Media Kit

Locally Owned, Licensed and Operated

By

Carolina Beach Music, LLC

94.9 The Surf is the only Locally Owned, Operated

And Licensed Radio station in this Market and we will:

Focus all of our programming energies (music, news, public affairs, etc.) serving our audi-

ence in the Grand Strand Area and Around The World and become a vital part of and

partner with, their local daily life.

Make it easy for our advertisers to do business with us as individuals. Understand our clients

so well that we can identify with their feelings about their product or service and develop a

strong, personalized consultative relationship with our advertisers.

Provide a stimulating and rewarding working atmosphere for our management and staff so

as to inspire pride in their accomplishments and in the station's continued growth and suc-

cess.

Our Mission

94.9 The Surf Page 2

Our Promise

The advantage radio advertising offers your business comes from our unique combination of area coverage,

high target-ability, and low cost. When combined with traditional direct marketers and broadcast direct-

response advertising, that drive response and deliver new customers, radio advertising can be and is for

many of our clients - the main engine of growth and profitability for a business.

The fundamental advertising is reaching the right people at the right time with the right message at the

right cost and is more possible with radio than with TV or print! As a result, your dollars spent on radio

advertising are more efficient, generating a greater return on investment.

We understand that mar-

keting 's ultimate function

is to drive revenue, and we

partner with our cl ients to

ensure that everything we

do is designed to meet that

objective. We are smart,

energetic , respected, hard-

working, committed and

different. We welcome an

opportunity to show you

why that matters.

The Surf can help you effectively promote and market your company's

offerings with a full range of professional advertising, marketing and

media services. Unlike most, we focus almost exclusively on the

advertising needs of small businesses—whether they’re startups or

existing companies wishing to take their company to the next level. We

have years of experience marketing and promoting small businesses

with creative and cost-effective advertising plans.

“Your success is our purpose”

“Tell us where you want your business to go, and we'll help take you there.”

Sometimes you need to define new marketing directions, introduce new products or

boost sales. High-quality sales, advertising and communications tools are tangible

ways to achieve those goals. To support your business growth 94.9 The Surf offers

strategic marketing support that (1) is specific to your industry and company and (2)

helps you define and manage the best mix of materials to maximize your potential.

94.9 The Surf Page 3

"No other medium - electronic or

otherwise - can claim as many

weekly consumers as radio does.

[Even with the] onslaught of

competing entertainment... the

average radio consumer spends

more than 19 hours listening to

the radio every week." ¹

**Radio Today 2006

We stand ready to take your business to the next level,

with advertising services focused on small businesses!

We work tirelessly to ensure our

clients are completely satisfied

with our work. We work hard to

develop long lasting relationships

with our customers, which is why

so many of our clients use us time

and time again for their advertis-

ing needs. Our staff will help

every step of the way as part of

our commitment to you.

* P.O. Box 4487 N. Myrtle Beach, SC 29597 * 98 North Ocean Blvd. N. Myrtle Beach, SC 29582 * (843) 663-9490 www.949the surf.com

By the Numbers:

Horry County Population 276,340

Horry County Over 45 40%

Brunswick County Population 110,097

Brunswick County Over 45 46.1 %

Robeson County Population 135,517

Robeson County Over 45 31.1 %

S.O.S. Events 10,000 +

We pride ourselves with being the official radio station of

S.O.S. and the only Hall of Fame Station! We are the

only station that has won the coveted “Radio Station of

the Year” by CBMA’s 12 times! Thereby declaring 94.9

The Surf a Hall of Fame Station. Our listeners are the

most loyal to our niche. They love oldies, beach music and

the dance. We are full of culture and flare. We are more

than your average radio station!

For many years, North

Myrtle Beach and the

Grand Strand have been

entertained 24 hours a

day, 7 days a week, 365

days a year, by the only

local FM radio station

that plays Carolina

Beach Music and Classic

Hits-94.9 THE SURF.

Our commitment to

bring back the sound

that was born along the

shores to the coast of the

Carolinas, was an in-

stant hit with the locals

and visitors alike along

the Grand Strand and

particularly in the place

Shag dancers call home,

Ocean Drive, SC.

94.9 The Surf

The Surf’s Demographics

Demographically speaking,

our Listeners of the 94.9 The

Surf are typically within the

Mid 40's to Mid 70's in age,

and have a deep appreciation

for Beach Music and the

"persona" that surrounds the

music. Geographically, people

travel from large cities such

as Charlotte and Greensboro,

and from coastal communities

such as Charleston, Wilming-

ton and all points in between.

Income for this group varies

however most listeners have

an expendable median in-

come of $48,386. Typically,

our website 949thesurf.com

has on average 4500 hits per

day with listeners from all

over the world! We even have

listeners in Canada!

Age Composition of Horry County* (estimate)

*Based on the 2008-2012 U.S. Census Bureau Fact Sheet

Under 5 5-19 20-64 65+

Horry 15,403 46,123 162,675 46,743

“We love 94.9 The Surf here at Berry’s Seafood in Calabash, NC.

They came out and Broadcasted Live and our phones rang off the hook the entire time, we ended

up with so many new and happy customers. We can’t wait to do it again!” -Thayla

“Hi I am Dr. Mike, Chiropractor for Touch Healing Wellness and Med Spa. We ran a Chiropractic

Special on 94.9 The Surf and I couldn’t handle the new clients that came through the door!

Thanks to 94.9 The Surf everyone knows we offer Chiropractic Services and we have many new

happy Surf listeners using our services.” DR. MIKE

“The Barefoot Cottage is a very unique collective boutique, and thanks to 94.9 The Surf not only have

we had great success with our new business, we had to expand our store to 2000 sq. ft. thanks to

94.9 The Surf - The Official Station of The Beach!” -Todd and Donna

“94.9 The Surf consistently delivers loyal and buying customers to our store who are quick to show

their pride by announcing that is where they heard and found us! The customer service has con-

tinued to surpass expectations and we continue to see an extreme strong response since joining

the Surf family. We are also very appreciative of their community support here in Little River &

the ENTIRE Coast!” - Don Barrow of Furniture and Mattresses

We are proud to be leaders in Carolina Beach Music community!

Page 5

SOS (Society of Stranders) provides a means to guide shag dancing & the lifestyle that sur-

rounds it into the future while keeping in touch with the past that gave birth to this phenome-

non. SOS strives to perpetuate the dance, music and culture that make up the shag. They pro-

vide a framework for discussing, planning & implementing activities at the beach for all Strand-

ers to enjoy. This includes providing information for communication between shaggers, lounges,

dance clubs, & associated organizations for the purpose of enhancing the shag experience.

94.9 The Surf is the official Radio Station of the SOS! The SOS listeners interact on a daily basis

with 94.9 The Surf through www. 949thesurf.com. The Internet listeners request their favorite

Beach Music and plan their visits around our Advertisers and Events.

Just ask our clients…

We are often asked this year, why 94.9 The Surf was not nominated for “Radio

Station of the Year” in 2012. We have won this coveted award a record

12 times! In 2011, the CBMA inducted 94.9 The Surf into the Hall of Fame.

None of our awards – or the broadcasting we do every day – would be possible

without your support. Whether you’re a donor, a volunteer, or a listener, we

share each and every one of our awards with you.

Thank you.

Ted Bell

Ted Bell is our seasoned master DJ with 50 years of experience

in Radio and he is a Carolina Beach Music Award Winning

DJ and a 2012 CBMA winner bringing you:

“The All Request Beach Music Café”

Weekdays at 12:00 noon

“Ted’s Top 20 Count Down”

Saturdays 10:00 AM

A Carolina Beach Music Award Winning Show

THE STEVIE B.

“Morning Show”

Weekdays at 7:00 AM

Meet Our D.J.’s

Jason Justice 2012 CBMA Nominee

“The Drive at Five”

Weekdays at 5:00

The Drive at Five! DJ J plays music the listeners want to

hear while they are stuck in traffic, either going home

after a hard day at work or out to dinner while on vaca-

tion. Our “wild child” or the “Judge” playing the latest

hits that you hear on the dance floors!

Page 6

Providing a Boogie Woogie Drive to work every

morning is DJ Stevie B.! Want to know which song is

131 beats per minute ? Ask him...he knows them ALL!

Tune in Saturday and Sunday Afternoons for Rockin’

Randal! he plays your favorite Oldies and Southern

Gospel hits!

“Individually we are

just a drop, but

together we are an

ocean”

What sells on Radio?

Radio buyers purchase a wide variety and growing number of

products, ranging from vitamins to home décor. Buyers often

are prompted towards CD's/music, health and beauty items

such as hair care, skin care, and weight loss/diet products.

Other radio advertising categories include household cleaning

products, kitchen and cookware products, financial, family

activities and travel offerings. We've also seen a growing

trend toward using radio advertising to drive online traffic as

well as big support to retail sales.

We are LIVE

on the Web!

www.949thesurf.com

Studio: OD Beach & Golf Resort—98 N. Ocean Blvd.

Mailing: P.O. Box 4487 N. Myrtle Beach, SC 29597

Phone: 843-663-9490

www.949thesurf.com

Production@949thesurf.com

Sales@949thesurf.com

C a ro l i n a B e a c h M u s i c , L L C

Here are a few more benefits of radio advertising:

Highly targeted and local (geographically & demographically)

High recall, even among distracted listeners

Effective reach and frequency

Flexibility for changes and event-triggered campaigns

Mobility (listen in the car, at work, at home)

Strong ties to community, events and promotions

Low-cost production

94.9 The Surf WVCO also streams the radio signal on

the internet with a CD quality broadcast on

www.949thesurf.com LIVE 24 Hours a day.

94.9 The Surf WVCO is the only locally owned, locally licensed and locally operated FM

Radio Station in Horry County, broadcasting 24 Hours a day at high wattage of 11,000

from a 500 ft. tower located just off Hwy 9. Our tower’s size actually allows us to broad-

cast to 25,000 watts! We are positioned to cover with a full and clear stereo signal that

surrounds The Grand Strand, Marion and Florence Counties in South Carolina and

Brunswick, Columbus and New Hanover Counties in North Carolina.

About Our Tower

1. DEFINITIONS, INTERPRETATIONS AND GENERAL

1.1 In these conditions:

(a) ’Company’ means 94.9 The Surf (Carolina Beach Music, LLC)

(b) ’Advertiser means the individual, firm, company or other parties

with whom the Company contracts;

(c ) ‘Publication’ means the Company’s radio station airtime or website

Or other publication in respect of with the Advertiser may agree to

Place and advertisement.

(d) “US Dollar’ means the single currency according the US Law and

( e) ‘these Conditions’ means the standard conditions and any other

Terms of sale set out or referred to in the Company’s acknowledgement of order.

1.2 The headings in these Conditions are for convenience only and are not for he Purpose of

interpretation.

1.3 Any reference in these Conditions to any provisions of a statute shall be constructed as

a reference to that provision as amended, re-enacted or extended at the relevant time.

1.4 If any provision of these Conditions (or of any other conditions or other terms that may

be agreed in writing between the Company and the Advertiser) is or becomes illegal, void, or

unenforceable for any reason the validity of the remaining provisions shall not be affected.

1.5 Failure by the Company to enforce strict compliance with these Conditions by the

Advertiser will not constitute a waiver of any of the provisions of these Conditions.

1.6 References to clauses are to clauses of these Conditions, unless stated otherwise.

2. CONTRACT TERMS, ETC

2.1 The placing of an order with the Company shall be deemed an acceptance of these terms

and conditions by the Advertiser.

2.2 No order by the Advertiser in pursuance of any quotation or otherwise shall be binding

on the Company unless and until such order is accepted by the Company. Any contract made

between the Company and the Advertiser shall be subject to these conditions and save as set

out in these Conditions no representative or agent of the Company has the authority to agree

any terms or make any representations inconsistent with them or to enter into any contract

except on the basis of them. Any such term representation on contract will bind the Compa-

ny only if in writing and signed by a director of the Company.

2.3 Unless otherwise agreed in writing by the Company, these conditions shall apply to the

exclusion of any terms and conditions stipulated or referred to by the Advertiser in his order

or pre-contract negotiations or any inconsistent terms implied by law or trade custom, prac-

tice or course of dealing.

2.4 Where the Company has not given a written acknowledgement of the Advertiser’s order,

these Conditions will nonetheless apply to the contract provided that the Advertiser had had

prior notice of them.

2.5 The Company reserves the right to correct any clerical or typographical error made by

its employees at any time.

3. ADVERTISING COPY

3.1 In relation to any advertisement, advertisement copy or other material provided

by the Advertiser to the Company (whether for publication or airing by the Company or

otherwise):

(a ) the Advertiser undertakes to ensure that all necessary permissions or

consents (including those of third parties) are obtained in order to permit the Company to

supply or manufacture goods or services in accordance with the relevant specification, in-

struction or design.

(b) the Advertiser will indemnify the Company against all infringement or

alleged infringement if any third party’s intellectual property rights (including, but not

limited to, any trade mark, registered design right, unregistered design right or copyright)

and any loss damage or expense which it may incur by reason of any such infringement or

alleged infringement in any country; and

(c ) the Advertiser will indemnify the Company against any loss, damage or

expense in respect of any liability arising in any country by reason of the Goods being made

or Services carried out to such specification instruction or design (including but not limited

to, any loss, damage or expense arising as a result if any failure by the Advertiser to obtain

any necessary permissions or consents pursuant to the clause 3.1 (b)).

3.2 All artwork provided by the Advertiser to the Company shall remain the prop-

erty of the Advertiser and shall remain at all times at the Advertisers risk. The Company

does not accept liability for any damage or loss whilst in its custody nor during transit.

3.3. The Advertiser is solely responsible for supplying suitable advertising copy

points in the form set out in clause 4, including any blocks or artwork which may be required

to be reproduced, appropriate to the broadcasting process, to the Company within a reasona-

ble time before the airing date as notified by the Company to the Advertiser from time to

time in writing. In the event of the Company not receiving suitable advertisement copy by

the copy deadline date it reserves the right to broadcast either.

(a) the name, address, e-mail, telephone/fax number and basic business category details of

the Advertiser if supplied: or

(b) a previous advertisement broadcasted on behalf of the Advertiser by the Publisher; and

in either case:

(i) the Company will not be responsible for any error or omission arising therefrom; and

(ii) The Advertiser shall remain liable to pay for such advertisements.

3.4 The Company may at any time and without incurring any liability to the Advertiser,

(a) add to, delete or otherwise amend advertising copy which the Company deems to

be inappropriate (having regard to the nature of our radio station) including without prejudice to

the generality of the foregoing, any advertising copy which is blasphemous libelous obtained

directly or indirectly in breach of confidence or otherwise objectionable, provided that the Adver-

tiser shall remain liable to pay for such advertisements.,

(b ) decline to publish any advertisements, without giving any reason to do so pro-

vided that the Advertiser shall not be liable to pay for the advertisement

(c ) restrict repeat publication of dated publication.

4. BROADCASTING AND PLACEMENT

4.1 The Company reserves the right:

(a) To position the advertisement within our schedule broadcast at its discretion, not with-

standing any preferred position requested by the Advertiser.

(b) without prejudice to the provisions of clause 9, the company does not accept liability any

losses arising as a result of any delay in broadcast of the relevant Advertisement.

5. PAYMENT

5.1 For the purpose of this clause the ‘relevant date’ shall mean the date on which

(a) the invoice is dated; or

(b) the date the contract is signed

(c ) the date of broadcast in which an advertisement is placed by the Advertiser.

5.2 Unless otherwise specified in writing by the Company, payment shall be made by the Adver-

tiser not later than 30 days after the relevant date notwithstanding that property in the goods has

not passed to the Advertiser.

5.3 Time for payment shall be essence of the contract. With out prejudice to any other rights it

may have the Company reserved the right to charge interest at NBSC plc. base rate plus 4% or at

the rate specified from time to time under the provisions of Late Payment of Commercial Debts

(Interest) Act 1998 (whichever is higher) on all overdue accounts and for the purpose of clauses 10

and 13 the full purchase price of the goods shall include all interest payable hereunder,

6. FAILURE TO PAY, CANCELLATION OR DEFERMENT

6.1 If there shall be an Intervening Event, the Company may within a reasonable time thereaf-

ter, defer or cancel and further services, stop any broadcast and treat the contract of which these

Conditions form part as determined but without prejudice to its rights to the full purchase price of

the services delivered and damages for any loss suffered in consequence of such determination.

(a) failure by the Advertiser to make any payment when it becomes due

(b) breach by the Advertiser of any of the terms and conditions of this contract

(c ) the presentation against the Advertiser of any petition for a bankruptcy order, admin-

istration order, winding-up order or similar process;

(d) the appointment of an administrative receiver or receiver in respect of the business of

any part of the assets of the Advertiser; and

(e ) the Company forming the reasonable opinion that the Advertiser has become or is likely

in the immediate future to become unable to pay his, her or debts

6.2 Cancellation by the Advertiser prior to contract completion, will only be accepted at the

discretion of the Company and in any case on condition that any costs or expenses incurred by the

Company up to the date of cancellation and all loss or damage resulting in the Company by reason

of such cancellation will be paid by the Advertiser to the Company forthwith. Acceptance of such

cancellation will only be binding on the Company if in writing and signed by a director of the

Company.

6.3 Any cost incurred by the Company due to suspension or deferment of any order by the

Advertiser or in the event that the Advertiser defaults in collecting, or giving instructions for the

delivery of, any goods of the performance of any services will be payable by the Advertiser forth-

with on demand.

7. FORCE MAJEURE

7.1 For the purpose of this clause “force majeure” shall mean any circumstances beyond the

reasonable control of the Company including (but without prejudice to the generality of the forego-

ing)

(a) Acts of God, riots, civil commotion, national or international emergencies, strikes, lock

out, work to rule, overtime bans or other labor disputes.

(b) destruction or damage due to natural causes, floods, fire, explosions, breakdown of

machinery, sabotage or embargo.

(c ) any order of a local, national or international authority

(d) shortage of labor, equipment, materials or supplies

7.2 The Company shall not be held liable or deemed to be in breach of any contract by reason of

any delay or failure to perform it’s obligations hereunder to the extent that the same has been

caused or fulfillment of it’s obligations to the Advertiser have been prevented hindered or delayed

by force majeure.

7.3 If the Company is prevented from preparing and/or delivering the Services or performing

parts of Services by reason of force majeure the Company may, at it’s option, prepare and/or

deliver or perform and the Advertiser shall take and pay for such part of the services as the Com-

pany shall be able to delivery or perform in accordance with the Contract.

8. LAWS AND JURISDICTION

The proper law of all contracts with the Company shall be United States of America law which

shall govern in all respects the construction and effect of such contracts and of these conditions.

The Advertiser agrees that in the event of any dispute arising out of the contract or the perfor-

mance thereof he will submit to the jurisdiction of Horry County, South Carolina.

TERMS AND CONDITIONS