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2016 Media Kit

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Page 1: Media Kit pak€¦ · LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need

2016Media Kit

Page 2: Media Kit pak€¦ · LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need

» LUMINARY magazine (bimonthly)

» Leading website, e-newsletters and digital media for CEOs

» Conferences, events and roundtables for CEOs

» Content marketing solutions

» Research and custom publishing: surveys, white papers, reports, benchmarks, supplements

» Awards and rankings, including CEO of the Year and Best & Worst States for Business

LUMINARY Delivers Essential Content & Community for CEOs:

THEY RESIDE IN the corner office, but their impact isfelt far and wide throughout the organization. Today’s CEOs are more involved than ever in major investment and operational decisions - technology, recruitment, accounting, logistics, banking and more. Why? Flatter organizations are driving decisions higher... there’s greater pressure for performance and ROI... the need for integration of multiple operational areas is growing all the time... the list of escalating business demands goes on and on.

If you’re serious about making the sale, you need to be in front of CEOs to make sure you’re at the table when decisions are made. CEOs are the ultimate decision-makers and LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need to run their enterprises more effectively, more productively, and more expansively via print and digital media as well as intimate CEO-only events

To Connect with theUltimate Decision Makers,Say “Yes” to LUMINARY

Smart brands rely on LUMINARY

ABOUT

2016 MEDIA KIT | 01

Page 3: Media Kit pak€¦ · LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need

They set the corporate agenda. They influence the entire C-Suite. They takeresponsibility and accountability for the outcomes of major investments.They make big-ticket deals go fast, or go nowhere. The numbers don’t lie:if you want to get to “yes” in the sales process, you have to connect to andconnect with the CEO.

Why Connecting With CEOsIs An Absolute Must

CEOs are the ultimatepurchase decision-makers.

POWER PLAYERS

2016 MEDIA KIT | 02

CEOs absolutely set the agenda CEOs absolutely accelerate purchases

play a primary or very importantrole in being “watchful” for significantneeds or opportunities throughouttheir organization.

make an initiative a priority and move it forward faster when they champion it.

state that an initiative will become a reality intheir organizations when they champion it.

nitiate the evaluation of newtechnologies soon after learningabout them.

83%92%

89%71%

Page 4: Media Kit pak€¦ · LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need

Job Title Breakdown

TARGET READERSHIP

2016 MEDIA KIT | 03

Geographical Distribution

Chief Executive OfficerManaging DirectorChairman/PresidentVice President/Divisional DirectorChief Financial OfficerInformation Technology DirectorGovernment Minister/Senior OfficialOther Director

8.1%4.7%4.5%2.1%3.6%5.5%4.2%1.6%4.5%

5%0.1%2.4%3.9%

Karachi IslamabadLahoreRawalpindiFaisalabadSialkotGujratGujranwalaPeshawarUAEUKItalyUS

38.1%29.7%10.6%

9.6%6.9%2.2%1.9%

1%

Distribution Type

Sector Breakdown*

Subscription by nameSponsored Individually AddressedTrade Organisation / AffiliateConferences & SeminarsAcademies / Libraries / AirportsAgency/Media Representation

Service IndustriesIT & TelecommunicationsBanking / Insurance / FinanceManufacturingLogistics & TransportationEnergy / UtilitiesRetail / Food & DrinkMedical & HealthcareEngineering & MechanicalMediaReal Estate / Recreational

19.6%18.5%16.1%11.6%10.7%

7.7%6.2%3.7%3.2%1.5%1.4%

82.5%8.4%3.9%3.5%2.5%1.7%

Page 5: Media Kit pak€¦ · LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need

Magazine Advertising Rates

2016 MEDIA KIT | 04

PRINT ADVERTISING

FULL PAGE Single issue add 3 issue add 6 issue add Four-Color Rs. 75,000 Rs. 175,000 Rs. 350,000

Rs. 60,000 Rs. 150,000 Rs. 295,000

Rs. 60,000 Rs. 150,000 Rs. 295,000

Rs. 140,000 Rs. 375,000 Rs. 745,000

Rs. 125,000 Rs. 340,000 Rs. 680,000

Rs. 125,000 Rs. 340,000 Rs. 680,000

Rs. 125,000 Rs. 340,000 Rs. 680,000

Rs. 95,000 Rs. 260,000 Rs. 490,000

Rs. 85,000 Rs. 220,000 Rs. 410,000

Rs. 105,000 Rs. 300,000 Rs. 600,000

Rs. 105,000 Rs. 300,000 Rs. 600,000

Two-ColorBW

Double Spread

Inside Front Cover

Outside Back Cover

Inside Front Cover Pages 2/3

Four-Color

Two-ColorBW

Four-Color

Two-Color

BW

Four-Color Rs. 200,000

Two-Color

BW

Inside Back CoverFour-Color Rs. 150,000

Two-Color

BW

Second

Third

Ad Closing Ad Material Due Issue MailsJanuary/February

March/April

May/June

July/Aug

Sept/Oct

Nov/Dec

15 -Dec

15 - Feb

15 - April

15 - June

15 - Aug

15 - Oct

25 - Dec

25 - Feb

25- April

25 - June

25 - Aug

25 - Oct

1/5 - 1/10

3/5 - 3/10

5/5 - 5/10

7/5 - 7/10

9/5 - 9/10

10/5 - 11/10

* Specail Position Will Be Charged 10% Extra*

Rs. 420,000 Rs. 750,000

Rs. 140,000 Rs. 395,000 Rs. 640,000

Rs. 140,000 Rs. 395,000

Rs. 590,000 Rs. 995,000

Rs. 180,000 Rs. 490,000 Rs. 895,000

Rs. 180,000 Rs. 490,000 Rs. 895,000

Rs. 640,000

LUMINARY PRINT CLOSING DATES

Page 6: Media Kit pak€¦ · LUMINARY is the ultimate connection to them, LUMINARY is the only brand 100% focused on the information needs of CEOs. We give them the information they need

DIGITAL ADVERTISING

2016 MEDIA KIT | 05

Digital Advertising Rates

Website Units

728x90 or any otherhorizontal ad format (max100 pixels in height)

Dimensions

LEADERBOARD

SKYSCRAPER

BOX AD

300 x 600 or 160x600 or anyother vertical ad format(max 600 pixels in height)

.jpg, .gif, .png (imageformats) .swf, .flv (Flashformat) Embedded codes(scripts)

jpg, .gif, .png (imageformats) .swf, .flv (Flashformat) Embedded codes(scripts)

Less than 75k

Less than 75k

Less than 75k

15 seconds or less

15 seconds or less

15 seconds or less

Rs. 8,000 per 1,000 impressions

300x250

300 x 600: $65 per 1,000impressions160 x 600: $60 per 1,000impressions

.jpg, .gif, .png (imageformats) .swf, .flv (Flashformat) Embedded codes(scripts)

Rs. 9,000 per 1,000 impression

Formats

File size

Animation Length

Price

Dimensions

Formats

File size

Animation Length

Price

Dimensions

Formats

File size

Animation Length

Price

e-Newsletter Units

Less than 75k

.jpg, .gif, .png

600 x 180 150 x 150

.jpg, .gif, .png

Dimensions

Horizontal Banner Text Ad + Logo

Formats

File size

Price Rs. 30,250 Rs. 40,075

TEXT ADSTitle - maximum of 100 charactersWords - maximum of 50 words or less including headlineImage/Logo (optional) - max dimensions 150x150 pixels and max file size 75k; must be a .gif or .jpg. Third-party click and pixel tracking is accepted.