media kit 2022 | print & digital

MEDIA KIT 2022 | PRINT & DIGITAL

Photo by Bobby Cochran

Version 11.24.21

Photo courtesy Clear Creek

Photo courtesy THC Canada

3900 S. Wadsworth Blvd., Suite 100, Lakewood, CO 80235 | 720.213.5992 ext. 2 | mjbizdaily.com

Why us?For over a decade, MJBiz has connected and informed the cannabis industry.

Our coverage is “most trusted” and unbiased, created by professional journalists working in three countries. We have been featured in the world’s leading news and business outlets.

In 2019 alone, we gave $435,000 to related nonprofits, making us possibly the largest corporate donors for the entire industry.

MJBiz is a woman-owned, privately-held company.

Why now?The total economic impact of the U.S. cannabis industry is expected to reach $100 billion+ by 2022. →

Now is the time to:• Generate leads• Announce new products• Build your brand• Drive sales• Educate the market• Advertise & Exhibit

Our Core BrandsMEDIAMJBizDailyMJBizCanadaMJBizScienceHemp Industry DailyMJBizMagazine

EVENTSMJBizConThe Emerald Conference

AS SEEN IN:

MJBIZ

JOIN THE ORIGINAL


are the final decision makers

U.S. CANNABIS BUSINESS REACH

REAL BUSINESS GETS DONE HEREUnlike most of our competitors, we don’t double as a consumer

or culture brand. Our large audience is ready to buy.

87% of our audience is involved in purchasing decisions

GROSS REVENUEMedian: $0.55 millionLess than $500,000: 40%$500,000 – $999,999: 11%$1 million – $49.9 million: 16% 44% are the final

decision makers

MJBiz Audience

by Job Level

Staff or Specialist

Manager

Executive / C-Level

Director

MJBiz Audience by Sector

Anc

illar

y or

Oth

er P

rodu

cts/

Ser

vice

s

Ass

ocia

tion

/Edu

cati

on

Ban

king

Cul

tiva

tion

Dis

pens

ary

Extr

acti

on/P

roce

ssin

g

Hea

lthc

are/

Phar

mac

euti

cals

Infu

sed

Prod

ucts

/Man

ufac

turi

ng

Inve

stin

g/In

vest

men

t Ser

vice

s

Lega

l/R

egul

ator

y

Ret

ail

Sci

ence

& R

esea

rch

Test

ing/

Lab

Ser

vice

s

Ver

tica

lly In

tegr

ated


NEWSLETTERS & BLASTS

THE AUDIENCE YOU WANTMJBiz offers both email display advertising and direct reach to MJBiz audiences.

Our growing list of newsletter products means more opportunity to target and a broader price range.

All ad placements are optimized for mobile viewing.

24% Open Rate

MED REC #1

See our newsetter options and rates in chart on next page

MJBIZ EMAIL


PRODUCT FREQUENCY COST PER AD UNIT* REACH (as of Sept 2021)

MJBizDaily The most-read newsletter in the industry.

DailyTop Position: $4,100

Second Position: $1,70057,000+

MJBizCultivatorCannabis growers and cultivators.

Weekly $1,500 13,000+

MJBizFinanceInvestors and entrepreneurs.

Weekly $500 7,000+

Hemp Industry Week Hemp farming to product makers.

Weekly $1,500 19,000+

MJBizScience Testing, genetics, pharmaceutical.

Monthly $500 2,000+

MJBizCon BuzzBehind-the-scenes at MJBizCon.

Weekly Top Position: $2,000

Second Position: $1,40092,000+

PRODUCT FREQUENCY AD UNIT/COST REACH

MJBizDaily Email Blast Weekly $6,000 57,000+

MJBizDaily Email Blast—SegmentedRetail, Cultivation, Manufacturing, Canada, California

Weekly $0.20 per name Varies with list size

Hemp Industry Week Email Blast Weekly $2,500 18,000+

MJBizScience Email Blast Monthly $1,000 1,600+

MJBizCon Buzz Email Blast Weekly $6,300 71,000+

MJBIZ EMAIL

NEWSLETTERS

All ad units are med rectangle

EMAIL BLASTS


MJBIZDAILY.COM

WEBSITE

1M+ average monthly page views

RUN OF SITEThe broadest reach. Priced per thousand impressions so you know exactly what you are paying for.

TARGETED RUN OF SITEReach only the audience you want. Segmented by country, state or topic (retail, cultivation, science, manufacturing)

HOMEPAGEDominate our top page

SPONSORED CONTENTOur premium ad generating tool. Demonstrate your thought leadership and build your business

GUARANTEED IMPRESSIONS

RUN OF SITE CPM RATE

30,000 $1,350

40,000 $1,800

50,000 $2,250

60,000 $2,700

70,000 $3,150

80,000 $3,600

90,000 $4,050

100,000 $4,500

600k+ average monthly unique users

OTHER PRODUCTS COST

Targeted Run of Site CPM $55

Premium Postions CPM $50

Homepage Billboard $3,000/week

Homepage Leaderboard $3,850/month

Homepage Medium Rectangle $3,000 / month


MJBIZDAILY.COM

DIGITAL RETARGETING

DURATION PRICE IMPRESSIONS

TIER 1 3 months $6,000 150,000

6 months $10,500 300,000

9 months $13,500 450,000

TIER 2 3 months $12,000 300,000

6 months $21,000 600,000

9 months $27,000 900,000

SIZES

Leaderboard (728 x 90)

Wide Skyscraper (160 x 600)

Square Pop-Up (300 x 250)

As we continue our mission to connect the cannabis industry, we are excited to offer you this new opportunity: Digital Retargeting! Reach MJBizDaily site visitors wherever they go after visiting our site.

YOUR AD HERE 728x90

Our audience becomes your audiencewith retargeting. Get exclusive directaccess to registered and prospectiveattendees visiting the MJBizCon andMJBizDaily websites and retarget themwith your company's ads that willshowcase your brand, anywhere theyvisit online.

Why retargeting?

Don't rely on broad, generic targetingon common ad platforms to marketyour company. Stand out withMJBizCon's and MJBizDaily's uniquelyqualified audience that will showcaseyour business to those who need youthe most.

Quality audience

YOUR ADHERE

300x250

YOUR ADHERE

160x600

3

I N T E L L I G E N T M A R K E T I N G S T A R T S H E R E

LEADERBOARD

WID

E S

KY

SC

RA

PER

SQUARE POP-UP

WHAT IS AD RETARGETING?Ever look at a pair of shoes online, or a potential vacation spot, and then for the next couple weeks you notice ads for those same shoes or that same vacation spot seem to be following you around the internet? That’s ad retargeting.

QUANTIFIABLE RESULTSHave access to detailed reports that allow you to see your campaign results in real-time, including impressions, clicks, and geographical locations of ads served.

MJBIZDAILY.COM

LEAD GENERATIONGet your thought leadership in front of the largest, most qualified audience in the market.

Your content and logo appears on the home page, in the news feed, for two weeks.

• A click on your company name sends users to your web site

• A click on “Read More” invites our readers to supply an email address in exchange for access to your content.

• Exclusivity: While your content is featured, we won’t permit sponsored content from competing organizations

Leads delivered after first 7 days and at the end of the month.

COST$5,000

SPONSORED CONTENT

Vendor created content. Lead Gen. MJBizDaily hosts and markets your event with 5 mentions in the MJBizDaily newsletter, 3 social posts, lead capture.

Leads delivered after the event.

COST$10,000

SPONSORED WEBINAR



PODCAST

SEED TO CEO Launched in Spring 2021, each weekly episode of Seed to CEO features an interview with an industry pro who reveals the stories behind their success.

Pre-roll: after intro, before content $500

Mid-roll: Mid-listen$575

End-roll: After content$475

MJBIZ MEDIA

WHY PODCAST ADVERTISING?• It's long term exposure: Your ad permanently stays with the

episode. As downloads stack up, your ad gets more and more listens.• It's inexpensive: Podcasts are one of the simplest and lowest cost

ways to reach the MJBiz audience. • It's persuasive: The intimacy of podcasting means podcast ads

are as much as 5x more effective than web ads, by some estimates (www.advertisecast.com).

• Reach: Seed to CEO currently gets 10,000+ downloads each quarter, and is growing fast. These rates are per episode,

at 70 words/30 seconds


MJBIZ MARKETING PACKAGES

BRANDING MADE EASY

STEADY PRESENCE WITH EASY PLANNING AND BUDGETINGPay as you go plans

• 3 month minimum, 12 month max

• Buy now, autopay monthly

• 10,000 impressions on MJBizDaily.com monthly

• 5% discount on any added ala carte media products under $10,000 per contract. 10% discount on added products over $10,000 per contract

Our comprehensive branding packages make it easy to market right

SILVER$450

• 3 month minimum. 12 month max

• Buy now, autopay monthly

• 15,000 impressions on MJBizDaily.com monthly

• 5% discount on any added ala carte media products under $10,000 per contract. 10% discount on added products over $10,000 per contract.

GOLD$675

Comprehensive access to the full MJBiz audience at 3% off:

• Ad in MJBizDaily Newsletter

• 20,000 impressions on MJBizDaily.com

• Full page ad in MJBizMagazine

Add any other product(s):

• 3% discount <$10,000 per contract

• 5% discount >$10,000 per contract

MEDIA BOOST$7,119 October 2021

MAGAZINEVOLUME 8 • ISSUE 9 • $12.95

+Navigate Increased Construction Costs

Guard Your Business Against

Ransomware

REPORT PREVIEW: Women & Minorities

in Cannabis

Learn what venture capital firms, family offices, angel investors

and REITs are looking for when making investments

Check Us Out Booth # C5407

Perfect Conditions. Perfect Controls.

PERFECT DRY

UNDERSTAND YOUR INVESTOR

MJBIZCON 2021 SHOW GUIDE INSIDE! SEE PAGE 35

Learn what venture capital firms, family offices, angel investors

and REITs are looking for when making investments


MJBIZ

MJBIZDAILY BUYERS GUIDESReach customers actively looking to buy. Our Buyers Guides educate the audience on your product category.

Each includes a list of key vendors.

Include your content or a full or half-page ad.

Distributed in the MJBizMagazine digital version and for download for 12 months on MJBizDaily.com.

PACKAGING AUTOMATION (eg. Fill and seal, labeling, filling, sorting) - January

RETAIL (eg. Software, display, kiosks, payment processing, architecture) - March

INDOOR GROWING (eg. Greenhouses, environmental controls, automation, lighting, mediums and nutrients) - May

EXTRACTION (eg. Closed loop exactor, industrial centrifuge and other devices, essential oil extractor, rosin heat press, vortex trichome separator, lab testing and QA) - July

SECURITY (eg. Access control locking systems, seed to sale tracking, security camera systems, digital security, security services) - September

SUSTAINABILITY (eg. Natural and organic pest control, ferticulture) - October

Buyers Guide Full Page$3,000

Buyers Guide Half Page$1,000

http://MJBizDaily.com


PRINT

S U BSC R I B E R J O B LE VE L

EXECUTIVE DIRECTOR MANAGER CULTIVATORS RETAIL CALIFORNIA COLORADO WASHINGTON FLORIDAPRIVATEEQUITY

GENERALBUSINESSINTEREST

63%

19%24%

15% 14%8%

4%7%

63%

6%

22%

S U BSC R I B E R D E M O G RAP H I CS TO P MAGAZI N E D I STR I B UTI O N

MJBiz Magazine is distributed exclusively to professionals in the cannabis industry who are the decision makers and influencers within their organizations.

Now in its eighth year of publication, MJBiz Magazine is widely recognized as the cannabis industry’s largest and most influential trade magazine.

MJBIZ MAGAZINE

Discussed with a colleague: 68%

Visited an advertiser's website: 63%

Saved an ad/article for future reference: 53%

Referred to a colleague by passing along a link or an issue: 47%

Requested additional information about products: 31%

Recommended/specified products/services: 22%

Bought products/services advertised: 21%

Contacted an advertiser to request a quote: 15%

Asked for a presentation from an advertiser: 6%

READER ENGAGEMENT


MJBIZ MAGAZINE

2022 EDITORIAL CALENDAREvery issue of MJBiz Magazine contains valuable information from across the full spectrum of the cannabis industry, including hemp, retail, cultivation, extraction, financial, legal, packaging, investing and more.

In consultation with our Advisory Board, cover stories in 2022 will offer the overall themes the industry wants and needs: confronting change, overcoming pain points, and finding opportunities. Each issue has a different focus for the cover package.* Regular columns in each issue include: Hemp Notebook, Company News, Industry Developments, Industry Players.

2022 COVER PACKAGES

January: New Year, New Markets• Sales projections for cannabis markets opening in 2022,

with rankings of the most business-friendly climates.• A state-by-state snapshot of social equity programs.• States likely to legalize regulated marijuana programs for

recreational or medical use.

February: 2022: Delta-8 THC• Do cannabinoids manufactured from hemp pose a threat to

the regulated marijuana business?• Current state regulations about hemp-based cannabinoids

and other minor cannabinoids.• What are the next hot cannabinoids, and how can you be

prepared for them?

March: Pathways to Legalization*• History of bills introduced in Congress and what language

has support from key lawmakers.• What would federal legalization mean for existing state-

regulated companies?• Texas and Florida: When you should expect the next big

markets to legalize.

April: Salary Report• How have industry salaries changed, and how do they

compare to mainstream wages?• Unionization in the cannabis industry is on the rise. What

does that mean for your business?• Two years into the work-from-home experiment, how has

the culture changed at marijuana companies?• How to recruit top-quality talent in a tight labor market.

May/June: Quality Control• Applying automation and CPG standards to make cannabis-

based products consistent. • State by state: Testing sites reveal the top reasons they fail

products submitted for analysis. • Why lack of oversight for supplements including CBD should

worry marijuana operators.• Best practices by sector: cultivation, manufacturing and retail.

July: State of Cannabis Research• Cannabis research happening at for-profit businesses, plus

the latest scientific papers.• Update on medical cannabis studies registered with the

National Institutes of Health.• How cultivation inputs can improve outcomes for people

and plants.

August: Branding Cannabis• First impressions: Branding experts share the key decisions

to make when launching a brand.• How packaging creates sales in key, non-flower product

sectors such as edibles.• Use marketing and branding to drum up interest when

expanding into a new market.

September: Business at Every Size*• How some multistate operators are working to keep

cannabis culture alive.• What is the role of small players? A look at their triumphs

in business. • How small and mid-size operators can compete with

economies of scale.

October: Election Preview• Key congressional seats up for grabs and how they could

doom or secure cannabis legislation. • A look at state ballot initiatives and the business

opportunities they provide entrepreneurs.• Mississippi redux: How to stop state legislatures from

undermining your legal cannabis market.

November/December: Top Sellers in 2022• An overview of the most popular products and brands in key

U.S. marijuana markets. • Know thyself: Demographics show where marijuana

companies can win more consumers. • Why house selections rule the flower trade despite brands’

pricey marketing efforts.

* Note: content is subject to change without notice.

* Reader advertising study from Signet Research.


RATES & DEADLINES

TRADITIONAL• 1x, 5x, 10x high-impact ad units• 5 issues: 20% off, 10 issues: 30% off

(Buy upfront, billed per issue)• Premium positions available• Ad Study in March & September

(powered by Signet Research)

ADDITIONAL OPTIONS• Gatefolds, dot whacks, inserts and

other unique positions available• For custom units, contact sales at

[email protected]

DIGITAL ADD-ONS

• Sponsor the monthly email announcement of our latest digital edition $500/month

• Own the left frame of our digital edition $700/month

• Own the right frame of our digital edition $900/month

• Video embed your digital print ad version $300/month (client must provide hosted video)

• Activate hyperlinks on your digital print ad version (price varies based on number of links)

1x 5x 10x

Two-Page Spread $4,311 $3,449/issue $3,017/issue

Back Cover $3,677 $2,942/issue $2,574/issue

Full Page $2,789 $2,231/issue $1,952/issue

Premium Full Page N/A $2,415/issue $2,052/issue

Half Page $1,463 $1,170/issue $1,024/issue

Marketplace $446 $357/issue $312/issue

Geo-targeted Tip On $2,730 $2,184/issue $1,911/issue

Ad Close Materials Due

1 January 11/23/21 11/30/21

2 February 12/28/21 01/04/22

3 March 01/18/22 01/28/22

4 April 02/22/22 03/01/22

5 May-June 03/22/22 03/29/22

6 July 05/24/22 05/31/22

7 August 06/21/22 06/28/22

8 September 07/19/22 07/26/22

9 October 08/23/22 08/30/22

10 November-December 09/20/22 09/27/22

MJBIZ MAGAZINE


MJBIZ

HEMP INDUSTRY DAILY

Create the reach, frequency, and action you need to bring in new customers with Hemp Industry Daily. Advertising packages are available for ANY budget.

193k+ average monthly unique users

HempIndustryDaily.com

PRODUCT COST

Homepage Leaderboard $1,500 / month

Homepage Medium Rectangle $1,000 / month

Hemp Industry Daily Sponsored content: $2,500/2 weeksHemp Variety Yearbook: $3,000 (Feb)Acerage Report: $2,500 (Oct)

MED REC #1

PRODUCT FREQUENCY AD UNIT/COST REACH

Hemp Industry Week Hemp farming to product makers.

Weekly $1,500 19,000+

Hemp Industry Week Email Blast Weekly $2,500 18,000+

Hemp Industry Week Email

Other Opportunities

Contact the sales team for a full Hemp Industry Daily media kit


SCIENCE

Our multi-disciplinary science audience includes geneticists, analytic chemists, medical researchers and more. These are the people advancing the quality and impact of cannabis.

MJBIZ

Photo courtesy of Ilera Healthcare

SCIENCE

MJBizScienceExclusive sponsorship of our science-focused site. Your ad or branding.Billboard dimensions (970x250 & 320x50 in mobile)$1,000/month

WEB

MJBizScience Newsletter$1,000/month

MJBizScience Email Blast$1,000/send

EMAIL

MJBizScience Sponsored WebinarYour content, our audience and marketing.$3,000

LEAD GENERATION

The Emerald Conference: Event Proceedings$3,000/full page

REPORT

The Emerald ConferenceRequest event prospectus

EVENT


CULTIVATIONMJBIZ

Photo by Mark Blinch

MJBizDailyCultivation targeted display ad$55/CPM

WEB

MJBizCultivator Newsletter$1,500

Cultivation Segmented Email BlastPricing by List Size ($.20 name)

EMAIL

Sponsored WebinarYour content, our audience and marketing.$3,000

LEAD GENERATION

MJBizFactbook SponsorshipThe MJBizFactbook includes a chapter and data with benchmarks and vital information on cultivation. March.$3,000

Buyers GuidesInformation for readers on your product category, plus a list of vendors. Available on MJBizDaily.com and in the digital edition of MJBizMagzine:May—Indoor GrowingSeptember—SecurityOctober—Sustainability$3,000/full page$1,000/half page

SPECIAL REPORTS

MJBizConRequest event prospectus

EVENT

MJBizDailyOur weekly Seed to CEO podcast regularly features interviews with cultivation CEOs. $500/$575/$450 depending on placement

PODCAST


RETAILMJBIZ

MJBizFactbook SponsorshipThe MJBizFactbook includes a chapter and data with benchmarks and vital information on retail. March.$3,000

Buyers GuidesInformation for readers on your product category, plus a list of vendors. Available on MJBizDaily.com and in the digital edition of MJBizMagzine:March—RetailMay—Security$3,000/full page$1,000/half page

SPECIAL REPORTS


EVENT

MJBizDailyRetail targeted display ad$55/CPM

WEB

Retail Segmented Email BlastPricing by List Size ($.20 name)

EMAIL


Winning at Cannabis RetailA 5-Week Limited Series - Exclusive sponsorship: up to 3 minute ad at top. Mention at top and bottom. Logo on site and broadcast sites$8,000

PODCAST


LEAD GENERATION


MJBizFactbook SponsorshipThe MJBizFactbook includes a chapter and data on investment trends. March.$3,000

How to Get Cash & Manage It In CannabisAugust$3,000

SPECIAL REPORTS


MJBizFinance ForumRequest event prospectus

EVENT

MJBizFinance$500

EMAIL


Capital in CannabisA 5-Week Limited Series - Exclusive sponsorship: up to 3 minute ad at top. Mention at top and bottom. Logo on site and broadcast sites.$8,000

PODCAST

MJBIZ

FINANCE


MANUFACTURINGPhoto by Matt Staver

Manufacturing Segmented Email BlastPricing by List Size ($.20 name)

EMAIL


PODCAST

MJBizFactbook SponsorshipThe MJBizFactbook includes a chapter and data with benchmarks and vital information on manufacturing. March.$3,000

Buyers GuidesInformation for readers on your product category, plus a list of vendors. Available on MJBizDaily.com and in the digital edition of MJBizMagzine:January—Packaging AutomationJuly—Extraction$3,000/full page$1,000/half page

SPECIAL REPORTS


EVENT

Manufacturing includes all parts of the process from extraction to packaging.

MJBizDailyManufacturing targeted display ad$55/CPM

WEB


LEAD GENERATION

MJBIZ


24:1

EVENT OPPORTUNITIESHeld every year at the Las Vegas Convention Center, MJBizCon is the largest B2B cannabis conference and tradeshow in the world.

WHAT IS MJBIZCON?

WHY YOU SHOULD EXHIBIT

HOW TO PROMOTE YOUR BOOTH

ATTENDEES

Your customers and prospects attend MJBizCon ready to do business.

MJBizCon is where Exhibitors & Sponsors:• Meet critical business contacts• Launch their product or service• Gain momentum with their business• Maintain their place in the market

35,000+CANNABIS INDUSTRY EXECUTIVES

100+SPEAKERS

1,400+EXHIBITORS

250,000+SF OF EXPO FLOOR

70+HOURS OF CONTENT

Attendees : Exhibitors

INDUSTRIES23%

21%

12%

11%

10%

8%

8%

4%

3%

OtherCultivationAncillary ServicesExtractionAncillary ProductsDispensaryN/AInvestorLegal

JOB LEVEL

54%

15%

14%

8%

9%

Exec/C-LevelDirectorManagerStaff or OtherN/A TOP REPRESENTED

COUNTRIES88%

6.5%

1%

.5%

.5%

.4%

.2%

.4%

.3%

.2%

United StatesCanadaChinaIsrealColombiaAustraliaNetherlandsUnited KingdomMexicoSpain

30%

5%

5%

4%

4%

9%

4%

4% 5%

TOP REPRESENTED STATES

Utilize the MJBizCon Exhibitor Resource Center to find pre-show marketing materials to promote your booth at the show

Contact our sales team to learn about our Game Changer and Influencer Packages to market your business to MJBizDaily’s audience and MJBizCon registered attendees prior to the show

The full exhibitor prospectus will be available soon.


Marijuana Business Daily TM | 3900 S. Wadsworth Blvd., Suite 100, Lakewood, CO 80235 | 720.213.5992 x2

Meet the MJBizDaily Sales Team

Molly McElwainSales Operations Manager [email protected]

720.213.5932

Mary PembertonDirector of Sales

[email protected]

720.213.5936

Tabitha PazzaliSales Consultant

[email protected]

720.213.5948

Brooke MooreSales Consultant

[email protected]

720.213.5929

Savannah BrownSales Operations Associate

[email protected]

720.464.5932

David BraswellSales Executive

[email protected]

720.213.5323

Get in Touch!

Angela ToneyNational Sales Manager

[email protected] 720.213.5930

Alex SutliffSales Executive

[email protected]

720.213.5868

Rachel GrundnerSales Executive

[email protected]

720.213.5782

Alex SutliffSales Consultant

[email protected]

Rachel GrundnerSr. Sales Consultant

[email protected]

David BraswellSales Consultant

[email protected]

Savannah BrownClient Services Specialist

[email protected]

Lindsay BurchfieldSales Consultant

[email protected]

MEET THE MJBIZ

SALES TEAM

Brooke MooreSr. Sales Consultant

[email protected]

Andrew Gelwick Sales Operations [email protected]

720.715-8724

Mary PembertonVice President of Sales

[email protected]

Molly McElwainSales Operations Manager

[email protected]

Copyright 2011-2022 by MJBizDaily, a division of Anne Holland Ventures lnc.


Photo by East Fork Cultivars / @olivia_ashtonn (Olivia Ashton)

media kit 2022 | print & digital

Documents