media kit of good night, philadelphia!
DESCRIPTION
It is a rudimentary media kit for online bilingual news website Good night, Philadelphia!TRANSCRIPT
The Misson
使命
Good night, Philadelphia! is a bilingual news website for a specific group of Chinese readers. Aged 20 to 28, they have left their home country and are now fulfilling their ambitions through higher education in Philadelphia.
Over 400 students with Chinese citizenship are nowing studying at University of Pennsylvania. At Temple University, each year there are over 100 students arrive Philadelphia from China. However, there is no local news outlet tailered to serve these aspiring members of local community.
Recognizing the need, we deliver local news topics to our readers everyday. And it is our mission to connect the newly arrived Chinese students with the place they live, assisting them to see, to taste and to enjoy the life in Philadelphia and its six surrounding counties.
The
Med
ia K
it
内容
The ContentOur Chinese name, 夜读费城 , means understanding
Philadelphia at night. In Chinses culture, reading at night are often associated with diligence and knowledge. With minimalized news, we don't want our readers to demonstrate their diligence after a day's work; we want to them to conclude every day.
Every night, we serve one story about the city they live in a way that they feel relevant. We also want to be the exclusive storyteller of our excellent readers' city adventures, profiling a group of amazing Chinese alumni.
We show one photograph that reveals part of the city.
We also suggest one good place where readers can discuss about the topic of each night.
During each weekend, we additionally recommend three stories, two writing about China from an American point of view and one writing about America through a Chinese voice.
广告价目
Rates and Specs
Since we encourage our readers to go out and get in touch with Philadelphia, we align ourselves closely with local tourist destinations and food and entertainment venues. We will have a distinctive section called "A Promo per Day" for advertisers who wish to visually communicate with hundreds of Chinese students who are ready to explore more and better.
Daily Promo:Graphic advertisements and promotional articles
on a unique full-page display with intro to
your business.
$1.99/dayPage open everyday at
12 pm.
With Our Design:
+$30 per hour of work
Sidebar Links:Static links to
advertisers' websites, menu pages or catalogs.
Visible On Every Page!
$20/cpmSubmit your image
as a jpg or gif with a maximum of 30 words' text and expect to see your ads in 24 hours!
Please email your inquiries to Steven Yuan: [email protected]