MEDIA KIT

Why Cartology?We create data led marketing solutions to connect brands with customers at moments that matter most.

Cartology gives you access to some of Australia’s most valuable and unique media assets. We position your brand where it needs to be on the customer’s path to purchase, including the critical final step of the shopping journey.

Our marketing solutions are built on rich and detailed customer data, giving you unprecedented insights into campaign effectiveness and bespoke solutions to meet your brand objectives.

Every campaign focuses on our three core principles:

• Customer personalisation• Data-led connections• Continuous results

Cartology is part of the Woolworths Group, and the exclusive provider of media for BWS.

920khouseholds

reached weekly

11.9+ million

5+ million4.9+ million

Rewards customers

personalised liquor messages

weekly

Fresh Magazine readership

2.3+millionvisits weekly

1370BWS stores

Australia's largest

liquor store network

Want to drive awareness, consideration and purchase?

Personalised 1:1 email

Fresh Magazine

Window wrap

Static panels

Digital screens

EAS gate sleeves & floor decal

Branded uniform

Sampling

Counter mat & CDU

screen frame

In-store audio

Off-location display

Cool room decal

POS Category Collection

C O N S I D E R AT I O N

AWAREN

ESSPUR

CH

ASE

IN STORE

FRONT OF STORE

OUT OF STORE

MEDIA

Our multi-channel media solutions enable brands to reach customers at every step along the path to purchase, providing unique opportunities to influence their purchase decision.

Cartology connects your brand to our customers, at the moments that matter most.

Ability to target stores across multiple criteria:

• Shopper baskets & category sales

• BWS segmentation

• Individual brand SKU sales

• Transaction numbers

• Geo-location

Data-led store targeting

Locality & state

Drive thru, walk in

Footprint size

Foot

fall

& attached

Segmentation

Out of store

Drive brand awareness and reach large scale audiences with content-rich

solutions that deliver impact.

11.9+ millionRewards customers

5+ millionpersonalised liquor

messages weekly

Fresh MagazineAustralia’s most

read magazine with4.9+ million

readership

Drive brand awareness in Australia’s most-read magazine via high quality integrated advertorials and display ads.

Our content-rich magazine is valued by an engaged audience that spends an average of 71 minutes reading each issue.

Fresh Magazine is available in print format as well as an interactive digital magazine and searchable recipe library available on woolworths.com.au or via the Fresh App.

Fresh Magazine

4.9+ million

readership

64%of readers purchase a food product they

have seen in Fresh Magazine

14kadditional online Fresh Magazine readers/month,

reading 1.1m pages

169kdownloads of the

Fresh App

#1 read magazine

in Australia

Source: Fresh Reader Survey 2017 & Emma 2019

Out of store

Drive awareness and trial of your brand with a direct 1:1 approach powered by Australia's largest customer personalisation engine.

Audiences are selected based on purchasing behaviour, ensuring campaigns are highly relevant and effective.

• 11.9+ million Rewards members

• Over 40 trillion data points

• Personalised retail messages deliver 5x better results than traditional methods

Personalised 1:1 eDM

45%open rates

19%activation

rates

4.5%redemption

rates

Out of store

Source: Micro Strategy, Campaign Dashboards, 2019

• Themed eDMs with multiple offers

• Drive incremental sales and unit volume

Takeover / themed eDM• Efficient, sophisticated

targeting

• Monitor repeat purchases for

true ROI

Sampling

Right offerRight messageRight time

Generate strong brand awareness and bring your campaign message to life using the highly impactful window wrap media solution.

Located on the outside of stores and right next to the point of entry, wraps offer exclusive placement in high-traffic locations utilising the largest canvas for impact.

Window wrap

Out of store

Illuminated large format posters and static panels will drive reach and awareness of your brand directly outside of store, engaging customers as they enter the store to make a purchase.

With over 1,000 signs nationally, utilise this media to influence customer behaviour in both metro and regional areas.

Static panels

Out of store

Prominently placed at the front of store, our digital screens engage customers using fluid, dynamic content and targeted messaging.

Digital screens carry both video and static formats, across 7 second duration.

In over 200 stores nationally, digital screens are an ideal opportunity to drive brand awareness in both metro and regional locations.

Digital screens

Out of store

Front of store

When customers cross the threshold into store, they switch to shopping mode. Maximise awareness

and drive consideration of your brand at the most influential point on the path to purchase.

Australia's largest liquor

store network

2.3+ million customer visits weekly

1370 BWS stores

With over 2.3+ million customer weekly visits, our EAS gate sleeves and floor decals offer an excellent opportunity to disrupt customers from the very first step in store.

Highlight your brand and grow consideration, while driving customers to your category and product.

EAS gate sleeves & floor decal

Front of store

Connect with customers and inspire them through our new and improved in-store audio network.

Our new audio offering will enhance in-store ambience, providing an improved shopping experience for customers.

Tell your brand story, communicate a promotional message or direct customers to your product, with messaging targeted on a national or state based level.

New and improved in-store audio launches from February 2020 onwards.

In-store audio

Front of store

Newand improved

Provide trusted staff endorsement for your brand. Generate consideration through engagement and recommendation of your brand’s featured products.

Our staff can help navigate customers to your brand at the moment that matters most, immediately before check-out.

Branded uniform

Front of store

In store

Signpost your range and highlight your offer to inform and educate customers

as they are looking to make a selection and are open to being influenced.

Customers are highly engaged

and want to take an item

Highlight specific products or offers

to drive selection of your product

Combat brand switching

away from your brand at the last moment

Drive in-aisle selection and purchase of your brand at the customer’s ultimate decision point.

Brand block and exclusively own category at shelf with our multi-point Category Collection media suite:

Neck tags and take-home leaflets options are also available.

*3D headers are available for chilled products only

In store

FinFloor decal Wobbler 3D

header*

POS Category Collection

Impactful driver during key consideration point prior to entering the cool room.

Cool room decals offer competitor exclusivity. One entry, one brand.

Option to deliver additional impact through cool room floor decal.

Cool roomdecal

In store

Drive consideration of your brand by disrupting customers on their shopping journey with impactful branded product displays.

Maximise your investment and amplify visibility with branded off-location displays in key stores.

Leverage our relationship with merchandisers to guarantee in-store installation compliance.

Off-location display to be booked with supporting in-store media activity.

In store

Off-location display

Engage customers upon entry to store through our friendly, experienced and knowledgeable sampling staff. Sampling drives consideration and converts shoppers into new customers.

Whether you are looking to showcase your brand or connect with a whole new audience, our sampling activations deliver authentically branded shopper experiences for your brands.

Activations are booked for 4 hour periods and are dedicated only to your products.

In store

Sampling to be booked in line with an in-store media campaign

Sampling

Create impact at the final point prior to purchase. Counter branding delivers an additional opportunity to trigger customer purchase of your brand’s featured products.

Counter mat & CDU screen frame

In store

Seasonal campaigns

Seasonal campaigns give you access to unique brand properties

that our customers love.

BWS seasonal campaigns provide brands with the opportunity to leverage our unique, insight-driven and innovative promotional programs.

Our seasonal campaigns are proven to engage customers and drive significant sales results for partner brands.

Seasonal campaigns

Campaign targeting & evaluation

Campaign evaluation

Each campaign will receive a performance report inclusive of media and customer metrics as well as sales results.

WANT TO KNOW MORE?

Get in touch to discuss how to better connect your brands with our customers

at moments that matter most.

www.cartology.com.au

Figures quoted in this kit are accurate as at the time of publication and are subject to change.

Please note that the results of case studies quoted in this kit may not be indicative of future results.

Results depend on a variety of factors unique to each client.