media kit - infopro digital insights
TRANSCRIPT
MEDIA KIT2020
04/12/2019
Infopro Digital: a leading group of information and services for professionals
2
14 Mmonthly contacts
on our media platforms
1 500Awards, conferences and training courses per year
+ 40Trade shows organized per
year
INSURANCE/
FINANCE
CONSTRUCTIONDISTRIBUTION MANUFACTURINGAUTOMOBILE PUBLIC SECTORS
6 COMMUNAUTÉS PROFESSIONNELLES
444M TURNOVER - 3,300 EMPLOYEES - 20% ANNUAL GROWTH
A multi-media ecosystem to target all decision-makers in the retail and mass consumption sectors
3
PUBLISHING
DATABASE
STUDIES
EVENTS
MAGAZINE
WEBINARS
130 000B2B readers
A team of experts, INFOPRO ETUDES, supports you in collecting figures on
your market
Our INFOPRO STORIES service produces your content: white papers, articles, videos, computer graphics,
webinars...
Video programs produced by the editorial staff or expert partners and hosted and broadcasted on lsa.fr
E-NEWSLETTERS
8 conferences, 6 awards,
5 congresses, custom events
20 000 B2B subscribers
1 Cross-functional
91 600B2B subscribers
12 thematic*
218 454 qualified
contacts in the field of retail
317 546Unique visitors(At Internet 2019)
1,7 MUnique visitors (At Internet
2019)
2,9 Mpages viewed
414 742pages viewed
SITES WEB
18 598copies distributed(OJD DSH 2018-2019)
* Connected retail, Franchise, Food, Beverages, Health & Beauty, Kids, Home DIY Gardening, Organic & household, High Tech & Household Appliances, Equipment & Supply chain, Marketing, Commercial Real Estate
Solutions to meet all your objectives
4
ReputationTarget
audienceThematic context
Brand Image
ExpertiseEditorial
guaranteeTraffic Leads
NetworkingInteraction
WEBSITE
E-NEWSLETTERS
WEBINAR
PUBLISHING
DATABASE
STUDY
EVENTS
LSA has been leading the community of trade and consumer professionals since 1958
5
A team of 21 journalists: the leading editorial force
on retail in France
The endorsement of high-profile experts among decision-
makers, B2C media and social networks
Content that concerns all decision-makers: from
headquarters to the warehouse and the central purchasing
offices
LSA highlights innovations, identifies trends and deciphers
best practices in all markets, channels and company sizes
SECTORIAL
AND MARKETSpecial issues
PER YEAR
95% 47 N° 12TRADES AND
NETWORKSSpecial Issues
14
Jérôme Parigi
Deputy Editor-in-Chief
Distribution Division
Yves Puget
LSA Editorial Director
Florence Bray
Deputy Editor-in-Chief,
Industrial Division
95% of retail professionals consider LSA to be the
benchmark in their business (Ipsos study)
THE REFERENCE
MEDIA
DSH 2018-2019
Total Distribution
Print : Leader on retail and consumer affairs
6
Linéaires (monthly)
(weekly)
Rayon boissons(monthly)
Points de vente(Bi-monthly)
18 598 copies
7 502 copies
7 656 copies
11 901 copies
17 772 users
71%
Paid France Broadcasting
Print : Leader in retail and consumption
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Latest Readership Audience
STORE MANAGERSDEPARTMENT
HEADS TOTAL
DISTRIBUTIONCENTRAL BUYERS
LINÉAIRES
30%
27%
LINÉAIRES
27%
23%
14%
LINÉAIRES
43%
0%
30%
RAYON BOISSONS
RAYON BOISSONS RAYON BOISSONSPOINTS DE VENTE
POINTS DE VENTE POINTS DE VENTE
39%
LINÉAIRES
19%
16%
RAYON BOISSONS
POINTS DE VENTE
31%
83% 84%77%80%
83% of distributors consult
LSA weekly
Target audience
of distributors
Print : A useful and exclusive audience present on all channels
PROFESSIONALS YOU DON'T TARGET ANYWHERE ELSE
95%
AN AUDIENCE THAT INTERVENES ON ALL CIRCUITS
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LSA reader distributors do not
consult any other competing titles*.
A CAPTIVE AUDIENCE OF DECISION-MAKERS
89%of LSA readers are decision-makers in
terms of referencing / replenishment of your products
IN STORE ON DELIVERY
38%
34%ON CLICK & COLLECT ON E-COMMERCE
36%
Distributor target
* Competitors' titles studied = Points de vente, Linéaires, Rayon Boissons, Bricomag, Confortique Magazine, Marketing Mag. E-commerce Mag. Action Co, Stratégies
38% of LSA consulting
distributors are
involved in Delivery
33%
E-NEWSLETTERSWEBSITES
Digital: A powerful and affinity-based audience in your markets
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lsa.fr : the reference source on trade and consumption
Digital At Trust certified: a guarantee for your campaigns
LSA Commerce Connecté : the reference site on the digitalization of retail
317 546Unique visitors
1,7 MUnique visitors
2,9 Mpages viewed
414 742pages viewed
6:24minutes per visit
4:45minutes per visit
(At Internet 2019)
(At Internet 2019)
LSA E-NEWSLETTERSDISPATCH
DAYNB OF
SUBSCRIBERS
The Daily Mon. to Fri. 20 000 @
E-commerce Mon. to Fri. 18 700 @
Immobilier commercial every otherMonday
1 800 @
Boissons Tuesday 5 800 @
Franchise Tuesday 13200 @
Organic & responsable Tuesday 4 300 @
Home & Personal Care Wednesday 7 000 @
Kids Wednesday 4 200 @
Equipement & Supply chain Wednesday 2 800 @
Marketing Thursday 7 000 @
Alimentaire Thursday 14 000 @
High tech & Electronics Thursday 5 500 @
Household, DIY, Gardening Friday 7 700 @
43%
Digital: No. 1 for targeting retail professionals
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Etude ad-hoc
REPUTATION USE
lsa.fr 81,5% 75,8%
lineaires.com 51,1% 21,7%
pointsdevente.fr 47,3% 9,6%
rayon-boissons.com 27,2% 10,2%
bricomag-media.com 14,1% 3,2%
larevuedujouet.fr 13,0% 7,6%
neomag.fr 9,8% 3,2%
fairesavoirfaire.com 8,7% 1,3%
confortique-media.com 6,0% 0,6%
Visitors lsa.fr 12 months / Target distributors
distributors consulting lsa.fr also
regularly read the LSA magazine
Audience 30 days / Target distributors
LSA.FR : A POPULAR CONTENT SITE AN ADDITIONAL AUDIENCE TO GAIN COVERAGE AND PLAY ON REPETITION
OPERATIONAL AUDIENCE
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distributors consulting lsa.fr work in the field
67%
Digital : An ultra-captive audience of decision-makers in the retail sector
61%
DECISION MAKERS IN PRODUCT REPLENISHMENT REFERENCING
distributors consulting lsa.fr are decision-makers in terms of
referencing / replenishment of your products
Ad-hoc study
PENETRATION ON EACH PRODUCT CATEGORY
38,7%
32,3%22,6%
Fresh
33,5%Multimedia household
appliances
22,6%Grocery
38,7%DIY / Decoration /
Garden
32,2%Pharmacy, Perfumery,
Hygiene
LiquidsLeisure /Culture
32,2% buyers / department heads
who consult lsa.fr take care of
Pharmacy, Perfumery, HygieneVisitors on lsa.fr over 12 months
Webinar : A video format to interact with all retail players
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Find two types of videos in a "Webinars" section
hosted on lsa.fr and use their media coverage to
recruit an affinity audience
EDITORIAL WEBINARS are conducted and led by the LSA editorial team in the presence of experts and key witnesses (Planning 2020: consult us)
VIDEO EMISSIONS are designed by our partners: feedback, round table, customer case studies, studies, etc.
Publishing : Generate value and enhance your brand with content creation
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A KEY DEVICE IN
HANDLING: production in
white label or co-branded
with LSA, technical/
marketing assistance,
deliverables...
DURABLE CONTENTS that can
be used to promote your
highlights, equip your sales
forces, generate qualified
contacts, etc.
A TEAM OF EXPERTS on all
formats: articles, webinars,
white papers, computer
graphics... that ADVISE you
and FOLLOW you throughout
your project
SPECIALIZED
JOURNALISTS on
retail and approved
by the editorial staff
An opportunity to highlight your
services, your employees... to place
yourself as an expert on your activity...
to rely on LSA's POWER and CAUTION
for media coverage (optional)
Database: targeted retail contacts to carry out all your operations
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In addition, 3 million B2B contacts in manufacturing,
construction, insurance, local authorities, automotive, etc.
DATABASECreate, complete and update your CRM data
LEADSDetection of business
opportunities and collection
qualified and targeted contacts
DMPRETARGETING
Behavioral targeting to deliver your message
only to your core target
E-MAILINGSending personalized messages to your core target audience218 454
29%
26%
19%
13%
7%
6%
E-CommerceWholesale
intermediaries
Store under brand
name Decision-making
centres
Independent
stores
Industrial PGC IAA
Structure of the IPD distribution database 4 solutions to be implemented
according to your objectives
Studies : enrich your strategic thinking and develop your influence
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EDITORIAL STUDY AD-HOC STUDY
We collect data for you according to your objectives: image, notoriety, satisfaction, opinion, intention to buy...
We provide you with our research skills and our database
Parameter setting of the customised survey: theme and type of study, questionnaire, survey population....
You are the exclusive owner of the results and we can help you to use them: white paper, webinar, article, computer graphics, custom event,...
You are the exclusive partner of a study carried out by the LSA editorial team
The methodology is pre-determined by the editorial staff and our Research team according to the theme covered
You discuss with the editorial staff and provide your expert opinion in the analysis of the results
You are visible on the entire media coverage plan of the study made by the editorial staff (print + digital)
You are co-owner of the results and can use them for your communication, feed your sales pitch, etc.
Events : High value-adding content and the involvement of key players
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LSA Conferences : recurrent meetings on current
issues
100 participants on average per session
4 types of content: business, transversal, distribution
channel
Among the 2020 themes: Pedestrian drive, direct to
consumer morning, Organic growth, Proximity, Logistics...
LSA Congresses : essential events that bring
together up to 600 participants
Omni-channel: 27 May 2020
Business strategies: 6 or 7 October 2020
Franchise: 23 Sept. 2020
Retail tech: Sept. 30, 2020
LSA Live: 26 & 27 Nov. 2020
Amélie OUDÉA-CASTERA Executive Director E-Commerce, Data and Digital Transformation
CARREFOUR
Tina SCHULER DGLEADER PRICE CASINO GIANT SUPERMARKETS
AND PROXIMITY
Jérôme FAUQUEMBERGUEInnovation Director
CDISCOUNT
Jean-Denis DEWEINEEXECUTIVE DIRECTOR
AUCHAN RETAIL
Nicolas LIABEUFPresident
UNILEVER FRANCE
Benjamin BINOTPresident France/Benelux
PROCTER & GAMBLE
Michel-Édouard LECLERC President CENTRES E-LECLERC
Franck PONCETCommercial, Technical and
Development Manager MONOPRIX, DG NATURALIA
David GARBOUSStrategy and Innovation Director
FLEURY MICHON
Events : Benefits for our partners in terms of image, notoriety and networking
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LSA Awards : Prices, with a strong guarantee for professionals who bring together up to 700 guests
Category management: 19 March 2020
Organic growth: April 2, 2020 NEW
Omni-channel: May 27, 2020
Sales force: June 17, 2020
The big consumer commits: Sept. 24, 2020
Innovation: Dec. 10, 2020
Customized events: Dinner club, morning debate, retail tour…
LSA combines its brand, network and expertise in
organizing confidential interviews that promote real
speech and highly qualified contacts.
Alexandra SCHOLL
International Commercial Marketing Executive
Tel: +33 1 77 92 99 74
Mob: +33 6 13 26 94 74
Daniela CIORTAN
Regional Account Manager UK / USA
Tel. : +33 1 79 06 78 38
Andrea ROIG
Director of International Sales
Tel: +33 1 77 92 96 46
Mobile: +33 6 10 36 96 98
YOUR CONTACTSA TEAM AT YOUR SERVICE