HealthyUTAH

®

Healthy Mind.

Healthy Body.

Healthy Life.TM

M E D I A K I T

Healthy-Utah.com

POWERED BYsince 1998

with

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OTHER8%

ENTERTAINMENT9%

WELLNESS 24%

FITNESS30%

NUTRITION12%

LIFESTYLE17%

HealthyUTAH

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

FITNESS, FOOD, WELLNESS & BEAUTYOur community based Healthy Utah® magazine, in print

an online, with a complete health portal, offers a fresh

perspective in meeting the challenges of today’s hec-

tic lifestyle. Within each issue you will find creative yet

practical advice on maintaining a balanced approach

to your health.

THE SOURCEA commitment to compelling, accurate,

timely, trustworthy information based on

research from our Editorial Advisory

Board of 35+ medical professionals and

industry experts, as well as our passionate

professional writing team.

award-winningcustom content

HealthyUTAH

®

editorial calendar SIGNATURE ISSUESJANUARYTHEMECarpe DiemART DEADLINE: December 4

FEBRUARYTHEMECharmedART DEADLINE: January 5

MARCHTHEMEVigorART DEADLINE: February 5

APRILTHEMEOrganizedART DEADLINE: March 5

MAYTHEMEBloom!ART DEADLINE: April 6

JUNETHEMEDude! (The Man Issue)ART DEADLINE: May 5

JULYTHEMEDestinationART DEADLINE: June 5

AUGUSTTHEMESolutionsART DEADLINE: July 5

SEPTEMBERTHEMEHealth SmartsART DEADLINE: August 5

OCTOBERTHEMEPreventionART DEADLINE: September 4

NOVEMBERTHEMEThankfulART DEADLINE: October 5

DECEMBERTHEMEPeaceART DEADLINE: November 5

38% of Utahns die of cardiovascular

disease.

68% of Utahns say they

actively seekinformation about

nutrition and healthy living.

93% of American adults

are still attached to monthly magazines.

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growing strong since 1998

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

distributionMARKET PROFILEIn a growing marketplace where emphasis is placed on

beauty, fitness and wellness, Healthy Utah® is the portal that can

strategically launch your business into success by reaching

large audiences of active, health-conscious readers—digitally

and in print—as well as educated professionals in various

industries around the area.

MORE EXPOSURE• 15,000 Facility-delivered copies

and personal subscription rates

• 110,000 Readers• Monthly Digital Magazine • Over 800 newsstand and countertop

locations, including fitness centers, health professionals

and other strategic business locations.

• Direct mailed to every CEO, doctor, dentist, chiropractor,

attorney, accountant, etc., and subscribers.

GET PUBLISHEDReach local readers and tourists by advertising in a reputable,

high-quality publication with a proven track record. Promote

your practice, products, services and events.

ONLINE MAGAZINE FLIPBOOKYou can view the magazine from any computer, right from

our homepage, or you can download the magazine to your

smartphone or tablet. This feature is linked, and interactive,

and gets richer every month.

CLIENT COMMENTS

15

Layton

Ogden

215

Syracuse

Kaysville

Farmington

Centerville

15Bountiful

Park City

Salt Lake City

Cottonwood

Taylorsville

West Jordan

Kearns

Magna

West Valley

South Jordan

Holladay

Midvale

Sandy

DraperBluffdale

Riverton

15

N. Salt Lake

Herriman

Mapleton

American Fork

Cedar HillsHighland

Alpine

Lehi

Clearfield

Roy

Springville

Provo

Orem

Lindon

Pleasant Grove

Kimball Junction

Saratoga Springs

Payson

Salem

Spanish Fork

15

59% of Utahns are overweight

or obese.

75% of readers are

women, 25 – 65 years old, with an active, health-conscience

lifestyle.

62% of Utahns want to lose weight, and 82% say exercise and physical

activity are important to them.

81% of Utahns have tried some kind

of diet.

600kUtahns are considered inactive.

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HealthyUTAH

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“I see Healthy Utah EVERYWHERE! It’s fantastic.” - Jess Gomez, Marketing Director, Intermountain Healthcare

“It’s the most cost-effective marketing we do.” - Jess Clifford, Marketing Director, Altius Health Plans

“I’m impressed by how many clients, including us, have been in Healthy Utah for over ten years! You guys are definitely doing it right.” - Twinkle Chisholm, Lucky Dog Communications

H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

18-34, 59% women | median age 24 | 41% of readers

35-54, 72% women | median age 47 | 26% of readers

55+, 63% women | median age 61 | 33% of readers

READERSHIP DEMOGRAPHICS

Healthy MagazineTM presents a variety of options to help

you grow your business. From custom content in print and

online, and from digital to direct, we’re here for you.

TV AFFILIATIONMEDIA PARTNERSHIP Our exlusive media partner promotes Utah’s top health

professionals, online, and on TV through their various

programs.

PRINTEDUCATING THE COMMUNITY print and companion digital, custom content via

mailers and print marketing, and online outreach.

DIGITAL/WEBONLINE & MOBILE MASTERYwebsite creation, site promotions

SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.

NEW MEDIAMOBILE SOLUTIONSTimes, they are a changing—fast.

Emerging technologies are introducing

new methods of marketing your

products and services. Responsive web

design, prominently place interactive content,

digital publishing, PPC and more. Our

custom-content platform gets you

prominently placed like no other platform can.

media outlets Readers are less likely to engage in

other activities while reading, compared with other media

options.

UP.Magazine readership

is UP, and readers spend an average of 43

minutes per issue on magazines.

content interactivitymobile content

MOBILE WEB, DIGITAL, INTERACTIVEMAGAZINE

Sticky. Another demonstra-tion of the power of

magazines. 43 minutes per issue, sticky.

43These 43 minutes of attention are

typically undivided.

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HealthyUTAH

®

HealthyMAGAZINE

®

MAGAZINETM

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

websites that workThe internet is an ocean of information. Don’t get washed up by the competition. Design or re-design your company website today built on a fresh streaming, custom-content, media-based platform.

BUILD A BETTER BRANDAs a reflection of your brand, website design is essential to

building your client database. The quality of your website shows

your dedication to your clients by making it easy to find the

information they need to know about your company.

Whether it’s a new design or re-design, we will create a

professional and effective look for an affordable price. In

addition, we will work to optimize your website’s placement in

major search engines such as Google, Yahoo!, and Bing.

HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION

• PROFESSIONAL LAYOUT AND DESIGN

• FRESH, CURRENT, CUSTOM CONTENT

• POWERFUL MEDIA AFFILIATION

• COPY WRITING ASSISTANCE AVAILABLE

• ANIMATED HEADERS

• JAVASCRIPT TRANSITION EFFECTS

• OFFICE TOURS (VIDEO/SLIDESHOW)

• PHOTO GALLERIES (BEFORE AND AFTER)

• CLIENT TESTIMONIALS

• GOOGLE MAPS AND DIRECTIONS

• FULL TEXT SITE SEARCH

• UPCOMING CALENDER OF EVENTS

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HealthyUTAH

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

HealthyUTAH

®

iMediaHealthy Utah Magazine is now being distributed in more ways than ever.

DIGITAL HEALTHY MAGAZINEWith the introduction of the iPad, the print publishing industry got a major shot in the arm. Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining interactive digital applications. By owning this digital/print space at the local level, the future is definitely bright!

VIDEO PRODUCTIONToday, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t. Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for? Get Moving!

MOBILE SOLUTIONSAs mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area. From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.

Home Page

Tablet

Evolved, motivating content, in your hand, in your head, in your heart.

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MOBILE WEB, DIGITAL, INERACTIVEMAGAZINE

H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

mobileresponsive

design

online interactionThere are 3 ways local healthcare providers can participate on Healthy Utah:

• Showcase Package (Advisor or Expert)• Health Directory Listing (Basic or Enhanced)• Banner Ad (Leaderboard, Side Banner)

SHOWCASE PACKAGESHealthcare providers desiring maximum expo-sure in their respective health center will want to participate in our Advisor or Expert program. Both packages offer a professional home page with unlimited space to showcase the following online content elements:

• Articles• Videos• Events• Promotions• Photo Galleries (e.g. before and after photos)• Patient Testimonials/Reviews• News/Press Releases• Professional Bio

• List of Services

PROVIDER SHOWCASE One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Utah’s eye care center, who has the vision of Healthy Utah’s capability, and is promoted extensively throught-out the site.

“For over ten years, Healthy Utah has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.” - Phillip C. Hoopes, M.D.

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HealthyUTAH

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directory packagesADVISOR PACKAGEAn exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Utah pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.

**Ask about our very powerful, exclusive SEO program.

EXPERT PACKAGE Experts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.

HEALTH DIRECTORY LISTING All local healthcare providers are given a free healthdirectory listing. Additionally, providers can upgradeto an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search.

BANNER ADSTwo run-of-the-site banner ad options are available.

Leaderboard banner - These are typically sold and maintained by our media affiliate.

Side banner ads - OPTIONS include run-of-the-site and specific health center pages. 250x250 pixels

1.Advisors

get top billing

2.Experts get 2nd tier

placement

3.Enhanced listing

4.Basic Listing

Leaderboardad

Medium rectangle ad

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HealthyUTAH

®

FREE

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Premium Positions Open 3x 6x 12xBack Cover $2,800 $2700 $2600 $2500

Inside Front Cover (pages 2,3) $1275 $1250 $1225 $1200

Inside Back Cover $1175 $1150 $1125 $1100

Centerfold Display (2 pages) $1775 $1750 $1725 $1675

Full Color Ads Open 3x 6x 12xFull Page $1150 $1100 $1050 $975

3/4 Page $975 $950 $925 $875

1/2 Page $775 $750 $725 $675

CD-Size $575 $550 $525 $475

1/4 Page $475 $450 $425 $375

1/8 Page $275 $250 $225 $175

Marketplace $105 $95 $85 $75

Two-Page Layout $1575 $1550 $1525 $1475

1/4Vert1.75

x 9.75

1/2 PageHorizontal

1/4 Page

Mktplace

1.75 x 1.75

1/8Page1.75

x 4.75

CD Size

5.25 x 4.75

CD Size

1/2 PageVertical

1/4 Page3.625 x

4.75

1/8 Page

1/8 Page3.625 x

2.25

advertising rates

Guidelines• Ad must be submitted in PDF format with all fonts included or converted to paths/outlines• Resolution must be 300 DPI or greater and ads must include a .125 inch bleed.• Rates are net; agencies must add commission• Payment required upon approval of ad• Ad creation and/or photography available for an additional fee

Full Page(without bleed)

8.375 x 10.875

7.5 x 4.75

3.625 x 9.75

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HealthyUTAH

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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

EDUCATE THE COMMUNITY. BE THE EXPERT IN YOUR FIELD.

EVOLVING YOUR PRACTICE IS ONE CALL AWAY.

MARKETING801.369.6139

CORPORATE

866.884.3258

FAX801.772.2777

EMAIL marketing@healthy-mag.com

H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .

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