media kit

Sofia 1404, 23 Tvardishki Prohod, fl. 9, Tel: +359 2/ 961 62 63e-mail: reklama@studyabroad.bg

www.studyabroad.bg

2020 / 2021

DEMOGRAPHIC PROFILE

Study Abroad Bulgaria is the leading media about education since 2008. We reach more than 750 000 targeted users on annual bases through various channels of communication.

SecondaryEducation - 45%UniversityDegree - 55%

Gender

educationaGePlace of livinG

Female - 78%Male - 22%

25 – 40 years old - 43%18 – 25 years old - 18%Over 40 years old - 18%Less than 18 years old - 21%

Sofia - 56%Big Cities - 25%Middle sized cities - 14%Small towns and villages - 5%

45%

55%

income of the household90% have income higher than the average for the country

43%

18%

21%

18%

56%25%

14%

5%

www.STuDyAbROAD.bG

ThE MOST pOpULAr WEB pOrTAL ABOUT EDUCATiOn in BULgAriA

Average monthly unique visitors: 100 000

Average monthly page views/impressions: 250 000

Facebook page over 20 000 fans

& instagram placement

Direct mailingtargeting by age, location and interests

Newsletter 15 000 subscribers data base

Personal mail messagePre-selected target audience

30% open messages10% clicks on the message

Key beNeFitsStudents firstOur information helps students make better choices by offering comprehensive overview of all study options available.

Analytics & ROITransparency and complete reports on clicks and conversions.

Market insightWith more than 10 years of experience in the educational market, we provide insight on educational trends, students’ needs, behaviour and expectations.

Awareness 100%interested students 50%Conversions 20%

STuDy & TRAInInG AbROAD MAGAzInE DIGITAL & PRInT

ThE OnLy pEriODiCAL iSSUE in BULgAriA ABOUT inTErnATiOnAL EDUCATiOn

EDITORIAL FACTS:periodicity: 7 issues / yearCirculation: 5 000 print copies 3 000 + digital subscribers Cover price: 5 bGn / 2.50 EuRreach: 15 000 cumulative readers / issue

DISTRIBUTION:Digital platformsEducational Events news stands gas stations Bookstores Kiosks Schools and librariesDirect subscription

EDITORIAL CALEnDAR & CLOSInG DATES

Popular headings:Student Life

Secondary educationScholarships

internshipsrankings

professional developmentUseful advices

Regular educational

DestinationsUK

The netherlands

sePtembeRLAW, CiviL EnginEEringrOBOTiCSUSA, SpAin, SCOTLAnDON SALE: 14.9.2020

OCtObeR - NOvembeR inTEriOr DESign, pOLiTiCAL SCiEnCESOCiAL EnTrEprEnEUrShip gErMAny, iTALy, CzECh rEpUBLiCON SALE: 26.10.2020

DeCembeR - JANuARy MEDiCinE, MEChAniCAL EnginEEringDATA SCiEnCE DEnMArK, SWiTzErLAnD, pOrTUgALON SALE: 14.12.2020

FebRuARyMArKETing, CULinAry ArTSMOLECULAr BiOLOgyAUSTriA, nOrWAy, rUSSiAON SALE: 8.2.2021

mARCh - APRil pEDAgOgy, MBACrypTOCUrrEnCy AnD BLOCKChAin TEChnOLOgiES FrAnCE, FinLAnD, CAnADAON SALE: 22.3.2021

mAy - JuNe ECOnOMiCS, SOFTWArE EnginEEringUrBAniSM AnD SMArT CiTiESUSA, gErMAny, JApAnON SALE: 10.5.2021

July - August vETErinAry MEDiCinE, EvEnT MAnAgEMEnT inTErnET OF ThingSSpAin, pOLAnD, AUSTriAON SALE: 1.7.2021

bOARDInG SCHOOL AnD LAnGuAGE STuDIES GuIDE DIGITAL & PRInT

inFOrMATiOn ABOUT ThE OppOrTUniTiES FOr SECOnDAry EDUCATiOn, LAngUAgE COUrSES AnD vACATiOnS

bOARDInG SCHOOL AnD LAnGuAGE STuDIES GuIDE DIGITAL & PRInT

EDITORIAL FACTS:

Circulation: annual, published in April

Circulation: 5 000 print copies20 000 digital downloads

reach: 30 000 + cumulative readers

DISTRIBUTION: (free of charge)

Digital platforms Educational fairs

Golf, tennis, sport clubsKids’ centers

business centers

bookstores

Private elementary school

www.studyabroad.bg

Direct mailing to targetedcontacts

bACHELOR’S DEGREE GuIDE DIGITAL & PRInT

pOSSiBiLiTiES FOr UnDErgrADUATE prOgrAMS in OvEr 25 COUnTriES

bACHELOR’S DEGREE GuIDE DIGITAL & PRInT

EDITORIAL FACTS:

Circulation: annual, published September

Circulation: 20 000 print copies, over 30 000 downloads of the online copy

reach: 50 000 cumulative readers

DISTRIBUTION: (free of charge)

To over 50 educational events throughout the aca-demic year

Directly to over 100 schools in bulgaria

Directly to educational in-stitutions and subscribers

Digital platforms

www.studyabroad.bg

Direct mailing to targeted contacts

Interactive online profiles with QR codes, links and videos, student testimonials.

MASTER & MbA GuIDE DIGITAL

ThE OnLy DigiTAL EDiTiOn WhiCh prESEnTS ThE DiFFErEnCE BETWEEn ALL pOSTgrADUATE prOgrAMS AnD ThE BEnEFiTS EACh OnE givES.

EDITORIAL FACTS:

periodicity: annual, published in May

reach: over 100 000 cumulative readers in Southeastern Europe

DISTRIBUTION: (free of charge): www.studyabroad.bgLinkedInFacebookGoogle

Directly to educational institutions and subscribers

Direct mailing to targeted contacts

Apart from detailed description of MA, MBA, EMBA and professional qualifications, it presents Master programs in over 20 countries form Europe, Asia & north America.

ADDITIOnAL MARKETInG SERvICES

COmmuNiCAtiON stRAtegy DevelOPmeNt CReAtive DevelOPmeNt DesigN COPyRight CONteNt viDeOsmeDiA PlANNiNg AND buyiNg sOCiAl meDiA ADWORDs – seARCh AND gDNlANDiNg PAges PRPRiNt POs mAteRiAls sOuveNiRs btl AND eveNts

RATE CARD

bAChelOR’s DegRee guiDe

1 AD page – 750 EUr2 pages university profile - 780 EUr*

* only for academic institutions

stuDy AND tRAiNiNg AbROAD mAgAziNeAdvertising double page spread:Leading double page spread - 1 500 EUrDouble page spread - 1 090 EUr

Advertising pages:1 page - 790 EUr1/2 page - 650 EUr2/3 page - 490 EUr

Covers:2nd Cover - 1 290 EUr3rd Cover - 990 EUr4th Cover - 1 550 EUr

PR articles for educational institutionsFor 1 page - 500 EUrFor 2 pages - 700 EUr

* The publications will be prepared bythe editors and will be marked with a title“Advertorial”

bOARDiNg sChOOls & lANguAge stuDies guiDe1 AD page – 980 EUr*2 pages School profile – 980 EUr**

*for summer programs & language courses **only for schools

stuDyAbROAD.bgBanner positions:(Price for 1000 impressions)page branding (1800x1200) - 40 EUr

Leaderboard (940х220) - 20 EUr

Medium rectangle (300x250) - 15 EUr

half page Ad (300x600) - 15 EUr

*Alongside inner pages

Leaderboard (728x90) - 10 EUr

Other digital services:pr article/ student testimonial - 149 EUr

Advertorial - 349 EUr

pr native - 549 EUr

profile educational institution (annual) - 199 EUr

Featured/recommended profile (monthly) - 149 EUr

Direct mailing - 395 EUr

Facebook promo post/ad - 50 EUr

Monthly newsletter - 295 EUr

video content - 195 EUr

mAsteR & mbA guiDe2 pages university profile - 490 EUrpr articles - 150 EUr*video – 150 EUr*

* With the purchase of the university profile

DisCOuNtsNUMBER OF PUBLICATIONS 1 2 3 4 5

VOLUME DISCOUNT 0% 20% 30% 40% 50%

For advertising agencies: for advertising and pr publications - 15%

valid from 1st September 2020

OuR CLIEnTS

6/60/145 #063C91

119/119/119#777777