media kit kit.pdf · 14/8/2011 · media kit 3651 lindell rd., suite d202, las vegas, nv 89103...

MEDIA

KIT

3651 Lindell Rd., Suite D202, Las Vegas, NV 89103 (702)580-9295 – Office

(702)943-0233 – Fax [email protected]

Dee Roberts, Media Contact

V E G A S P L A Y D A T E

INSIDE THIS MEDIA KIT

LETTER TO MEDIA REPRESENTATIVE ………………………………… Page 3

OUR TEAM…………………………………………………………………….. Page 4

DATA SHEET ………………………………………………………………….. Page 5

ADVERTISING RATES ………………………………………………………. Page 6

OUR WORK…….……..……………………………………………………….. Page 8


Dear Media Representative:

Thank you for taking time to review our media kit. Vegas Play Date.com

promotes Las Vegas events and provides travel recommendations to our guests

planning a visit to the fabulous city. We have taken the time and exceptional detail to

ensure your full understanding of our company’s service offerings. After reviewing this

document if you have any questions about the content herein or require additional

information, please feel free to contact myself or any member of our team.

Vegas Play Date.com is a subsidiary of JB&M Consulting, Inc. a Las Vegas,

Nevada Corporation. The company began in January 2011 with the launch of its website

and social media presence. Since that time, the company has experienced rapid growth

through increased online interest and popularity earning record numbers in Twitter

following, Alexa and search engine rankings.

Our vast knowledge of Las Vegas has allowed us to develop a reputation as a

leading authority on scheduled events, travel recommendations and planning for the

area. We pride ourselves on knowing that we have come a long way in such a short

period of time. We know that by developing partnerships with individuals and

businesses like you, we will continue to achieve success today and in the future.

Sincerely,

Dee Roberts, MBA Chief Communications Officer/ Web Content Editor


OUR TEAM

DEE ROBERTS, MBA CHIEF COMMUNICATIONS OFFICER/ WEB CONTENT EDITOR

[email protected]

Dee has oversight of all media and public relations matters on behalf of the company.

She works closely with other businesses and entities to support advertising efforts and

solicit sponsorships. She is also responsible for the content plan of our website,

advertising materials and written communication to include copyediting and

proofreading.

JENICE TURNER, MBA CREATIVE DIRECTOR/ CONTENT WRITER [email protected] Jenice’s primary role is to develop the company’s marketing strategy and advance its

brand. She oversees the efforts to connect with its guests through social media,

promotions and live events. She works closely with other businesses to develop

partnerships. She also represents the company at public events and speaking

engagements. She covers news worthy events on behalf of the company to include

producing articles, images, video, blog posts and social media content.

FRANKLIN TURNER INTERACTIVE PROJECT DIRECTOR [email protected] Franklin brings a wealth of experience in project management to the company, having served in the United States Army and through civilian employment for a combined 20 years in the field of television broadcast operations. He is responsible for developing an ongoing design plan for our website and social media platforms to ensure consistency with marketing strategy and branding. Franklin will also oversee the launching of the company’s blog talk radio show on July 27, 2011. STANLEY PARK, BA WEB DEVELOPMENT DIRECTOR [email protected] Stanley is responsible for implementing the web design plan to include development of web page infrastructure, building, testing and launching all web applications and forms needed to maintain the site. He is responsible for maintaining all website information. Ultimately Stanley is accountable for the overall functionality and usability of our website.

mailto:[email protected]





2011 Advertising Rates

Ad sizes and page locations: 125 × 125 pixels; page header 125 × 125 pixels; right sidebar 468 × 60 pixels; page header Price structure: Tier 1– Ads under this tier will appear on the Vegas Play Date.com.com home page only (www.vegasplaydate.com)

Ad Size Monthly 6 Months 12 Months

125 × 125 pixels; page header $60 $288 $540

125 × 125 pixels; right sidebar $45 $216 $405

468 × 60 banner pixels; page header $75 $360 $675

Tier 2– Ads under this tier will appear only on a designated main page (i.e., Concerts - www.vegasplaydate.com/concerts, Sports - www.vegasplaydate.com/sporting-events, Nightclubs - www.vegasplaydate.com/nightclubs and Upcoming Events - www.vegasplaydate.com/upcoming)





Tier 3– Ads under this tier will appear on home page www.vegasplaydate.com and all main pages (Concerts - www.vegasplaydate.com/concerts, Sports - www.vegasplaydate.com/sporting-events, Nightclubs - www.vegasplaydate.com/nightclubs and Upcoming Events - www.vegasplaydate.com/upcoming)





Tier 4 (Sponsorships): Ads in this category will be displayed on the VPD Friends web page (http://www.vegasplaydate.com/playdatefriends/). Ads will be displayed as text not to exceed 240 characters or banner not to exceed 468 × 60 in size. Ads will be displayed for a period of 12 months from contract date. Sponsors can choose from the following levels.

Level Annual Rate Visibility and Acknowledgement (good through current contract duration only)

Platinum $1200 Company Name, Logo and Contact Information Placed on all Vegas Play Date.com.com Advertisement published after contract date; complimentary 30 second ad spot on Hot in Vegas by Vegas Play Date.com.com blog talk radio show, limited to six per year; at least 5 mentions on www.twitter.com/vegasplaydate; One time only Vegas Play Date.com.com Spotlight Post on home

http://www.vegasplaydate.com/

http://www.vegasplaydate.com/nightclubs

http://www.vegasplaydate.com/

http://www.vegasplaydate.com/nightclubs

http://www.twitter.com/vegasplaydate


page; priority referrals for requests in business category when review rating is at least 4 stars on yelp.com; when no review rating exists, referrals are at the discretion of Vegas Play Date.com.com staff.

Gold $900 Company Name and Logo Placed on all Vegas Play Date.com.com Advertisement published after contract date; 25% off 30 second ad spot on Hot in Vegas by Vegas Play Date.com.com blog talk radio show, limited to three per year; at least 2 mentions on www.twitter.com/vegasplaydate; priority referrals for requests in business category when review rating is at least 4 stars on yelp.com; when no review rating exists, referrals are at the discretion of Vegas Play Date.com.com staff.

Silver $600 Company Name and Logo Placed on all Vegas Play Date.com.com Advertisement published after contract date; 10% off 30 second ad spot on Hot in Vegas by Vegas Play Date.com.com blog talk radio show, one time only; priority referrals for requests in business category when review rating is at least 4 stars on yelp.com; when no review rating exists, referrals are at the discretion of Vegas Play Date.com.com staff.

Advertising Policies: VEGAS PLAY DATE.COM.COM reserves the right to refuse any advertising on the basis of editorial discretion. VEGAS PLAY DATE.COM.COM reserves the right to terminate advertising at any time for any reason. VEGAS PLAY DATE.COM.COM reserves the right to label an ad as “Advertisement” if it cannot be easily distinguished from content. Products and/or services advertised by external organizations on the VEGAS PLAY DATE.COM.COM website are in no way endorsed by VEGAS PLAY DATE.COM.COM. Ads will be inserted on the first day of each month. Customer supplied artwork must adhere to any and all trademark and copyright laws. Advertiser branding, i.e., logo or name, must appear on all advertising. Advertising is sold on a first come, first served basis. Advertised product/service cannot include any offensive, derogatory, obscene or discriminatory images or language. Advertising must be furnished by the advertiser. A maximum of 6 advertisers will share space for 125 x 125 header and side bar locations. Ad changes: One ad only for one month contracts; six ads for 6-month contract; twelve ads for 12-month contract. One month ad changes are not permitted; there will be a $25 change fee imposed on 6-month and 12-month contract ad changes. Images and Artwork: Submitted Artwork - File Size Limit 160 × 600 – 20K 468 × 60 – 15K GIF or JPG file Ads with white backgrounds must have a black 1 × 1 pixel border around the edge of the design Payment Accepted: Pay Pal, Check, Money Order **For additional information, submit an inquiry via email to Dee Roberts, Chief Communications Officer/ Web Content Editor at [email protected].

http://www.twitter.com/vegasplaydate


OUR WORK

POSTS AND PAGES

Our posts and pages

include highlights of the

hottest Las Vegas events.

We also include the latest

headlines for an event

and/ or entertainer on the

designated web page. In

addition, posts and pages

may also include a recap

of most recent events.

Posts and pages can be

shared via social media

platforms and translated

into selected languages.

On our main pages:

Concerts, Sports,

Nightclubs and Upcoming

(Events) we include

highlights of venues,

packages and deals for

activities and related tips

to aid in overall enjoyment

when accessing events.


EVENTS CALENDAR AND UPCOMING EVENTS LIST (Guests can also subscribe to the calendar feed)

Our events calendar

houses the hottest Las

Vegas concerts, sporting

and nightclubs events in

Las Vegas. We update the

events calendar daily so

the most current

information is always

available. We even note

when an event is sold out

or cancelled. The events

calendar is available as a

feed so that our guests

are kept up to date on the

latest happenings in Las

Vegas. The iCalendar

feature allows guests to

select events that will

auto populate on their

personal calendars and

update anytime a change

occurs with that event.

The events calendar is

compatible with most

mobile browsers.


PERSONAL TRAVEL PLANNING

Our Personal Travel

Planning includes tailor

made itinerary planning to

ensure our guests have

the ultimate play date

while visiting Las Vegas.

Personal Travel Planning

services include: Hotel

Reservations, Restaurant

Reservations,

Transportation

Arrangements, Show,

Nightlife, Activity/ Tour

Bookings and

Arrangements for Special

Occasions. At this time

our Personal Travel

Planning Services does

not include Air Travel

Arrangements. Personal

Travel Planning services

are available to guests at

a nominal fee.


EVENT PROMOTIONS

On Our Website:

Social Media:

In addition to our website

posts, pages, events

calendar and personal

travel recommendations,

we promote Las Vegas

events through various

channels to include our

website, social media,

news feed and soon, our

blog talk radio show. We

have developed a loyal

following of guests who

continuously visit our

website and social media

pages. We pride

ourselves on developing a

one on one dialogue with

our guests to ensure they

receive event information

and recommendations

relevant to their

expectations and

interests.


News Feed:

Hot In Vegas by Vegas Play Date.com (Blog Talk Radio):

Scheduled to Launch September 2011

media kit kit.pdf · 14/8/2011 · media kit 3651 lindell rd., suite d202, las vegas, nv 89103...

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