media kit - iglooaudience reach mena gcc 27.2m users 839m imp 66m users total 1,448m imp 10.8m users...

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Page 1: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

M E D I A K I T

Page 2: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

MOBILE

a day on their mobiles

?WHY

of online traffic come from

phones & tablets

are likely to recommend

brands after a positive mobile

experience

hours is the amount of time

consumersspend on their mobiles per day

of Facebook users access it through

mobiles

of people check their emails

through their phones

of mobileusers are likely

to buy online through

their device

69%5 57%

89%

75%

95%

Page 3: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

MOBILE

of mobile media time

comes from Apps

of users media time is spent

on mobile

of marketers believe mobile

advertising is core to their business

of Facebook advertising comes

from mobiles

more interaction with brands than any other medium

By 2019 mobile advertising is expected

to represent of all digital spend

of online transactions are now

done on mobiles

?WHY

89% 71% 40%

72%87%69%

2X

Page 4: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

OURPRO-DUCTS

Ad MobileNetwork

EmailMarketing

SMSMarketing

SMS

We offer fully integrated marketing solutions across various mobile touch points

Page 5: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

AD MOBILE NETWORK

Of Traffic Via Apps

IglooTargeting

Parameters

Igloo Performance

Multi Format and Push

Notification

Igloo TECHNOLOGY

( DMP )

Million UniqueUsers

CountriesIn the MENA

Region

80

90%

16

?WHY

1.5Billion

ImpressionsPer Month

Page 6: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

TARGETING

Location

Re-targeting

Device/Operator

Language

Demographics

Behavioral & Interest

PARA- METERS

Deep Segmentation

Engage with your Consumers

DriveConversion

Connect with yourAudience

Page 7: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

REACHMENA

GCC 27.2M USERS839M IMP

66M USERSTOTAL

1,448M IMP

10.8

M U

SER

S17

7M IM

P9.2M USERS108M IMP

18.8M USERS324M IMP

LEVANT

OTHERS

NORTHAFRICA

GCC: KSA 10M USERS 340M IMP, UAE 5M USERS 320M IMP, KUWAIT 2.5M USERS 47M IMP, QATAR 2.5M USERS 47M IMP, OMAN 2M USERS 33MIMP, BAHRAIN 3M USERS 27M IMP, YEMEN 1.2M USERS 23M IMPLEVANT: JORDAN 4.5M USERS 40M IMP, LEBANON 3.4M USERS 47M IMP, PALESTINE 1.3M USERS 21M IMPNORTH AFRICA: EGYPT 9M USERS 230M IMP, MOROCCO 1.3M USERS 22M IMP, TUNISIA 3.5M USERS 28M IMP, ALGERIA 5M USERS 34M IMPOTHERS: IRAN 5M USERS 92M USERS, IRAQ 5.8M USERS 85M IMP

Page 8: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

Push Notification have a 97% read rate and 90% of them are read within 3 minutes of receipt:

Ability to engage

and re-engage users

Users controls let users

opt-in

Valuable data

and insightsContextuality Simplicity

Push Notification have a 97% read rateNOTI-

FICATIONPUSH

Page 9: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

Standard Banner Interstitial Native Rich Media PushNotification

Video

You Are 200 Hundred Meters Away From A Wonderful Experience At Swatch Shop

FORMATMULTI-

Page 10: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

TARGETING

unique profiled users collected from premium publishers

Demographic: gender, age, location, languages, nationality, annual income, parental status and job level.

Interest ensures that we're serving up your campaign to users opted to be interested in several channels.

Behavioral targeting through targeting the behavior of each user interacted and engaged in previous campaigns.

Re-targeting: Target users based on actions taken in the recent past.

CAP-

6Million

ABILITIES

Page 11: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

21%21%44%44%

85%85%3B3B

3X3X

of marketersuse Email marketing as a primary channel for lead generation

of Emails are opened during the 1st hour of sending

of Email recipients acknowledge buying at least 1 item because of promotional message

Revenues for Email marketing in the US will grow from 2.07B in 2014 to 3.07B in 2019

of retailers consider email marketing as the most effective customer acquisition tactic

Emails convert 3 times more than Social Media

STATS

EMAILMARKETING

Page 12: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

PERFORMANCE MAIL

Ongoing OptimizationOur unique algorithm and

optimization tools allow you tostay ROI focused – delivering

higher conversion rates

CRM integration supportYour leads can be synceddirectly with your CRM,

allowing your sales team to take immediate action.

Personalize your formsIncrease your form attention bypersonalizing the content you

are sending and adding variables such as name,

gender.

Generate leads that matterYou'll reach the right people bypairing lead advertising with our

audience selection andoptimization products.

Generate high-quality leadsSELECT VEHICLE

From: CHRYSLER >To: [email protected] >

Book A Test DriveToday at 11:57 AM

Hide

< <<

CONTACT INFORMATION

FIRST NAME*

LAST NAME*

PHONE NUMBER*

EMAIL*

COUNTRY*

������ >

16

CM

Page 13: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

26

INVENTORYTOTAL

16M USERSTOTAL

OTHERS5%

NORTHAFRICA

25%

LEVANT11%

9.45M USERS

1.8M USERS

4M USERS

0.8M USERS

GCC59%

GCC: KSA 5.8 USERS, UAE 2.1M USERS, KUWAIT 0.4M USERS, QATAR 0.25M USERS, OMAN 0.7M USERS, BAHRAIN 0.2M USERS LEVANT: JORDAN 0.4M USERS, LEBANON 0.3M USERS, SYRIA 0.5M USERS, IRAQ 0.6M NORTH AFRICA: EGYPT 2.8M USERS, MOROCCO 0.5M USERS, TUNISIA 0.3M USERS, ALGERIA 0.4M USERS OTHERS: 0.8M USERS

Page 14: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

Age

Gro

ups

BE

NC

HM

AR

K

USE

R C

HAN

NEL

S

GENDER

18 Years 7%

18 - 24 Years 15%

25 - 34 Years 28%

35 - 44 Years 27%

45 - 55 Years 12%

55+ Years 11%

SPORTS

CHANNELS OPENRATE

CLICKRATE

FASHION &LIFESTYLETRAVEL &TOURISM

BUSINESS

ENTERTAINMENT

AUTOMOTIVE 2%

2%

2.5%

2%

2.4%

2%

2.5%

2%

2.7%

22%

20%

20%

20%

22%

20%

21.8%

19%

23%

HEALTH

EDUCATION

TECH

SPORTS 7%

FASHION &LIFESTYLE 12%TRAVEL &TOURISM 12%

BUSINESS

ENTERTAINMENT

AUTOMOTIVE

13%

13%

14%

HEALTH 9%

EDUCATION 10%

TECH 10%

60%

40%

INVENTORYBREAKDOWN

Page 15: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

MARKETING?SMS

50%50%

90%90%

89%89% 32%32% 2%2%

209%209%10X10X

of consumers make direct

purchase after receiving an SMS

use messaging as the most

popular feature on mobile devices

of consumers respond to promotional

SMS

of Subscribers opt out of

text message marketing

of text messages

are read within3 minutes

Coupons via SMS have

redemption rates

than printedcoupons

higherSMS Response rates higher than phone

calls, Facebook, or email

Page 16: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

PRODUCTSSMS

P2P SMS A2P SMS Enterprise Messaging

• Reliable Peer-to-Peer ( P2P ) SMS-mes-saging services that connects you to hundreds of mobile operators and SMS hubs • Expand your geographical reach and allow your clients to send and receive SMS texts to/from anywhere in the world• Reliable Peer-to-Peer ( P2P ) SMS-mes-saging services that connects you to hundreds of mobile operators and SMS hubs • Expand your geographical reach and allow your clients to send and receive SMS texts to/from anywhere in the world

• The latest Bulk SMS MT (Mobile Terminated) technologies with the ability to send SMS messages through our direct and indirect connections with aggre-gators. • Based on a highly reliable connectivity infrastructure and trusted routes, messages are delivered in the fastest and most cost-efficient way. • Acting as an intermediary agent between institutions/individuals and mobile network operators, our A2P messaging services supports all messaging features, and help you avoid the complexities that could arise when working with Bulk SMS. • Offer two types of easy-to-manage connections to the SMS gateway : SMPP and SS7

The Enterprise Messaging Service (EMS) is an integral part of our A2P service. • We act as an intermediary between you and the mobile operator helping you avoid the complexities that could arise when using this type of service. • As a Bulk SMS messaging provider, we are able to deliver your messages at cost efficient prices to worldwide destinations without asking you for minimum monthly volume commitments.

Page 17: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

SPECTRUM

Igloo provides active and profiled database by making five steps to maximize engagement:

Demographics Behavioral Operator Geographic Language

TARGETING

Page 18: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

MENA

GCC 17.1M USERS

88.7M USERSTOTAL

25M

USE

RS

19.6M USERS

27M USERS

LEVANT

OTHERS

NORTHAFRICA

GCC: KSA 5.4M USERS, UAE 2.7M USERS, KUWAIT 1.3M USERS, QATAR 1.2M USERS, OMAN 0.5M USERS, BAHRAIN 1.2M USERS, YEMEN 4.8M USERS LEVANT: SYRIA 9M USERS, JORDAN 4.6M USERS , LEBANON 3.5M USERS , IRAQ 2.5MNORTH AFRICA: EGYPT 7.2M USERS , MOROCCO 5.8M USERS , TUNISIA 2.8M USERS , ALGERIA 11.2M USERS OTHERS: IRAN 25M USERS

REACH

Page 19: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

Age

Gro

ups

USE

R C

HAN

NEL

SGENDER

INVENTORY

< 24 Years 11%

25 - 44 Years 57%

> 45 Years 32%

65%

35%

SPORTS 7%

FASHION & LIFSTYLE 11%

TRAVEL & TOURISM 13%

BUSINESS

ENTERTAINMENT

AUTOMOTIVE

14%

14%

15%

HEALTH 8%

EDUCATION 9%

TECHNOLOGY 9%

BREAKDOWN

Page 20: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

PROGRAMMATIC ADVERTISING has been growing in the region aggressively, market demand on programmatic has expand to a point if suppliers do not have the technology and knowledge they will be missing big potential spend from the local and international markets .

To have a powerful programmatic presence in the region we decided to partner with the biggest programmatic technology provider-Google-to help us serve our clients and suppliers with the available programmatic advertising solution Google ADX NPM.

PROGRAMMATICPRODUCT

Page 21: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

We have also developed compatible rich media solutions to be served programmatically through google programmatic to help brands use google programmatic technology more affectively to bring higher brand awareness for the users.

PROGRAMMATICRICH MEDIA

Page 22: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

OUR MONTHLY

GCC

216M IMPRESSIONS

144M IMPRESSIONS

112M IMPRESSIONS

472M

IMP

RE

SS

ION

STO

TAL

LEVANT

GCCCHANNELSREACH

Automotive:8M impressions

Sports Channel :8M impressions

Female Channel:21M impressions

News Channel:34M impressions

Technology Channel:14M impressions

Business Channel:18M impressions

Lifestyle Channel:9M impressions

NORTHAFRICA

GCC: KSA : 84M impressions UAE : 18M impressions Kuwait : 2.5M impressions Oman : 4.5M impressions Qatar : 1M impressions Bahrain : 1.8M impressions LEVANT: Lebanon : 11M impressions Jordan : 150M impressions Iraq : 37M impressions Palestine : 18M impressions NORTH AFRICA: Algeria : 19M impressions Egypt : 67M impressions Libya : 14M impressions Morocco : 26M impressions Tunisia : 18M impressions

REACH

Page 23: MEDIA KIT - IglooAudience REACH MENA GCC 27.2M USERS 839M IMP 66M USERS TOTAL 1,448M IMP 10.8M USERS 177M IMP 9.2M USERS 108M IMP 18.8M USERS 324M IMP LEVANT OTHERS NORTH AFRICA GCC:

For further inquiries, please contact [email protected]

#1204, Fortune Executive Tower Cluster T, Jumeirah Lake Towers

PO.Box: 336101, Dubai, UAEPhone: +971 4 4310831