media kit - beyond sushi - vegan catering - the green … kit ... corporate functions, and high end...
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OVERVIEWBeyond Sushi is the pioneer of the plant-based, sushi movement. A 100% vegan eatery that celebrates the flavors and beauty of locally-sourced, seasonal produce. Founded by renowned Chef, Guy Vaknin, and his wife, Tali, Beyond Sushi offers an assortment of distinctive sushi rolls and other nutritional staples at their five outposts in Manhattan.
Chef Guy and his culinary team fuse unconventional pairings of fruit and vegetables with whole grains to create wide-ranging vegan dishes including dumplings, noodle salads, and noodle soups with catchy names such as “Smokey Tom,” “Chic Pea,” and “Jolly Onion.” In addition, the brand has reinvented their signature sushi rolls, rice bed salads, and paper wraps to intrigue the masses.
Beyond Sushi strives to popularize a modern approach to traditional sushi by crafting intricate and wholesome dishes that are as pleasing to the eye as they are to the palate.
Our mission is to promote a sustainable, all-natural, and compassionate menu.
Our promise is to refresh and nourish your bodies while creating a new standard of clean eating.
Our vision is to create a world in which society will reduce their ecological footprint.
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THE FOUNDERS
Tali, an Ohio native ventured to the ‘Big Apple’ in 2005 to attend the Laboratory Institute of Merchandising. She graduated with a Bachelor in Business Administration with a major in Fashion Merchandising and a minor in Fashion Styling. Tali believes that there is a great parallel in working with fashion and food. In 2007 one week after graduating, she was hired at KCD, New York’s leading PR/Production company where she tailored fashion shows and photo shoots for designers such as Chanel, Marc Jacobs, Zac Posen, and Vera Wang. In 2009, Tali joined forces with Antony Todd, New York’s most elite Event Designer, in creating exquisite tablescapes and design installations for clients including Elton John, Victoria’s Secret, Bulgari, and Harry Winston. In 2010, Tali worked with Primary Wave Music in planning their annual Grammy Party in LA while cultivating strategic marketing initiatives and brand partnerships with new and existing clients. In late 2010, Tali was hired as the senior catering manager at Esprit Events. While in this role, she worked alongside Chef Guy in crafting intricate new menus and focused her efforts on business development.
After finishing his military duties in the Israeli Defense Force, Israel native, Chef Guy Vaknin moved to New York in 2005 to pursue his dream of working as a Chef in America. He studied at the Institute of Culinary Education in Manhattan. Shortly after graduating, he became the Executive Chef at Esprit Events where he prepared cutting edge dishes for some of the most notable charity galas, corporate functions, and high end weddings, Chef Guy was selected as a contestant on Fox Network’s show, Hell’s Kitchen, Season 10.
On July 1st, 2012, following the completion of the show, Guy pursued a new endeavor and opened Beyond Sushi, a 100% vegan casual eatery. In December 2012, Guy and his future wife Tali joined forces in developing the Beyond Sushi brand. Together in May 2013, they launched their second location in the famous Chelsea Market. In August 2013, Guy and Tali tied the knot. In November 2014, one week before welcoming their first child, they opened the doors to their third Manhattan location in Midtown West. “Having a child created meaning in our lives and gives me a true sense of purpose,” says Chef Guy. “My son is the driving force behind all of my hard work and accomplishments and for that I am very thankful.”
Chef Guy credits his passion for cooking to his Moroccan and Israeli roots and is a huge advocate of sustaining relationships with local farmers to produce ingredients for his restaurants.
FACT SHEET
Main Office 43-44 21st StreetLong Island City NY 11101
Phone Number (718) 606-2179
Website www.beyondsushi.com
Executive Chef Chef Guy Vaknin
Opening Date July 11, 2012
Cuisine Vegan - Healthy
Attire Casual
Types of Payment Cash and major credit cards
Media Contact [email protected]
General Information
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Social Media
@BeyondSushi @BeyondSushi @BeyondSushiNYC
Beyond Sushi App is available in Google Play and App Store.
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LOCATIONSUNION SQUARE CHELSEA MARKET 56TH STREET
Opening date July 2012
Address 229 East 14th StreetNew York NY 10003
Phone (646) 861-2889
Hours Monday - Sunday11:30AM to 9:30PM
Opening date May 2013
Address 75 9th AvenueNew York NY 10011
Phone (212) 929-2889
Hours Monday - Saturday10:30AM to 8:30PMSunday 10:00AM to 8:00PM
Opening date November 2014
Address 62 West 56th StreetNew York NY 10019
Phone (646) 964-5097
Hours Monday to Friday11:00AM to 9:30PMSaturday to Sunday12PM to 9:30PM
37TH STREET FIDI
Opening date May 2017
Address 134 West 37th StreetNew York NY 10018
Phone (212) 564-0869
Hours Monday - Friday11:00AM to 9:30PMSaturday - Sunday 12:00PM to 9:30PM
Opening date July 2017
Address 70 Pine StreetNew York NY 10270
Phone (917) 261-4530
Hours Monday to Friday11:00AM to 9:00PMSaturday to SundayClosed
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SAMPLE MENUSUSHI ROLLS
DUMPLINGS
NOODLE SALADS
RICE BED SALADS
RICE PAPER WRAPS
NOODLE SOUPS
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PRESS(Click on the logo to view the article)
The 21 Best Vegetarian/ Vegan Restaurants in America
The 10 Best Sushi Spots in NYC
“This is sushi everyone can admire.”