media kit - rtÉ digital sales · rtÉ player is ireland's no.1 tv catch-up service. rtÉ...

Media Kit

www.rte.ie/digitalsales

SUBSCRIBE TO OUR NEWSLETTER WWW.RTE.IE/DIGITALSALES

FOLLOW US ON LINKEDIN RTÉ DIGITAL

TRACK US ON TWITTER @RTEMediasales

READ OUR BLOG www.rte.ie/blogs/digital/

App Downloads

1m+

Ranked in Top 5 Most Addicted App

(Eircom, eHHS Report, 2013)

Top

5233

thousand

International Share (21%) App Downloads

News Now App (Eircom, eHHS Report, 2013)

(B&A, 2012)

No. 1News App

Key Stats

130million

Monthly Page Impressions

Mobile Share

63%

Monthly Unique Browsers

4.5million

App Downloads International Share (24%) App Downloads

225thousand

International Share of Streams

12.8%4.9million

Total Streams

Per Month

19

Average MinutesPer Stream

41%share

Unique Browsersoutside of Ireland


1mmins

RTÉ DIGITAL CAN HELP YOUWITH YOUR MARKETING GOALS

Ireland’s largest

multiple-platform

digital reach

Reach

Advanced audience

targeting and high

performance ad units

Performance

Leaders in video and

display advertising

innovation

Innovation

Our audiences

are young, a�uent

and urban

Audience

No. 1Video on

Demand Player

No. 1News and

Entertainment AppMulti-Media NewsBrand in Ireland

No. 1

PLEASE CONTACT THE RTÉ DIGITAL SALES TEAM FOR A BESPOKE ADVERTISING SOLUTION

Email: [email protected] Ph: 01 208 3300

Visit our RTÉ Digital Sales Website for more details: www.rte.ie/digitalsales


RTÉ.ie is Ireland’s leading media website, providing unrivalled coverage of Irish and international news,

current a�airs, sport, entertainment and lifestyle in multiple formats. RTÉ.ie delivers an excellent user

experience through timely and relevant multimedia content from all RTÉ’s services.

Demographic

ABC1

ABC1 Users

65%ABC1

Monthly Unique Browsers

4.5million

50/50 Gender Ratio

Predominant Age Range

Age

25 to 44

KEY STATS

AUDIENCE

Monthly Impressions

130million


RTÉ Player is Ireland's No.1 TV catch-up service. RTÉ programmes are available up to 21 days after the

broadcast date. The Player is available on multiple platforms including mobile, tablet, desktop, cable TVs and

games consoles. A selection of RTÉ Player content is available internationally for overseas audiences.

AUDIENCE

1musers 15+

Engaged & YoungDemographic

Balanced Gender Ratio

Age

15 to 34

Predominant Age Range (50% of users)

KEY STATS

Ireland’s No.1 VOD service on the Irish market (B&A Research, Q2, 2013)

Ireland’s

No. 1VOD

80%

8 out of 10 VOD users con�rmed they have used

RTÉ Player (B&A Research, Q2, 2013)

RTÉ Player App downloads (24% overseas)

1m Available on Multi-Platforms

multiplatforms

Demographic

ABC1


WAYS TO WATCH RTÉ PLAYEROur dedicated website provides consumers with detailed information

on Ways to Watch RTÉ Player: http://www.rte.ie/player/assets/watch/

Online Mobiles TabletsGaming Consoles Connected TVCable


RTÉ News Now is RTÉ’s 24-hour news channel with a focus on breaking news, live and catch-up

news and current a�airs programmes, as well as special events and sport. It is available live on RTÉ.ie,

RTÉ Player and accessible to iOS and Android mobile users in Ireland and abroad.

AUDIENCE

KEY STATS

35%users

Users from Dublin

(TGI, 2013)

News Now App (Eircom, eHHS Report, 2013)

(B&A, 2012)

No. 1News App

News Now App downloads (20% overseas)

1m+

Ranked in Top 5 Most Addicted App

(Eircom, eHHS Report, 2013)

Top 5

Mobile Portal of Ireland’s National Broadcaster

mobileportal

Audience Interests

SportEntertainment

BusinessNews

57% users

25 to 44years old

Last 12 Months

Profile Users (TGI, 2013)

Demographic

ABC1


8%

REGULAR PHONEUPGRADES

GIFTSFOR ME

CLOTHESSHOPPING

SPORT - WATCHING & TAKING PART

CHECK THE SCORES

TRYINGNEW

DRINKS

CONNECTINGTO THE WORLD

EDUCATED

GADGETS

NIGHTSOUT

NOT CONCERNEDWITH EATING HEALTHY

DOWNLOADS

AMBITION

FREE TIMEWITH FRIENDS

ONLINE ADENGAGEMENTTAKING

RISKS

GAMING

MUSIC

SOURCE: TGI 2013

APPUSERS

8% of Adults

15+GYM

290,000Men

(Age 15-24)

AUDIENCE INFOGRAPHIC


IRISHDRAMA SERIES

CLASSIC COMEDY

FILMS

ORIGINALIRISH COMEDY

SPORT

REALITYENTERTAINMENT

HAVE USED THERTÉ PLAYER

(B&A)

HAVE USED THE RTÉ PLAYERAPP IN THE LAST YEAR

(TGI)

HAVE USED THERTÉ NEWS NOW AP

IN THE LAST YEAR (TGI)

MUSIC

Sources: TGI 2013,RTÉ Player Research (B&A),

Nielsen TAM

8%66% 8%9%8%9%

Whatare they

watching?

NEWS NOW

TAKEN

REPUBLICOF

TELLY

Men(Age 15-24)



SOURCE: TGI 2013

8%

CREDIT ISLIFE-ENHANCING

KNOW THEY SHOULDTAKE MORE CAREOF THEMSELVES

SHOPPINGCENTRE VISITS

FACEBOOKUPDATES

RENT A FILM

WEEKLYMAGAZINES

GIFTS FOR OTHERS

CELEBRITIES

HOLIDAYS ABROADFOR RELAXING

HEAVY TV VIEWING

RENTINGHOME

LOOK FORLOWEST PRICES

FOOD SHOPPING

DAYS A WEEK

APPUSERS

8%

Young Mothers

276,000

of Adults

15+

4+

€

ONLINE FORUMS



SOAPS

CHILDREN’SPROGRAMMES

REALITY TV

ENTERTAINMENT


(TGI)



8%9%8%8%

Whatare they

watching?

NEWS NOW

Young Mothers


Nielsen TAMAUDIENCE INFOGRAPHIC


LIFESTYLE / PROPERTY

SOURCE: TGI 2013

8%

DIET NOT ALWAYS HEALTHY

HOMEFURNISHING

PRICESENSITIVE

SOCIAL NETWORKING &UPDATING WHILE

WATCHING TV

HEAVY MOBILEINTERNET

UPGRADE PHONEREGULARLY

ONLINE DATING

MUSICDOWNLOADS

HOLIDAYS AREFOR PARTYING

AND SUNBATHING CELEBRITIES ONLINE SHOPPING

NIGHTCLUBS

GYM / HEALTH

CLOTHESSHOPPINGMAGAZINES

11%386,000

of Adults

15+

APPUSERS

ONLINE FORUMS

HEAVY TV VIEWING

RENTINGHOME

Young Women(Age 25-34)



CHILDRENS

TALENT SHOWS SOAPS


(TGI)




Nielsen TAM

8%11%8%10%NEWS NOWWhat

are theywatching?Young Women

(Age 25-34)



IRISHDRAMA SERIES

REALITY TV


SOURCE: TGI 2013

8%

PRIVATE HEALTHINSURANCE

INDEPENDENT GROCERS/SPECIALISTS AS WELL

AS SUPERMARKETSRISKADVERSE

RECENTCAR HIRE

WINE WITHMEALS AT HOME

HAPPY WITHSTANDARDOF LIVING

POLITICALINTEREST

QUIET EVENINGAT HOME

WILL PAY MORE FOR HIGHQUALITY FOOD/ NO ADDITIVES

BOOKBUYING

MORTGAGEFREE

HEALTHYFOOD

CRAFTSPUZZLES

11% of Adults

15+

QUALITY CLOTHINGPERSONALITIES

ONCE A WEEKFOOD SHOP

DINING OUTONLINE

ACTIONS

BUY IRISH

€

Empty Nesters

360,000(Couples under 70)



DOCUMENTARIES

NEWS & CURRENTAFFAIRS

ARTS & CULTURE

GARDENINGTRAVEL / HOLIDAYS

CHAT SHOWS

ENVIRONMENTAL/ WILDLIFE

HAVE USEDRTÉ PLAYER

IN THE LAST YEAR(TGI)


Nielsen TAM

8%9%HAVE USED RTÉ.ieIN THE LAST YEAR

(TGI)

8%23% .ie


GAME SHOWS

Whatare they

watching?Empty Nesters

(Couples under 70)


SOURCE: TGI 2013

WILL PAY MORE FOR HIGHQUALITY FOOD/ NO ADDITIVES

€

WEEKLYMAGAZINES TAKE CHARGE OF

HOUSEHOLD FINANCES

8%

FREQUENTCLEANING ALL WITH

GROWN UPCHILD(REN)

AT HOME

TEA & INSTANTCOFFEE DRINKERS

FREQUENT SHOPPINGCENTRE VISITS

LIKELY TO BESLIMMING NEEDLEWORK

LOYALTYCARDS

6%

Hotel Mothers*

(50+), 220,000

of Adults

15+

BUY IRISH

VERY REGULARFOOD SHOPPING

...AND HEAVY SPEND

MORTGAGEFREE

DESKTOP PC AND/OR LAPTOP AT HOME

BOOKBUYING

PERSONALITIES



*Hotel Mothers – with grown up children at home

SOAPS

NEWS & CURRENTAFFAIRS


GARDENING

TRAVEL / HOLIDAYS

CHAT SHOWS

HEALTH

FOOD

HAVE USEDRTÉ PLAYER

IN THE LAST YEAR(TGI)


Nielsen TAM

8%13%What

are theywatching?Hotel Mothers*

HAVE USED RTÉ.ieIN THE LAST YEAR

(TGI)8%26%

.ie



*Hotel Mothers – with grown up children at home

Media Kit


SUBSCRIBE TO OUR NEWSLETTER WWW.RTE.IE/DIGITALSALES

FOLLOW US ON LINKEDIN RTÉ DIGITAL

TRACK US ON TWITTER @RTEMediasales

READ OUR BLOG www.rte.ie/blogs/digital/

media kit - rtÉ digital sales · rtÉ player is ireland's no.1 tv catch-up service. rtÉ...

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