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AF
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MEDIA KIT
AFAR MEDIAMISSION STATEMENT:INSPIRE, GUIDE, AND ENABLE TRAVELERS TO HAVE DEEPER, RICHER, AND MORE FULFILLING EXPERIENCES.
THE LE ADER IN EXPERIENTIAL TRAVEL
“In five years since its launch, AFAR has risen to the top echelon of the B2C travel magazine industry.”
—Greg Oates (Skift.com)
WHAT MAKES US DIFFERENT• Depth and access—we dive beneath the surface and into the very soul of the destination,
capturing the details missed by other travel media• Propelled by people and stories—they’re at the root of our discovery process• Complete immersion—offering experiences from the inside-out, through a local lens• We lead the leaders—our audience is at the top of their game, and they push us to be at
the top of ours. Everything we share, from the undiscovered cities of Peru to the hidden alleys of Paris, illuminates something worth learning
“Arguably, the most significant, systematic trend in worldwide
tourism today is the demand for experiential travel.”
Skift + Peak — The Rise of Experiential Travel, June 2014
LEADING THEEXPERIENTIAL MOVEMENT
It’s not about the where, it’s about the why. Not to escape, but to experience. Not to observe, but to connect. Not to be transported, but to be transformed.
mobileFacebook Instagram
PinterestTwitter
magazine
AFAR PLATFORMSAFAR reaches consumers at every step of their journey.
AFARCONVERSATIONS
AFARCUSTOM
PRINTAFAR continues to prove strong year-over-year growth, meeting each rate base increase with bonus served and maintaining its position as the fastest growing travel magazine.
• Total circulation is up 7.2% over the 2nd half 2013, delivering a 5.7% bonus
• Highest average single-copy price in our category
• Total subscriptions increased 8.2% over the 2nd half of 2013
• Single copy sales increased 3% in 2014 compared to the 2nd half 2013
DIGITALAFAR.com saw unprecedented growth in the first half of 2015.
• 700,000+ unique visitors per month • 10MM+ impressions per month• 84% increase in YOY unique visits
per month
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AUDIENCE GROWTHAFAR MAGAZINE RATE BASE GROWTH, 2010 TO 2014
Total Circ.81,542
1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2010 2010 2011 2011 2012 2012 2013 2013 2014
300,000
250,000
200,000
150,000
100,000
50,000
0
Rate Base
Total Circ.110,966
Total Circ.140,708
Total Circ.156,696
Total Circ.180,797
Total Circ.246,466
Total Circ.205,399
ActualCirculation
Total Circ.76, 711
Total Circ.267,066
AFAR.COM YOY GROWTH, 2011 TO 2015
August 2011 August 2012 August 2013 August 2014 August 2015 Projected
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
All Uniques/Month
Source: 2014 Gfk MRI Doublebase, AFAR Prototype; ABC Publisher’s Statement December 2014; AFAR Subscriber Study, 2013
PRINT OVERVIEW• Audience: 1,000,000• Rate Base: 250,000• Total Circulation: 264,133• Ad/Edit: 40%/60%• Frequency: 7x per year
AUDIENCE Ranks #1: most affluent and educated audience • Median HHI: $116,070• Median Age: 46.4 • 87% College educated• 74% Employed• 70% Household net worth $250,000+ • Spend money on domestic and foreign
vacations
Discerning Influencers• 81% Say owning high quality things
brings enjoyment• 76% Take the lead in decision making• 58% Consider themselves an opinion
leader
Curious Experience Seekers• 92% Own a valid passport• Take 20 trips a year• Stay in a hotel room 15+ nights/year
Engaged and Responsive• 88% Take action after reading• 76% Read 4 out of 4 issues• Spend over an hour with the magazine
AFAR MAGAZINECompelling storytelling and stunning photography told through the lens of people and their cultures
and connections.
WEBSITE: AFAR.COM
AFAR DIGITALThe world’s best inspiration and planning tool for discerning travelers.
• Our online community of travelers and locals connect by sharing inspiration and ideas of places to go, things to do, and people to meet
• Offers invaluable and unique insight about anywhere in the world, at any time
AFAR.com delivers over 10 million
impressions monthly and continues
to grow
AFAR.COM AUDIENCE ENGAGEMENT • Average of 7.5 pages per visit • 600,000+ Saves• 300,000+ Active members• 100,000+ ListsSource: Google Analytics, June 2015
IDEAL CONSUMERS• Average HHI: $131,009• Median Age: 46Source: 2013 Harvey Research Study, AFAR.com
SOCIAL MEDIA• Facebook: 54,000+ fans• Instagram: 50,000+ followers• Pinterest: 43,000+ followers• Twitter: 31,000+ followers
MOBILE APP• 66,000+ mobile downloads• Over 12 minutes spent in appSource: Google Analytics, June 2015
AFAR.COM OVERVIEWWEBSITE• Monthly Impressions: 10MM• Unique Visitors/Month: 700,000• Growth: 75% in YTD trafficSource: Google Analytics, June 2015
AFAR CUSTOMWith 95% of CMOs saying content marketing is important to their business, we provide custom content solutions following the same high standards that guide our editorial products.
• Authoritative content consumers trust• Content creators that understand influencers • Expert connections and sophisticated storytelling • Forward thinking editors, local authorities, experienced ambassadors • Full service development, content management, design, distribution, SEO, and more
AFAR’s client-focused content creation and licensing resource.
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CONSUMER EVENTSAFAR Experiences: An immersive series of global events where attendees engage with local communities, explore the region, and gain new insight into its culture while traveling with AFAR founders and editors. Influencers provide an insider view of the destination. UPCOMING DESTINATIONS February 2016: Dubai May 2016: New Orleans
Evenings AFAR: Inspired by our signature AFAR Experiences platform, Evenings AFAR brings destinations from across the globe and the experiences and tastemakers that define them to life in targeted cities. UPCOMING EVENTS November 2015 January 2016 March 2016
B2B EVENTS AFAR Conversations: This unique event series brings together the trusted and influential voices of the AFAR community for a lively panel discussion about developing trends and ideas affecting the travel industry. UPCOMING 2015 EVENTS July 15 (New York City) October 7 (San Francisco)
Travel Advisory Bi-Annual Meeting: AFAR’s Travel Advisory Council (TAC) is made up of 12 top travel specialists from across the country who participate in this biannual meeting, providing insight into current consumer travel behaviors. Roundtable and sponsored one-on-one sessions with these experts provide AFAR’s partners with valuable feedback and information on the travel industry.
UPCOMING EVENTS September 2015 (New York City)
AFAR EVENTSServing a community of discerning travelers and industry elite via thought-provoking and compelling events.
For more information, contact
Jill GreenwoodDirector of Events
[email protected] 415-814-1426
WEBSITE: AFAR.COM/FOUNDATION
Post-Program Evaluation Results
Learning AFAR is the soul of our brand. Born from the idea that travel is the best form of education, Learning AFAR provides international travel scholarships to students who would not otherwise be able to explore our world, and sparks a fire in the hearts of young people.
We know travel moves these adolescents beyond their current circumstances to a place where they are free to be curious and bold. It expands their view of the world and their vision of their own future. When they return home, they bring inspiration and hope to their communities. Learning AFAR sets students on a path to change the world.
Learning AFAR Impact:
• 429 Students have gone on learning AFAR trips• $33,000 Average student household income• Proven educational curriculum• Currently operating in 5 communities through 9-month &
4-year programs• 100% of Learning AFAR students graduate from high school• 90% Are accepted to colleges and universities• Results show new future trajectory, greater self-confidence,
enhanced critical thinking and greater civic engagement
LEARNING AFARInspiring possibilities through travel.
For more information, contact
Jordan Robbins 970-484-3633
RESPONDENT
Desire and skills to makea positive impact on the world
Skills to practice globalcitizenship
Skills to make a differencein my community
POST- EXPERIENCE
100%
95%
92%
PRE- EXPERIENCE
45%
31%
49%
WEBSITE: AFAR.COM/JOURNEYS
• Bookable itineraries curated by AFAR’s exclusive Travel Advisory Council (and other travel specialists) featured across AFAR platforms
• Itineraries are designed to provide travelers with truly immersive and custom experiences
• Trips are themed based on wellness, movie locations, multi-generational travel, etc. to deliver a unique experience for each traveler
AFAR JOURNEYSOne-of-a-kind experiential itineraries at the fingertips of our affluent audience.
APPENDIXI. EDITORIAL CALENDARS
• Print • Digital
II. PRINT CLOSING DATES
III. ADVERTISING RATES• Standard• Exchange
IV. RESEARCH• Subscriber Study • MRI Study• AFAR.com Study
V. SPECS• Magazine• Digital
VI. CONTACT
JANUARY/FEBRUARY 2015
WHERE TO GO
On Sale: 12/16/2014
Space Close: 10/29/14
• Where to Go in 2015
• Expanded Coverage: Cruises
• Ski and Spa Escapes
• Foraging Oregon
• Resident: Shanghai
• Ad Recall Study
MARCH/APRIL
CITIES WE LOVE
On Sale: 2/17/2015
Space Close: 12/16/14
• Cities We Love
• Expanded Coverage: Hotels
• Eating in Rome
• Resident: Tel Aviv
MAY
FOOD AND DRINK
On Sale: 4/7/2015
Space Close: 2/18/15
• Drinking Around the World
• Resident: Barcelona
• Hotels for Modern Farmers
• Ad Recall Study
JUNE/JULY
TRAVEL VANGUARDS
On Sale: 5/26/2015
Space Close: 4/8/15
• Travel Innovators
• Expanded Coverage: U.S.A.
• Vietnamese in Cajun Country
• Best National Park Lodges
AUGUST/SEPTEMBER
EXCEPTIONAL TRAVEL EXPERIENCES
On Sale: 7/21/2015
Space Close: 6/3/15
• Exceptional Travel Experiences for
Every Life Stage
• Expanded Coverage: Active &
Adventure
• Fishing in Patagonia
• Africa Beyond the Safari
OCTOBER
STYLE AND DESIGN
On Sale: 9/15/2015
Space Close: 7/29/15
• The Next Great Art Cities
• Expanded Coverage: Asia
• Turkish Rugs
• Kyoto’s Ground Breaking Artisans
• Ad Recall Study
NOVEMBER/DECEMBER
WINTER HOLIDAY
On Sale: 11/3/2015
Space Close: 9/16/15
• Globalista Gift Guide
• Expanded Coverage: Caribbean
• Hotels That Give Back
• Insider’s Guide to Dubai
JANUARY/FEBRUARY 2016
WHERE TO GO ISSUE
On-Sale: 12/22/15
Space Close: 10/30/15
• Where to go in 2016
• Expanded Coverage: Wellness
• Insider’s Guide to Hong Kong
*Blue indicates special editorial package
*Please note calendar subject to change
2015 PRINTEditorial Calendar
JANUARY• WHERE TO GO IN 2015 • Wellness Hub• Also featuring: Sundance Festival,
Martin Luther King, Jr. Day, Australia Day
FEBRUARY • WAYFARER LAUNCH• ROMANTIC RETREATS• Fashion Weeks Around the Globe• Beach Destinations • Also featuring: Super Bowl, Grammy
Awards, Mardi Gras
MARCH• CITIES WE LOVE• Where to Go This Spring • Also featuring: Basel World , SXSW,
Daylight Savings, March Madness
APRIL• DRINKING AROUND THE WORLD• CULINARY TRAVEL• Festivals and Music • Also featuring: Easter/Passover, Tax
Day, Earth Day
MAY• TRAVEL VANGUARDS • Gift Guides for Moms/Dads/Grads• Road Trips and Domestic Travel• Also featuring: Cannes Film Festival,
Memorial Day, Cinco de Mayo
JUNE• NIGHTLIFE GUIDE• LGBTQ Travel • Golf Getaways • Also featuring: Tennis Opens, Tony
Awards, Summer Solstice
JULY/AUGUST• EXCEPTIONAL TRAVEL
EXPERIENCES• LUXURY ADVENTURES• National Parks/Wildlife• Also featuring: Independence Day,
Bastille Day, Running of the Bulls, Canada Day, Burning Man Festival
SEPTEMBERCULTURE & DESIGN• Fashion Weeks Around the Globe• Expanded Asia Coverage • Also featuring: Back to School,
Labor Day Travel, Oktoberfest
OCTOBER • MOUNTAIN TRAVEL• HOLIDAY HEADQUARTERS
LAUNCH (travel planning, traditions/celebrations)
• Expanded Caribbean Coverage• Also featuring: Halloween,
Columbus Day, Thanksgiving in Canada
NOVEMBER• HOLIDAY HEADQUARTERS
REFRESH (gifting focus)• FAMILY TRAVEL• Art Festivals Around the World• Also featuring: Thanksgiving,
Veterans Day, New Hunger Games Release
DECEMBER• HOLIDAY HEADQUARTERS
REFRESH (survival tactics, last-minute planning)
• WHERE TO GO IN 2016• Wellness & Spa• Expanded Cruise Coverage• Also featuring: Art Basel, New Year’s
Resolutions
2015 DIGITALEditorial Calendar
ISSUE
Jan/Feb
Mar/Apr
May
Jun/Jul
Aug/Sep
Oct
Nov/Dec
Jan/Feb ’16
ON-SALE
Dec 16
Feb 17
Apr 7
May 26
Jul 21
Sep 15
Nov 3
Dec 22
FULL PAGE SPACE CLOSE
Oct 22
Dec 9
Feb 10
Apr 1
May 19
Jul 22
Sep 9
Oct 23
FULL PAGE MATERIALS DUE
Oct 29
Dec 16
Feb 18
Apr 8
Jun 3
Jul 29
Sep 16
Oct 30
FRACTIONALCLOSE
Oct 15
Dec 2
Feb 3
Mar 25
May 12
Jul 15
Sept 1
Oct 16
FRACTIONAL MATERIALS DUE
Oct 22
Dec 9
Feb 10
Apr 1
May 19
Jul 22
Sep 9
Oct 23
FREQUENCY 7X/YEAR
2015 PRINT CLOSING DATES
1X
$37,080
$25,750
$19,060
1X
$28,020
$19,570
$14,630
2nd: 30%
3X
$35,640
$24,520
$18,390
3X
$26,890
$18,750
$14,000
3rd: 25%
6X
$33,270
$23,100
$17,000
6X
$25,140
$17,510
$13,140
4th: 40%
FOUR COLOR
1 page
1/2 page
1/3 page
BLACK & WHITE
1 page
1/2 page
1/3 page
Cover Premiums:
RATE BASE: 250,000 (MAR/APR-NOV/DEC)FREQUENCY 7X/YEAR
*ALL LISTED RATES ARE GROSS *All rates are gross. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
2015 ADVERTISING RATESPrint
SAMPLE FORMAT
· Showcase products and services in an attractive four-color templated format
· Quickly and efficiently connect your brand with AFAR’s qualified audience
ISSUE
Jan/Feb
Mar/Apr
May
Jun/Jul
Aug/Sep
Oct
Nov/Dec
Jan/Feb’15
ON SALE
Dec 17
Feb 11
Apr 8
May 27
Jul 15
Sep 9
Oct 28
Dec 16
CLOSING DATE
Oct 9
Nov 19
Jan 28
Mar 19
May 1
Jul 30
Aug 19
Oct 8
MATERIALS DEADLINE
Oct 16
Nov 26
Feb 4
Mar 26
May 8
Jul 9
Aug 26
Oct 15
FREQUENCY 7X/YEAR
AFAR EXCHANGE RATESFREQUENCY 1 X RATEBASE
250,000
RATES 1/4 PAGE
$3,200
RATES 1/8 PAGE
$2,100
All rates are net. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates. For a complete list of AFAR General Terms & Conditions and advertising specifications, please contact your advertising representative.
Mar/Apr ‘14-Jan/Feb ‘15
2015 AFAR EXCHANGE RATES & DATES
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatem hiliquatur?Aborepediti utent quam, sinusan deraectem atem sit, te velecusciis suntusdae magnis estem faccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com • 800 344 6118
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatem hiliquatur?Aborepediti utent quam, sinusan deraectem atem sit, te velecusciis suntusdae magnis estem faccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com • 800 344 6118
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatem hiliquatur?Aborepediti utent quam, sinusan deraectem atem sit, te velecusciis suntusdae magnis estem faccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com • 800 344 6118
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatem hiliquatur?Aborepediti utent quam, sinusan deraectem atem sit, te velecusciis suntusdae magnis estem faccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com • 800 344 6118
To place an Exchange ad, please contact: Grace Kelly, 646 430 9880, [email protected]
a marketplace for the global traveler
ad v e r t i s e m e n t
exchangeAdventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatemaccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatemaccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatemaccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatemaccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com
Adventure Life Bistem undandunt faccus autas por aut es santium ellatem utempos doluptas eturibeaque pliti doluptatiur apelit laborum rempeliatem hiliquatur?Aborepediti utent quam, sinusan deraectem atem sit, te velecusciis suntusdae magnis estem faccum quos aut alitat peditatur, iunturem il et hilibust, cus molor acimbor ectibus as asi volor re pro i, aut ut aut eum aut lique eicabor ectibus as asi volor re pro vellabo. Aximusant ea et omnimpore que repere eiunt mi, quamadventure-life.com • 800 344 6118
For more information, contact
Michaela TrimbleBrand Manager
[email protected] 646-430-9880
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SUBSCRIBER PROFILE: AFFLUENT, EDUCATED PROFESSIONALS Male 44% Female 56% Median Age 56.2
Median Household Income (HHI) $118,000 Average Household Income (HHI) $183,000 HHI $150,000+ 36%
Graduated College + 77% Post-Graduate Degree 38%
Employed 65% Professional/Managerial 83%Took action as a result of reading AFAR 88%(visit website, buy product, request info, etc.)
ENGAGED AND RESPONSIVEAverage minutes spent reading an issue 66 Average # of times issue is read 3 Read 4 out of 4 issues 76%Discussed article or referred someone to it as a result of reading AFAR 55% Rated AFAR very good or better comparedto other publications read 76% PASSIONATE AND ACTIVE TRAVELERSOwn Valid Passport 92% Average # of trips in past 12 months 19.7 International 9.5 Domestic 10.2 Stay in 4- or 5-star accommodations 76%
AUDIENCE ADVANTAGEBeta Research completed the 2013 AFAR Subscriber Study. The data shows that AFAR is the leader in the travel category,
capturing and captivating the world’s most influential travelers.
AFAR reaches an affluent, forward-thinking audience.
MRI READER PROFILE COMP INDEX
AFFLUENT, EDUCATED PROFESSIONALS Total Audience 1 MM 100 Male 41% 85Female 59% 114 Median Age 46.4Any College+ 87% 153Grad College+ 67% 237Post-Graduate Degree 31% 311
Employed 74% 123Professional/Managerial 50% 217Top Management 14% 291Professional/Related Occupations 25% 183 Management/Business/Financial Operations 26% 229 Median Household Income (HHI) $116,070 194 HHI $100,000+ 59% 231 Own Home 77% 114 Married 64% 120 Average Readers per Copy 4
AUDIENCE ADVANTAGE
PASSIONATE AND ACTIVE TRAVELERS COMP INDEX
Own a Valid Passport* 80% 212Took 4+ Foreign Trips in Past 3 Years and/or Domestic Trips in Past Year 40% 244 Took 5+ Foreign Trips in Past 3 Years and/or Domestic Trips in Past Year 30% 271 Took 2+ Foreign Trips in Past 3 Years 37% 322Took 3+ Foreign Trips in Past 3 Years 20% 333Took 5+ Domestic Trips in Past Year 30% 271Fly First/Business Class on a Foreign Trip 11% 332Stayed at Hotel/Motel 11+ Nights in Past Year 25% 260Spent $3,000+ on Foreign Trips in Past Year 17% 348
*Bold denotes where AFAR ranks #1 in the competitive set.
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Harvey Research completed an audience study for AFAR.com in 2013. Results show that AFAR.com readers are passionate, affluent, and active travelers.
AFAR.COM STUDY PERCENTAGE AFFLUENT, EDUCATED PROFESSIONALS Male 32%Female 68% Median Age 46.4Adults Aged 25-54 60% Graduated College 83%Post-Graduate Degree 36%
Employed 71% Average Household Income (HHI) $131,009 HHI $100,000+ 41% Own Home 51%Married 44%
AUDIENCE ADVANTAGE
PASSIONATE AND ACTIVE TRAVELERS PERCENTAGE
Own a Valid Passport 97% Spent $2,500+ on Vacations in the Past Year 71%Take Action as a Result of Visiting AFAR.com 91%
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UNIT
Spread*
Full pg*
1/3 pg Vertical w/ bleed**
1/3 pg Vertical non-bleed**
2/3 pg Vertical**
1/2 pg Horizontal**
LIVE
16-1/4”w x 10-5/16”h
7-7/8”w x 10-5/16”h
2”w x 10-5/16”h
2-1/4”w x 10-5/16”h
4-13/16”w x 10-5/16”h
7-7/8”w x 4-15/16”h
TRIM
16-3/4”w x 10-13/16”h
8-3/8”w x 10-13/16”h
2-1/2”w x 10-13/16”h
2-1/4”w x 10-5/16”h
5-1/16”w x 10-13/16”h
8-3/8”w x 5-3/8”h
BLEED
17”w x 11-1/16”h
8-5/8”w x 11-1/16”h
2-3/4”w x 11-1/16”h
N/A
5-3/16”w x 11-1/16”h
8-5/8”w x 5-1/2”h
DISPLAY AD SIZES
*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, Publisher may add .30 rule around fractional ad.**Size requirements in decimals and/or metric are available upon request. The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.
UNIT LIVE TRIM
Cover Flap
SPECIAL AD SIZES
LIVE
3-1/2”w x 10-5/16”h
TRIM
3-1/2”w x 10-5/16”h
BLEED
3-1/2”w x 10-5/16”h
MAGAZINE SPECS
For more information, contact
Frank LinzanPremedia [email protected]
212-649-3206
DOT GAINA minimum 3% highlight dot is required on all images intended to print; Quarter tone (25%) 14-16% average dot gain; Mid tone (50%) 20-22% average dot gain; Shadows (75%) 14-16% average dot gain.
BINDING METHODPerfect bound, jogs to foot.
MECHANICAL SPECIFICATIONS
ACCEPTABLE FILE FORMATSPDF/X1-A is the only acceptable file format for all ad units—full page and fractional units.
PDF files must be CMYK composite, professionally created as PDF/X1-A, with high resolution images and all fonts embedded.
PROOF REQUIREMENTSAFAR utilizes virtual proofing technology for print color matching—hard copy guidance is not required. If you opt to use a proof for internal color, please render at 100% scale with the IDEAlliance 12647-7 color wedge.
FILE PREPARATIONPDF/X 1-A, portrait mode, 100% size. Do not apply trapping to files.
TECHNICAL INFORMATION
MAGAZINE TRIM SIZE8-3/8”w x 10-13/16”h
IMAGE RESOLUTION300dpi
LINE SCREEN175lpi
COLORS4/C Process [CMYK]; a 5th color is available on the inside front cover and inside back cover only.
PAPER STOCK50# Matte (text); 65# Matte (cover).
PRINTING METHODCTP, web offset, SWOP standards.
MAXIMUM INK DENSITY280% recommended. Not to exceed SWOP300% TAC.
MAGAZINE SPECSFILE PREPARATIONPDF/X 1-A, portrait mode, 100% size. Do not apply trapping to files.
All files must include crop marks to AFAR’s trim and bleed dimensions, with center marks. For positioning purposes, crop marks must be indicated correctly on all files. Otherwise, ads will be centered at AFAR’s discretion. The trim and crop marks must be placed exactly 1/4” (12 pt. offset) outside the bleed area.
Optimum type legibility requires type to be no smaller than 6 point. Black text must consist of 100% black. Rich black type is not recommended, and, if used, a minimum of 28 point type is required. For reverse lettering and fine or small type, use only one color.
AFAR strongly discourages the use of multi-color or knocked-out type. However, if used, a minimum of 12-point type is required.
PRE-PRESS SERVICE PROVIDER AFAR does not provide design, pre-press or proofing services in-house, nor do we correct or manipulate ad files. However, we can recommend a vendor for you.
For more information, contact
Frank LinzanPremedia [email protected]
212-649-3206
MECHANICAL SPECIFICATIONS CONT.
AD MATERIALS DELIVERYAll full and fractional ads should be submitted via our ad portal: http://www.adshuttle.com/afar.
The portal allows you to upload and preflight your materials. Ad materials will be archived for 6 months in the portal. You must set up a free account to submit your ad. This registration process takes about 1 minute. There is no additional software to download or install.
For further production information, please contact: Frank Linzan Premedia Manager [email protected] 212-649-3206
INSERTSAll questions regarding insert pricing, specifications and due dates should be directed to: Adam Bassano Production Manager [email protected] 212-649-3745
MAGAZINE SPECSREPRODUCTION LIABILITYAFAR insists advertisers adhere to our specifications for both file and proof preparation. If ad materials supplied are consistent with AFAR’s SWOP-compliant specifications, AFAR can very closely match the color ofthe advertiser’s supplied proof on press.
An exact color match between proof and printed page cannot be guaranteed. As both are prepared on different substrata and by different processes, the resulting reproductions will show variance.
AFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with SWOP.
BILLING INFORMATIONAll questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster Director of Finance [email protected] 415-814-1424 415-391-1566 fax
AFAR Exchange is a formatted advertising section featuring select products and services. The eye-catching section uses AFAR design, fonts, and color palette, along with consistent image sizes and standardized typesetting.
CONTENT AND IMAGE SPECIFICATIONSThe advertiser supplies both the image and thead copy. AFAR designs the Exchange ad, assigns page positions at random, and makes copy corrections deemed necessary by our design and editorial guidelines.
COPY REQUIREMENTSThe word counts noted above include your headline, descriptive body copy, and contact information. Contact information is in bold.
If your copy exceeds the maximum word count, AFAR’s copy department will cut and edit your copy at their own discretion.
IMAGE SPECIFICATIONSAdvertiser-supplied images must be calibrated to SWOP (Specifications for Web Offset Publications) standards for consistent press reproduction within the AFAR Exchange section.• Resolution: 300 dpi (dots per inch)• Color Mode: CMYK (not RGB)• File Format: TIFF, JPG, PSD, PDF• Please note that AFAR does not retouch, silhouette, or
otherwise manipulate supplied images.
LOGOSThe clean layout and formatted structure of AFAR Exchange does not allow for logos to be used
in place of copy or in addition to an image. If an advertiser requires display of their logo, it must be included within the one image allowed. Exception: 1/4 horizontal unit can accommodate a logo for the second image.
MATERIAL SUBMISSIONAFAR will confirm receipt of materials via email.
COPYPlease email your copy to Frank Linzan, [email protected], in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit.
ImagesIf the file is less than 2MB, email images to [email protected] the file is larger than 2MB, post the compressed image to AFAR’s FTP site:Host: ftp://ftp.afar.comUsername: afaradsPassword: adspecs
CLIENT CONFIRMATIONS AND APPROVALSA PDF of your ad will be sent to you via email for your approval. If we do not hear back from you within two days of sending this PDF, we will assume the ad is correct and it will run as is.
REPRODUCTION LIABILITYAFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications.
CONTACTSTo place an Exchange ad, please contact: Michaela Trimble Brand Manager [email protected] 646-430-9880
For production questions, please contact: Frank Linzan Premedia Manager [email protected] 212-649-3206
BILLING INFORMATIONAll questions regarding AFAR’s billing policies, procedures, and account information should be directed to: Matt Fenster Director of Finance [email protected] 415-814-1404 415-391-1566 fax
UNIT
1/8 pg Horizontal
1/4 pg Vertical
TEXT SIZE
50 Words*
90 Words*
IMAGE SIZE
1.75”w x 2.5225”h
3.612”w x 2.8559”h
SECOND IMAGE SIZE
N/A
N/A
EXCHANGE AD SIZES
* Word counts are approximate.
MAGAZINE SPECS
GENERAL TERMS & CONDITIONSThe following are general terms and conditions governing advertising published in AFAR Magazine, published by AFAR Media.
1. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine.
2. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.
3. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.
4. All advertisements are accepted and publishedin the Magazine upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) arising out of the publication of such advertisements in the Magazine, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity, or from any and all similar claims now known or hereafterdevised or created.
5. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising
reference to the Magazine in anyway without the prior written permission of the Publisher in each instance. The following are general terms and conditions governing advertising published in AFAR magazine, published by Publisher.
6. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, vary, or add to these terms and conditions or the provisions of the Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher’s inability or failure to comply with any such condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.
7. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of the Publisher.
8. Agency Commission (or equivalent): 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts.
9. Invoices are rendered on the first business day of the “on-sale date” month of the Magazine. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.
10. Any and all negotiated advertiser discounts are only applicable to and available during the period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned.
11. Special advertising production premiums do not earn any discounts or agency commissions.
12. All agreements for advertising frequency or multi-platform discounts are conditioned on (a) the agreed number of advertisements being published within the specified period and (b) all invoices being promptly paid. In the event of Advertiser’s cancellation of any portion of the agreed order, or failure to have published and paid for the specified number of advertisements, any rate discount will be retroactively nullified, including previously published advertisements, and a short rate (the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually published and paid for) will apply.
MAGAZINE SPECS
FOUNDERSGreg Sullivan and Joe Diaz
SAN FRANCISCOCorporate & Editorial Offices 130 Battery Street, 6th Floor San Francisco, CA 94111Tel: 415-814-1401Fax: 415-391-1566 Greg SullivanCEO, Editorial Director [email protected] Laura SimkinsChief Operating Officer [email protected] Julia Cosgrove Editor-in-Chief and VP [email protected] Jeremy Saum Executive Editor [email protected] Derek ButcherChief Technology Officer [email protected] Jill GreenwoodDirector of Events [email protected] Jordan RobbinsProgram Officer, AFAR Foundation [email protected]
Kristin NicholasInternational Travel [email protected]
NEW YORKSales & Marketing Office 25 W. 43rd St, Suite 222 New York, NY 10036Tel: 646-430-9888 eFax: 646-786-3405
Joe DiazChief Product Officer [email protected]
Ellen Asmodeo-Giglio EVP, Publisher [email protected] 646-430-9884
Bryan Kinkade Associate Publisher [email protected] 646-873-6136
Maggie Gould MarkeyExecutive Director, Marketing [email protected] 646-430-9879
Barry BrownExecutive Director, Sales [email protected] 646-430-9881
Chris Udemezue Graphic Designer [email protected] 646-490-2538
Denise HooDigital Ad Operations [email protected]
Erin JefferyMarketing [email protected]
Grace MontgomeryAFAR Collection Coordinator [email protected]
John NewtonSenior Editor, Branded Content [email protected] 646-425-4035
Juliette San FillipoAssociate Marketing Manager [email protected] 646-873-6552
Kate Hovey Hornsby Luxury Sales Director [email protected] 646-213-4840
Katherine KneierSales Director, East Coast [email protected] 646-430-9877
Lily SoysalMarketing & Special Projects Director [email protected]
Lou LaGrangeBusiness Development [email protected]
Maci WachtelIntegrated Marketing Manager [email protected] 646-490-2924
Mary GarvinSales Director, AFAR [email protected]
Michaela TrimbleBrand [email protected] 646-430-9880
Rachel NovickSales [email protected]
WEST COASTOnnalee MacDonaldSales Director, West Coast o[email protected] 310-779-5648232 2nd St.Manhattan Beach, CA 90266
SOUTHEASTColleen Schoch Morell Sales Director, Southeast c[email protected] 561-586-66711130 Sweet Hill Dr.Jupiter, FL 33458
MIDWESTFocus Marketing and Media Sales Manager, Midwest [email protected] 248-909-543048167 Sonny Drive Macomb, MI 48044
TEXAS/SOUTHWESTLewis Stafford CompanySales, Southwest lewisstaffo[email protected] 972-960-28895000 Quorum Drive, #545 Dallas, TX 75254
INDIAFaredoon KukaSales Manager, India [email protected] +91-22-2925-3735 Mumbai, India
SOUTH AMERICA/MEXICOFernando Mandri BellotIntegra Tourism for Good [email protected]+52 01 55 1150 9532
Lourdes Berho [email protected] +52 55 5004 0490