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Gold CoastF O R T L A U D E R D A L E
FORT LAUDERDALE
2 0 1 8 - 2 0 1 9
MEDIA KIT
FortLauderdaleDaily.com
Who We Are 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
South Florida’s Longest Running Glossy Magazine Publisher.
LOCAL. RELEVANT. AFFLUENT. ENGAGING. YOURS.
Gulfstream Media Group publications have been at the forefront of delivering award-winning content on South Florida for over five decades. We realize our communities are unique, from their demographics to psychographics, so we offer six local city magazines and one specialized design magazine. From local trends in fashion, interior design and dining to profiles of the people who impact the communities we serve, Gulfstream Media Group defines the upscale lifestyle in one of the most affluent regions of the United States.
Beginning with Gold Coast magazine in 1965, Gulfstream Media Group is Southeast Florida’s largest and most well-branded print/digital affluent lifestyle magazine publisher with seven magazine titles in South Florida and the Treasure Coast.
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life
M A G A Z I N E
FURNITURE & FURNISHINGS
Mamagreen OKO Lounge Collection
Why We’re Unique
THE BEST OF SOUTHEAST FLORIDA, ALL IN ONE PLACE.We connect you to the local communities that we serve, our readers to relevant content, consumers to area businesses and residents as well as tourists to valuable information about our local area. There’s something for everyone in every issue.
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Photos from Gold Coast magazine & Fort Lauderdale.
Our content remains local and relevant,
highlighting ourindividual communities’
unique assets.
Our publishers and editors have a finger on the pulse of our respective markets
and communities
We’re proud to have loyal readers who are actively engaged, with
83% frequenting our advertisers’ businesses.
We have six separate luxury titles and one specialized design magazine,
serving our respective markets while allowing you to reach all of Southeast
Florida with one convenient buy.
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life
M A G A Z I N E
360º reach
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
Annual Digital Edition Page Views(Average 32,468 monthly views)
Average AnnualApp Page Views
Annual Website Page Views(Average 68,276 monthly views)
Annual CirculationPublished 9x a year
Monthly Circulation
Average Annual Website Visits
Annual Combined Digital Page Views(Average 100,744 monthly views)
25,000
389,626
42,157
723,320
225,000
576,828
1.1M
Monthly Print Readership(2.5M annually)
278,000
Affluent Mailing
Professional Distribution
Affluent Condo Distribution
High-Visibility Locations/Event Distribution
Luxury HotelDistribution
Newsstands
6,750 - 27%
2,500 - 10%
2,000 - 8%
31% - 7,750
20% - 5,000
4% - 1,000
3.3 readers per copy for residential distribution. 12.4 readers for hotel and waiting-room distribution.
PRINT, DIGITAL & EVENTS
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Total PrintCirculation
25,000
Digital numbers gathered from October 2017 to July 2018
Where We Are
Mailed to residences in Broward County assessed over $1,000,000
Las Olas Boulevard and other affluent shopping areas
Alhambra Place, Aquazul, Coconut Grove Beach Residences, Cristelle, Four Seasons, IL Lugano, Jackson Tower, La Rive, L’Ambiance, L’Hermitage, Las Olas Beach Club, Las Olas Grande, Le Club International, The Meridian, Oriana, The Palms, Point of Americas Bldg 1 & 2, Q Club, The River House, Sea Ranch club, Sky Harbour East, The Symphony, The Water Garden, 350 Las Olas Place
The Atlantic Resort & Spa, Bahia Mar Beach Resort, Hilton Fort Lauderdale Beach, Hilton Fort Lauderdale Marina, Hyatt Pier
66, Il Lugano, Lago Mar, Pelican Grand Beach Resort, The Pillars, Renaissance Boca Raton, Renaissance Fort Lauderdale on 17th Street, The Riverside Hotel on Las Olas
TARGETED LIFESTYLE MAGAZINES FOR THE AFFLUENT
FORT LAUDERDALE MARKET
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
AFFLUENT MAILING
Publix, Barnes & Noble, Fort Lauderdale/Hollywood International Airport, Palm Beach International Airport, Miami International Airport and major independent newsstands
NEWSSTANDS
SPECIALTY DIST. IN AFFLUENT RETAIL AREAS
LUXURY CONDO DISTRIBUTION
IN-ROOM HOTEL DISTRIBUTION
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
B Ocean Fort Lauderdale, Conrad Hotel & Resort, Doubletree Hotel, Embassy Suites Fort Lauderdale, Fort Lauderdale Beach Resort, Harbor Beach Marriott, The Ritz-Carlton Fort Lauderdale, W Hotel, Westin Hotel
IN-LOBBY HOTEL DISTRIBUTION
Who Reads Us
60% are female
40% are male
31% had cosmetic dental procedures in the last year
80% had surgical or cosmetic procedure in last 2 years
90% household income in excess of $100k
44% household income in excess of $300k
79% shop at Town Center 54% shop at Mizner Park
57% shop at Saks Fifth Avenue
43% are looking to purchase a luxury auto
67% shop at Tiffany & Co. or Cartier
63% shop at Nordstrom
65% shop at Neiman Marcus
70% own a luxury auto
41% shop at Las Olas Boulevard
82% visit a salon/spa at least once a month
85% dine out between 5-20 times a month
OUR AUDIENCE, BROKEN DOWN
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
91% have purchased jewelry within the last 2 years
Our Reader Surveys show Gold Coast magazine & Fort Lauderdale deliver the local affluent marketplace to your doorstep.
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
Digital Media 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
970 x 90 pixelsAd is within the content of the web page as you scroll down.
IN-LINE LEADERBOARD AD
340 x 340 pixels Ad runs along the right column
of the web page.
SQUARE AD
740 x 500 pixelsClient’s print ad or new creative
is placed into edit piece.
IN-LINE AD
Website ads require minimum 3 months. Limited positions available.
450 words, 4-5 photosA square ad on the homepage is linked
to the client’s advertorial on the website.
FULL PAGE ADVERTORIALGold Coast’s
Fort Lauderdale Daily
970 x 90 pixelsAd at the top of the selected website
page(s) is the first ad seen on the page.
LEADERBOARD ADGold Coast’s
Fort Lauderdale Daily
Client’s event is placed chronologically under the Events Calendar tab and links
to an advertorial landing page.
DIGITAL EVENT SPONSORSHIPGold Coast’s
Fort Lauderdale Daily
WEBSITE ADS: FORTLAUDERDALEDAILY.COM
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE
Video, Audio, Slideshow, 360˚ Tour, E-Commerce Button
Available to embed on your display ad in any digital edition issue.
DIGITAL MAGAZINE EDITIONS
RICH MEDIAFull Page Double-Page Spread
INSIDER’S GUIDE EMAIL
NEWSLETTER
728 x 90 pixels
Rectangles300 x 239pixels each
In-LineLeaderboard
A B
C
CUSTOM E-BLASTS
DYNAMIC WEBSITE ADS
Leaderboard
Company name at the top and leaderboard ad in the middle of our monthly e-blasts.
DIGITAL EDITION EMAIL SPONSORSHIP
728 x 90 pixels
Gold CoastF O R T L A U D E R D A L E
T H E H E A LT H I S S U E
M AY / J U N E 2 0 1 6
UP IN THE AIR: THE FORT LAUDERDALE AIR SHOWA behind-the-scenes look at the show that returns to Fort Lauderdale beach May 7 and 8.
264 physicians in 45 specialties to solve all of your medical needs.
As a burgeoning market for medical tourism, South Florida is attracting national and international patients for cutting-edge treatments just steps from the beach.
TOP DOCS MEDICAL TOURISM: WORTH THE TRIP
R E A D T H E F U L L I S S U E
H E R EFortLauderdaleDaily.com
MEDICAL TOURISM TAKES OFF IN SOUTH FLORIDA THE FORT
LAUDERDALE AIR SHOW RETURNS
BIGGER THAN EVER
A BOCA TEEN’S ENTREPRENEURIAL
TRIUMPH
PASSPORT TO HEALTH
SOARING HIGH
A Gulfstream Media Group Publication/Publisher of Gold Coast
Gold CoastMAY/JUNE 2016 Vol. 51/Number 5
T H E T O P D O C S2 6 4 O F T H E V E R Y B E S T I N 4 5 S P E C I A LT I E S
PLUS:
THE HEALTH
ISSUE
F O R T L A U R D A L E
BROUGHT TO YOU BY
BROWARD HEALTH
Programmatic e-Targeted Display 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
With the cutting-edge technology of Programmatic e-Targeted Display advertising, we build a unique, customizable audience for you based on your prospects’ online footprints, which indicate their behavior, purchasing intent and geographical area. Your brand will not only be seen on your website but also on thousands of websites potential customers
visit throughout the worldwide web. This repeated awareness reinforces your brand and influences decisions.
REACH A CUSTOMIZED AUDIENCE WHERE THEY SPEND MOST OF THEIR TIME: ONLINE.
CRM TARGETING
CATEGORY CONTEXTUAL TARGETING
GEO-TARGETING
GEO-FENCING
EVENT-TARGETING
People who know you
People viewing content under a specific category
Targeting people within a specific area
Targeting people at a specific location
Targeting people based on location, date & time interval
This uses your customer mailing list, for example.
Put your ad in front of a customized target audience using the following programmatic strategies:
SITE RE-TARGETINGPeople visiting your website
User visits your website and browses without purchasing anything.
Shows user your ads as they perform other activities related to their search.
SEARCH RE-TARGETINGPeople searching for your products or services
When a user performs a search, data associated with keywords is collected.
Shows the user your ads as they perform other online activities.
Women’s Shoes
KEYWORD CONTEXTUAL TARGETING
FEATURES
People reading content using keywordsBESTHOTELS.COM LUXURYHOTELS.COM
This works using the specific keywords you choose to connect to your business.Your ad is shown to users who browse the internet and reading
about topics related to your product or service.
Targets users based on a specific area that you wish to do business in.
Multiple programmatic strategies are at your disposal–either individually or in combination–with the added bonus of CRM (customer relationship management).
Optimization is daily and ongoing, through the use of advanced algorithms.
Campaign results are reported monthly, including impressions, CTR (click through rate), CPA (cost per acquisition), the most effective keywords that are used and domains and apps that ads are served on.
Display is supported on web, mobile, video & social media.
This technology will track calls, clicks and in-store visits. This uses designated fenced locations, as selected by you.
Geo-fence a specific location at a specific time. A custome niche audienceof users will be served ads up to 30 days after attending.
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life
M A G A Z I N E
2015 Inside Design: Second PlaceCover Design: Third Place
2017 Best Writing Feature: Charlie AwardBest Digital Online Video: Charlie Award
2013 Best Feature Headlines: Charlie Award
Our Accolades
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life
M A G A Z I N E
STUARTM A G A Z I N E
JUPITERM A G A Z I N E
Boca LifeM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E
1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Charlie Awards
CHARLIE AWARDS2012-2017
2013 Digital Excellence: Charlie Award
2017 Best Public Service Reporting: Second PlaceInvestigative Reporting: Second Place
2017 Best Advertisment for A Client: Silver Award
2012 Best Column: Bronze AwardBest Self-Promotional Ad: Bronze Award
2014 Best Single, Original Photography: Charlie Award
2014 Cover Design: First PlaceFeature Photography: Second Place
2013 Profile Reporting: Third Place 2012 Best Department: Charlie Award
2014 Best Online Video: Bronze AwardBest Illustration: Silver Award
2015 Best Photographic Essay: Silver AwardBest Feature: Silver Award
2013 Digital Excellence: Silver AwardBest Self-Promotional Ad: Silver Award
2015 Best In-House Ad for Outside Client: Silver AwardBest Department: Silver AwardBest Service Feature: Silver AwardBest Feature: Charlie Award
2016 Best Feature: Bronze AwardBest Self-Promotional Ad: Silver Award
2015 Best Online Video: Bronze AwardBest Feature: Bronze AwardBest Overall Magazine: Silver AwardBest Overall Online Presence: Silver AwardBest TOC: Charlie AwardBest Media Kit: Charlie Award
2016 Profile Story: First PlaceFeature Story: First PlaceInside Design: Second PlacePhotography Story: Third Place
2015 Best Department Design: Silver Award
2017 Best Writing Department: Bronze AwardBest Writing Feature: Silver Award
2016 Digital Excellence: Charlie Award
SUNSHINE STATE AWARDS 2013-2017
Awarded to Gulfstream
Media Group
Mobile Digital Editions Our WebsitesFortLauderdaleDaily.comBocaLifeMagazine.comJupiterMag.comPalmBeacherMagazine.comStuartMagazine.comFloridaHomeGarden.com
Social Media Production
ANYTIME, ANYWHERE, ON ANY DEVICE.With customized online editions and social media presence in addition to its print titles, Gulfstream Media Group leads the re-gional magazine industry with innovative and engaging market-ing initiatives. We educate our audience through our print and digital platforms and will work with you to create a customized, effective multimedia marketing campaign designed to reach our loyal, engaged audience.
Search your favorite app stores to find the apps for each of our magazines.
@GoldCoastMag
@BocaLifeMag
@JupiterMagazine
@PalmBeacherMag
@StuartMagazine
@FLAHomeGarden
@StuartMagazine_
Please direct all ads and questions concerning ad material to Kaleigh Lipka, Production Manager by [email protected]
Contact Us 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life
M A G A Z I N E
Production Requirements 1401 E. Broward Blvd., Ste. 206 • Fort Lauderdale, FL 33301 • 954.462.4488
Page set up for aFull-Page Bleed Ad
Document Size/Bleed Size8.75” x 11.375”
Trim Size8.25” x 10.875”
Live Area7.75” x 10.375”
FTP via your web browser1) Address: tinyurl.com/GMGDriveHQ • Password: FTP (Password is case sensitive!)2) Name the folder according to your company/advertiser name and assign all other attributes.3) Hit add to select your files and hit upload after selection. 4) Please send an email with the name of the folder and file(s) uploaded to [email protected].
EMAILPlease only send high-resolution PDFs or JPEGs no larger than 10MB. If sending images for your ad to be built, please send TIFFs or JPEGs at 300dpi. All images larger than 10MB must be uploaded to our FTP site or mailed to us on disc.
OVERNIGHTIf submitting materials via mail, please select a service that allows you to track yourpackage such as FedEx, UPS or DHL. Please include a color proof.
Document size/Bleed size: 8.75” x 11.375”Trim size: 8.25” x 10.875”Live area: 7.75” x 10.375” (This is the area that is a full inch in from all sides of the document size to prevent important elements from being cropped out)• All full-page BLEED ads must have a document size of 8.75” x 11.375”• All full-page NON-BLEED ads must have a document size of 7.75” x 10.375”• All important elements (logos, text, photos, etc.) that are not meant to bleed off the page should be at least ½ inch in from the edge of the document’s trim size (the live area).
AD SPECSFull-Page Bleed Ads
When supplying a camera-ready ad as a high-resolution PDF, please follow these rules:
• Embed all fonts • Be sure all images are linked before creating a PDF • Be sure all images are CMYK TIFF, EPS or PSD in their native file• Do not use spot colors; all colors should be CMYK • When making a high-resolution PDF in Quark, OPI cannot be active
CAMERA-READY SUBMISSIONS
Please direct all ads and questions concerning ad material to Kaleigh Lipka, Production Manager.
CONTACTRICH MEDIA REQUIREMENTS
360 DEGREE VIRTUAL TOUR: The 360-degree view supports PNG, JPEG, and GIF image files, but JPEG files preferred. To create a 360-degree view, we need at least 36 images each at a 10-degree of view change (angle). That is 36 images multiplied by 10-degree view difference, equaling a 360-degree view. High resolution images only.
All Other Ad SpecsFull-page, non-bleed
2/3 Vertical
1/2 Vertical
1/2 Horizontal
1/3 Vertical
1/3 Square
1/4 Page*
7.75” x 10.375”
4.562” x 9.875”
3.4” x 9.875”
7” x 4.875”
2.223” x 9.875”
4.612” x 4.875”
3.4” x 4.875”
*1/4 pages apply to special sections only
HOW TO SUBMIT YOUR AD
VIDEO FILES: Both m4v and mp4 files are supported. Only videos with H.264 video codec and AAC for audio codec are supported. Thirty-second to one-minute videos work best. Videos less than or equal to 20MB are recommended. Require videos with minimum width of 148 pixels and minimum height of 184 pixels. All video files need to be compressed using visual dimensions. For example, if the view area is 6 inches x 4 inches, then the video needs to be compressed for that size only and not using HDTV dimensions/settings.
AUDIO FILES: Only MP3 files are supported. Thirty-second to one-minute audio works best. Files less 5MB or less are recommended.
SLIDESHOW: Only PNG, JPEG, and GIF image files are supported. JPEG files are preferred. High resolution images only.
JUPITERM A G A Z I N E PALMBEACHER
T H E
STUARTM A G A Z I N E
Gold CoastF O R T L A U D E R D A L E FORT LAUDERDALE Boca Life
M A G A Z I N E