media kit proekta engl · the snob is a media project consisting of: snob is the one-of-a-kind...
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MEDIAKIT
PROJECT
INTEGRATED MEDIA SPACE
MEMBERS CLUB
EVENTS
SOCIAL NETWORKS
BOOKS
WEBSITE THE SNOBMAGAZINE
CONTENT BUREAU
THE SNOBIS A MEDIA PROJECT CONSISTING OF:
SNOB IS THE ONE-OF-A-KIND SPACE TO DISCUSS A BETTER FUTURE FOR RUSSIA AND THE WORLD.
WEBSITE SNOB.RU
Space for bright intellectuals whose motto is ‘Want changes tomorrow? Become these changes today’. Community that drafts the future, opens new heroes to the country and the world, helps others self-actualize in the rapidly changing environment and find their freedom and true happiness.
MAGAZINETHE SNOB FOR-MEMBERS-ONLY
CLUB WITH EXCLUSIVEBLOG PLATFORM AND EXTENSIVE EVENT SCHEDULE
ANNUAL MADE IN RUSSIA AWARDS
GENERAL INFO
CONTENT BUREAU THE «SNOB»
SERGEI NIKOLAEVICHTHE SNOB MAGAZINE CHIEF EDITOR
Aged 23 he became editor-in-chief of the Soviet Thea-tre magazine; then he worked as an editor at Ogoniok magazine, deputy chief editor at Domovoy magazine and special projects managing director at Elle glossy.
In 2006-2007 he was editor-in-chief of Madame Figaro magazine.
In 2007 he became the head of the newly founded Citizen K magazine for a few years.In 2009 he started working at the Snob as a deputy chief editor.
Since 2011 he’s the Snob magazine Chief Editor.
MARINA GEVORKYAN
Laureate of the rating Top-1000 of Russian Managers in Media Business.
Her career in publishing business in 2002 when she became Advertising Director of Bolshoi Gorod maga-zine and later - Commercial Director of all the printed products of Afisha publishing house. She’s been working in the Snob since 2009, first as Head of Marketing, and then as Commercial Director, in 2012 she was named thr company’s CEO by the shareholders’ council.
In autumn 2017 she bought out the company’s assets from ONEXIM Group, thus becoming the project's owner.
OWNER AND CEOXSENIA CHUDINOVASNOB.RU CHIEF EDITOR
Media analyst, media strategist, journalist, radio and TV host.
Ksenia is a former correspondent, observer and, later, editor of Afisha, Time Out and The Snob magazines, and ex chief editor of Bolshoi Gorod mag.
In 2017-2018 she was Xenia Sobchak’s press secretary during the electoral campaign. In Octo-ber, 2018 she took up the position of Snob.ru Chief Editor.
MANAGEMENT
WEBSITESNOB.RU
Since its launch back in 2008 the snob.ru website has always been an indispensable part of the project alongside the printed magazine and the community. It provides the best contact with the au-dience and thus has immediately risen to one of the digital media leaders. The Snob’s online version has always kept that top level of journalism the best Russian printed media are known for. Unlike in many other publications it’s never been a simple digital addition to the magazine, but, instead, a standout on its own.
The highest level of journalism makes our community ‘the promised land’ for the nation’s people of culture and intellectual elite who come here to discuss and blog.
WIDE SPECTRUM OF OPINIONS AND EXPERTSBEST COLUMNISTS
ALEXANDER NEVZOROV DMITRY BYKOV
BORIS MINAEV VLADISLAV INOZEMTSEV
STANISLAV BELKOVSKY ANDREI MOVCHAN VIKTOR EROFEEV ARINA KHOLINA
KATERINA MURASHOVA ANDREI KURPATOV GRIGORY CHKHARTISHVILI
DMITRY GLUKHOVSKY MASHA SLONIM DMITRY GUDKOV
EKATERINA SHULMAN
UP-TO-DATEAND IN-TIME NEWSFEED
REPORTS, ARTICLES AND INTERVIEWSTHAT MEET THE TOP WORLD STANDARDS
DESKTOP
IMPRESSIONS
6 000 000A MONTH
UNIQUE USERS
2 000 000A MONTH
MOBILE IMPRESSIONS
9 000 000A MONTH
UNIQUE USERS
3 100 000A MONTH
MOBILE VERSION
WIDE AUDIENCE COVERAGEIN DIGITAL SEGMENT
*GOOGLE ANALYTICS DATA, DESEMBER, 2018
FOLLOWERS IN TOTAL OVER 1 500 000
10 000 000
MONTHLY IMPRESSIONSOF TWEETS OVER
AVERAGE VIEWS OF ONE POST11 000
SOCIALNETWORKS:
(twitter excluded)
MONTHLY COVERAGEOVER 15 000 000
15 000 000
320 000
1 100 000
@SNOBRU INCLUDED IN THE TOP-20 OF TELEGRAM-CHANNELS OF THE MEDIA BY VIEWS (MEDIALOGIYA, DATA, 2018)
*DATA, 2018
AUDIENCE. USERS
18 – 24 7%25 – 34 22%35 – 44 22%
45 – 54 17%55 – 64 18%65 over 14%
VISITORS BY AGEMALE 51%FEMALE 49%
VISITORS BY SEX
MALE
FEMALE
*GOOGLE ANALYTICS DATA, DESEMBER, 2018
65+ 18-24
55-64
45-54
35-44
25-34
THE SNOB MAGAZINE
IN EACH ISSUE OF THE MAGAZINE YOU WILL FIND DIALOGUES WITH THE GREAT, ARTICLES,REVIEWS, SKETCHES, INTERVIEWS, ESSAYS AND STORIES.
THE SNOB IS AN INTELLECTUAL MAGAZINE FOR LITERATURE GOURMETS AND AESTHETES WHO ENJOY THOROUGH AND SERIOUS READING.
#02(97)
2018
Д АНИЛА КОЗЛОВСКИЙ
ОЛЬГА ЗУ ЕВАномер для двоих
ВСЕГО
1O!Ю Б И Л Е Й
Ж У Р Н А Л А
№ 022018
(97)М Е Ж Д У Н А Р О Д Н Ы Й Ж У Р Н А Л
Н А Р У С С К О М Я З Ы К Е
RUBRICS
THE DIARY Overview of the theatre, cinema, art and books premieres. It also comprises the so-called consumer’s section, an author’s view on ‘the world of things’: newest gadgets, fashion trends, the most notable jewelry, watches and perfume.
REPORTS
FAMILY CHRONICLES The Great Dynasties.
DESTINATIONBest places for traveling
РЕЙТИНГИFragments of new literary pieces ready for publication, as well as essays and stories written exclusively for The Snob.
Events, facts and places that merit your attention.
POPULAR SCIENCE
CARSDenis Orlov takes on the biggest events and novelties in the world of automobiles.
Denis Orlov takes on the biggest events and novelties in the world of automobiles.
CHARTS
Discoveries and theories that change the way we see the world.
The best and the biggest Russian and foreign authors - Michael Cunningham, Frédéric Beigbeder, Jonathan Franzen, Tatiana Tolstaya, Mikhail Shishkin, Liudmila Ulitskaya, Viktoriya Tokareva, Vladimir Sorokin, Yevgeny Vodolazkin, Alla Demidova, Aleksander Kabakov, Liudmila Petrushevskaya - write for us.
СONTEMPORARY LITERATURE AND FICTION ARE PARTICULARLY INTERESTING FOR US.
IN THE LITERATURE SECTION WE PRINT PREVIOUSLY UNPUBLISHED OR WRITTEN EXCLUSIVELY FOR US PIECES – IN EACH AND EVERY ISSUE.
AUTHORS
Publications for the magazine with new original texts and illustrations turn into special book issues by the Snob that traditionally become bestsellers.
By now the book series comprises 11 compilations.
BOOKS
BOOKS
THEYCITE US
TOP 10MOST CITED MAGAZINES
TOP 10MOST CITED IN SOCIAL MEDIA MAGAZINES
WE ARE IN:
* MEDIALOGIYA DATA, 2018
7 073.47
2 114.47 Сноб
235.03Esquire
182.74
Forbes
Star Hit
GQ Russia
147.11Tatler
137.35HELLO!
127.577 дней
110.10Эксперт
106.76Maxim
65.41
Сноб Snob.ru
2 465 469
1 223 394
1 131 868
969 475
742 924 National Geographic nat-geo.ru
Forbes forbes.ru
Cosmopolitan cosmo.ru
Esquire esquire.ru
416 587
259 417
228 105
221 998 Psychologies psychologies.ru
203 536 Вокруг света vokrugsveta.ru
Домашний очаг goodhouse.ru
Maxim maximonline.ru
Elle elle.ru
A COMMUNITY OF FELLOW THINKERS.
THE CLUB’S MEMBERS HOLD ONLINE DISCUSSIONS, WRITE THEIR OWN TEXTS TOGETHER WITH RUSSIA'S TOP JOURNALISTS AND NEWSMAKERS, SHARE THEIR EXPERIENCE AND FIND THEIR LIKE MINDS.
THE CLUB’S MEMBERS CAN TAKE THEIR DIALOGUE OFFLINE AND MEET EACH OTHER IN PERSON AT MEETINGS AND EVENTS ORGANIZED EXCLUSIVELY FOR THEM OR AT THE EVENTS OF THE PROJECT’S PARTNERS.
FOR-MEMBERS-ONLY PRIVILEGES INCLUDE SPECIAL OFFERS FOR THE SNOB COMMUNITY IN THE BEST SERVICES OF MOSCOW AND SAINT PETERSBURG.
THE SNOB MEMBERSHIP CLUB
THE ANNUAL MADE IN RUSSIA AWARDS STARTED IN SEPTEMBER, 2012.THE AWARDS ARE DESIGNED TO CONSOLIDATE THE PRIDE AND PRESTIGE FOR OUR COMPATRIOTS’ OUTSTANDING ACHIEVEMENTS IN SCIENCE, PUBLIC WORK, BUSINESS AND CULTURE.
WE TEND TO UNFOLD THE RUSSIA THAT, DUE TO VARIOUS REASONS, IS OFTEN LEFT OFF-STAGE AND IS UNSEEN FOR MANY. IT IS A MODEST RUSSIA THAT DOES NOT CHASE SCANDAL AND SELF-HYPE. NOT ONLY DO THESE AMAZING PEOPLE CREATE AND DISCOVER, BUT ALSO, WITH THE VERY WAY OF THEIR THINKING AND LIVING, PROTECT THE BEST IN RUSSIAN MORALITY AND CULTURE. WE WANT OUR READERS TO DISCOVER THOSE OUTSTANDING PEOPLE AS THEY ARE THAT ANOTHER RUSSIA OF HIGH CULTURE THAT WILL ONCE COME FIRST.
MADE IN RUSSIA AWARDS
SPECIAL PROJECTSCREATION OF END-TO-END SPECIAL PROJECTS FOR BIG BRANDS, PUBLIC COMPANIES AND PRIVATE BUSINESS.
BLOGGING PLATFORMSSTRATEGIES AND PROMOTION OF A PRODUCT ON BLOGGING PLATFORMS, COOPERATION WITH BLOGGERS
CONTENT BUREAU
BRAND PROMOTIONDEVELOPMENT OF A STRATEGY, PROMOTION IN SOCIAL NETWORKS, PERSONAL PR FOR THE COMPANY'S HEAD PORTFOLIOEVEREST, A LARGE-SCALE PROJECT WITH TOYOTA, 2016BLOG SCHOOL IN NORILSK, TOGETHER WITH NORILSK NICKEL, 2017FIFA BOOK ABOUT THE WORLD CUP 2018IN RUSSIA (IN COURSE) MORE SPECIAL PROJECTS HERE: SNOB.RU/SPECIALPROJECTS
CONTENT BUREAU
CLIENT, CORPORATE, INDUSTRIAL (INCLUDING OF FEDERAL IMPORTANCE) TURNKEY EVENTS
PORTFOLIOINNOVATION PRIZE IN CONTEMPORARY ART 2018 AWARD CEREMONY, 2018
EXHIBITION FOR 80TH ANNIVERSARY OF RED ARROW TRAIN IN MOSCOW AND SAINT PETERSBURG, IN COLLABORATION WITH RUSSIAN RAILWAYS, 2016
XIII ANNUAL TOP 1000 RUSSIAN MANAGERS AWARD CEREMONY, 2015
A SERIES OF LECTURES WITH SUPPORT FROM MOSCOW DEPARTMENT OF SCIENCE AND INDUSTRIAL POLICY, 2014
MARINA SOKUROVA
COMMERCIAL DIRECTOR [email protected]
YULIA PETROSYAN
SPECIAL WEB PROJECTS AND EVENT [email protected]
ANASTASIA KAPITONOVAONLINE [email protected]
EKATERINA YUSUPOVA
CORPORATE [email protected]
FOR MORE INFO, PLEASE, CONTACT:
