media kit digital - imv€¦ · kazakhstan turkey singapore thailand vietnam malaysia mexico...

MALAYSIA

MEDIA KIT DIGITAL 2016

Robb Repor t ʼs digital presence has evolved with time from the online version of the pr inted magazine to a truly s tand-alone digital plat form that helps the af f luent visi tor to ʻconnect with luxuryʼ. Our decision to create this outstanding plat form is

essential to the omni-channel marketing ser vices we provide our clients and par tners .

Online users are able to connect with consultants, browse exclusive products and services, and discover

experience packages wherever they are by utilising the request option embedded in each ar ticle .

RobbRepor t .my combines the high visual s tandard ensured by our professional ar t team with in-depth content provided by our editors and contr ibutors .

We have created a digital exper ience that matches our pr inted standards on every plat form, providing the functionali ty that brands and customers desire.

Enhanced with the possibil i t ies of fered by digital innovations , our website will ef for tlessly connect

brands with Robb Repor t ʼs readership.

CONNECTING LUXURY

PRINT IPAD SUBSCRIPTION

ROBBREPORT.MY

ROBB REPORT MALAYSIA MEDIA K IT | DIGITAL | 2015

USA CHINA

RUSSIA

SPAIN

PORTUGAL

BRAZIL

SAUDI ARABIA

INDIA

SOUTH KOREAKAZAKHSTAN

TURKEY

SINGAPORE

THAILAND VIETNAM

MALAYSIAMEXICO

CONNECTING LUXURY


DEMOGRAPHICS

Robb Repor t Malaysia engages a loyal audience of highly af f luent connoisseurs and also cultivates the nex t generation of af icionados. The Robb Repor t reader is synonymous around the wor ld with a keen taste in luxury, and a penchant for the best of the best . Robb Repor t ’s highlights at tract a discerning

audience who share the same appreciation and desire for quali ty, ar tisanship, her itage, f ine design, and exclusivity — core elements that def ine luxury. A unique combination of high standards , coupled with inf luence and spending power

makes the Robb Repor t audience the ideal target for the wor ld’s top luxury brands .

AUDIENCE SIZE 10,500

MEDIAN AGE 30 – 50

MALE USERS 60%

FEMALE USERS 40%


UNIQUE VISITORS 10,500

ESTIMATED MONTHLY TRAFFIC

PAGE VIEWS 75,000

PAGE PER VISIT 5 pages

AVERAGE TIME ONLINE 2 mins

(Source: Google Analy tics)

++


INCREASED FUNCTIONALITY

RobbRepor t .my presents content with increased functionali ty for brands that require tangible results . Not limited to adver tising space, the

plat form is designed to direct buyers to client boutiques and showrooms through ef fective referral systems embedded across each page.

NEW GENERATION

RobbRepor t .my br idges the gap between luxury brands and the new generation of

af f luent Robb Repor t readers who have yet to fully discover the f inest things in l i fe .

EXCLUSIVE RobbRepor t .my promotes exclusive products and exper iences from across the wor ld, and of ten only available through word of mouth.

UNIQUE SELLING POINTS


3 BEST OF THE BESTThis section is designed to engage aspirational individuals

interested in an af f luent l i fes tyle . There wil l be concise rank ings and ratings across var ious luxur y sectors .

2 EDITOR'S CHOICEThis is an editor ially dr iven page featur ing interviews with

business moguls and lifestyle industry leaders as well coverage of exclusive lifestyle events happening across the region.

4 CONCIERGEOur personal Concierge introduces top f inancial advisers

from pr ivate banks to ultra-high-net-wor th individuals , customising investment plans to suit their needs .

1 ULTIMATE GIFT GUIDEOur Ultimate Gif t Guide is a carefully curated collection of the most ex travagant and imaginative gif ts and exper iences

money can buy.

HOME PAGE The home page allows brands to place their products at the forefront

of the Robb Repor t website exper ience.

1 3

2 4

SECTIONS


CONCEPTThe home page allows brands to place their products

at the forefront of the Robb Repor t website exper ience. This page is specif ically designed for objects of desire. Once an item is clicked, clients will then be taken to a

secondary page with embedded video, expansive images and Request functionality, allowing brands to connect

directly with the Robb Repor t readers .

INCLUSIONS100% SOV media on page

1. Leaderboard Banner2. Super Side Skins

3. Bottom Rectangular Banner

INVESTMENTS2 weeks: RM7,500

1 month: RM15,000

Optional Expandable bottom rectangular video banner at RM2,500

(excludes video production cost) Expandable top banner at RM1,500

HOME PAGE BUYOUT

THE JOURNEY

OPTIONAL EXPANDABLE

BANNER

2 2

3

1

OPTIONAL

FA L L / W I N T E R 2 0 1 5

X

D I S COV E R M O R E


EMBEDDED VIDEO SAMPLE

(CLICK TO PLAY)

EMBEDDED

2

3

1

2

Ultimate Gift Guide, Editor's Choice, Best of the Best

INCLUSIONS100% SOV media on page

1. Leaderboard Banner2. Super Side Skins


INVESTMENTS2 weeks: RM6,500

1 month: RM12,000

Optional: Expandable bottom rectangular video banner at RM2,500

(excludes video production cost) Expandable top banner at RM1,500

SECTION BUYOUT


The most prominent position to captivate readers with product-centric content written by Robb Report's team of exper ts.

INCLUSIONS1. One lead image on homepage with descr iption of

lead image product on landing page, up to 300 words2. Super Side Skins on landing page

3. Bottom Rectangular Banner on landing page4. Request Tab

5. Two social media mentions (on RRʼs Facebook /Instagram)

INVESTMENTS2 week : RM15,800

Optional: Expandable bottom rectangular video banner at RM2,500

(excludes video production cost)

HOME PAGE ADVERTORIAL

TIFFANY RING

$55,000

1

TIFFANY RING $55,000

3

5

22

S E L E C T E D PA C K A G E S : • T I F FAN Y R I NG $ 5 5 , 0 0 0

N A M E

E M A I L

A D D I T I O N A L I N F O R M AT I O N

S E N D

4


1) ULTIMATE GIFT GUIDEA product-focused adver tor ial wr it ten by

Robb Repor t's team of exper ts .

INCLUSIONS1. One lead image in the Ultimate Gif t Guide section

2. Descr iption of lead image product on landing page, up to 300 words

3. Request Tab4. Two social media mentions (on RRʼs Facebook /Instagram)

Option of either creatives

5. Super Side Skins6. Bottom Rectangular Banner

INVESTMENTS1 month: RM14,800



SECTION ADVERTORIAL

1

6

32

4

5 5


2) EDITOR'S CHOICETailored product feature as par t of editor ial content .

INCLUSIONS1. One lead image within Editor's Choice with

a Special Feature tag2. Descr iption of lead image on the landing page

(up to 200 words per product , or 800 words per interview)3. Two social media mentions (on RRʼs Facebook /Instagram)

Option of either creatives

4. Super Side Skins5. Bottom Rectangular Banner




SECTION ADVERTORIAL

1

2

4

CLICK TO EXPERIENCE

W R A I T H5

4 4

3


3) BEST OF THE BESTThis highly shareable section features rankings

across var ious luxury sectors .

INCLUSIONS1. One lead image within Best of the Best section 2. According to the rankings , there will be images with descr iptions of up to 200 words per ranking

3. Two social media mentions (on RRʼs Facebook /Instagram)

Option of either creatives4. Super Side Skins





SECTION ADVERTORIAL

1

NEXT SLIDE (ARR ANGED ACCORDING

TO R ANKING)

2

5

4 4

3


Oppor tunity of leveraging on existing audience of RobbRepor t .sg to maximise brand’s own content .

INCLUSIONS100% SOV on page

1. Based on requirements; client can include videos, photo galler ies and commissioned copy

2. Leaderboard Banner 3. Half-page Banner

4. Two social media mentions (on RRʼs Facebook /Instagram)5. Inclusion in RobbRepor t .myʼs Editor's Choice

6. Copywriting by Robb Repor t Malaysia

INVESTMENT1 month: RM28,000


DEDICATED MICROSITE

4

3

2

1

MICHAEL KALISH'S FOR PERRIER-JOUET

4

5

6


Work with the editorial team to create a video content series that incorporates the client's product as the lead image. This is

per fect for showcasing the product and demonstrating the various ways it can be used. This package can also be used for interviews.

INCLUSIONSFour two-minute videos

Commissioned copy (up to 300 words of tex t with hyper links)Inclusion in RobbRepor t .myʼs Editor's Choice

Eight social media mentions (on RRʼs Facebook /Instagram)

REQUIREMENTSOne full-day shoot

Client br ief ing (product , themes, scr ipt) and supply of product Minimum six-week lead time from sign-of f and receipt of assets

INVESTMENTRM45,000 (Four videos in total)

(Each video will appear for four weeks on RobbRepor t .my)This video package is valid for 12 months from sign of f

PRODUCTION NOTESRe-usage fees are additional

Post-production revisions at RM750 per hourTalent presenting/being featured is an additional fee

Does not include animation or motion graphicsVideo production is not agency commissionable

INTEGRATED VIDEO PACKAGE


Generate the r ight leads for your brand through through Robb Radar, Robb Repor t ʼs dedicated e-newslet ter that reaches at least 3,000 quali ty and discerning readers .

EMAIL MARKETING

EDM AUDIENCE3,000 people

1) CUSTOMISED EDM (one brand only)RM5,000

2) STANDARD EDM (multiple brands)RM3,000

• 100% exclusivity• Designed around your brand message • Immediate access to Robb Repor t ’s

highly desirable audience

• Up to four sponsors• Editorial content changes every month• Adver torial placed on the lef t and

in the middle of editorial content


KENNETH TAN Editor ial Director

+603 6211 4288

k [email protected]

PERLYN de ROUVRAY Director Regional Sales IMV

+65 8 281 3468

[email protected]

VENIS LOO Director of Sales

+6012 334 2393

v. [email protected]

For enquir ies on more creative units , please contact the above.

CONTACT


media kit digital - imv€¦ · kazakhstan turkey singapore thailand vietnam malaysia mexico...

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