media kit 2021 - endeavor commercial vehicle · 2020. 12. 9. · marketing objectives with...

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MAXIMIZE YOUR REACH, VISIBILITY, AND IMPACT AMONG DECISION MAKERS2020 has been a challenging year to say the least. However, after spending 30+ years in the B2B media industry, I have never been more excited about an upcoming year. Endeavor Business Media’s investment acquiring leading commercial vehicle brands such as FleetOwner, Trailer Body/Builders, American Trucker, Bulk Transporter, and Refrigerated Transporter combined with Fleet Maintenance, transforms the Endeavor Commercial Vehicle Group’s (CVG) offerings into an unprecedented integrated portfolio of world class products and services. The Endeavor CVG has an unparalleled footprint and capability to serve the entire commercial vehicle market.

Endeavor CVG’s primary goal is to deliver leading innovative products and services that support our client’s marketing objectives with outstanding customer service. Specifically, for Fleet Maintenance, FleetOwner, and American Trucker, your senior sales representative can serve your needs with access to all three brands to help ensure maximum return on your marketing investment.

Assessing the subscriber base for both Fleet Maintenance and FleetOwner, our Audience Development team determined subscriber duplication is less than 7%. With a monthly reach of more than 700,000 based on print subscriptions, eNewsletter recipients, website visitors, and social channels, the combined Fleet Maintenance/FleetOwner audience provides greater access to this market than any competitive offering.

In addition to reach, it is critical to understand the editorial synergies and how content strategies align. Fleet Maintenance is the industry leader in providing the critical information to those that are responsible for maximizing vehicle uptime. FleetOwner is the industry leader in providing the critical information to those that are responsible for maximizing efficiency and productivity to run a successful fleet operation. Those combined editorial mission statements provide subscribers with all the information they need to be successful.

If you are looking for the most effective and efficient media buy to ensure maximum reach, visibility, and impact among the decision makers that are responsible for the success of commercial vehicle fleets, there is no better place to explore your marketing options. Endeavor CVG is the one-stop-shop for all your marketing objectives and efforts. The overriding objective is to make it easier for you to get the most out of each dollar you spend with unmatched customer service.

The team looks forward to better understanding your key performance indicators and marketing objectives for the coming year. We welcome an opportunity to earn your business. Let us know how we can best support your sales and marketing goals for 2021 and beyond.

MICHAEL ULISSVP/Market Leader, Commercial Vehicle Group

LAUNCHING NOVEMBER 2020FLEETMAINTENANCE.COM New, dedicated site focused on delivering insights and know how to professionals responsible for maximizing fleet uptime.

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AUDIENCE INSIGHTSFleet Maintenance leverages high-quality content and engaging marketing solutions to help connect marketers with fleet, main-tenance and corporate management professionals focused on maximizing fleet uptime.

172,782Average Monthly ReachSource: Total Reach includes Print Subscribers, eNL recipients, Website visitors, and Social Channels

JOB TITLESource: Identified visitors to Fleet Maintenance website

Owner 33.01% President 14.85%General Manager 12.25%Operations VP/Dir/Mgr/Supvr/Coord 9.12%Other Corporate Management Personnel 6.98%Maintenance Director/Supervisor 6.19%VP 2.74%Lead Technician/Mechanic 2.58%Shop Foreman 2.37%Fleet Administrator 2.26%Other Fleet Management Personnel 2.25%Other Maintenance Manangement 1.88%Transportation Director 1.48%Partner 1.07%Purchasing VP/Dir/Mgr/Supvr/Coord 0.97%

COMPANIES THAT ENGAGE

The Audience Engagement Report provides an integrated view of the Fleet Maintenance community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.

PRIMARY BUSINESSSource: Identified visitors to Fleet Maintenance website

Common Carrier 25.53%

Independent Repair Garages 17.35%

Construction/Mining 13.37%

Retail/Wholesale Delivery 9.50%

Municipal/Government/Public Safety 6.87%

Manufacturing/Processing 6.81%

Utilities 5.68%

Refuse/Recycling 3.47%

Food/Beverage 3.46%

Bus 3.11%

Other 3.09%

Petroleum 1.72%

Other Outside Vehicle Service Industry 0.04%

VIEW THE AUDIENCE ENGAGEMENT REPORT

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AUDIENCE ENGAGEMENT

84,276Average Monthly Visits108,223

Average Unique Monthly Visits243,353

Average Monthly Page Views

3,185Combined Social Following

49%Mobile Visitors Average Monthly

51% Desktop Visitors Average Monthly

SUBSCRIBE TO MAGAZINE

68,000Fleet Maintenance

Magazine Subscribers*

138 Avg Monthly New Site RegistrationsVIEW THE AUDIENCE ENGAGEMENT REPORT


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PRINT SUBSCRIBERS

SUBSCRIBERS BY REGIONU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

16.51%6.40%

10.42%

15.38%

24.77%

26.51%



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MAINTENANCE MANAGEMENT FLEET MANAGEMENT CORPORATE MANAGEMENT

BUSINESS/INDUSTRY

CurrentIssue

Maint.Dir/Supr

LeadMechanic

ShopForeman

OtherMgmt.

Oper.VP/Dir

Trans.Dir.

FleetAdmin.

Purch.VP/Dir

OtherFlt Mgmt

Owner Pres. Partner VP Gen.Mgr.

OtherCorp Mgt

Independent Repair Shop/CMP 10,695 837 783 599 369 633 21 105 90 191 3,904 706 90 201 1,445 721

Common Carrier 20,404 1,031 506 803 334 1,492 170 297 115 348 6,502 2,585 199 864 3,519 1,639

Construction/Mining 9,038 582 354 506 224 756 60 236 95 210 2,347 1,243 94 352 1,323 656

Food/Beverage 2,652 154 117 83 65 304 71 92 17 95 554 273 40 60 481 246

Petroleum 1,090 82 46 66 36 135 17 49 13 34 201 116 9 38 171 77

Refuse/Recycling 3,206 160 114 104 63 245 13 44 13 66 1,169 338 46 65 558 208

Manufacturing/Processing 1,738 144 64 76 58 253 43 122 38 94 278 133 14 71 232 118

Retail/Wholesale Delivery 10,727 335 182 257 234 1,085 64 135 173 416 1,375 536 55 155 3,631 2,094

Municipal/Gov’t/Public Safety 4,504 873 469 350 203 992 85 405 109 269 66 41 9 12 301 320

Utilities 1,217 104 95 59 28 188 11 86 26 76 79 91 4 33 174 163

Bus 2,729 265 252 188 62 269 178 55 28 91 320 142 9 53 504 313

TOTAL 68,000 4,567 2,982 3,091 1,676 6,352 733 1,626 717 1,890 16,795 6,204 569 1,904 12,339 6,555

PRINT CIRCULATION



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Management Columnist JOEL LEVITT Joel Levitt has trained more than 17,000 maintenance leaders from more than 3,000 organizations in 24 countries. He is the president of Springfield Resources, a management consulting firm that services

a variety of clients on a wide range of maintenance issues www.maintenancetraining.com. He is also the designer of Laser-Focused Training, a flexible training program that provides specific targeted training on your schedule, online to one to 250 people in maintenance management, asset management and reliability.

Training Columnist GEORGE ARRANTS Arrants is the vice president for ASE Education Foundation. Arrants works with instructors and administrators to develop partnerships with local businesses and industries through program advisory committees. He is the past chair of the Technology and

Maintenance Council’s TMCSuperTech – the National Technician Skills Competition – and TMCFutureTech – the National Student Technician Competition. His entire career has been in the vehicle service and education industries.

MEET THE INFLUENCERSAZBEE AWARDSThe Azbee Awards are highly competitive and celebrate the highest quality writing and design in business-to-business (B2B), trade, association and professional publications.

• Regional Bronze Finalist (Design) Front Cover-Special Issue/Supplement | Upper Midwest | July 2019 Product Showcase Cover• Regional Silver Finalist (Design) Opening Page/Spread-Photo | March 2019 Cover Story | Maintenance Training for Drivers• Regional Gold Finalist (Editorial) & National Gold Winner (Editorial) FM July 2019 Cover Story | How do you find and keep technician talent?

TABBIE AWARDSThe Trade, Association and Business Publications International (TABPI) Tabbie Awards are an annual international B2B magazine awards competition recognizing excellence in editorial and design.

• 2020 Feature Article: Top 25 - #19 March 2019 | Maintenance training for drivers • 2020 How-to Article Honorable Mention July 2019 | How do you find and keep technician talent?• 2020 Front Cover, Digital Imagery - Bronze April 2019 Fleet Maintenance Cover, How important is maintenance benchmarking?

EDDIE & OZZIESThe Eddie & Ozzie Awards recognize excellence in journalism and design across the publishing industry

• Eddies | Instructional/How-To | B2B | Honorable Mention July 2019 | Foundation for success: How do you find and keep technician talent? • Eddies | Single Article | Honorable Mention June 2019 | Making the case for retreads • Ozzies | Feature Design| Co-Winner May 2019 | Trends in heavy duty engine oils opening spread

EDITORS

Editorial DirectorERICA SCHUELLER [email protected]

Schueller has reported and written about the transportation industry since 2007, including nearly a decade serving the commercial vehicle market. She has received numerous trade publishing accolades for her reporting and editing in the trucking and automotive fields. Schueller holds a Class A commercial driver’s license (CDL).

Assistant EditorTYLER FUSSNER [email protected] Fussner studied professional writing and publishing at the University of Wisconsin-Whitewater. He has experience in shop operations, is a Michelin Certified Tire Technician, and a Michelin Certified Tire Salesperson.

CONTRIBUTORS

ASBPE Awards of Exce l lence

A Z B E E SASBPE Awards of Exce l lence



A Z B E E S

2020

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DIGITAL ADVERTISINGAdvertising that Reaches Decision Makers in the MomentShowcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.

DISPLAY BANNERSNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.

Ad Type Ad Size RateBillboard 970x250 $95 CPM

Jumbotron 300×600 – Expanded: 970×700* $95 CPM

In-Article Video Contact sales for specs $95 CPM

Pushdown 970×90, 728x90* – Expanded: 970×415, 728x415* $95 CPM*Please provide all sizes listed for responsive resizing accommodating visitors viewing with their tablet or smart phone

Ad Type Ad Size RateLeaderboard 970x90, 728x90 & 320x50* $75 CPM

Medium Rectangle 300x250 $75 CPM

Half Page 300x600 $75 CPM

Site Skin/Wallpaper Contact sales for specs $200 CPM

Welcome Ads 640x480 & 300x416 or 300x250* $3,595/Flat Rate/Weekly

*Please provide all sizes listed for responsive resizing accommodating visitors viewing with their tablet or smart phone

RICH MEDIA OPPORTUNITIESRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.

Contact Online Ad Operations for specs: [email protected]

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9VIEW NEWSLETTER SAMPLES

NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.

The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations

FLEET MAINTENANCE TODAYA concise daily alert for fleet news, tips on maintaining vehicles to minimize the loss of operating time along with interactive resources and industry events. Weekly (Monday - Friday)

FLAT RATE: Leaderboard ............................................ $3,000Medium Rectangle ................................... $3,000

STATS: Subscribers ............................................. 33,434Avg Total Open Rate................................ 19.30%

FLAT RATE:Leaderboard ............................................ $3,000Medium Rectangle ................................... $3,000

DIAGNOSTIC REPAIR & UPDATE This focused newsletter features vehicle diagnostic tools, methods and repair information. Monthly (1st Tuesday of the month)STATS: Subscribers ............................................. 23,800Avg Total Open Rate................................ 31.26%

300x250

Formats Currently Accepted: JPG, PNG

Dimensions/File Sizes: 670x90 w/URL, max file size 200kb. 300x250 w/headline and text (250 characters) w/URL, max file size 200kb.

3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.

Materials due: Five business days prior to publication.

Send Newsletter Banner Ads:[email protected]

MORE INFO:

*eNewsletter ads are sold on a first come, first serve basis. Discounts will not be provided based on banner position purchased. Book early for top position.

*eNewsletter ads are sold on a first come, first serve basis. Discounts will not be provided based on banner position purchased. Book early for top position.

600x100

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ONLINE SPECS

NEWSLETTER SPECIFICATIONS:Formats Currently Accepted: • JPG,PNG

Non-accepted Formats: • Rich Media. We accept gifs but a black line frame will be automatically added to the image (Note: Outlook 2007 will not render animated GIF. If sending an animated GIF, please make sure the first frame can stand alone).

Dimensions/File Sizes: • See our Newsletter section of the media guide

3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.

Materials due: • Five business days prior to publication.

Send Newsletter Banner Ads To: [email protected]

Check out our advertiser site for more information: cv.endeavorb2b.com/fleet-maintenance

Campaign Analyst | Materials Contact: [email protected]

WEBSITE SPECIFICATIONS:Banner sizes: • See our Digital Ad Specs section of the media guide• All 200 kb max file size

Acceptable file types: • JPG, GIF, animated GIF, and third-party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times

Materials due: • Five business days prior to deployment for ROS web ads• Ten business days prior to deployment for site skins/welcome ads/other interactive rich media items

Upload Website Banner Ads To: [email protected]

Check out our advertiser site for more information: cv.endeavorb2b.com/fleet-maintenance

Campaign Analyst | Materials Contact:[email protected]

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2021 EDITORIAL CALENDARIN THE BAY EQUIPMENT SHOP OPS SPOTLIGHT ON ... #1

SPOTLIGHT ON ... #2 SUPPLEMENTS DISTRIBUTION

MARKETING SOLUTIONS AD CLOSE

MATERIALS DUE

JAN/FEB

Coolant systems

Future vehicle technologies

Technician mentoring programs

DRIVETRAIN - Last-mile delivery

FLUID & FILTRATION -

Biofuels1/07/2021 1/14/2021

MAR Trailer refrigeration Suspension and steering

Maintenance management systems and

software

TECHNOLOGY TRENDS -

Vehicle aerodynamics

UNDER VEHICLE - Fifth wheels

Lift guide Advertising

Measurement Study

2/05/2021 2/13/2021

APR Electrical issues Engine trends Shop safetyBODY & CAB -

Trailer interiorsDRIVETRAIN -

Turbochargers

Tool & Equipment

SupplementDossier Summit 3/04/2021 3/11/2021

MAY Aftertreatment systemsTruck

complexityShop layout and

efficiencyUNDER VEHICLE

- TiresBODY & CAB -

APUs 4/08/2021 4/15/2021

JUNEManual

transmission service

Braking systems

Effective driver communication

tools and technologies

FLUID & FILTRATION -

Filters

TECHNOLOGY TRENDS -

Diagnostics

Scan Tool Spec Guide 5/06/2021 5/13/2021

JULY Technician training toolsVehicle

alignment CybersecurityBODY & CAB -

LightingUNDER VEHICLE -

Trailer brakesTMCSuperTech Special Section

Technology & Maintenance Council (TMC) Fall Meeting

& TMCSuperTech6/03/2021 6/10/2021

AUG Tools and shop equipmentTrailer

telematics Parts procurementDRIVETRAIN -

Fuels and fueling systems

TECHNOLOGY TRENDS -

Autonomous vehicles

Advanced Clean Transportation (ACT) Expo 7/09/2021 7/16/2021

SEPT PRODUCT SHOWCASEPRODUCT

SHOWCASEPRODUCT

SHOWCASEPRODUCT

SHOWCASEPRODUCT

SHOWCASEAll Shows Sept 2021 through Sept 2022 8/05/2021 8/12/2021

OCT DiagnosticsFuture

transmission technology

Fuel economyFLUID &

FILTRATION - Aftertreatment

UNDER VEHICLE - Wheel ends

American Trucking Associations (ATA)

Management Conference & Exhibition (MC&E)

Advertising Measurement

Study9/02/2021 9/10/2021

NOV/DEC

Oil and lubrication

systemsTires

Product Attributes Report: Filtration, suspensions, tire

inflation

TECHNOLOGY TRENDS -

Emissions systems

DRIVETRAIN - Engine

downsizing

Diagnostic supplement

Heavy Duty Aftermarket Week 2022 (HDAW) 11/03/2021 11/10/2021

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PRINT ADVERTISING RATES | SPECSPOSITION RATE

Tabloid Spread $23,076Tabloid Full Page $13,574Tabloid 2/3 page $10,180Tabloid 1/2 Page $8,145Tabloid 1/3 page $6,790Tabloid 1/4 Page $5,430Tabloid 1/6 page $2,725Tabloid Cover 2 20% premiumTabloid Cover 4 20% premiumJr. Spread $17,815Jr. Page $10,479Jr. 2/3 $7,827Jr. 1/2 $6,288Jr. 1/3 $5,169Jr. 1/4 $4,202Jr. 1/6 $2,096Marketplace Col inch - 2x3 $1,480Marketplace Col inch - 5 $1,230Marketplace Col inch - 4 $985Marketplace Col inch - 3 $740Marketplace Col inch - 2 $500Marketplace Col inch - 1 $250

Print Production Manager: Patricia Brown | Fleet Maintenance [email protected]

Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications

Net Rates Apply: Net rates based on number of insertions within a 12-month period.

Printing Method: Web OffsetPublication Trim Size: 7.5 x 10.5 inchesBinding Method: Saddle Stitch Print ready PDF is preferred file. If file is more than 10MB, please sendto: [email protected] via www.wetransfer.com

DIMENSIONS (inches) Trim Bleed LiveTABLOID Tabloid Page 10.25" x 13.75" 10.5" x 14" 10" x 13.5"Tabloid Page Spread 20.5" x 13.75" 21" x 14" 20" x 13.5"2/3 Page Tab 6.75" x 13.5"1/2 Page Horizontal Tab 10.25" x 6.875" 10.5" x 7"1/2 Page Vertical Tab 5" x 13.5"1/3 Page Tab 6.5" x 6.875" 6.5" x 6.875"1/3 Page Vertical Tab 3.375" x 13.5"1/4 Page Tab 5" x 6.75"1/6 Page Tab 3.375" x 6.75"STANDARD SIZINGJunior Page Standard 8" x 11" 8.25" x 11.25" 7" x 10"Junior Spread 16" x 11" 16.25" no gutter trim 15.25" x 10.25" high2/3 Page Standard 4.5625" x 10"1/2 Page Standard 4.5625" x 7.375"1/2 Page Horizontal 7" x 4.875"1/2 Page Vertical 3.375" x 10"1/3 Page Standard 4.5625" x 4.875"1/3 Page Vertical 2.1875" x 10"1/4 Page Standard 3.375" x 4.875"1/6 Page Standard 2.1875" x 5"

* Ads with bleed – extend bleed 0.125 inches beyond the trim. * All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter.

SPECIAL PRINT POSITIONS:

Ask us about other special print positions!

Ride-along Outsert (Polybag)

Belly Band Insert Gatefold Barn Door

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Our portfolio of media and advertising solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.

• RESEARCH• LEAD GENERATION• EVENTS• VIDEO• DIGITAL ADVERTISING

• NEWSLETTERS• NATIVE ADVERTISING• TARGETED MARKETING• PRINT ADVERTISING• MARKETING SERVICES

MARKETING SOLUTIONS GUIDE

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Better understand how decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

BRANDPERCEPTION

RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.

Leverage research as a lead generator by providing your audience with research-backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.

Deliverable is a 10-15 page report that provides a clear understanding of the topic and helps audiences benchmark their position relative to their peers.

INDUSTRY INSIGHTS

Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.

Deliverable is a 20-25 page, fully designedgraphic report, coupled with subject matter analysis. End result is a premium content marketing asset.

STATE OF THEMARKET

Mine data points across a variety of social and online channels to uncover brand, competitive, industry and audience trends and insights. This marketing intelligence solution will deliver a key insights report that provides valuable insights to your executives as well as marketing, product, and sales teams.

STRATEGICINSIGHTS STUDY

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LEAD GENERATIONSolutions that Meet All Your Lead NeedsOur portfolio of modern marketing solutions provides Marketers with the resources and solutions they need for meeting goals and delivering high-quality leads.

WEBINARS Webinars continue to be a top performer for Marketers, generating highly qualified leads and helping to accelerate decision making. Our portfolio of unique webinar options offers a variety of formats to help you achieve your goals.

SHORT FORM CONTENTThese easy-to-execute content types deliver big impact and help Marketers to efficiently create lead generation assets that can be promoted in a variety of channels.

LONG FORM CONTENTComplex decision making requires in-depth content that addresses very specific needs. Traditional white papers, eBooks and case studies are effective lead generators and can be super charged when paired with our new StoryDesign solution.CUSTOM LEAD-GENERATION

PROGRAMSPrograms that are built to deliver high-quality leads by leveraging high-quality content, exclusively branded environments and promotional marketing to target audiences. Tap into our marketing and topic expertise to create a unique experience that attracts and engages decision makers.

IN-PERSON & VIRTUAL EVENTSProven as one of the most effective strategies for generating leads, in-person events are finding their way back onto calendars. Create connections and keep your marketing pipeline full with leads from our industry-focused events.

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WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads.

WEBINARSPosition your company as an industry expert and connect with prospects who are seeking education on a key topic or solution to their challenge. Create powerful, engaging content that generates qualified leads and allows you to connect with decision makers.

Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics

NEW! WEBCHATSRethink traditional hour-long webinars and engage busy decision-makers with 30 minutes of topic-based conversation and interactivity. This new, video-based format features your subject matter expert providing powerful thought leadership while generating leads.

Includes: Promotional Program, Full Contact Information, Engagement Metrics

VIRTUAL ROUND TABLEAssemble your team of topic experts and give users the opportunity to connect through a live streaming experience. Perfect for delivering industry know-how from a variety of perspectives and helping professionals understand the impact of industry trends.

Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics

WEBINAR EXECUTIVE SUMMARYGain greater return on your webinar investment by engaging leads immediately after your event with this customer developed Executive Summary and series of three emails to webinar registrants.

Includes: 2 page Executive Summary, 3x Post Event Email Campaign, Engagement Metrics

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SHORT FORM CONTENTA Must-Have for Content Marketing SuccessEasy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information.

ASK THEEXPERT FAQ’S TOP TIPS INFOGRAPHICS

Shine a light on your in-house expertise and position your brand with thought leadership with this quick-hit asset built off of an interview conducted by our subject matter expert.

Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions

Answer common questions about a particular topic, issue or trend and convey your industry expertise. Our proven format creates high-quality content while requiring minimal deliverables from your product team.


Feature 5 to 10 brief tips or steps, with graphic design, that will help your audience better understand a topic or guide them toward a purchase decision.


Draw a wider viewing audience with one of the most popular forms of content on the web today. Powerful for helping users translate data into insights and a great tool for increasing social engagement and sharing.

Includes: Design Services and Basic Promotional Program

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LONG FORM CONTENTDeliver Solutions for the Most Complex ChallengesComplex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights.

WHITE PAPERS EBOOKS CASE STUDIESIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on our site. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.


Help solve problems and deliver know-how through a fully designed eBook format. Leverage our existing high-performing content to create a collection of valuable evergreen articles on a compelling topic that is relevant to audiences.


Bring to the forefront an outside perspective on your solutions. Showcase success stories from real customers and deliver an authentic representation of your solutions and challenges they can solve.


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CUSTOM PROGRAMSLead Generation Programs Built for Your GoalsPrograms that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content.

AMPLIFYAccelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria.

CONTENT ENGAGEMENT CENTERSAggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-sion rates and more sales ready leads.

CONTENT SYNDICATION PROGRAMSSyndicate your valuable thought leadership content across our brand channels and reach highly relevant audienc-es with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full contact information for each lead.

STORYDESIGNTell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.

VIEW ALL CUSTOM LEAD GEN PROGRAMS

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The Trucking Summit is the pupil transportation industry’s most effective and longest running networking event for trucking fleets and vendors.

Since 2013, the Trucking Summit has brought together high level decision makers and industry leading suppliers from all over North America. Fleet directors and owners attend the Summit because they want to make smart buying decisions; vendors attend the Summit because they want to meet the right prospects. Our proprietary matching system guarantees that participants will engage in focused meetings with the contacts they especially want to meet without the guesswork of a booth on a tradeshow floor. In the space of 48 hours, this unique event provides countless connections and business opportunities, condensing six months of sales meetings into two days.

IN-PERSON EVENTLive Events that Create Connections and Generate High Quality LeadsIndustry leading events that attract professionals audiences seeking new products, services and solutions to solve their biggest challenges.

394Fleets Hosted Since 2013

Longest runningTrucking event of its kind in the industry.

100%of attendees are buyers and/or decision-makers

for their organization.

TRUCKINGSUMMIT.COM

http://www.TruckingSummit.com

VIDEOCreative Solutions for Video at any BudgetRely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy.

Place your video message directly within editorial content on our website. Served as a video ad type, this solution delivers a much higher than average click through rate and offers engagement metrics to track views.

Take control of your video content strategy, optimizing the medium to best serve your brand and your marketing goals. Our team of production and design experts will consult with you to create video that reflects your brand, tells your story, and showcases your products and services.

Capture key insights from your experts through these 10-15 minute editorially-driven video interviews that help to deliver broader context to the issues being covered. Leverage our topic expertise, technology platform and light video editing to create a powerful video asset.

QUICKCHAT VIDEO

IN-ARTICLEVIDEO

CUSTOM VIDEO PRODUCTION

Break down complex topics into simple and easy-to-digest animated videos that are 30-45 seconds long. This alternative video type requires minimal deliverables from you, making for easy, cost effective production. Great for social promotions.

EXPLAINERVIDEO

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NATIVE ADVERTISINGReplicating Form and Function to Gain Views for Your ContentEstablish credibility, gain views and drive traffic to your website or landing pages with native advertising.

VIEW ALL NATIVE PROGRAMS

NATIVE ADSFeature your high-performing content on our brand site throughnative ad placements and benefit from our highly trafficked channelsthat attract qualified professionals. Native ads are labeled as Sponsored Content and sold on a CPM basis.

SPONSORED CONTENTYour content in our channels. Sponsored Content native advertising programs showcase your content in our channels, replicating form and function and attracting users to quality content. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.

CUSTOM SPONSORED CONTENTLeverage our topic expertise and rely on a subject matter expert to write content on your behalf. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.

Contact your sales representative for pricing and specs.

https://cv.endeavorb2b.com/advertising/native/

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DIRECT & TARGETED MARKETINGNarrow Your Focus and Find the Perfect MatchTarget prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.

THIRD-PARTY EMAILSTarget and reach prospects in the moment with messaging focused on your brand, solutions or products. Based on your objectives and goals, our team of direct marketing experts will set up and deploy HTML email that attracts decision-makers. Full reporting metrics provided. Privacy compliant.

AUDIENCE EXTENSIONPartner with our team of engagement marketers and data analysts to build custom campaigns that will target business decision makers in our in-house channels and extended networks based on your criteria.

WEBSITES & MOBILELeverage our 1st party data and create campaigns targeting the business decision makers who match your criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times on websites and social ONLY to those who fit your targeted profile.Includes: Banner, Native and Video on Professional Websites & Mobile

SOCIALDrive higher CTR% and conversions using Facebook, Instagram and LinkedIn. We’ll manage your campaign using your banner, video and native ads and create targets based on website visitors, our first party data or by creating look-a-like profiles.Includes: Banner, Native and Video in Social Channels

MICROPROXIMITYIncrease your exposure at large industry events with our micro-proximity targeting (or geo-fencing) that allows you to target company location, geography or attendees who are in attendance at trade shows and conferences.Includes: Banner, Native and Video on Professional Websites & Mobile

VIEW ALL DIRECT & TARGETED MARKETING

DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.

https://cv.endeavorb2b.com/advertising/

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MARKETING SERVICESSolutions for helping marketers get it doneOur team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define the uniqueness of your brand and audiences and watch your next campaign come to life.

CONTENT CREATION

DESIGNSERVICES

TRANSLATIONSERVICES

WEBSITEDEVELOPMENTSERVICES

CONTENT CREATIONCollaborate with our industry experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for a variety of program types and market in your own channels.

DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.

TRANSLATION SERVICESLeverage our linguistic teams to provide accurate, compliant and engaging information to your worldwide target audiences. Our portfolio of language translation and localization services supports over 500 language combinations ensuring that your messaging delivers the right words and cultural meaning.

WEBSITE DEVELOPMENT SERVICESUpdate your website with a professional appearance, clear messaging and an optimal user experience to help prospects and customers in their buying process. Development scope will be based on your objective and all sites are built in mobile responsive design with baseline SEO and analytics installation.

VIEW ALL MARKETING SERVICES

https://cv.endeavorb2b.com/marketing-services/

25CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS

CONTACTS

SALES CONTACTS

BRAND WEBSITE: fleetmaintenance.com MARKETING WEBSITE: cv.endeavorb2b.com/fleet-maintenance

FACEBOOK: facebook.com/FleetMaintenanceMagLINKED IN: linkedin.com/company/fm-magTWITTER: twitter.com/fleetMX

BRAND RESOURCES

ASSOCIATE PUBLISHER, SALES REPRESENTATIVE SOUTHEASTPeter Lovato231-233-2660 | [email protected]

SALES REPRESENTATIVE NORTHEAST Larry Schlagheck248-444-1320 | [email protected]

SALES REPRESENTATIVE WESTDavid Haggett847-934-9123 | [email protected]

MULTIMEDIA ACCOUNT EXECUTIVE - TOOL & EQUIPMENTCortni Jones920-568-8391 | [email protected]

MULTIMEDIA ACCOUNT EXECUTIVE - TOOL & EQUIPMENTMattie Gorman920-563-1636 | [email protected]

MULTIMEDIA ACCOUNT EXECUTIVE - TOOL & EQUIPMENTDiane Braden920-568-8364 | [email protected]

EXECUTIVE VICE PRESIDENT | TRANSPORTATION Reggie [email protected]

VICE PRESIDENT/MARKET LEADER, COMMERCIAL VEHICLE GROUP Mike [email protected]

BUSINESS OPERATIONS MANAGER Richard [email protected]

PRINT PRODUCTIONPatricia Brown [email protected]

DIGITAL AD MATERIAL [email protected]

https://cv.endeavorb2b.com/contact-us/http://www.fleetmaintenance.comhttps://cv.endeavorb2b.com/fleet-maintenance/https://www.facebook.com/FleetMaintenanceMaghttps://www.linkedin.com/company/fm-maghttp://www.twitter.com/fleetMXmailto:plovato%40endeavorb2b.com?subject=mailto:lschlagheck%40endeavorb2b.com?subject=mailto:dhaggett%40endeavorb2b.com?subject=mailto:cjones%40endeavorb2b.com?subject=mailto:mgorman%40endeavorb2b.com?subject=mailto:dbraden%40endeavorb2b.com?subject=mailto:rlawrence%40endeavorb2b.com?subject=mailto:muliss%40endeavorb2b.com?subject=mailto:rwhite%40endeavorb2b.com?subject=mailto:pbrown%40endeavorb2b.com?subject=mailto:webtraffic%40endeavorb2b.com?subject=

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Modern marketers wanting to engage Commercial Vehicle Audiences rely on a multi-step approach for keeping their funnels full and driving conversion. Our portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual bootcamps or creating distraction free environments that allows users to binge on content and move them further along in their journey. We have the target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.

VISIT CV.ENDEAVORB2B.COM

ENDEAVORBUSINESSMEDIA.COM

RESEARCH• Insights• Marketing Trends• Benchmarking• Co-Branded• Proprietary

CONTENT MARKETING

• Video• Webinars• White Papers• Visual Storytelling• Content Creation

CONNECTION• Live Events• Virtual Events• Webinars• WebChat Videos• FastChat Videos

LEAD GENERATION

• Webinars• Virtual Events• Long Form Content• Short Form Content• Custom Programs• Live Events

ADVERTISING• Print• Newsletters• Digital• Mobile• Rich Media• Sponsorships
https://cv.endeavorb2b.comhttp://endeavorbusinessmedia.com

media kit 2021 - endeavor commercial vehicle · 2020. 12. 9. · marketing objectives with...

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