Tea-Tastic Sure, you can sip an herbal tea, but have you ever baked with it? We’re taking tea leaves to a whole new level as the main course of a meal.

• Digital Detox Yep, you’re addicted to your phone. We’re here to help you unplug and disconnect to help with your overall wellbeing and sanity. #nophonefornow

EDITORIAL SCHEDULE


THE AUDIENCEA fresh distinctive audience with their own set of unique values

N A T U R A L L Y ’S R E A D E R S A R E :

Women ....................................... 94%

Median Age ............................. 40

Age 21-54 ................................ 72%

Median HHI ............................. $74,865

Married ....................................... 64%

Postgraduate Degree ...... 25%

Homeowners ......................... 74%

Parents ....................................... 59%

Source: Reader Survey 2015


PUBLISHING SCHEDULEIssue On Sale Space Art Due

Winter 2020 Dec 1 Oct 6 Oct 31

Spring 2020 March 3 Jan 16 Jan 30

Summer 2020 June 2 April 17 May 1

Fall 2020 Sept 1 July 3 July 31

Winter 2021 Dec 1 Oct 6 Oct 30


1X 2X 3X

Full page $50,000 $47,500 $45,000

2/3 page $40,000 $38,000 $36,000

1/2 page $32,500 $30,875 $29,250

1/3 page $22,500 $21,375 $20,250

Premium Pages

Cover 2 $62,500 $59,375 $56,250

Cover 3 $55,000 $52,250 $49,500

Cover 4 $65,000 $61,750 $58,500

Rates are gross. No additional charge for bleed.

NATIONAL ADVERTISER RATES


full page bleed 8 1⁄4 x 11 1⁄8"

full page non-bleed 7 x 10"

full page trim size 8 x 10 7⁄8"

2 page spread bleed 16 1⁄4 x 11 1⁄8"

2 page spread non-bleed 15 x 10"

2 page spread trim size 16 x 10 7⁄8"

Set all bleed at EXACTLY 1/8" past AD TRIM on ALL sides for accurate placement. For type safety, keep all live matter AT LEAST 1/4" inside AD TRIM on all sides (including gutter for 2-page spread ads).

half vertical non-bleed 3 3/8 x 10"

half horizontal non-bleed 7 x 4 3/4"

half horizontal bleed 8 1⁄4 x 5 3/8"

floating island 4 5/8 x 7"

third vertical non-bleed 2 1⁄4 x 10"

third vertical bleed 2 3/4 x 11 1⁄8"

third square non-bleed 4 5/8 x 4 3/4"

DIGITAL MATERIAL• PDF/X1A is the preferred file format.

• Make ALL document sizes equal to ad trim.

• Images are to be high resolution TIFF or EPS at 300 dpi. CMYK or grayscale only.

• Use only Postscript fonts—no TrueType fonts or font substitutions.

• Total density should not exceed SWOP 300% TAC.

• Ads supplied at less than 266 dpi will compromise quality of images.

• Proof and page file must have crop marks indicating trim.

• All images and fonts must be included when the PDF/X1A file is saved.

• PDFs must include standard trim, bleed and center marks in all separations. Crop marks should be offset from trim by .500. No marks included in the live area.

SHIPPING INSTRUCTIONSSend all digital files to LSC Communications ad portal: portal.lsccom.com/naturally. We suggest condensing very large files prior to posting for uploading ease. If you have any questions or problems in posting ad to portal please call Sandra Lorrance at our printer (LSC Communications, Pontiac, IL) ph: 815-844-1389 (hours 7:30- 4:30 M-F), email: [email protected]

Once posted, please send a low res PDF of ad to: Bill Ziff at [email protected].

IMPORTANT: Multiple pages MUST come with visual or key line reference indicating the order the pages should run. This will ensure that ads run correctly.

A SWOP standard color proof for each page is required for quality control on press (see spec sheet). Color proofs should be sent overnight to LSC Communications, Digital Solution Center, 1600 North Main Street, Pontiac, IL 61764, or our printer could pull one for a cost of $75/pg. (Publisher is not responsible for color variation on press without required color proof).

CONTRACT & COPY REGULATIONS A. All advertisements, contracts and insertion

orders are accepted subject to terms and regulations of this rate card. All advertising is subject to Publisher’s approval.

B. Positioning of advertisements is at the discretion of the Publisher, except where specific preferred positions are covered and agreed by contract.

C. Short rate will apply if advertiser has not earned billed rate at end of contract period. Rebate will be made at end of contract period if advertiser has used sufficient additional insertions to earn lower rate.

D. Publisher assumes no liability for errors in key numbers, free information numbers or advertisers index; or for failure to publish advertisement for any reason.

E. Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising there from made against the Publisher.

F. Client assumes full responsibility for all payments in the event of agency (acting or otherwise) default.

PLEASE NOTE:• Publisher is not responsible for any reproduction

errors on printed advertisements that arrive beyond the agreed art due date and that are not supplied with a 4-color proof.

• Publisher is not responsible for any error in repro-duction if ad/file is supplied in any other format than required.

• All ads provided in Native Application Files (Mac Platform), Quark XPress, PhotoShop, Illustrator, Microsoft Word, Microsoft Publisher, Power Point or any other word processing program WILL NOT BE ACCEPTED. It must be submitted as PDF or TIFF file.

• Do NOT send JPEG or GIF files, do not send files in RGB.

• All ads submitted should be suitable to print as is. If files are prepared improperly and mechanical requirements are not met, Publisher will not guar-antee the reproduction of the ad and additional production charges for the advertiser may result.

• ANY SUPPLIED FILM WILL BE COPY DOT SCANNED AT AN ADDITIONAL COST TO THE ADVERTISER. ALL FIFTH/PMS COLORS rates must be negotiated in advance.

AD SPECS AND REQUIREMENTS


CONTACTD A N N Y S E OEditor in Chief and [email protected]

N A N C Y W O L K O WNational Advertising [email protected]


goodness, truth + beautyF O O D | P E O P L E | H O M E | H E A L T H

“We feel cold, but we don’t mind it, because we will not come to harm. And if we wrapped up against the cold, we wouldn’t feel other things,

like the bright tingle of the stars, or the music of the aurora, or best of all the silky feeling of moonlight on our skin. It’s worth being cold for that.”

P H I L I P P U L L M A N

PHOTO BY DAVID ENGELHARDT. STYLING BY KRISTINE TREVINO12 NATURALLY, DANNY SEO | WINTER 2018

12_FOB Opener SHIP.indd 12 10/31/17 11:51 AM

naturally, craftynaturally, fun

naturally, stylishnaturally, deliciousnaturally, beautifulnaturally, celebrate

media kit 2020 - danny seo · everything in your home seems to have an app to help make it run...

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