media kit 2020 - sports+travel singapore · singapore swimming club singapore university of...
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MEDIA KIT 2020
OUR ARTICLESAt Sports + Travel, our stories are all real-lifeexperiences from thrill-seekers, adventurers, hedonistsand trekkers. We cover a wide array of adventure travelexperiences from across the world. Our writers takepart in the adventure and pen compelling stories benton inspiring others.
READERSHIP PROFILEOur readers are a mix of local and expatriates livingin Singapore and who enjoy travelling, adventures,vacations, sports and outdoor activities. Our corereaders are business executives and professionalsworking within the Central Business District.
ISSUES/FREQUENCY
MEDIA INFORMATIONPublished bi-monthly since 2005Circulated to 7 readers per copyDistributed to over 1,000 locations nationwideReach of 110,000+ readers per issue
FOOTPRINTSports + Travel is printed on environmentally-friendly 100% recyclable wood-free paper in a conscious effort to reduce the impact of carbon emissions.
INCREASING AWARENESSSports + Travel regularly partners with highly-targeted adventure-sports and adventure-travel related events.
SPORTS+TRAVELSPORTS + TRAVEL MAGAZINE IS...
Sports+Travel Magazine (S+T) caters to individuals who seek adventure and outdoor sportswhen they travel throughout Asia Pacific and beyond. S+T is a free media that reaches out tothousands of readers who seek unique travel experiences that have a touch of adventure, thrill,and a bit of the unexpected.
Bi-monthly magazine for the active andadventurous
Distributed to over 1,000 locations in Singaporesuch as Airline Lounges, Commercial Gyms, Golf & Country Clubs, Luxury & Boutique Hotels, and more...
Circulated to 7 readers per copy
www.sportsandtravel.com.sg
SPORTS+TRAVEL
INTRODUCTION
77% Local
23% International
51%Men
46%Women
93,000 - 120,000+Readers
JUN / JUL
FEB / MAR
AUG / SEPT
APR / MAY
OCT / NOV
DEC 19 / JAN
Anytime Fitness (Kallang Wave Mall)Anytime Fitness (Marine Parade)Anytime Fitness (Kinex)Anytime Fitness (Tampines East)Aranda Country ClubArt of YogaAthlete’s LabBurp Kitchen & Bar (Bedok)Burp Kitchen & Bar (Tanjong Katong)BXG Boxing & FitnessChangi Sailing ClubChinese Swimming ClubCivil Service Club ChangiDBS Treasures Centre (Parkway Parade)Fitness First (Tampines Central)Fitness First (UE Biz Hub)Kate Porter YogaLaguna NationalLittle Island Brewing CoNational Library BoardNational Service Resort & Country Club (Changi) Oompf FitnessSingapore Swimming ClubSingapore University of Technology and Design Tanah Merah Country Club Garden Course Tanah Merah Country Club (Tampines)The Coastal SettlementChangi Airport SingaporeT1:British Airways Lounge (Transit)dnata Lounge (Transit)Emirates Lounge (Transit)Plaza Premium Lounge (Transit)Qantas Singapore Lounge (Transit)T2:Ambassador Transit Lounge T2 (Transit)
EAST
1,000+ LOCATIONSThese are some of the places we can be found at. To access all locations, scan the QR Code beside. If youare a retailer and want to be part of our distribution network, email us NOW!
SPORTS+TRAVEL
DISTRIBUTION
Anytime Fitness (Bukit Panjang)Anytime Fitness (Jurong Gateway)Arena Country ClubCali @RochesterFitness First (Connexis)Fitness First (Mapletree Business City)Fitness First (The Metropolis)INSEADMinistry of AdventureNUH Rehabilitation CentreSAFRA Jurong Science LibrarySAFRA Mt FaberSingapore Yacht ClubSony Electronics (Asia Pacific) Pte LtdThe Lawn (Nanos)UFIT (Galaxis Building)UFIT Clinic (Galaxis Building)University Scholars ClubWarren Golf & Country Club
WEST
Adventure 21American Club LibraryAnn Siang HouseAntoinette (Mandarin Gallery)Anytime Fitness (Bukit Timah)Anytime Fitness (Valley Point)Boarding Gate (Paragon)DBS Treasures Centre (MBFC)DBS Treasures Centre (Raffles Place)F45 Holland VillageF45 OrchardF45 River ValleyFitness First (One Raffles Quay)Fitness First (SingPost Centre)Huggs (AXA Building)International Medical ClinicJames Cook UniversityKith Cafe (Cairnhill)Kith Cafe (Millennia Walk)Kith Cafe (Watermark @ Robertson Quay)Marriott CafeMDISOakwood Premier OUE SingaporeOld HabitsONE°15 Marina Sentosa CoveOne Farrer HotelOutdoor Life (Velocity @ Novena)Outdoor Life (Plaza Singapura)Pacific Healthcare Specialist CentrePark Regis SingaporePure Fitness (Ngee Ann City Podium Block)Pure Yoga (Ngee Ann City Towers)Pure Yoga (Chevron House)Pure Yoga (Asia Square Tower 2)Raffles Towns ClubSerangoon Gardens Country ClubSports CentreSwiss Club SingaporeTanglin ClubTemasek ClubThe Loft GymThe Moving Body (Robertson Walk)The Moving Body (Guthrie House)The Planet Traveller (Paragon)The Planet Traveller (Marina Square)The Singapore Island Country Club (Bukit)
CENTRAL/ SOUTH
The Singapore Island Country Club (Island)UFIT Clinic (Raffles Quay)UFIT Clinic (Orchard Central)UFIT Crossfit (Hoe Chiang Road)UFIT Crossfit (Turf Club Road)UOB PrivilegeWEBARRE Clarke QuayWEBARRE Dhoby GhautWEBARRE Tanjong Pagar
Anytime Fitness (Ang Mo Kio)Anytime Fitness (Greenwich)Anytime Fitness (Punggol Oasis)Anytime Fitness (Wisteria)Anytime Fitness (Yishun Northpoint City)Fitness First (AMK Hub)GearaholicMarina Country ClubNational Service Resort & Country Club (Kranji)Orchid County ClubSAFRA YishunSeager IncSeletar Country ClubSembawang Country ClubSync Cycle Indoor CyclingTLM Medical BraceTresbella Asia Pte Ltd
NORTH
SPORTS+TRAVEL
SUPPLEMENT EDITIONS
At SPORTS+TRAVEL, we love adventures and so do our readers.
However, there will be times when you just can’t get enough of a
certain destination, activity or sport — this is where “supplements”
for the magazine come into play. These customised periodicals
usually feature special write-ups focusing on a specific theme, so
our readers can zoom in to discover prime recommendations,
detailed itineraries, insider tips and informative stories to gather
some inspiration for their next grand adventure. We love working
with like-minded adventurers to provide quality content for our
readers. From taking a rail journey across Europe and island
hopping in Seychelles, to going on self-drives in Australia and
conquering bike races in Taiwan, you can count on our carefully
curated supplements to ignite the adventurous spark in you.
SWITZERLAND SPECIAL (INSERT)Client: Switzerland Tourism
Goal: Promote cycling tours in Switzerland
Format: 6-page, A4 insert
When: Sports + Travel issue 81 (May/Jun 2018)
Where: Singapore
Extra: Printed 500 extra copies
Client: Incredible India
Goal: Promote wildlife and culture in India
Format: 16-page, A4 insert
When: Sports + Travel issue 48 (Nov/Dec 2012)
Where: Singapore
Extra: 1,000 extra copies
INDIASPECIAL (INSERT)
Client: Taiwan Tourism Bureau
Goal: Promote Taiwan’s unique aboriginal
tourism
Format: 1-minute commercial
Feature: On regional TV, social media, etc.
When: 2017
Client: Macao Government Tourism Office
Goal: Promote Macao Marathon +
History/Culture
Format: 1-minute commercial
Feature: On regional TV, social media, etc.
When: 2016
Client: Rwandan Government
Goal: Promote tourism to Rwanda
Format: 22-minute documentary
Feature: On regional TV, social media, etc.
When: 2015
Extra: Film-Student contest recruited 1,000+
videographers with the top 2 winning the
commission to shoot the video
SPORTS + TRAVEL FILMS In addition to our bi-monthly magazine, Sports + Travel also produces commissioned destination videos and documentaries for our clients.
SPORTS+TRAVEL
SPORTS + TRAVEL FILMS
10 DAYSIN RWANDA
MACAOMARATHON
TRIBAL TOURISMIN TAIWAN
FOLLOWERS
SPORTS+TRAVEL
SOCIAL MEDIA
ABOUT OUR FOLLOWERS
11,500+
Social Platforms include Facebook, Instagram and Blog
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Daily page views per visitor: 3.3/visitor Average daily time on site: 3:15/visitor
Bounce rate: <28%
82%PMEBs, DINKS,
Working Professionals
11%C-Suites, Entrepreneurs, etc
4%Retired, home-makers, etc
3%Others - university students, etc
WHO READS SPORTS+TRAVEL ONLINE?
Unique visitor: Averages 39,000 - 42,500/month
Page views (avg.) per month: 128,000 - 140,000 82% are PMEBs, DINKS, Working Professionals 11% are C-Suites, Entrepreneurs, etc. 4% are retired, home-makers, etc. 3% Others (eg. university students, etc.)
Page views of Sports+Travel
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Number of followers on Instagram and Facebook combined
Demographic Age 18 - 65, Expats, Middle-Class and Upper-Class, Sporty and Adventurous
RETAIL STORESWorld of SportsThe Planet TravellerThe Big CountryOutdoor LifeLorna JaneLau (International) Distribution Pte LtdGearaholicDurasafe StoreCampers’ CornerAdventure Gear Post
TOURISM OFFICESBrunei TourismChristmas Island TourismFlanders TourismIndia TourismJapan National Tourist OrganisationKerala TourismKLM Royal Dutch AirlinesMacao Government Tourism OceNational Touriest Oce in SpainNiseko TourismPenang TourismPhilippines Department Of TourismQatar TourismSabah TourismSarawak Tourism BoardSeychelles TourismSouth Australian Tourism CommissionSwitzerland TourismTaiwan Visitors AssociationTourism AustraliaTourism MalaysiaTourism ThailandYemen TourismTourism Indonesia
AIRLINESAir CanadaAir FranceAir MadagascarAir MaltaAir MauritiusAir SaharaAir TimorAirAsiaBangkok AirwaysEtihad AirwaysFinnairGaruda IndonesiaJapan Airlines
Jet AirwaysKenya AirwaysOman AirQatar AirwaysSAS AirlinesSwiss AirVietnam Airlines
TRAVEL TRADEAdventure 21Adventure QuestsANA TravelASA HolidaysAtrium Eco Travel Pte LtdBalzing Outdoor Adventures & CoCango TravelChan BrothersCollyer’s World TravelContiki HolidaysDeep Blue Scuba Pte LtdDive PhilippinesDivers Alert Network (DAN)Dyansty Travel International Pte LtdEco Adventures Pte LtdEU HolidaysFlight CentreGecko CanoeingH.I.S Internationa Travel Pte LtdHokkaido Access NetworkHokkaido TracksIdeal PacIn Motion AsiaInterpidtravel.comIsland Explorer HolidaysJacqtoursJR East PassJR Global Event ManagementJR Kanto Area PassLonely PlanetMalaysian HolidaysMemo Travel Pte LtdMoov TravelMountain TorqNorthern TalesOctopus TravelPaveway Explorer HolidaysPentravel & Tours (Singapore) Pte LtdPrime Travel & Tour Pte LtdPro SkiScenic TravelSepilok Tropical Wildlife Adventure Sdn Bhd
Shangrila Adventure Pte LtdSki Japan HolidaysSky ServiceSouth Pacific TravelSTA TravelThe New Zealand Travel CentreTravel Ways Pte LtdTravel-Wish.ComViet AdventureX-TrekkersZuji
HOTELS, RESORTS AND LODGESAkazoraBelum - Temenggor ResortGayana Eco ResortHilton Niseko VillageHotel Sedona ManadoHT HolidaysKi NisekoKima Bajo Resort and SpaKiroro ResortKoharu Resort Hotel & SuitesLembeh Hills ResortM Hotel NisekoNiseko Alpine DevelopmentsNiseko Real EstateSedona HotelShiki NisekoThe Niseko CompanyThe Vale Niseko
OTHERSAngkor Wat Int’l Half MarathonDa Nang MarathonDBSHertzMeta SportsMt. Kinabalu Intl ClimbathonNovena SquareOutdoor ChannelPreah Monivon Bokor MarathonRainforest World Music FestivalSafra Adventure Sports CentreSafra Yishan Country ClubSihanouk Ville Int’l Half MarathornWorld Games 2009 TaiwanWWF
GEAR SUPPLIERSAcr’teryxAirbolt
AirwheelAlicoAmerican TouristerAsicsAVEXBataBlack DiamondBÜBICanonCoghlanColumbiaDuofoldEagle CreekElliptiGOEvernewEvolve SkateboardsExpedFirst TacticalFitbitFizanFjallravenFlikerForcefieldFunfitGarminGiropticGoal ZeroGUHanchorHi-TecHoka One OneHydrapakHydro FlaskHyperlite Mountain GearJulboKatadynKeenFootwearKestrelKlean KanteenKMX KartLa SportivaLekiLifeProofLifeventureLowaLowe AlpineLuminoodleMammutMarmotMiniwellMontaneMountainsmith
MSRMystery RanchMywayNalgeneNatural DynamixNikwaxNo RinseOakleyOnnightOrtliebOspreyOutdoor ResearchOverboardOverboardPacsafePanasonicPhitenPipedream CyclesPipedream CyclesPlanet Scuba Pte LtdPlatypusPolarisPowerTravellerQuechuaRangefinderRip CurlRockboardRunning LabS’wellSalomonSealLineSonySpyStanleySweat GUTRTerra NovaTevaThe North FaceTherm-a-restThink TankThuleTilleyTimberlandTOMTOMVasqueVaudeVenturesafeVictorinoxWheelmanWrightSockYaktraxYikeBikeZoot
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