the

MEDIAKIT

THE VOICE OF CANADA’S PROFESSIONAL AVALANCHE COMMUNITY

Felix Camire

PER ISSUE 3 ISSUES

FULL COLOUR

OUTSIDE BACK COVER $1,250 N/A

INSIDE FRONT COVER $1,000 N/A

INSIDE BACK COVER $1,000 N/A

FULL PAGE $1,000 $2,500

1/2 PAGE VERTICAL $750 $1,900

1/2 PAGE HORIZONTAL $750 $1,900

1/4 PAGE VERTICAL $500 $1,200

GRAYSCALE

SPREAD $1,500 $3,800

FULL PAGE $800 $2,000

1/2 PAGE VERTICAL $600 $1,500

1/2 PAGE HORIZONTAL $600 $1,500

1/4 PAGE VERTICAL $400 $1,000

1/8 PAGE MARKETPLACE AD $150 $350

AD RATES

FULL PAGE1/2

PAGEVERT

1/4 PAGE

1/8

1/2 PAGEHORIZONTAL

The Avalanche Journal is the official publication of the Canadian Avalanche Association (CAA).

Through our journal, readers are kept informed about the issues and events affecting avalanche safety in Canada, and kept current on new research, news, training, products and avalanche industry reports from around the world.

115 // S 2017 THE VOICE OF CANADA’S PROFESSIONAL AVALANCHE COMMUNITY $10

Three Valley Gap Remote Avalanche Control Project 12 Mount Harvey Case History: Response and Learning 22 Japan Avalanche Network 2017 Update 28

the

the

The Avalanche Journal is published three times per year and read by an estimated 3,600 (based on a circulation of approximately 1,300 with 2.8 readers per copy, according to a reader survey). Our readership groups:

• Resort managers• Ski, snowmobile and climbing guides • Parks Canada and Ministry of Highways staff • Snow science researchers and graduate students • Provincial and federal government decision makers• Ski and snowmobile patrollers• Search and rescue professionals• Manufacturers of avalanche-related consumer and industrial goods• Avalanche safety consultants for the mining, forestry and film industries

THE AVALANCHE JOURNAL // MEDIA KIT

AD SPECIFICATIONS

TRIM BLEED NON-BLEED

FULL COLOUR

OUTSIDE BACK COVER * 8.25” x 10.75” 8.75” x 11.25” 7.75” x 10.25”

INSIDE FRONT COVER 8.25” x 10.75” 8.75” x 11.25” 7.75” x 10.25”w

INSIDE BACK COVER 8.25” x 10.75” 8.75” x 11.25” 7.75” x 10.25”

GRAYSCALE

SPREAD 16.50” x 10.75” 17.00” x 11.25” 16.00” x 10.25”

FULL PAGE 8.25” x 10.75” 8.75” x 11.25” 7.75” x 10.25”

1/2 PAGE VERTICAL 3.375” x 10.20”

1/2 PAGE HORIZONTAL 7.15” x 5.00”

1/4 PAGE VERTICAL 3.375” x 5.00”

1/8 PAGE MARKETPLACE AD 3.50” X 2.00”

MAGAZINE TRIM SIZE

8.25” x 10.75”

Hold all live matter at least

0.25” inside trim edges.

PREFERRED FILE FORMATS

PDF/X-1a

Illustrator 8.0+ EPS

TIFF/IT-P1

ACCEPTED FILE FORMATS

Photoshop 6.0+ EPS

ADDITIONAL CHARGES

May be applied to incorrect artwork supplied

COLOURS

No RGB or Pantone colour spaces. Please check your

colour palettes to make sure there are no RGB or

Pantone defined colour spaces.

DEADLINES

The Avalanche Journal is published three times

per year. Artwork is due on the 15th of December,

March and August, for our spring, fall and winter

editions respectively.

SUBMISSION OF ARTWORK

Please email digital art to:

bstrand@avalancheassociation.ca. For files larger

than 10MB please contact us to make other

arrangements.

EXAMPLES OF VARIOUS AD SIZE OPTIONS

Lightweight and durable, for big mountain ski touring. Protects against deep snow

and all weather conditions. For remote and untracked lines in wild winter spaces.

RUSH JACKET

RUSH JACKET - LODE STAR

FULL-PAGE

Lightweight and durable, for big mountain ski touring. Protects against deep snow

and all weather conditions. For remote and untracked lines in wild winter spaces.

RUSH JACKET

RUSH JACKET - LODE STAR

HALF-PAGE VERTICAL

Lightweight and durable, for big mountain ski touring. Protects against deep snow

and all weather conditions. For remote and untracked lines in wild winter spaces.

RUSH JACKET

RUSH JACKET - LODE STAR

HALF-PAGE HORIZONTAL QUARTER-PAGE VERTICAL

Lightweight and durable, for big mountain ski touring. Protects against deep snow

and all weather conditions. For remote and untracked lines in wild winter spaces.

RUSH JACKET

RUSH JACKET - LODE STAR

THE AVALANCHE JOURNAL // MEDIA KIT

EDITOR & ADVERTISING

Jill Macdonald

jamcdonald@avalancheassociation.ca • 250 837 2435 ext. 236

ARTWORK SUBMISSIONS

Brent Strand

bstrand@avalancheassociation.ca • 250 837 2435 ext. 225

CONTACTS

THE AVALANCHE JOURNAL // MEDIA KIT