media kit 2021 - endeavor · 2020. 10. 5. · 2 meet the influencers technical & content...
TRANSCRIPT
| MEDIA KIT 2021
AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
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MEET THE INFLUENCERS
TECHNICAL & CONTENT EXPERTISEDelivering technical and contentdevelopment expertise that ensures content is accurate, engaging andfocused on the topics that professionals need to know about to stay current.
IDEATION & DEVELOPMENTCollaborate with our topic experts todevelop topics that will attract target audiences, validate market perceptions and ensure content marketing success.
DATA & INSIGHTSDeep industry knowledge paired withdata and insights from analytic tools provides us the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
EDITORS & CONTRIBUTORS
Group Content DirectorMICHELLE [email protected]
Senior Content DirectorWILLIAM [email protected]
EditorALIX [email protected]
Managing EditorKEN [email protected]
Contributing Editor RICK [email protected]
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FOCUSED CONTENT
ANTICOUNTERFEITING TECH• Mislabeling control• Traceability solutions• Gray-market identification• Recycled device detection• Fake unit control• Internal code traceability
ENVIRONMENTAL TESTING• Test chambers• In-situ device test• Failure prediction• Performance monitoring• Situational awareness• heat/cold/shock/vibration test
OSCILLOSCOPES• Digital storage• Mixed-signal • Digital Sampling• Mixed domain• Multipurpose/Multitool• Portable/USB
HIGH-SPEED DIGITAL TEST• Fiber optics• 5G and broadband RF• Lasers and Lidar• Radar and microwaves• Advanced automation• Digital interfaces
DIGITAL DATA ACQUISITION• Cameras and machine vision• Digital recorders• Software tools• Signal conditioning• Multiplexers• Digital/Analog converters
CYBERSECURITY• Legal wiretapping/monitoring• AI-driven systems• Secure boot solutions• Root of trust/trust chain• Counterfeit detection• Signals Intelligence
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AUDIENCE INSIGHTSEvaluation Engineering has delivered in-depth technical information to the test engineering market for more than 50 years,serving engineers, engineering managers, and corporate managers responsible for test measurement and quality of electronicproducts and systems.
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORTThe Audience Engagement Report provides an integrated view of the Evaluation Engineering community. Data provided within is obtained via internal and third party sources, including Google Analytics and Omeda.
225,787Average Monthly Reachs 42% Growth in Monthly Reach
COMPANIES THAT ENGAGE
Design/Development Engineering 38.26%
Corporate/General Management 28.27%
Production/Manufacturing Test 15.66%
R&D/Scientific 7.09%
QC/WA/Reliability/Evalution 4.43%
Field Service 2.67%
Verification/Validation Engineering 1.41%
Calibration/Standards 0.83%
Failure Analysis 0.38%
Other 1.00%
JOB FUNCTION
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AUDIENCE ENGAGEMENT
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
61,289Combined Social Following
s 6.0% vs Monthly Average for Previous 6 Months
25,428Average Monthly Sessions
s 9.0% vs Monthly Average for Previous 6 Months
25,339Average Unique Monthly Visitors
s 45.0% vs Monthly Average for Previous 6 Months
73,339Average Monthly Page Views
s 37.0% vs Monthly Average for Previous 6 Months
64.1% Desktop Visitors Average Monthly
35.9%Mobile Visitors Average Monthly
SUBSCRIBE TO MAGAZINE
49,171Evaluation Engineering Magazine Subscribers
ENEWSLETTERS
Monthly Average Reach
89,899
EVALUATION & TEST NEWS
Monthly Average
30,915
ePRODUCT SHOWCASE
Monthly Average
38,886
SPECIAL REPORT
Monthly Average
30,147
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PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
2020 issues Total Qualified
July 49,171
August 49,084
September 49,200
October 49,200
November/December 49,200
Total Qualified Circulation 49,171Source: Publisher’s own data - Brand Report for the 6 month period ended December 2020
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2021 PRINT CONTENT CALENDARSPECIAL REPORT
FEATURES FEATURESSECTIONS
SHOW COVERAGE AD CLOSE MATERIALS
DUEINSTRUMENTATION APPLICATIONS TECH FOCUS TECHNOLOGY INSIGHTS
JAN-FEB Vector Network Analyzers
Power Supplies & Loads
Anticounterfeiting Tech
Standards Compliance
High-Speed Digital Test Industry 4.0
APEC,OFC 1/15/2021 1/25/2021
MAR-APR Handheld/Portable Instruments
Mil/Aero Test Systems
Environmental Testing
Smart City Infrastructures EMC/EMI Test Industrial IoT
EMC+SIPI,NI Week,
IMS3/17/2021 3/24/2021
MAY-JUN Signal & Spectrum Analyzers
5G Test & Evaluation Oscilloscopes Battery Testing RF & Microwave Cable &
InterconnectAutotestcon,
DesignCon 5/12/2021 5/19/2021
JUL-AUGPower
Semiconductor Test
Medical Electronics
High-Speed Digital Test
IoT Protocol Compliance Safety Testing Automated Test 7/15/2021 7/22/2021
SEP-OCT Automotive SystemsProgrammable
power and loads
Digital Data Acquisition
Wireless Systems for IoT Optical Systems 5G Test Systems
SEMICON West,
Automotive Testing Expo
9/16/2021 9/23/2021
NOV-DEC Bench Instrumentation
Smart Facility Management Cybersecurity Power test Instrumentation Annual Roundup 11/09/2021 11/16/2021
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PRINT ADVERTISING SPECS
Print Production Manager: Melissa Meng | Evaluation [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted.
Multi-Page and Inserts: Contact Account Manager for Rates and Specifications Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.
Printing Method: Web Offset Publication Trim Size: 7.75 x 10.75 inches Binding Method: Saddle-stitched Send Print Advertising Submission to: [email protected]
DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides*
Page 7 x 10 7.75 x 10.75
Spread 14.5 x 10 15.25 x 10.75
2/3 Pg Vertical 4.5 x 9.75 5 x 10.75
1/2 Pg Island 4.375 x 7.375
1/2 Pg Vertical 3.25 x 9.75 3.875 x 10.75
1/2 Pg Horizontal 6.75 x 4.75 7.75 x 5.25
1/3 Pg Square 4.5 x 4.75
1/3 Pg Vertical 2.125 x 9.75
1/3 Pg Horizontal 6.75 x 3
1/4 Pg Vertical 2.125 x 4.75
* Ads with bleed – extend bleed 0.125 inches beyond the trim. * All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter. Endeavor Business Media reserves the right to reduce and/or resize any oversized or incorrectly sized ads to fit the ad dimensions listed.
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Our portfolio of media and advertising solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
• RESEARCH• LEAD GENERATION• EVENTS• VIDEO• DIGITAL ADVERTISING
• NEWSLETTERS• NATIVE ADVERTISING• TARGETED MARKETING• PRINT ADVERTISING• MARKETING SERVICES
MARKETING SOLUTIONS GUIDE
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Better understand how decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
BRANDPERCEPTION
RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.
Leverage research as a lead generator by providing your audience with research-backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.
Deliverable is a 10-15 page report that provides a clear understanding of the topic and helps audiences benchmark their position relative to their peers.
INDUSTRY INSIGHTS
Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.
Deliverable is a 20-25 page, fully designedgraphic report, coupled with subject matter analysis. End result is a premium content marketing asset.
STATE OF THE
MARKET
Mine data points across a variety of social and online channels to uncover brand, competitive, industry and audience trends and insights. This marketing intelligence solution will deliver a key insights report that provides valuable insights to your executives as well as marketing, product, and sales teams.
STRATEGICINSIGHTS STUDY
VIEW ALL RESEARCH
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LEAD GENERATIONSolutions that Meet All Your Lead NeedsOur portfolio of modern marketing solutions provides Marketers with the resources and solutions they need for meeting goals and delivering high-quality leads.
WEBINARS Webinars continue to be a top performer for Marketers, generating highly qualified leads and helping to accelerate decision making. Our portfolio of unique webinar options offers a variety of formats to help you achieve your goals.SHORT FORM CONTENT
These easy-to-execute content types deliver big impact and help Marketers to efficiently create lead generation assets that can be promoted in a variety of channels.
LONG FORM CONTENTComplex decision making requires in-depth content that addresses very specific needs. Traditional white papers, eBooks and case studies are effective lead generators and can be super charged when paired with our new StoryDesign solution.
CUSTOM LEAD-GENERATION PROGRAMSPrograms that are built to deliver high-quality leads by leveraging high-quality content, exclusively branded environments and promotional marketing to target audiences. Tap into our marketing and topic expertise to create a unique experience that attracts and engages decision makers.
IN-PERSON & VIRTUAL EVENTSProven as one of the most effective strategies for generating leads, events are finding their way onto calendars. Create connections and keep your marketing pipeline full with leads from our industry-focused events.
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CONTENT SYNDICATIONSyndicate your best content in high-performing channels and benefit from increased recognition. Our known content structure gives design engineers the confidence to engage and drive traffic to your content.
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WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARSPosition your company as an industry expert and connect with prospects who are seeking education on a key topic or solution to their challenge. Create powerful, engaging content that generates qualified leads and allows you to connect with decision makers.
Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics
WEBCHATSRethink traditional hour-long webinars and engage busy decision-makers with 30 minutes of topic-based conversation and interactivity. This new, video-based format features your subject matter expert providing powerful thought leadership while generating leads.
Includes: Promotional Program, Full Contact Information, Engagement Metrics
VIRTUAL ROUND TABLEAssemble your team of topic experts and give users the opportunity to connect through a live streaming experience. Perfect for delivering industry know-how from a variety of perspectives and helping professionals understand the impact of industry trends.
Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics
WEBINAR EXECUTIVE SUMMARYGain greater return on your webinar investment by engaging leads immediately after your event with this customer developed Executive Summary and series of three emails to webinar registrants.
Includes: 2 page Executive Summary, 3x Post Event Email Campaign, Engagement Metrics
VIEW ALL WEBINARS
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SHORT FORM CONTENTA Must-Have for Content Marketing SuccessEasy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information.
PROBLEM/SOLUTIONS
DESIGNFAQ’S TOP TIPS DIFFERENCE
BETWEENHelp design engineers work faster and smarter by providing solutions to some of their most common problems. Showcase your knowledge and understanding of the challenges they face and be perceived as a trusted source for important intel.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Answer common questions about a particular topic, issue or trend and convey your industry expertise. Our proven format creates high-quality content while requiring minimal deliverables from your product team.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Feature 5 to 10 brief tips or steps, with graphic design, that will help your audience better understand a topic or guide them toward a purchase decision.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Connect with target audiences in a language they understand, digging deep into the differences between new technologies and applications and how to best leverage them for successful outcomes.
Includes: Design Services and Promotional Program
VIEW ALL SHORT FORM CONTENT
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LONG FORM CONTENTDeliver Solutions for the Most Complex ChallengesComplex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS SPONSORED EBOOKS
Introduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on our site. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Help solve problems and deliver know-how through a fully designed eBook format. Leverage our existing high-performing content to create a collection of valuable evergreen articles on a compelling topic that is relevant to audiences.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
BASICS OFDESIGN
Shine a spotlight on technical information that is the foundation of the fundamentals of design engineering while educating prospects and generating qualified leads. Typically evergreen content, these assets are frequently being saved for future reference.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
VIEW ALL LONG FORM CONTENT
CASE STUDIES
Bring to the forefront an outside perspective on your solutions. Showcase success stories from real customers and deliver an authentic experience of your solutions and challenges they can solve.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
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CONTENT SYNDICATIONSurface Your Best Content in High-Performing ChannelsSyndicate your high quality content in our trusted channels and benefit from increased recognition. Co-branded emails and known content structure gives design engineers the confidence to engage and click.
RECOMMENDED FOR YOU
DESIGN ELEMENTS
ENGINEERINGRESOURCES
Deliver a relevant experience to design engineers and drive traffic to up to four pieces of content hosted on your site. Rely on our first party data and behavioral insights to target an audience based on your criteria.
Inspire design creativity with this program that includes hosting and exclusive promotion of 1 educational asset for lead generation and up to 3 pieces of content for traffic driving initiatives to your website.
Provide engineers easy access to up to three educational based resources, hosted on our site and promoted for engagement and lead driving. These emails can be co-sponsored or exclusive.
VIEW ALL CONTENT SYNDICATION PROGRAMS
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CUSTOM PROGRAMSLead Generation Programs Built for Your GoalsPrograms that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content.
AMPLIFYAccelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERSAggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-sion rates and more sales ready leads.
STORYDESIGNTell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
NEW! GIVE-AWAYSTap into the mind of design engineers and give them the opportunity to take your development kit or new product on a test run. Sponsors are required to meet the T&C’s of program, fulfilling the give away. Landing page hosted on brand site with form, full contact leads provided to sponsor.
VIEW ALL CUSTOM LEAD GEN PROGRAMS
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IN-PERSON EVENTSLive Events that Create Connections and Generate High Quality LeadsIndustry leading events that attract professionals audiences seeking new products, services and solutions to solve their biggest challenges.
LEARN MORE ABOUT OUR EVENTS www.mfgtechshow.com/2021
HUNTINGTON CONVENTION CENTER OF CLEVELAND CLEVELAND, OHIO
STRATEGIES FOR EXCELLENCE FROM DESIGN TO DELIVERY
The Manufacturing & Technology Show is the industry’s first event to truly cover the total manufacturing industry—from effective exec-utive management to efficiency-driven plant leadership, from cutting-edge engineering breakthroughs to world-class safety practic-es, from process to discreet industries—all in a cohesive conference and expo designed to provide actionable intelligence to fuel the pur-suit of excellence.
Conference tracks & tradeshow solutions will cover:• Robotics• Software• Industrial Automation• Additive Manufacturing• Supply Chain
Featuring:
NOVEMBER 9-11, 2021
VIDEOCreative Solutions for Video at any BudgetRely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy.
Place your video message directly within editorial content on our website. Served as a video ad type, this solution delivers a much higher than average click through rate and offers engagement metrics to track views.
Take control of your video content strategy, optimizing the medium to best serve your brand and your marketing goals. Our team of production and design experts will consult with you to create video that reflects your brand, tells your story, and showcases your products and services.
Capture key insights from your experts through these 10-15 minute editorially-driven video interviews that help to deliver broader context to the issues being covered. Leverage our topic expertise, technology platform and light video editing to create a powerful video asset.
QUICKCHAT VIDEO
IN-ARTICLEVIDEO
CUSTOM VIDEO PRODUCTION
Break down complex topics into simple and easy-to-digest animated videos that are 30-45 seconds long. This alternative video type requires minimal deliverables from you, making for easy, cost effective production. Great for social promotions.
EXPLAINERVIDEO
VIEW ALL VIDEO
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DIGITAL ADVERTISINGAdvertising that Reaches Decision Makers in the MomentShowcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERSBanners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad SizeLeaderboard 728x90 & 320x50*
Rectangle 300x250
Half Page Standard 300x600
Site Skin Contact Online Sales for specs
Welcome Ads 640x480 & (300x416 or 330x250)*
*Please provide all sizes listed.
Ad Type Ad SizeFloor Ad 1200x90, 970x90, 320x50, 728x90*
Expanded: 1200x410, 970x415, 320x415, 728x415*
Jumbotron 300×600 – Expanded: 970×700*
In-Article Video Contact sales for specs
Sidekick 300×250/300×600 – Expanded: 850×700*
Pushdown 970×90, 728x90* – Expanded: 970×415, 728x415*
Contact your sales representative for pricing.*Please provide all sizes listed.
RICH MEDIA OPPORTUNITIESRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.
WEBSITE SPECIFICATIONS:Banner sizes: • See our Digital Ad Specs section of the media guide
Acceptable file types: • JPG, GIF, animated GIF, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times, Max # of frames: 4, Animation length: 15-20 seconds
Information: • Click-through URL required and should not be hard-coded• Creative must be hosted through a third-party with a “STANDARD” ad tag: All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).• Z-index of ad must be set low or as a “1”• Backup JPEG, GIF or PNG (200kb max) required for delivery to mobile devices• If mobile users are to be excluded from your Rich Media impressions, please inform us in advance
Materials due: • Five business days prior to publication.
Send Website Banner Ads To: [email protected]
Check out our advertiser site for more information: designengineering.endeavorb2b.com/evaluation-engineering
Campaign Analyst | Materials Contact:[email protected]
VIEW FULL SPECIFICATIONS
20VIEW NEWSLETTER SAMPLES
NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.
Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.
EVALUATION & TEST NEWSOur Evaluation and Test Newsletter brings you the latest in design and development news in creating optimized embedded systems, as well as technology advances and information on related infrastructures and services. Exclusive, Monday, Tuesday, Thursday
STATS: Subscribers ............................................. 30,915
PRODUCT SHOWCASE NEWSLETTERThe Evaluation Engineering eProduct Showcase brings together the latest hardware and product solutions that are addressing the pressing needs of the engineering community in design, test, and evaluation. MonthlySTATS:Subscribers ............................................. 38,886
Evaluation & Test Materials Needed:• Product Image: 300x250 px JPG or PNG (max 50k)• Headline: 40 characters max (including spaces)• Body Copy: 450 characters max (including spaces)• One Click-thru URL• Logo: 200x50 px jpg, gif, png (max 50k)• Please include any company branding or logo as part of your image.
Materials due: Ten business days prior to publication.
Send Newsletter Banner Ads:[email protected]
MORE INFO:
Product Showcase Materials Needed:• Image: 320(w) x 180(h) px • Headline: 36 characters max (including spaces and punctuation) • Body Copy: 400 characters max (including spaces and punctuation) • Call-to-Action Text: 34 characters max • One URL
Materials due: Five business days prior to publication.
Send Newsletter Banner Ads:[email protected]
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NATIVE ADVERTISINGReplicating Form and Function to Gain Views for Your ContentEstablish credibility, gain views and drive traffic to your website or landing pages with native advertising.
VIEW ALL NATIVE SERVICES
NATIVE ADSFeature your high-performing content on our brand site through native ad placements and benefit from our highly trafficked channels that attract qualified professionals. Native ad deliverables include an image + text with URL that link back to your website. Labeled as Sponsored Content and sold on a Share of Voice basis.
SPONSORED CONTENT + NATIVE ADSYour content in our channels. Sponsored Content with native advertising placements showcase your content in our channels, replicating form and function and attracting users to quality content. Sponsored Content + Native Ad deliverables include one article posted on our brand site, a native ad to drive traffic to the article and display banner ads that will serve on the article page, driving traffic to your website. Clearly labeled as Sponsored Content and sold on a Share of Voice basis.
EXCLUSIVE STORIESYour high performing content displayed as premium native within our site. Exclusive stories feature your content with an enhanced display, encouraging deep engagement and built to drive traffic back to your site, while native ads serving throughout our site drive qualified professionals to your content. Exclusive Stories deliverables include one article uploaded to our ad free HTML environment and a native ad to drive traffic to the HTML stories page.
Contact your sales representative for pricing and specs.
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DIRECT & TARGETED MARKETINGNarrow Your Focus and Find the Perfect MatchTarget prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.
THIRD-PARTY EMAILSTarget and reach prospects in the moment with messaging focused on your brand, solutions or products. Based on your objectives and goals, our team of direct marketing experts will set up and deploy HTML email that attracts decision-makers. Full reporting metrics provided. Privacy compliant.
AUDIENCE EXTENSIONPartner with our team of engagement marketers and data analysts to build custom campaigns that will target business decision makers in our in-house channels and extended networks based on your criteria.
WEBSITES & MOBILELeverage our 1st party data and create campaigns targeting the business decision makers who match your criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times on websites and social ONLY to those who fit your targeted profile.Includes: Banner, Native and Video on Professional Websites & Mobile
SOCIALDrive higher CTR% and conversions using Facebook, Instagram and LinkedIn. We’ll manage your campaign using your banner, video and native ads and create targets based on website visitors, our first party data or by creating look-a-like profiles.Includes: Banner, Native and Video in Social Channels
MICROPROXIMITYIncrease your exposure at large industry events with our micro-proximity targeting (or geo-fencing) that allows you to target company location, geography or attendees who are in attendance at trade shows and conferences.Includes: Banner, Native and Video on Professional Websites & Mobile
VIEW ALL DIRECT & TARGETED MARKETING
DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.
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MARKETING SERVICESSolutions for helping marketers get it doneOur team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define the uniqueness of your brand and audiences and watch your next campaign come to life.
CONTENT CREATION
DESIGNSERVICES
TRANSLATIONSERVICES
WEBSITEDEVELOPMENTSERVICES
CONTENT CREATIONCollaborate with our industry experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for a variety of program types and market in your own channels.
DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.
TRANSLATION SERVICESLeverage our linguistic teams to provide accurate, compliant and engaging information to your worldwide target audiences. Our portfolio of language translation and localization services supports over 500 language combinations ensuring that your messaging delivers the right words and cultural meaning.
WEBSITE DEVELOPMENT SERVICESUpdate your website with a professional appearance, clear messaging and an optimal user experience to help prospects and customers in their buying process. Development scope will be based on your objective and all sites are built in mobile responsive design with baseline SEO and analytics installation.
VIEW ALL MARKETING SERVICES
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UNIQUE SPONSORSHIPS
SOLUTIONS CENTERSolutions Centers include high-quality editorial from our content team as well as sponsored content from our partners. Each Solutions Center is custom-tailored to a specific technology segment.
Segments include:• Power Loads & Supplies• Test & Measurement• Software & Data Acquistion• RF/Microwave Test
Contact your sales representative for more information
SPECIAL REPORT SERIESStaff-written, sponsored reports covering instrumentation and applications. These insightful reports appear in every issue of Evaluations Engineering and on the Evaluations Engineering website for maximum exposure.
Contact your sales representative for more information
SALARY & CAREER REPORTToday’s Design Engineers strive to be more productive, embrace workplace diversity and benefit from having a broad range of expertise. We surveyed over 2,000 electrical engineers on their perception of the industry, their career, their employers and what the future holds. The results of this survey deliver data points and insights about your customers that can be used to inform your product, sales and marketing strategies.
Contact your sales representative for more information
DIGITAL SUMMITSPartner with Electronic Design to keep engineers up to speed on rapidly advancing technologies through topic focused Virtual Learning that includes webinars, deep dive white papers and high-quality content. Showcase your products and solutions through content marketing opportunities to a highly engaged audience of design engineers that are immersing themselves around a focused topic.
Contact your sales representative for more information
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EXECUTIVE VICE PRESIDENT, DESIGN & ENGINEERING GROUP Tracy Smith816.519.2496 | [email protected]
DIRECTOR OF SALES, DESIGN & ENGINEERING GROUP CT, DE, MA, MD, ME, NH, NJ, NY, RI, PA, VT, EASTERN CANADAElizabeth Eldridge917.789.3012 | [email protected] AL, AR, SOUTHERN CA, CO, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MI, MN, MO, MS,MT, NC, NE, ND, OK, OH, SC, SD, TN, UT, VA, WI, WV, WY, C. CANADAJamie Allen415.608.1959 | [email protected] AZ, NM, TXGregory Montgomery 972.740.0376 | [email protected] NORTHERN CA, NV, OR, WA, WESTERN CANADA, AKStuart Bowen425.681.4395 | [email protected]
SENIOR DIGITAL INNOVATION & STRATEGY DIRECTORRyan Malec785.375.1201 | [email protected]
CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
CONTACTS
SALESBRAND WEBSITE: evaluationengineering.comMARKETING WEBSITE: designengineering.endeavorb2b.com
FACEBOOK: facebook.com/EvaluationEngineeringLINKEDIN: linkedin.com/groups/2192877TWITTER: twitter.com/EE_Engineers
BRAND RESOURCES
Modern marketers wanting to engage Design & Engineering Audiences rely on a multi-step approach for keeping their funnels full and driving conversion. Our portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual bootcamps or creating distraction free environments that allows users to binge on content and move them further along in their journey. We have the target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.
VISIT DESIGNENGINEERING.ENDEAVORB2B.COM
ENDEAVORBUSINESSMEDIA.COM
RESEARCH• Insights• Marketing Trends• Benchmarking• Co-Branded• Proprietary
CONTENT MARKETING
• Video• Webinars• White Papers• Visual Storytelling• Content Creation
CONNECTION• Live Events• Virtual Events• Webinars• WebChat Videos• FastChat Videos
LEAD GENERATION
• Webinars• Virtual Events• Long Form Content• Short Form Content• Custom Programs• Live Events
ADVERTISING• Print• Newsletters• Digital• Mobile• Rich Media• Sponsorships