M E D I A K I T

Radio CentroReaching one of the fastest-growing, diverse, and motivated markets in the US has never been easier. WLCH is public radio. Our educational and informative programming provides daily opportunities to not only entertain, but teach and inspire. Considered the most loyal listeners in any medium, WLCH Radio Centro’s Hispanic consumers span throughout South Central PA. Our listeners highly value their Hispanic heritage and favor brands that understand and celebrate this key fact. We are your local trusted source for the Latino community for more than 30 years.

Radio Centro provides listeners with passionate music programs that range from NUEVO DESPERTAR (Puerto Rican folk music), Mundofonias (world music), and Jassarama (Jazz & Latin Jazz); and our unparalleled Café Con Leche keeps listeners current on news and public affairs.

WLCH Radio Centro receives grant funding from the Corporation of Public Broadcasting and is a program of The Spanish American Civic Association (SACA) located in Lancaster County.

P R O G R A M M I N G

Café Con Leche News & Public Affairs

Cita Con Su SaludHealth Education & Prevention

El Nuevo Despertar

Musica En Todos Los Tiempos

Latino USA

Usted y Su Familia

F A C T S & F I G U R E S

Radio Centro began broadcasting in 1987

845 hours of original programing each year

Radio Centro is 1 of only 34 Hispanic public radio stations in the US

Radio Centro is Lancaster’s only local Hispanic radio station

Our 20 DJ are all volunteers

LISTENERS EXPERIENCE YOUR BRAND AS PART OF OUR VIBRANT AND DIVERSE PROGRAMMING ON AIR.I RADIO

RE-ENFORCE YOUR MESSAGE WITH ADVERTISING OPTIONS CONNECTED TO OUR WEBSITE AND SOCIAL MEDIA.

II WEB

A U D I E N C E

260,000+ LISTENERS PER YEAR AGES 18-62 LISTENS 6 DAYS A WEEK9.2 HOURS AVERAGE LISTENING PER DAY HISTORY OF LISTENING MORE THAN 10 YEARS18%+ OF THE US POPULATION ARE HISPANIC WITH THEIR BUYING POWER PROJECTED TO INCREASE TWO-FOLD BY 2020, TO TWO BILLION DOLLARSMORE THAN 45% OF LANCASTER CITY & 40% OF YORK CITY HOUSEHOLDS ARE HISPANIC

S O U T H C E N T R A L P A R E A C H

ZIP CODE SAMPLING 17601 17602 17603 17604 17543 17551 17522 17538 17584 17552 17022 17402 17502 17512

WLCH’S REACH INTO THE HISPANIC MARKET IS UNPARALLELED.

WLCH IS AN UNCLUTTERED ENVIRONMENT FOR YOUR MESSAGE.

WLCH & SACA HAVE BEEN TRUSTED SOURCES FOR LOCAL AND NATIONAL NEWS EFFECTING THE LATINO COMMUNITY FOR MORE THAN 40 YEARS.

91.3 FMLancaster&100.3 FMYorkYour Latin public radio station

WLCH began broadcasting on September 14, 1987 and has been on the air ever since, providing consistent programming for more than a quarter of a century. WLCH Radio Centro is a division of SACA, a nonprofit organization located in Lancaster County.

CONTACT WLCH RADIO CENTRO

Claudia Galdámez General Manager453 South Lime Street, Suite DLancaster, PA 17602 717.399.4185 cgaldamez@sacapa.org

WLCH Radio Centro and SACA Broadcasting are divisions of