media kit for pj media

pjmedia.com 877-229-97671

MEDIA KIT FORADVERTISERSAND SPONSORS

CONTACT877-229-9767

Copyright © 2015 PJ Media. All Rights Reserved.

Independent. American.

CONTACT(561) 674-0720 ext. 7724


The Story of PJ Media

The PJ Media Audience on the Web

The PJ Media Audience on Social Media

Promotional Opportunities on PJMedia.com

Promotional Opportunities on Instapundit.com

Advertising in the PJ Newsletters

Advertising in the PJ Parenting Newsletter

Sponsorship Opportunities for the PJ Media Dedicated Email

Contact Information

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Table of Contents


Since its inception in 2005, PJ Media (formerly Pajamas Media) has been focused on the news that matters – from the insightful commentary provided by our all-star lineup of columnists to our writers’ quick takes on breaking news and trending stories.

What started as an online blog site that brought together a tightly knit band of bloggers has grown into a reliable source for original, unique, and cutting-edge news and analysis.

As a company, we’ve always felt a special connection to the values which make America special, as well as a dedication to keeping America great for our children and our children’s children. That’s why we have evolved our content offerings to focus on the three main topics that will have the largest impact on future generations: politics, parenting and lifestyle.

You can read more about PJMedia.com and its content offerings by visiting our About Us page.

PJ Media, LLC, is also home to:

Instapundit.com a top blog founded by libertarian Glenn Reynolds, a law professor at the University of Tennessee, in 2001. Reynolds, as editor, posts news about politics, government, technology, space exploration, digital photography, the media, liberty and many other topics.

PJTV the first online news organization accorded a full television booth along with the traditional media networks at the 2008 Republican National Convention. Since then, PJTV has evolved into the premier, center-right online television network.

At last count, 2 million unique visitors come to PJMedia.com each month. They consume more than 15 million page views. Readers spend an average of 11 minutes on our website. More than 600,000 unique visitors read Instapundit.com, and they consume 11.5 million page views.

Please take a look at PJMedia.com, and consider it as a great place for your advertising. Consult pages 6-9 for details on advertising on PJMedia.com, and page 10 for details on advertising on Instapundit.com.

THE STORYOF PJ MEDIA


PJ Media Audience on the Web

POLITICAL AFFILIATION

EDUCATIONHOUSEHOLD INCOME

NET WORTHFAMILY AGEGENDER

Female25.5%

Male74.5%

No Children25.5%

Have Children74.5%

25 to 5427.9%

55 to 6435%

65 and older36.4%

$1M to $3M13.6%

$3M+ – 5.8%

$500K to $1M24.8%

Under 500,00055.8%

Tea Party18.9%

Other – 5.9%

Libertarian – 5.8%

Democratic – 1.9%

Independent19.0%

Republican48.4%

$25K - $49,99918.2%

$150K+16.3%

$0 - $24,999 – 9.6%

$100K - $149,99918.9%

$50K - $99,99937.1%

Some College18.9%

Vocational/ Technical – 5.9%

Post Graduate19.0%

College Graduate48.4%

• 74% male, ages 25 to 65 and older• College graduates with professional careers• High-income earners with investment portfolios• Republicans, Independents, Tea Party members and Libertarians• Interested in politics, government, economy, personal finance and health• Avid readers and TV watchers• Purchase decision makers - cars, smart phones, tablets, computers, electronics

OUR AUDIENCEAT A GLANCE


PJ Media Audience on Social Media(As of November 6, 2015)

The PJ Media and PJTV teams continuously promote their content on Facebook, Twitter and YouTube. By effectively promoting the content on these large social networks, we consistently drive traffic back to our websites, which increases traffic and brand awareness.

PJMedia.com and PJTV.com both have social media buttons integrated directly into their Web pages to make it easy for readers and viewers to share content.

• PJ Media has 41,500 followers on Twitter.• PJTV has 28,200 followers on Twitter.• And our PJ Media writers and our PJTV

commentators retweet our content to their followers to spread the word.

twitter• 345,622 “likes” for PJ Media.• 111,000 “likes” for PJTV.• Together, they reach hundreds of

thousands of unique visitors each month.

Facebook• 168,000 people subscribe to our YouTube

channel to keep up with the latest videos from PJ Media and PJTV.

• These videos received 55.8 million views, introducing our content to millions.

Youtube


2 million unique visitors come to PJMedia.com each month. They consume more than 15 million page views.

Our readers spend an average of 11 minutes on our website, viewing at least three pages per visit.

http://PJMedia.com

Promotional Opportunitieson PJMEDIA.COM

ADVERTISING OPPORTUNITIES

Display and Rich Media Ads:• 728 x 90• 300 x 250• 300 x 600

Sponsored Content• 300 x Variable

Sponsorships of individual articles or sections of the site are available.

• In-content placements• Above- and below-the-fold

placements• Run-of-site placements• Roadblock placements

877-229-9767


Our PJMedia.com’s home-page headlines and articles are carried over to our Articles pages.

Users spend a lot of time on our Articles pages so they are a great place to showcase your product or service.

Here our readers enjoy the full articles as well as read comments left by others, or participate by adding their own.

Advertise on our Article PagesPJMEDIA.COM

877-229-9767


Widely respected, always honest and often comical, our PJ Columnists cover what matters most to Americans each day. Current PJ Columnists are:

As you can see, we offer an array of ad positions on both the home (first) page and second page where the articles of each of our columnists are displayed.

When you click through to a full article from a columnist’s home page, the ads appearing on the bottom half of the page will appear next to the comments section where our readers regularly engage.

J. Christian Adams Ed Driscoll

Richard FernandezDavid P. Goldman

Stephen GreenVictor Davis Hanson

Bridget JohnsonRoger KimballAndrew Klavan

Michael LedeenAndrew McCarthy

Ron RadoshClaudia RosettRoger L. SimonDr. Helen SmithDavid SteinbergMichael Walsh

Advertise on our Columnist PagesPJMEDIA.COM

877-229-9767


Our parenting content ventures into the worlds of moms and dads who love their kids and want to be better parents, but aren’t sure where to go for information beyond diaper coupons and hospital bag checklists. We created this section for parents who want to raise independent, confident, self-reliant children who are prepared to flourish in this uncertain world.

We offer a wide selection of display ad placements on our parenting page, which can help your company reach parents from across America.

Advertise on our PJ Media.comParenting Page

877-229-9767

pjmedia.com 877-229-976710

Instapundit.com is one of the top blog sites on the Internet today.

Glenn Reynolds, a law professor at the University of Tennessee, founded Instapundit in 2001, and he continues to serve as its editor.

Instapundit.com attracts more than 600,000 readers who comsume 11.5 million page views. These readers enjoy articles on politics, government, technology, space exploration, digital photography, the media, liberty and many other topics.

http://PJMedia.com/Instapundit

Promotional Opportunities onINSTAPUNDIT.COM

728x90

300x250

160x

600

728x90 after 15th post

728x90 after 30th post

300x250

728x90

Display and Rich Media Ads:• 728 x 90• 300 x 250• 160 x 600

Text Ads• 728 x 90


placements

877-229-9767


pjmedia.com 877-229-976711

The PJ Daily Digest is a newsletter that covers what’s new each day on three websites – PJ Media, Instapundit and PJTV. Monday – Friday, it is delivered to more than 139,000 opt-in readers via email, and the number of readers grows each day. We also send a weekly recap newsletter every Sunday as well as an election round-up email every week.

These PJ-branded emails average a 20% open rate and a 26.4% click-through rate (based on a three-month average). Please take a look at the advertising opportunities available on the PJ Daily Digest.

Advertising Opportunities in thePJ NEWSLETTERS

(561) 674-0720 ext. 7724Independent. American.

877-229-9767

Display and Rich Media Ads:• 650 x 168 (Marquee)• 300 x 250• 650 x 250 (Footer)


placements


pjmedia.com 877-229-976712

This newsletter delivers a roundup of our latest parenting articles each week. It is geared towards moms and dads who want to raise independent, self-reliant children.

Please take a look at the advertising opportunities available in our weekly parenting newsletter.

Advertising Opportunities in thePARENTING NEWSLETTER


877-229-9767

Display and Rich Media Ads:• 650 x 168 (Marquee)• 300 x 250• 650 x 250 (Footer)


placements


pjmedia.com 877-229-976713

Periodically, the PJ Media Dedicated Email is sent to an opt-in list of 150,000 readers. For example, when PJ Media has a new venture or breaking news to report, we send this special email to our opt-in list.

As with our other PJ-branded emails, we enjoy high open and click-through rates for these special emails.

This dedicated, special email is also available to our advertisers. Advertisers can purchase the entire message space in this email, making their message its only focus.

Here is a sample of how one advertiser’s information was displayed in a PJ Media Special Email.

Sponsorship Opportunities for thePJ MEDIA DEDICATED EMAIL


877-229-9767

• Advertisers can purchase the entire message space.• PJ Media will introduce the advertiser at the top of the email.• Acceptance of the advertiser’s offer is at the discretion of PJ Media.• Scheduling of these emails is two per week.

SPONSORSHIP OPPORTUNITIES

pjmedia.com 877-229-976714

Contact Us

The Influencer Network Independent. American.

Frank Smith, Director of Ad [email protected]

877-229-9767

Sales representation for web-based display adsand branded newsletters.

Sales representation for branded newsletters.

Teresa [email protected]

(561) 674-0720 ext. 7724

Independent. American.

(561) 674-0720 ext. 7724

pjmedia.com 877-229-976715

The material presented in this media kit is provided for informational purposes only. It is not an offer or acceptance of any advertising arrangement. Purchase of the advertising space displayed in this media kit for the PJ Media websites and branded emails is upon availability, and must fit with our other advertising and PJ Media offerings. PJ Media reserves the right, in its sole discretion, to refuse any advertising.

The descriptions of PJ Media’s branded websites, email communications and other topics are subject to change over time. Please check with PJ Media’s ad sales representatives at Publir for the latest updates on PJ Media.

No rights to use any trademark of PJ Media is granted herein.

Any and all information contained in this media kit is for general information purposes only. While the information is accurate, PJ Media expressly excludes liability for any claims, damages, demands or losses of any kind resulting from the use of, or reliance on, these materials.

PLEASE NOTE

Copyright © 2015 PJ Media. All Rights Reserved.